Navigating the New B Corp Standards with Hazel Horvath of Ecolytics

Kim Allchurch Flick: Welcome everyone. I’m Kim Allchurch Flick here today with Hazel Horvath of Lytics. Hazel Horvath is founder and CEO of Lytics, a sustainability platform that helps companies measure. Improve and communicate their social and environmental impact.

Lytics is a recognized platform in the evolving B Corps landscape, having guided organizations through both certification and recertification. Most recently releasing tools that streamlined the transition to the new B Corp standards, also called V 2.1. Her work combines sustainability data, ESG strategy and technology to make meaningful impact more accessible for growing organizations.

Hazel also serves on the board of Be Local, Mid-Atlantic, and frequently speaks on the future of sustainability, impact reporting, and purpose-driven business. The title. Topic of today’s podcast is from PDF to Playbook, navigating the New B Corps standards. Hazel, I’m so excited to have you here. I am too.

Thanks so much for having me, Kim. I’m delighted. So we met during we, we both went through the new standards training and feedback sessions over a period of, gosh, it’s been like two and a half years, and went to the B Corps training online and we were placed in a Zoom breakout room together, and I was just fascinated to meet you and have.

Time to talk in that big group. We actually had time to talk together. Some things we have in common. We both worked with companies on B Corps certifications and recertifications. We both went through the training and we’re both on the boards of Be Local. Yes. And now on the board of Be Local PDX, which is actually Oregon.

So welcome. I’m so happy to have you. What has been your journey and what. What through your life has led you to this point? Like inspirations or obstacles? Frustrations. Yeah. What is it that led you here? 

Hazel Horvath: Starting off with a big question. Yeah, and I, this journey has been, deeply personal too, so.

Might get a little personal off the bat as well, just ’cause it’s always funny in. When you’re reflecting back in hindsight, you’re seeing can see those pieces of the puzzle that put together lead to where you’re in your career or especially us in the impact space. But I think in the most formative experience.

I had was actually during high school, I had the opportunity to do a fellowship, a research fellowship that brought me out to the Central Valley of California where most of the agricultural output of actually the world is happening. And at that time, California was in the seventh year of one of its cycles of drought.

And I was out there researching the impacts of the drought on the agricultural industry. And then also looking at, talking to policy makers, regulators, talking to farmers and all the different stakeholders involved in what, in the environmental sustainability field is called a wicked problem, right?

These problems that, that don’t have a clear solution and often as many people that are applied to work on it, really won’t have that, that, silver bullet solution to solve them that many different solutions need to build off one another to start to work, to make progress. And so from that experience, really just the people that we talk to where, we’re trying to manage and mitigate this, but really we just hope it rains.

And so as a I think I was 16 at the time realizing that the. The, the adults are working on the problems, but that there are these problems that don’t have clear answers. Really just got me obsessed with environmentalism and the ways that climate change would only kinda exacerbate these issues.

And that, that really sparked in me something that I wanted to spend. My life dedicated to working on these systems and issues that would be further exacerbated by climate change. And that’s kind of the, the origin story of me starting in the impact movement. So then that, that led me to, pursue in college.

I, I went to Duke University where I studied environment sustainability. I always thought of myself as a generalist, but then kept feeling like finding myself back in those classrooms or, using environmental issues as case studies in different, data analysis classes and that kind of thing.

And I worked for a little bit and found really my experience and where I felt like I could make the biggest impact was in that data analysis and being able to, as I saw through work working with businesses, seeing how there were companies out there trying to to be better and trying to.

To make a positive impact as they grow their business. But that getting to those solutions was difficult and especially having the data to drive those changes, it was just taking companies years to be able to even measure their data, get great numbers, to then inform decisions that gap between taking action and actually implementing or measuring and then actually implementing positive changes.

Was just so large. And. Those companies that were trying to do good. That, that actually brings me back to where I first heard about the B Corp movement. Was during an internship at Greenpeace. I was part of their business and policy. I think the name of the team was, group. And so they often had businesses coming to Greenpeace saying, we don’t wanna be on your next report. We wanna do everything that, that we can to improve. And the companies that we’re most closely communicating with Greenpeace would be. Ended up being a lot of B Corps, I started seeing that about what, what we, what can, what are those highest levels of sustainability that exist and that we really wanna hold ourselves to those standards.

And that was when I first got exposed to the B Corp movement and I think really found where I align. Not to be, but I found my people in that, see, those people that saw, sustainability as not a zero sum, game that you would have to sacrifice profits in order to be sustainable.

That actually sustainability was not a part of their operating system because it benefited their company as well as people in the planet. 

Kim Allchurch Flick: Wow. And it sounds like through those experience, you’re starting to see some patterns and where are the helpers and where’s the lack of help, things of that nature.

Exactly. Nature. Wow. That’s fascinating. And I can see a future podcast that’s just focused on agriculture. That’s such a big topic, and, but yet it affects us all. So it’s incredibly important. What led you to create lytics? 

Hazel Horvath: Yeah. So get taking me back to that origin story of getting exposed to the B-Corp movement and then I was working, more on the business side of sustainability. So I was also exposed to like I said, that timeline of how long data, even data collection took for companies to start taking action. And so that really sparked in me. I knew that there were companies, asking for a solution for this.

But there just weren’t good solutions. On the market that could make sustainability more accessible, especially outside of the Fortune 500 companies, right? When a small business is trying to be more sustainable, maybe they’ll purchase some carbon offsets or they’ll take one, one or two actions, but to be actually create a that, that is a part of their operating system.

Companies don’t really know where to start with that. And, for good reason, it’s complicated. And there’s, so much jargon within the sustainability field. There’s a barrier to entry there for businesses. And so that was really my goal with Lytics was to make that.

Barrier to entry lower for companies by creating a platform that would help them measure all the data needed for sustainability, help them set up a plan to improve, and then also help them report, be more transparent about their impact as well. 

Kim Allchurch Flick: And that’s so helpful. And often, and so you probably have, I work with clients who have big hearts who are doing big work, but when it comes to expressing it or documenting it.

Sometimes it’s non-existent and a reflex start might be an Excel spreadsheet or something like that. But we’re talking about some topics that get bigger. Than Excel and pivot tables, but also how to express it publicly on benefit reports and in marketing. And the other thing is sustainability and impact in our world are.

Much used and often I think if we get in a room with 10 people, we’ll get 10 different opinions about what the definitions of those words are, uhhuh. So within that, having structure and framework must be really helpful. How do you create and work with companies that are in different sectors, say manufacturing.

It’s very different from consumer goods, which come from manufacturing retail, to food, to service, to tech. What are some, what are you seeing in terms of the needs and some of the solutions that Lytics is providing? 

Hazel Horvath: Yeah, that’s a great question. I’m excited to, to talk about this because, so for.

As Kim you just mentioned in my intro for listeners out there that aren’t familiar with Lytics and all the services we provide that we. Primarily work with B Corp to help them streamline the process of certification recertification and be a single management platform for that process. Because what B Corp does is helps companies create a really great sustainability program.

It has that framework for them. And so like the B Corp assessment, any company in any sector can. Fill it out or now, go into the B impact portal with new standards. They can use that as a tool to see a framework of what they can improve for their business. And that’s. How lytics functions as well is that we can work across sector to help companies through that same formula of measuring the data that matters, setting up a plan of those high impact changes that they can put in place.

And then again, reporting and being transparent but getting into the differences between the sectors. We work with some professional services companies will use our platform where we, one of the services within the platform is. Doing that carbon measurement for businesses. And we use APIs to make it as, as easy as possible, so there’s very little manual data entry needed.

And so once companies see the, see those results, they’re seeing that like a professional services company, they might have a lot of business travel that is all captured in their accounting software. And so we can do those calculations from there. Versus a product company, is purchasing those physical products.

And so that footprint looks a little bit different, right? Absolutely. But ultimately they’re getting out that same output of looking at first their carbon and then also their waste and water, and then also their social impact metrics as well. So again, for a professional services agency, there might not only be a.

So a couple things that they can do in the climate action area or the environmental area, but then they really wanna invest in their people. So then tracking metrics related to their employees, their stakeholders are really where they can make a lot of high value changes as well. 

Kim Allchurch Flick: Indeed. Versus like 

Hazel Horvath: a physical product where you have that waste and you can reduce that.

Kim Allchurch Flick: Indeed. And also I’m sure you’re seeing as I am, that there are companies who are well versed with. B Lab have been through version six or maybe even older ones, and we’ll be going into the new standards at some point as a recertification. Then there are other companies who are more new to the movement, have not been involved in a certification, so we’ll be going straight in to the new standards without having experienced the version six.

And the platforms are quite different. The look is different and. There’s more to think about. I think one of the things I’m most impressed with version six is it’s very forward looking and the competition isn’t against the score that you had, but with no score in version six is it’s competing with ourselves against where we are today, where we will be in 2, 3, 5 years.

And it gives a goal setting. Ability as well. Yeah. Which is exciting. And the other thing I really like about it, it’s as a, some people are very visual that it’s a much more visual platform and it’s meant to be engaging and meant to be thought about as a way to look at how do we give ourselves a pat on the back while striving to improve.

Hazel Horvath: Definitely. 

Kim Allchurch Flick: Yeah. It’s been, and what do you think about that? What does it look like to you? 

Hazel Horvath: Yeah, it’s been great to see that evolution. I personally am excited about the change to the new standards. And that raising the bar, I think it really is for companies. But then I think. I think also the transition will take a little bit of time for businesses to, to learn the new standards and all that, and we’re really excited to help with that.

But I think, again, looking at the broader picture, as you said, that as companies were going through the previous standards there. Might be some things on that assessment that didn’t apply to them at all based on their size or their sector. Because a solopreneur was looking at pretty much the same assessment as a large company. Correct. Versus now with the new standards, they’re tailored for company size and sector, and so companies are getting looked at on requirements that. Meet companies more where they’re at. And then they’re also, like you said, a piece of the new standards is this continuous improvement.

So looking that your company is setting goals and is tracking your progress towards them. So that allows companies a little bit more flexibility to do and create a plan that makes sense for them, that they’ll get that highest ROI out of. 

Kim Allchurch Flick: I totally agree. And I think another thing that it offers, and one of the frustrations with companies particularly who are innovating or on the cutting edge of some new system or technology is the old standards would have a question that wasn’t easily answerable.

Because it wasn’t up to date with what’s happening. And I also looked at this as B Lab’s, good attempt to. Keep up with a rapid pace of change, and particularly in environment, when we think about who’s integrating ai, what is the benefit, what is the cost? And talking about environment, not only what is a company doing, but there’s the scope one, two, and three.

What are the partners doing? What is the world doing? How do we take a look at the big picture as well and the roles that we play in that. And then. The class that I took from B Lab and another company about carbon accounting is, it’s eyeopening. It’s really incredible to think about, and yet most of us, unless there’s a big team that are technologically savvy in measuring tons of carbon.

Most of us are not, need those tools to be able to access that. And I was wondering if you could speak to that, to innovation new sectors of work and the carbon side of it, the carbon accounting side, and how it’s different and how it’s important to think about, but it can feel scary. 

Hazel Horvath: How the carbon accounting can feel a little bit scary.

Kim Allchurch Flick: Yes. For some, because it, for some that don’t have the tools. So how can we speak to those who feel like that’s almost too much to grasp? 

Hazel Horvath: Yeah. That’s a great, it’s a great question. A little bit why our platform exists, to make that more accessible for businesses. But I think also there’s an important, to your point, it’s, there’s an important.

Understanding that needs to happen of of why companies are doing this work and why that measurement matters. And when we talk to businesses about sustainability in general too, we’re always talking about. What this means for their business that B Corp are for-profit businesses, nonprofits aren’t able to become B Corp certified.

Because part of sustainability too is creating a financially sustainable business as well. So we talk about how, especially for carbon accounting or carbon measurement, carbon footprint, whatever name you wanna call that practice that. When you’re looking at your carbon emissions, a lot of times you’re also looking at line items on your budget sheet.

So every time you turn on your lights that is something that you are, you’re using that energy, but you’re also paying for it. And so figuring out ways that, that your company can manage that also can help make your finance and accounting team happier too. So when to try to, make that a little bit less overwhelming.

There’s definitely some free resources out there from the EPA and if you’re in the United States. And other just educational tools that help companies get. Started or a beekeeper, right? Someone working on the assessment to start to understand what that looks like. And obviously too if you’re in the B Corps movement, right?

The b impact portal has some great tools now and resources related to that climate Action plan new requirement. 

Kim Allchurch Flick: Absolutely. And helping people understand more, what is an impact and how is it relatable with data, it can really help and definitely data, data that can be explained.

Hazel Horvath: Yeah. When people say sustainability, ESG, all these things, they seems like such nebulous concepts, right? And for for good reason. They’re complicated and there’s a lot that goes into it, but when you’re taking that back to your business and looking to simplify it. Bringing data into that and what can we actually measure is such a key component so that you can start to look at what that actually means for your specific business, not looking at the full field of sustainability and what that can mean.

So that, that’s definitely what we recommend. And then also try to help companies understand that it can be very manageable for their business. 

Kim Allchurch Flick: Indeed and Lytics and my company also help define some of those terms. And bring it into a conversation that’s more accessible. Exactly.

Which is super important. And what are you seeing in terms of the clients but also the community? Social enterprise and environmental impacts and social impacts, are you seeing any trends that are positive and are you seeing any obstacles that might be common to some people? 

Hazel Horvath: Yeah, I think so we’re talking at the top of 2026, right?

Yes. I think almost about a year ago things really shifted, obviously within the us and the new presidential administration and just changes of, if I remember at the beginning of last year, some wave of some big corporations, rolling back some DEI policies, some ESG policies. And so I remember, about a year ago just feeling like maybe, and talking with other business leaders and sustainability leaders and feeling how is this gonna affect the work that we do?

And I, over the past year, it has been a very. I don’t wanna be reductive, but just say a very cool experience to be a part of the B Corp community, because I’ve seen the companies we work with, the businesses in the community have really stuck to their values because this is, they’ve. I’ve heard from many businesses saying that this is the reason we’re a private company, um mm-hmm.

That we’re able to make our own decisions and decide how we wanna run our business. And being a B Corp is so integral to. How we function as a company, that these aren’t things that we can just roll, we, wanna roll back because our business would suffer because of that. If we were to take those actions.

So that’s been just really heartening to see as companies. Continue to do business well. And make a positive impact. And then also it’s cool to see that, I guess, theory of B Corp, the like B Corp nerd in me coming out of that. The what B Corp is is right a making a movement of stakeholder capitalism.

Yes. So instead of just focusing on your shareholders, looking at your company’s, all of your company’s stakeholders and looking at your the com, the business’s impact on all those stakeholders. And so that’s what a lot of business leaders, when an administration shift, when policy shifts, looking at your stakeholders and seeing.

Is the business, is one of the big stakeholders in the business is that the government. And so for some companies that rely on government grants, obviously that that changed for them. And we’re directly having the government as a stakeholder, but for most private businesses looking at their stakeholders and seeing what do our customers care about?

What do our employees care about? What do, what does our local community care about? Those were all B Corp principles, and there really helped them also continue to make the case to continue to be a B Corp in this political environment. 

Kim Allchurch Flick: Indeed I totally see that as well. And I also see some companies that, mostly consumer goods that have wanted to become B Corps.

And during the last year it is also financial investment. To earn that badge. But when a tariff goes for an import or a supply chain goes from 15% to 50, a lot of that budget shift is oh, we have to back burner. It doesn’t mean they’re doing less good in the world, or that their values aren’t in the same place.

Sometimes it’s like getting even stronger and saying, I’m gonna get through this with even stronger values. But the reality of the budget impact. It’s one of the things I’m seeing, so anybody mostly who’s in either importing supply or and even exporting, there’s some, been some really hard hits on some sectors. And at the same time, like a lot of people, I go back to the. Nielsen studies and loosely translated o over the years, but one, I have two favorites from about 2014, it was Nielsen study said that two thirds of consumers globally are willing to pay more for products and services when they know a company has good values.

So that was one. And then they studied millennials only, and that was 73%. This is globally what I love to tell clients and anybody who’s. Who wants to reach customers is your customers are in that two thirds, that’s more than half. That’s a lot of people. The question is, they are looking, how do they find, because unless there’s good SEO for value sustainability and other things, there’s a lot of nebulous things out there and.

That’s one of the reasons why certifications and verifications can be so helpful because they create a directory. They create something searchable if someone knows that. But how? How do we do that? And where’s the marketing? And the good marketing can also come from good measuring and you have something to prove and say and make a claim and then make a story out of it.

Those people in that two thirds. Have an easier chance of finding. And another thing that I love, and I’m very optimistic about the last three, four years, maybe less, is the Purchasing with Purpose Movement created by Rebecca Dre. And thinking of networks of networks of mission-driven companies connecting with each other and thinking about not only how do we partner, but if you’re shipping, who’s a values driven logistics provider, if you are.

If you’re looking for manufacturing or templates, who’s a mission-driven manufacturing company? If you’re trying to make something, all these things that, while it can seem daunting at times, are also really, really encouraging. And two-thirds, 66%, that was a little bit ago. That’s growing. So if you want to be optimistic, take a look at Nielsen’s studies and social enterprise sometime and read some data because it really is encouraging.

So I was just wondering what are you seeing there as well? 

Hazel Horvath: Absolutely. Yeah. I think that I, from both the business perspective of having that agency over what vendors you choose to work with, I think is. Often as consumers, we think about using our purchasing power, but applying that same logic to businesses because that can have such a, an impact at scale is really powerful.

So I’m glad, so glad you brought that up. ‘Cause that’s such a cool thing to see from B Corps and then just consumers as well. 

Kim Allchurch Flick: Oh, in Indeed. And what’s, what are some key things you’d like to share regarding the new B Corps standards? What are key highlights that, that always are in your mind when you’re thinking about it really rolling out in 2026?

Hazel Horvath: Yeah, so we kind of already covered the importance of these new standards rolling out as well as how they’re now more specific for your company size and sector, and because of that, I do think that that makes the standards more accessible for especially smaller businesses who might not have found that 200 question assessment as approachable.

Not to say that the standards aren’t con still rigorous, be throughout, definitely still holding businesses to a high standard. But with the. The rollout of the standards for, that’s, I think the first thing for companies to, to understand of the differences. I also, like we talked about before too, that this helps company.

The way that the standards are formatted really focuses on. The changes being more data driven when they can be. So that’s just a good sustainability practice and then also allows companies to do this continuous improvement because they have. Benchmarks, which again is very important for company sustainability.

That it’s not a static practice. It doesn’t just happen, once it’s not one-off actions that it’s companies continually continuing to strive to, to improve. And the other thing that’s important to note is that the is the recertification cycle. So as companies look to be on this continuous improvement journey as well, there are requirements that.

The first time that you certify under the new standards, that’s called year zero that you need to meet. And then there are additional requirements for year three and year five, and for some larger businesses, they can be audited throughout that cycle. So smaller companies will likely only be audited at year zero, year three, and year five, but larger companies will be audited throughout that cycle again.

Yes. It’s an important piece of the movement and the changes of the standards so that companies really keep up this work. Previously, since companies only had to recertify every three years or so, companies, things could fall, fall to the wayside as you grow your business and certain actions.

Who was taking you might not continue them if staff leaves and all that. So I think this will, this structure of the standards will lead to companies really integrating B Corp within their operating activities. 

Kim Allchurch Flick: Indeed, and the other thing I picked up on through the trainings is the language has changed a little bit.

And before there were always questions about equity, DEI inclusion. And they’ve been there. And it seems that in the new standards and in conversations that I have with people is that isn’t one data point that something like equity and inclusion is over employees, it’s over community, it’s over environment.

It’s like an overarching theme, for lack of a better word, and. Some of the questions coming up that weren’t quite as strong previously are things about really thinking about like living wage and fair wage practices, things of that nature. And one of the goals that I, you and I both have with incoming clients or clients that have questions is reframing some of those topics not as one bucket.

Among many buckets, but overarching themes across everything. And it helps me explain that it’s a, it’s more visual. It isn’t just questions where you can bookmark and you see a lot of words. There is a much more visual interface as well. So I am also really optimistic about the new standards.

Doesn’t mean it’s easy, it does mean that. Things are changing and people are trying hard to, to not only accommodate, but be a part of change. And there, there will be some grumbling I’m sure, but at the same time I see it as a really optimistic move forward. 

Hazel Horvath: I agree. I’m excited. 

Kim Allchurch Flick: Yeah. And where you come in Lytics is capturing that data.

And then it’s up to the rest of us to help people and you as well, to help people tell stories about what that data really means. We want those two thirds of people to find the companies that are going through the process and to make those connections because that also, that’s the high tide that lifts all the boats because it really comes down to companies doing good.

Is really important. Companies making more money, doing good so they can give more and do more is important. And consumers who want to do better in finding eco-friendly products or sustainable thought processes or somebody to work with that’s making the world better, they wanna be able to find you easily.

And I, I think B Lab and B Corp and these new standards are gonna play a role in that. But it’s still up to companies to because I find often that companies are really good at product or service, but shy on marketing or they look at marketing to values as a second job as compared to marketing, to product or service.

And I see it as integral that the messages are really important and they have to be true, and they have to be authentic and they will make a big impact.

Hazel Horvath: Exactly. It’s so cool to see with B Corp. What that there, I think B Corp is also a medium for sharing that journey. Yes. Here it’s always so interesting to hear the why behind the choice to pursue the certification. And just a great authentic way to share that story is through. Going through the certification process.

Kim Allchurch Flick: Indeed. And it can help strengthen partnerships as well. Oh, definitely. Yeah. Yeah. What makes you optimistic? What makes me optimistic? 

Hazel Horvath: We, I already talked a little bit about my optimism for the B Corp movement and now going into 2026.

I think a point of optimism and some things that we’ve been seeing through our work with customers. I’ve noticed over the past year or so, the past couple years, just B Corp has become so, prevalent that it’s, I felt like maybe at the beginning we kinda had to explain, what B Corp meant and all, or at least so people had never heard about B Corp.

But I think there just is this growing familiarity that I’ve anecdotally experienced working in the movement that I just think there’s a, has been a greater shift of. Employees both a, just as a citizen of the world, right? People noticing B Corp and being interested in what that means.

Kim Allchurch Flick: I agree. And also the sectors that it’s popping up in. B Corp Real Estate B Corps Commercial Trash and Recycling B Corps. It was another one I found that was a, a. Really big surprise. Another thing is people are innovative and what may not have been available to us a decade ago, or maybe even five years, there are some solutions coming out that are very, very social enterprise environmental stewardship forward.

And one story that I have is. Cleaning supplies just in life. I kept thinking I’m, one of my goals is to try and reduce plastic as much as possible. Zero is a goal, really difficult, but reduction is attainable. And I looked at laundry and cleaning supplies. I thought, I’m not gonna tell anybody in the household.

I’m gonna run an experiment. And I searched for companies that are plastic free and plant-based cleaning supplies. And I bought from three different companies and I’d rotate all scent free though, because otherwise it would be a tip off. But didn’t tell anybody. Did laundry, did cleaning and found.

At the end of the experiment, and when I’d finally emptied that Costco Jug of Laundry soap, that is huge. The packaging, zero plastic and mostly plant-based. Nobody said anything. It’s because there was no noticeable change or no noticeable. Like these clothes aren’t as clean as they used to be. Nothing. And so I revealed it, my little case study and said, okay, we’re switching. The other great thing was the price. Point was maybe a little higher in some, but not bad. And in some it was imperity. And the other things, the packaging, super good, zero plastic, mostly recyclable paper types of things.

And another bonus, especially in laundry, is some of these products come in discs or their powder, and the volume of storage went way down. So from that super gallons of laundry soap down to, I put them in glass jars. I have so much storage space left. So all the bonuses of these innovations, and that’s just in one small person household place.

And that I think is what gives me optimism as well, is when we’re looking to do better. But there wasn’t a ready solution. There are innovators out there who are creating solutions and. That is super exciting to me. I think if we keep looking, we keep the optimism because we can be in awe when somebody creates something and make a change.

That, for me, was relatively easy. It didn’t take a lot to think about it and now it’s a hundred percent. Zero plastic. I love, I love lot of wine, laundry, cleaning, and we can do things like that. And the other thing is those get better because there was a one innovation, now there’s five, five or six to choose from and probably more as time goes on.

So let’s keep looking and keep our thoughts open about what are the innovators doing. 

Hazel Horvath: I love that. 

Kim Allchurch Flick: I do too. Is there anything else you’d like to discuss before we go to the final question? 

Hazel Horvath: This has been such a great conversation. Thank you so much for giving me opportunity to share a little bit more about my journey.

Kim Allchurch Flick: Yeah. 

Hazel Horvath: Yeah. Just I hope that listeners. Also have some optimism because I think we, we need some more of that in the world and hopefully we, us sharing that can help some people find a little bit more optimism as well. 

Kim Allchurch Flick: Indeed. And remember everyone listening there’s help.

Lytics is help. When I started my company, there was very few people doing the same thing, which is helping with B Corps certifications primarily, but more than that, coaching to business acumen. Think about measuring, prepping for certifications, and even if companies aren’t going to certify still how to do the good work, prove it and express it.

Now there’s a lot of help. So there’s choices out there, and that makes the world a better place as well. 

Hazel Horvath: Yeah, definitely. And I think I’ll add to that, so we. For this is, again, talking to the listeners that we partner with consultants like Kim all the time to, for our platform to streamline all the manual work that no one wants to be doing, and then for the consultants to aid your company through the process as well.

So to make that work, work clear to that we’ve found a great partnership with B Corp consultants like Kim as well. 

Kim Allchurch Flick: Yes, and thank you. And coming up with measurement tools is such a blessing because it’s hard for companies to measure everything they’re doing to run a company and come up with all these new ways of measuring when someone else is requiring some really detailed data.

So that’s why help is good. Help is really good. How can they reach you? 

Hazel Horvath: Feel free to, to reach out to me. Our website is eco lytics.io. You can find me on LinkedIn, just my name, Hazel Horvath. You’ll see it if you go to my profile, a lot of posts about B Corp. If you couldn’t tell from the, this interview the, you’ll see the B Corp nerd in me on there.

But please feel free to reach out if there’s ever anything I or Lytics can do to help you. 

Kim Allchurch Flick: Absolutely. And the final question one of my favorites because it’s so random. If you could have dinner with anyone living or deceased up to a table of four, which means up to three guests, who would they be and why?

Okay. Up to three guests. It doesn’t have to be three. You could have one, two, or three, but just no more than three guests. 

Hazel Horvath: Okay. Alright, well then I have to go with three. I can’t miss off this opportunity. So my first would be Melanie Perkins, who is the CEO and founder of Canva. She has such an interesting startup journey, a female founder who really bootstrapped Canva.

To very far in the company’s growth because she was overlooked by investors and she has such a cool story and has also grown such a great company in terms of both social environmental impact. They’re not a B Corp, but I would love to, to talk to her about what if they, they looked at B Corp in that journey as well, because the way that just from the outside of viewing their I know some people at work there and like they’re all.

Benefits for their employees and the way that they, they treat their customers is in such a B Corp ethos. And they also have big focus on sustainability and social giving too. So really look up to her as a business leader and would love to have a meal with her. My second is I gotta go with Bernie Sanders.

He’s a politician that has just been on the right side of history for so long and just has lived through so much of, our country’s history. But then obviously, now in, in modern times has seen, where we are now. And so would love to just pick his brain about, what he thinks.

And the last person I think I would go with Jane Goodall. She’s such a important figure in the environmental movement and, recently passed away. And I just really if you ever have the opportunity to go, honestly, just look up some of her speeches and things that she’s talked about on YouTube that she’s such a powerful speaker about.

The way that humans interact with nature and the world and just her vision and impact on the world is so important. So would love to, to have a meal with her as well. 

Kim Allchurch Flick: I love that. I was so lucky last year’s 2025, that Jane Goodall spoke locally and we had a chance to hear and what a, she’s so natural in.

And candid and

descriptive about her life and the things she cares about. And I think that one of the things I took away that I’d learned about before, but she really brings it home, is that to do her work sometimes she had to sit side by side with the people who were doing the destruction with these corporate owners.

Fossil fuels or companies that were doing the damage and should have been a hundred percent the off opposition. And yet she said, you find a way to have a conversation. And that was one of the biggest strides that she made in helping preserve life for the animals was not being. Listening to them, but also creating a way to have a conversation.

That said a lot to me because sometimes we can all be reactive or just to have a thought in mind about what somebody else is doing and it looks bad and want to press against it, and learning from her. That conversation and opening the gateway to. To thinking about things so that the other person will listen as well.

I thought that was just something we can all take to heart. Definitely. Yeah, and I’m gonna try that practice more and more as well. It’s literally, it’s almost like how do you sit across from the enemy? She did and did on multiple occasions. And also seeing the value of multi-generational things.

Because she talked a lot about her roots and shoots, which is the training for children that has grown globally. And also her process of going into her nineties and still being a voice of wisdom and a voice of innovative thought. So I love that you brought those up. I, all three of them. What a beautiful table you have.

Hazel Horvath: Would love. Yeah. Would love to, to have that. Yeah. 

Kim Allchurch Flick: Thank you so much Hazel Horvath of Lytics, and this is Kim Allchurch Flick, signing out and wishing you a wonderful year. Thank you all, and everything’s in the show notes for you. Take care and have a good year. Bye-bye 

bye.