Tag: Operations Leadership

How purpose-driven leaders run day-to-day operations, structure teams, and make decisions that reflect their company’s values.

  • Language Access, Impact Measurement, and B Corp V2 with Jeffrey D. Stewart of Enharmonic Encounters

    Language Access, Impact Measurement, and B Corp V2 with Jeffrey D. Stewart of Enharmonic Encounters

    Jeffrey D. Stewart, founder and executive director of Enharmonic Encounters, joins Kim Allchurch Flick. Enharmonic Encounters helps companies measure impact and amplifies non-English speaking stakeholders through language access.

    Stewart describes becoming the first company in the United States to certify under B Lab’s new standards (V2) and explains the need for real case studies to show compliance is possible across company sizes.

    He traces his path from a Fulbright experience in Brazil to working at B Lab as a Portuguese-speaking analyst certifying over 100 companies, then launching a translation practice combined with B certification consulting.

    They discuss global versus local impacts, the growing need for language access amid B Lab’s global consolidation, and key V2 updates including required climate action planning, continuous improvement mechanisms, equity integrated across standards, and higher-level governance buy-in, as well as early challenges setting qualitative climate SMART goals.

    Listen Now

    Time Stamps

    00:00 Welcome and Intro

    01:15 First on New Standards

    02:50 Fulbright to B Lab

    06:35 Founding Enharmonic

    11:20 Community at Crossroads

    19:38 Local Meets Global

    28:42 Climate and Improvement

    35:55 Purpose and Governance

    41:05 Obstacles and Optimism

    48:09 Stories and Next Wave

    50:13 How to Connect

    53:14 Dinner Question Finale

    56:21 Closing Thanks

    Kim Allchurch Flick: Hello everyone. Welcome to the Mighty Measure podcast. This is Kim Allchurch Flick and I am so delighted today to have someone who I met at the Champions Retreat in 2026. Jeffrey Stewart, who is the founder and executive director of Enharmonic Encounters, one of the coolest names I’ve ever heard, dedicated to helping companies measure their impact and amplifying the voices of non-English speaking stakeholders through language access.

    As an expert consultant on the B certification process, placing Enharmonic encounters at the helm of the world’s largest. Third party verified socially responsible business movement as the first company in the United States to certify on B Lab’s new standards, otherwise known as V two. Jeffrey is uniquely positioned to guide companies on their B certification journey, ensuring that companies values shine to the fullest extent.

    Today we’re gonna talk about trailblazing on B Lab’s new standards, and there’ll be a lot of takeaways and good discussions here. Welcome, Jeffrey. It’s so good to see you again. 

    Jeffery D. Stewart: Thank you, Kim. I really appreciate the invitation. 

    Kim Allchurch Flick: Yes. First of all, congratulations being the first. You are truly a trailblazer and I believe that you and I as other be certified or be meg, be trained consultants.

    I’ve been learning about the new standards and giving feedback on the new standards for a while, but to actually embed in them and complete, that’s a first, so congratulations. 

    Jeffery D. Stewart: Thank you very much. This achievement means everything to us, and you’re exactly right that for quite some time now, we’ve been speaking about the new standards we’ve.

    Been doing our best to study and prepare ourselves for compliance. What we ultimately needed was to begin seeing examples, real examples of companies implementing the requirements, verifying what works and what maybe doesn’t work. And we really needed to see how companies were approaching the requi, the requirements.

    I’m glad that at N Harmonic Encounters, we were able to set an example for our ecosystem and show that compliance is indeed possible for any size company and for any, well, almost any industry. 

    Kim Allchurch Flick: I concur. Let’s go back to your story a bit and what led you to this, and a lot of listeners may not even know what B Corps is at this point, but what has been your journey and inspirations that brought you to this point?

    Jeffery D. Stewart: Really, everything began for me with the Fulbright grant that I originally applied for back at the end of college. I applied for that grant in Jordan. At that point in time, and still today, I was very serious about studying Arabic and I wanted to put those skills on the ground in a real environment. I then applied for a Fulbright grant coming toward the end of college, and ultimately Brazil gave me a chance instead of Jordan, since the program is very prestigious.

    I decided to go to Brazil and learn Portuguese, which at the beginning was not part of my plan at all. I was so focused on taking Arabic to the next level. I had never considered Brazil Brazilian culture or the Portuguese language before. Then as it happened, that Fulbright experience changed my entire trajectory.

    That when I came home, I knew that I wanted to have my own practice in translation. One of the biggest things that the Fulbright did for me in Brazil was that they gave me experiences and real opportunities to leverage my language skills in the work I was doing in Brazil, in federal universities. I then saw that.

    The, the language profession was something very serious for me and I wanted to take it forward. When I got home, I then understood that eventually I would have my own practice, but I needed to get started in my professional career some other way. I wasn’t going to be able to have my own company and start making all this money right away.

    I decided that I would need to pursue a normal employment kind of experience first, that pursuit led me to B Lab as it happened. At that point in time. B Lab was searching specifically for Portuguese speaking individuals to serve as analysts for companies pursuing B certification. I knew nothing about.

    B certification. Nothing about sustainability really. My college studies were in music performance, but I did have the language skills that B Lab was seeking. So that’s how I found myself entering into this ecosystem of certified B Corporations through the year and a half that I worked as an analyst at B Lab, I personally certified over.

    100 companies, of course in Brazil, throughout South America, really all over the world. That showed me how it looks for businesses to run their operations in a different way, in a way that prioritizes people and planet over profit as it happened that could, that was the best thing that could have happened, because I originally had.

    An idea of what I would wanna do. And now through the experience working as an analyst, I had a much clearer image of how I would run my own company. Those two things were pivotal in those early days. And then when I departed from the analyst position at B Lab, a third element came into play that was.

    The experience gained as an analyst would be very beneficial for companies because as we know, the certification journey is sometimes long and complex. Companies often benefit greatly from working with someone who understands the in and outs of the process, knows what to expect from analysts, from the audit, and can guide companies accordingly.

    I then understood. Not only would I have a company based around translation, but we could also add this very niche consulting service to guide companies on their B certification journey. That’s what led me to found N Harmonic Encounters, which the name by the way is giving or paying homage to. My studies in college in music performance and harmonic is a music theory term to signal that when you have in sheet music two notes that look different on paper, yet they sound the same to the ear.

    That’s kind of where I was going in terms of aligning different voices or different viewpoints to be on one accord and I’ve. Been threading the needle in that where whatever industry or whatever company that comes to the B certification journey or whatever stakeholder that needs to engage in crucial conversations on people and planet, whether they be a Portuguese speaking individual, Arabic speaking individual, or English speaking individual, or even any other language that.

    Through our partnership, we are able to align all of those different linguistic backgrounds or all of those different business perspectives to be on one accord that is very powerful today and relevant to the new standards for B certification in that we’re making a larger push than ever toward collective action.

    That is to put all of our voices and all of our efforts together and to leverage them to be a much stronger force than any of us could have been individually. 

    Kim Allchurch Flick: That is so fascinating and what a beautiful gift you’re bringing to people and that is that of language and translation. And while you were talking, I was thinking back on all the opportunities I’ve had to perhaps learn a language to fluency and I have studied some and yet have fallen way short of the mark of really being able to communicate.

    Any other language I stumble upon and I really admire that you did that. And also this story of serendipity where going from Jordan to Brazil, totally different continents, perhaps even different hemispheres, and yet it was, ended up being a gift because it led you into the B Lab community where Jordan May not have who knows what that we can’t know what the other path might have been, but what an incredible story 

    Jeffery D. Stewart: Indeed.

    I often look back on it today, and you’re absolutely right that it’s impossible to predict how things could have been otherwise. Although what we often say is that hindsight is 2020. That, that particular decision the decision for Fulbright to give me a chance in Brazil instead of Jordan, that changed everything both in my life and for my family.

    Brazil has become very personal in my life, and now it’s a permanent part of my life. I was blessed to meet my wife in Brazil. Today, my in-laws, a whole new part of my family is in Brazil, and we go regularly and it of course informs the, the never ending journey of learning of the language and culture that plays a direct role in the type of language access that we provide at end Harmonic encounters.

    Kim Allchurch Flick: Absolutely. And it leads me to my next question. What do you see in your community and how is the community that you see solving it, solving problems that are of life experience, but also what is, what are you seeing as solutions? But I also wanna add that there’s. More than one community for you, there’s the Brazil community and the US community and your local community and more global.

    How does that feel for you and how do you think about issues in Brazil? Issues in the us Not necessarily as competition or contrast, but in their own worth. What is true for the people in Brazil and what you see there and what is true for the people in your local community in the US and how does in, Enharmonic encounters be a part of finding solutions and working with those communities?

    Jeffery D. Stewart: I’ve often seen myself and have identified in many ways in our. Global ecosystem of certified B corporations. I mentioned earlier that my start was as an analyst at B Lab. Since then, I’ve really grown and expanded how I’ve served this ecosystem, both in the United States and both in Brazil and on a larger global context as we know.

    B Lab as an entity is moving toward a global consolidation, whereas in the past it has been or focused on different regions. For example, United States and Canada has been one. There are various Sistema Bay presences, for example, Sistema Bay in Brazil, or Sistema Bay. Mexico and others. I’ve seen that our community, particularly now, is at a crossroads where the update in the standards has been implemented as a way to meet the current challenges that people and planet are facing.

    One of the biggest concerns with this update is. How companies will remain compliant and how they will rise to the occasion. And so what we’ve done in pursuing the certification on the new standards and being the first company to do so in the United States is begin to give our ecosystem a clear image of how it looks to meet the new standards, ultimately seeing others.

    Complete something that we are ourselves are pursuing, I believe, gives us a higher sense of confidence. It gives us more encouragement and really sets a path that we ourselves may consider adopting in some way. Of course, that’s going to look different in the case of every company, and the magic of this transformation is that gradually we will see different.

    Ways that companies spotlight their form of meeting the new requirements. Ultimately we need to see some real case studies and that was part of the biggest motivation for us, that End Harmonic encounters when we took that step. We want to do everything possible to, of course, build our credibility among stakeholders in our ecosystem, but also serve.

    As a resource to communicate to companies that in making this transition, companies are not alone in embarking on this journey, and from our part at an Harmonic Encounters, we’re here to serve in any way we can. That was one of the major points for us in how we identify and what we’re seeing in our community.

    There’s also another element. That element is really how we’ve been working to embed our language access arm at end, harmonic encounters with the global consolidation of B Lab. Ultimately, that’s going to mean a higher need for language access. That’s really what we’ve been seeing more and more in our community in September last year.

    Right before COP 30, which was held in Brazil, I had the privilege of attending the equivalent of Champions Retreat in South America is what is called, that is the, the premier platform in South America for, for everything B Lab related. Last year in Quent MAs Bay was held in Brazil, and it was my first time attending this conference.

    It switches countries every year and it’s on a biannual basis. The, the previous one they had was in Mexico. This current one, or this most recent one was in Brazil. That really did something for me in showing me and showing our team at end Harmonic encounters how we’re able to. Step up even more for our ecosystem.

    We’re not just about being one dimensional in how we show up and serve our community. We see that everything that we’re doing and every part of the expertise we have is applicable to our community, and we are fully dedicated to pouring everything we have into it in Entro MAs Bay in Brazil. Was a coming together of the entire continent of South America.

    Not only were there Brazilian companies, there were also Mexican companies, Colombian companies, Argentinian companies and stakeholders present. You can imagine the kind of linguistic celebration and cultural celebration that that was. That’s not something that we see to the same degree. In the United States or at Champions Retreat.

    And so what we’re looking to do moving forward is to leverage our linguistic expertise, our language access services, to once again be at the helm of driving this ecosystem forward. And we believe that we are uniquely positioned to do so on the basis of yes, our. Consulting work. Were deeply embedded in the standards and the jargon of this ecosystem.

    But then when you combine it with the lifelong journey, that is language learning and a never ending pursuit, I often compare it with the work of professional athletes that even when. An athlete arrived to the NBA to the NFL to is even on the World Cup platform. Those athletes do not stop training and refining their craft.

    That’s language learning, that is the provision of live interpreting services. We’re saying that we are uniquely positioned in a multitude of fashions to see our ecosystem. To make our for people and plan it and pushing it forward. 

    Kim Allchurch Flick: Wow. I’m gonna share an observation as well because BB Lab and a lot of social enterprise talks about how it’s important to think local and you have grown up and done many things overseas.

    I myself grew up overseas, mostly in, in Europe, was exposed to different languages, and then later in life I got an international master’s and have been part of the Global Trade Center in, in. The Oregon area and the way I see local is important, and yet there are chemicals internationally all the time everywhere, and it can be through a supply chain.

    For instance, one thing I learned one of my first B Corps journeys with another company was helping a winery very, very local. The grapes are on site, making the wine on site, and yet the corks and the barrels. Come from overseas. And so an international component. I see even in some service companies or growing companies sometimes.

    Sometimes the international connection is through who they employ. How the diversity comes in is someone an immigrant who is part of the employment as well. So local can mean something. But listening to you speak, it seems if we keep ourselves in a bubble that is defined by whatever individual might think what local means, we’re losing the beauty of that.

    That emphasis that the world is connected. And I also really appreciate what Rebecca Dre has done as being part of creating the purchasing with purpose movement, which is how to think about connecting. Across all sorts of networks to think about how do we purchase together, work with each other, network, work with each other for purpose.

    And it goes across a lot of local lines and you’re bringing up so much with the language piece, which makes you as, a B certified consultant or B train consultant, as am I, an and a growing number of people, that there’s this uniqueness to you that I’m really so happy to talk about today because it’s fascinating, it’s important, and I was wondering if you could address that a little bit before we dive into what.

    What V 2.1 looked like when you were deep in it? I, myself am in V 2.1, not even close to being finished with it yet. And and we’ve both been, trained in it and working with it and giving feedback on it. But before that I was just wondering if you could speak to that international and local.

    Local piece that I brought up because listening to you really inspired me to think that it is important to see the global impacts that we all have or the global influences. Even though focusing on local is remains important. 

    Jeffery D. Stewart: That’s correct. I believe that with the new version of the standards, we are of course encouraged to consider local in various ways.

    We’re also encouraged to look at the supply chain in general, and in fact, encouraged to be more deliberate about our relationships with suppliers and how those suppliers even treat their own team members. When we look at the, our global ecosystem in general, the majority. Of certified B corporations are located outside of the United States.

    According to my most recent numbers, there are about 1,800 companies, certified companies in the United States. I believe there were upwards of 3000 or so when you consider the United States and Canada. Then our global ecosystem is over 10,000 Now, I believe there’s something to be said about the, the collective power that we have when we look beyond the United States.

    There are plenty of case studies and plenty of examples of how companies are prioritizing people and planet that. We would benefit greatly from considering. Oftentimes, I feel that those stories don’t reach us either because of distance, oftentimes because of language barriers. One of the main pieces that we’re emphasizing, which we found in ourselves over our journey toward.

    Version two of the standards is that many of the voices, narratives, and solutions that are crucial in facing the challenges in front of people in planet today are with stakeholders, non-English speaking stakeholders. Those voices, narratives, and solutions need to be brought to the fore, and they need to be made accessible to the rest of the world.

    We believe that. That’s going to play a very crucial role in taking us to where we want to go in this ecosystem to creating a world that is more just more inclusive and an economy that is more regenerative that has to go well beyond the borders of the United States. And so through the new standards.

    Through the collective, the, the direction more toward a collective voice that we’re now emphasizing through these new standards. We believe that both local and global need to be part of the conversation. 

    Kim Allchurch Flick: Yes. And it reminds me of a friend of mine who is a professor at a variety of places, including in Paris and Berkeley and Portland State wrote a book called.

    Brand global, adapt local, and it isn’t necessarily B Corp focus, but the gentleness and the concern about how different cultures may not interpret something a company is trying to say. If it’s too broad and if the same message is going everywhere, it will mean different things. So to think about.

    Adapting local means taking a look at it. And when I, sometimes I teach a little bit at Portland State and small business development center, and one thing I teach is marketing and branding and we look at branding failures and there are some, and most of them are cultural, that the companies didn’t do enough research to find out how a culture will interpret what they’re trying to say.

    So it’s really a fascinating topic and I think that you also bring that expertise as well about what it means to reach out and communicate with someone somewhere else and be able to adapt language that suits their needs instead of assuming that our message will mean something. Because sometimes it can really, there’s some funny ones, but there are some, some crisis ones as well, and to.

    To know that is meaningful.

    Jeffery D. Stewart: Indeed, it is very meaningful and I’m so glad that it’s a topic that we can move toward having more and more and to make more commonplace. I maybe because it’s in my nature now, or from what I’ve been studying, I’ve always had a desire to. Engage with the world more widely through, through different languages.

    That, that seems to have been my channel or what I discovered in myself. But of course there are plenty of other ways, but I’m glad that we’re able to leverage not only our, what of course is now our vocation, but to for it to also be aligned with. Something that we generally, genuinely like doing, that’s a blessing for us and we’re proud to continue to move in that direction.

    Kim Allchurch Flick: I love that you said genuinely like doing. I think that’s something about this whole community, even though sometimes it can be tough, it is really a joy to work with companies that are trying to be a force for good. So as we go into your experience in B 2.1, could you also tell us a little bit about, just in general, what obstacles and issues are you seeing and in, in your work in the community and.

    If anything, how can V 2.1 shine a light on some of those issues, positive or negative? 

    Jeffery D. Stewart: One of the biggest additions about version two of the standards is all companies are now required to take some kind of action on climate change from the very smallest companies to the very largest companies. Taking action on climate change has, in a way been viewed with concern because of course, when you look at smaller companies, the resources might not always be available to measure greenhouse gas emissions or, step reduction goals, offsetting and so on.

    What the new standards require, even from the smallest company for us, from US at end, harmonic Encounters, for example, is to create a climate action plan that contains, among other things smart goals. The smart goals will list actions that we take to ultimately address and combat the climate crisis in some way.

    It doesn’t mean that we measure scopes one, two, and three of our emissions, in fact, that’s not part of the requirement for the smallest of companies. Of course, that is always the best and encouraged practice, but really the spirit of climate action for smaller companies is to not get bogged down with.

    Measuring greenhouse gas emissions, but rather to take some action because at the end of the day, taking some action is better than remaining stagnant. There’s nothing wrong with better Mo moving forward in some way. That’s ultimately what it’s about, and in fact is aligned with probably what I would say is, has become the slogan of.

    B Lab, or particularly around the new standards, which is a continuous journey of improvement. I believe that phrase has come to the fore in a way that was much stronger than before. On the previous version of the standards, companies weren’t really held accountable to making improvements over time as long as they.

    Maintained the minimum score of 80 points, then they were deemed eligible for certification and remained in the ecosystem. There was no mechanism to measure what has been done over the years for certification ultimately, that allow companies to remain stagnant in their journey on continuous improvement.

    The biggest update now with version two is that there are mechanisms in place that mandate progress be taken, that progress be made over the years of certification, and that shows up in new requirements that will only come into play in years after the initial certification on version two. I think that is.

    Going to be very significant in getting all companies aligned on the collective action piece that no longer are we identifying high performers or individual companies in the sense that they are different things that they’re doing, or they scored very high, they scored. Over 150 points on the previous version.

    It’s not about highlighting high performers anymore. It’s about leveraging the collective voice of an entire movement that is implementing a blanket set of standards. Climate action is one of those standards.

    Kim Allchurch Flick: I concur, and I love that you said it’s a continuous journey of improvement and you don’t reach a goal. You can celebrate it, but the goal’s not the end. The goal is the journey and part of it. The other thing I really appreciate about the new standards and part of it’s my training, I was also, I’m certified with the Institute of Equity Centered Coaching and just as a white person trying to learn as much as possible and be an advocate, be an ally, but I love that equity is not a category.

    It’s more of an imperative that overarches everything in the standards because climate considerations have to also consider equity. Employee considerations also have to consider equity. Community considerations should also consider equity. What does that mean? And I look at it as, as one of the benchmarks that are part of the values that I’ve learned is to look and examine.

    If there’s a question and a decision to be made, the question is who benefits, who’s burdened, who’s left out? And sometimes those left out, it’s okay because it, it’s not harming them to be left out, but to measure things against that. So when we’re making climate decisions, purchasing decisions employment decisions, that those three things, who, who benefits, who’s burdened, who’s left out can.

    Kimberly help us. And the V 2.1 standards seem to help us incorporate that equity decision making across the board. And I was wondering, since you’ve been deeply fully through and submitted the new standards, how did that appear to you? And was what is, was it as good as I think it is supposed to be or what challenges and obstacles do you see?

    Jeffery D. Stewart: I believe so that it is becoming as good as we would hope it would be. Certainly moving the needle from where we were before. One of the, to be honest, if we talk long enough, we could say that all of these pieces from the new requirements are so significant for this particular moment. Another of the biggest elements of version two is that there needs to be approval from the highest governing body for various requirements.

    That means that at the very top of any company there not, there needs to be not only awareness, but also buy-in and. A willingness to remain committed to those requirements that are held for a company, not just in the beginning, but over time. For us at N Harmonic Encounters, that was key. And really identifying our purpose.

    I, I, when we’re. When we continue to think about these standards and then serve our partners on their B certification journey, what we’ve found is that the new standards really move us in a direction of intentionality. In defining our purpose, I’ve discovered that the purpose is really connected.

    To every subsequent requirement that appears for companies that starts off from the purpose and stakeholder governance impact topic, where companies are required to define a purpose statement that is articulating why they exist and how the work that they do generates a positive social or environmental impact.

    That’s a bit different from a mission statement. We find ourselves distinguishing between the two, that a purpose statement can be a part of a mission statement, but a mission statement isn’t always automatically a purpose statement. When we got down to it, we defined our raison death, why we exist and connecting it.

    To a positive social and environmental impact. In addition to making explicit the integration into our strategy and demonstrating business relevance, when we did that, we found that every subsequent requirement goes back to that purpose statement. I believe that’s a huge discovery for our ecosystem and a nugget that we should take with us moving forward.

    Because the definition of that purpose ultimately leads us to make decisions for every other aspect of our company. For us, at End, harmonic Encounters, we defined our purpose as incubating a world. Really we were thinking about our ecosystem of certified B corporations empowering it. To be more inclusive, accessible, and representative of our diversity, particularly that last part, representative of our diversity, that then leads us to make certain decisions on the partners we serve.

    It leads us to make certain decisions on the, on our supply chain where we direct our spending. It leads us to make certain decisions on the community investments that we make and so on. It leads us to make decisions on our Jedi actions, our collective action examples and so on. It really shows up in every single aspect.

    And so I believe that we need to really focus on the purpose of a company, get that locked in, and then we can really. Take the next steps. It really guides us in how we approach the next steps on, on the B certification journey. 

    Kim Allchurch Flick: And what I’m hearing too is there’s kind of this joy of discovery that sometimes the purpose statement comes first and a company might build around it.

    But it also sounds like on your journey that the journey itself helped create, inform, and evolve a purpose statement. That can be a really dynamic process, and it doesn’t mean that a statement has to be static through time. It can last a long time, but as times change, and we’re recording this in 2026, there’s what I’m hearing from you is it’s also giving you some freedom to develop and question and hone a, a purpose statement as the company itself.

    Hones and grows and adapts and evolves and improves and all the things that companies do. Very few of us are standing still. I love what you said. I was also wondering if you could speak a little bit to what obstacles your and issues are out there for you and clients, what you might be seeing, and then we’ll go into what makes you optimistic too.

    Jeffery D. Stewart: Sure that’s a very relevant point to raise, particularly in the early days of version two, allow me to bring up the climate action plan again, as in this area as well. I’ve been seeing a little bit of un uncertain uncertainty, a few obstacles around setting the smart goals. I had mentioned before that small companies are not required to measure greenhouse gas emissions.

    In fact, that only comes into play for large companies and above. That means that for the majority of the ecosystem, a considerable number at minimum, companies aren’t gonna have to do that. I found early on that. Not measuring greenhouse gas emissions isn’t necessarily bad in and of itself, but it seems to make setting smart goals a little difficult in that, my sense initially is that we wanna have some kind of reduction goal very specific with a percentage.

    For example, we want to. We want to emit, 25% less emissions than a baseline year. You can’t really do that if you don’t first have a clear image of the inventory by measuring the different scopes and setting goals that way. However, the standards do allow for the setting of smart goals that are qualitative.

    The smart goals can be both quantitative, they could be quantitative or qualitative, but it seems, at initial glance in these early days, I repeat that we have a natural tendency to want to set quantitative smart goals on climate action. How does it look for companies to set qualitative goals? Are still compliant, that that’s an area where I still would like to see more definition, more examples of how that looks.

    We’ll get it in due time while we’re at this early stage. That’s still an area that we’re wrestling with a bit. 

    Kim Allchurch Flick: That’s. I concur. I hear you speaking, saying yes, this is a dynamic process and those are very good things to consider. What makes you optimistic?

    Jeffery D. Stewart: What makes me optimistic is the gravity and the weight of this moment for our ecosystem. The update for version two of the standards took four years, if I’m not mistaken. A lot of stakeholder feedback, a lot of things that were taken into consideration. Some four years it took for us to reach this moment.

    The moment has arrived at the end of September this year. The new European Union regulation will go into effect, and that in fact is what? In fact has driven in large part this, this significant transition for our ecosystem this year. Not too many companies, at least in the United States, will be certifying on the new standards, but for those who are subject to the new European Union regulation, they will seek to do that next year.

    A slew of companies, a myriad will be due for submission, and so at that point in time, we will really begin to see un mass, how our ecosystem is entering into compliance and making their case for all of these requirements. What makes me optimistic is that any initial kinks. Uncertainty in the new standards will begin to be addressed with that large number of companies that will be submitting, going through the audit, corroborating the requirements with their evidence, substantiating their arguments, and so on.

    That makes me very optimistic because it’s really through real live case studies. I think that we will most efficiently move forward. At present we work with the guidance and the information that the standards and that B Lab provides. Although real examples from companies give us it seems to me that gives us a, a.

    A clear image. And so my optimistic is really based on seeing this large wave of companies now come to submission and get to the other side 

    Kim Allchurch Flick: and stories matter and it’s fun. And I also see, and I’m one of them, my, my company re certified in the old. Version in November. This is a handful of months ago, and yet I’m in the V 2.1 and the way I’m looking at it, because I like to know how things work and if I’m going to share something with others and encourage others not to wait, because even though there’s a if companies are already certified, that’s a beautiful history of documentation and learning.

    And yet look at the new standards as a fresh start. It is a year zero, and it is a way to take everything, whether certified or not, and start to establish a new baseline that takes us into something. And learning how it works is, for me, is part of the joy. Yes, it’s part of the work and it can be part of the frustration, but yet it’s also.

    Part of the joy and everything you’ve said about this is a lot about the reasons why and the dynamic and the positivity that can come from it. So I truly appreciate your words about this and how the ecosystem can be stronger because of it as well. 

    Jeffery D. Stewart: In fact I wanna highlight what you noted on the storytelling.

    I believe that that’s really what it is, that stories. I’m not making this line up myself. I actually heard it somewhere, so I’ll give wherever I heard. The credit stories are what move us, I believe more than anything. When companies reach the end of the audit with the po, with the positive decision, it then enables them to.

    Tell a story of that journey, of that experience, that’s what’s gonna move companies, and that’s where B Lab is heading. I see. In amplifying more stories to highlight the innovation of such a wide array of companies in this ecosystem, yet somehow all aligning on. What is now a, a blanket set of standards applicable to everyone, that’s gonna look different for companies.

    We need to hear those stories in every case. That’s really what will move us forward and encourage companies to join us and continue to grow this ecosystem at Enharmonic Encounters, we are fully committed to contributing to that growth. Whether through retention or through welcoming new companies into our ecosystem, our pursuit and success early on in this b certification process hopefully will give us a, a jumpstart to, to that storytelling, to inspire other companies to follow along.

    Kim Allchurch Flick: Yes. And I do think that B Lab and we can all do a better job of sharing the stories and getting them out there so that people can find them. But that’s part of the journey. What else would you like to say and how can people reach you? 

    Jeffery D. Stewart: I would like to say that for all companies out there that are considering or concerned in some way.

    About compliance on version two of the standards. Please know that this journey is more than feasible and more than worth the effort, the requirements. I believe once companies begin to dig into them, companies will find that the requirements are doable. They may not be as intense. Some may not be as intense as the former version, whereas others may be more intense.

    Certainly there will be some new things that companies encounter, whether from Jedi or from a more deliberate focus on the supply chain to the consideration of certain impacts in procurement decisions. No matter where we are in the standards, there is a path forward and I want all companies to know that from our part at end, harmonic Encounters.

    The whole reason that we embarked on this journey so early was for this moment so that we could be as equipped as possible with as many resources to serve you. We are available. On our website at www.nharmonicenc.com. I’m also very active on LinkedIn at Jeffrey D. Stewart, and we’re also available on Instagram at n Harmonic e nnc too.

    I should say. And Harmonic ENC as well. We want all of you to engage with us. To learn more about our story and understand that we’re here to help you in any way we can. We’re so glad to have accomplished what we’ve accomplished early on. We know that it’s for a higher purpose, and we stand ready to play our part.

    Kim Allchurch Flick: Oh, beautifully said. And I see you as a community builder, a connector, catalyst, and, we can create more together. It’s also really interesting that B Corps is now not the only verifier of benefit corporations, and I think that’s a good thing, that there are other ways to go that create more of a common ground community and to consider purchasing with purpose.

    And I think the new standards are more key to embrace that possibility instead of trying to be. Exclusive. It’s more inclusive. Now. For the final question, it’s a fun one. If you could have dinner with anyone, up to three individuals living or deceased to have a table of four, who would they be and why?

    Jeffery D. Stewart: That is a very tough question, and I’ll tell you, I spent some time thinking about this one. Allow me to go back to my days in college. What exactly sparked in me? A desire to pursue languages in my career or to center things around being a language professional. In my very first Arabic class in college, Arabic 1 0 1 a, a basic course for beginners.

    There was a point where I was on YouTube. I looked up, I don’t exactly remember how, but I found myself watching this video in the aftermath of a very tragic event in Ra, in, in tortilla.

    The then Prime Minister of Tortilla was addressing the nation on that tragic event, and there was live interpreting into Arabic. Of course those early days, I understood very little of the live interpretation. It was on El Ja Zura. Yet somehow the words of that interpreter touched me and moved me a great deal.

    Still today. I remember it fondly that was, can you believe 11 years ago? I heard that YouTube video I listened to it time and time again over the years, gradually understanding more and more of the live interpretation into Arabic. But when I really get down to it, that video is what inspired me to pursue everything that I have as a language professional, not just related to Arabic, but really related to everything.

    Unfortunately, I don’t know the name of that Arabic interpreter on El Jazeera’s network, but if I was able to somehow obtain that information and contact that individual, I would want to have dinner with them and learn all about their life trajectory and how they achieved everything that they’ve achieved as a language professional.

    What they did on that video. On that occasion, which was tragic, really set the tone and gave me a clear image of what I would wanna do someday. For me, that is the equivalent of appearing on the World Cup stage or appearing in the Super Bowl or any other equivalent in sports.

    Kim Allchurch Flick: I hope you find that person.

    Jeffrey, thank you so much. I love. Time with you listening to you, your brilliance, and I appreciate every listener who’s here and the future ones. Thank you so much. This is Kim Allchurch Flick with the Mighty Measure Podcast and coming soon, Mighty Impacts Continuum cohort learning.

    We appreciate you. Have a wonderful day. 

    This Episode’s Guest: Jeffrey D. Stewart

    Jeffrey Stewart headshot - smiling at the camera and wearing glasses, a light blue shirt and gray suit jacket.

    Jeffrey D. Stewart is the Founder and Executive Director of Enharmonic Encounters LLC, dedicated to helping companies measure their impact and amplifying the voices of non-English-speaking stakeholders through language access. As an expert consultant on the B Certification process, placing Enharmonic Encounters at the helm of the world’s largest third-party-verified, socially responsible business movement as the first company in the United States to certify on B Lab’s New Standards (V2), Jeffrey is uniquely positioned to guide companies on their B Certification journey, ensuring that companies’ values shine to the fullest extent.

  • Do Your Part: Sustainable Social Impact Leadership in a Time of Polycrisis with Tessa Bridge

    Do Your Part: Sustainable Social Impact Leadership in a Time of Polycrisis with Tessa Bridge

    Tessa Bridge joins Kim Allchurch Flick for a follow-up discussion about her book “Do Your Part: Bold, Sustainable Leadership for Social Impact Leaders in a Time of Polycrisis.” Bridge describes writing the resource she needed when she felt overextended in vulnerable leadership roles and couldn’t find guidance at the intersection of values-based work and exhaustion. She frames today’s “polycrisis” as requiring a shift from individual heroics and constant sprinting to grounded, regulated, collective leadership, including tools like the “window of tolerance” to recognize hyper- and hypo-arousal and return to clear thinking. The book includes research, interviews, and case studies on issues like attachment to workplace community, internalized pressure, and unjust systems creating impossible expectations. Bridge shares optimism about human-centered, interdependent leadership and invites readers to clarify what’s theirs to do, seek generative communities, and connect via her website, LinkedIn, and newsletter; she names three influential authors she’d dine with.

    Listen Now

    Time Stamps

    00:00 Welcome Back Tessa

    00:32 Why She Wrote It

    02:43 Leading in Polycrisis

    06:04 Window of Tolerance

    10:01 Do Your Part

    14:10 Writing and Research

    18:55 Community and Belonging

    22:22 Hope and Optimism

    24:51 Put the Book to Work

    28:06 Where to Find Tessa

    30:01 Dream Author Dinner

    32:26 Closing Thanks

    Kim Allchurch Flick: Hello everyone. This is a very new type of podcast. This is a return guest, Tessa Bridge. And the reason this is a return is because she wrote a book called Do Your Part, so we’re gonna focus on how we can all do our part. Tessa, welcome. It’s so good to see you again. 

    Tessa Bridge: So happy to be here. 

    Kim Allchurch Flick: Yeah, it’s good to see you tell us about the book journey.

    How, what was the spark? What has been the journey? 

    Tessa Bridge: Yeah. At its heart, this is a book that I needed some time ago when I was at a place where I felt like I had overextended myself. I was doing a lot of things that I really cared deeply about, that were really a reflection of who I am and my values and how I wanna show up in the world.

    And I was also. Feeling the pressure of that, right? Both the pressure I put on myself and the very real pressures of having stepped out into vulnerable, exposed leadership roles on a number of fronts at the same time. And when I was in that place, I. I was like really looking around for resources.

    ’cause I felt like, am I the only person on the planet who was feeling the way that I’m feeling? And there were things that I found helpful in different resources, but I never really found something that spoke specifically to the intersection of. Doing values-based, mission-based work that is really tied to your sense of self, your identity, your community, your people, and feeling like you are overextended, stretched, exhausted, and just can’t keep going at the pace you’re going.

    And that was many years ago. I’ve done a lot of my own personal work. I’ve also done a lot of work with. Clients in my coaching practice since then who I have learned, have similar stories, and so I really just felt compelled to create the resource that I wanted so that hopefully people who read this book and are in that place feel less alone.

    And. Can have a bit of a roadmap of what they can do and how they can understand the experience they’re having. Put some language to that and then actually take some steps to continue to show up in the way that they want and that they think of themselves, but also find some space to take care of themselves and build in a more sustainable approach to what that leadership can look like.

    Kim Allchurch Flick: That sounds like a book for these times. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: Thank you very much for that. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: What problems are you solving for people with the book and what was it like to write it? 

    Tessa Bridge: Yeah. I’ll start with the first part of that question, I think. The problem that I’m solving with this book is the times that we’re living in, in a lot of ways, and there is so much need.

    The subtitle of the book is Bold, sustainable Leadership for Social Impact Leaders in a Time of Poly Crisis, and it felt really important to situate. In this reality of poly crisis that we’re living in, right? We have many overlapping crises that are influencing each other and happening at the same time.

    And a lot of need. There’s a lot of needed action on many fronts at once, and that is a really overwhelming context to be in social impact leadership. It also requires a different type of leadership and a different leadership mentality than may have worked for many of us in the past. A lot of the folks I coach, and I have this myself, are like real doers, right?

    We wanna get our hands dirty, we wanna come up with action plans. We are high achievers. We know what we want. We’re scrappy, we’re used to making it work. And that approach. Is helpful, right? It does work to a certain extent, but when we are in a crisis like this that has waves that is continuous and where there’s not really a point where we’re gonna be like, and that is now done, that mentality can actually really lead to exhaustion and burnout.

    If we are constantly trying to do what we’re, what I call like getting over the hill I’m gonna just get through this and then I’ll take a rest. I’m gonna get through this, and then I’ll make sure to prioritize dinner with my family. I’m gonna make it to the next deadline, and then I’m gonna start exercising regularly, or whatever the self-care piece is that’s important for you.

    If we keep that mentality of I’m just gonna push full throttle until I get over the hill, we’re gonna burn out before we get to where we’re trying to go. So the book is really trying to argue that we need to build more sustainability. Into our leadership style precisely because of the urgent moment that we’re living in, and that that is not selfish or separate from building a just world.

    It’s actually part of how we build a just world. So I’m really trying to do some deep reframing around what it means to be committed, what it means to show up, what it means to be engaged so that we can get to the just world we’re trying to build. 

    Kim Allchurch Flick: And you used the word poly. Poly meaning mini crisis.

    Yes, mini crises. And what’s resonating with me as you talk is the overwhelm of the fire hose. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: Fire hoses. Yes. They’re coming from multiple directions. They’re domestic, they’re international, they’re local. They’re somebody else’s problem. There are a problem. And how that can be. Painful and then numbing sometimes.

    And we are recording this in June of 2026, and I find that people respond to things in different ways. And sometimes it’s about timing. Sometimes I feel like I can go full throttle and be activist and then sometimes it’s just I have to get my own work done too. I’ve gotta survive, I’ve gotta be joyful for my clients and I find that with other people as well.

    How does, how do you, in the book, how do you wrap your head around all these multiplicities of 

    Tessa Bridge: Yes, 

    Kim Allchurch Flick: of feelings that can happen to people even in any given day. 

    Tessa Bridge: Yes. It’s an excellent point and it’s something I talk about head on in the book. So there’s a couple ways that I think about this. One is when we are in this overstimulated loud, often scary context.

    I would argue that it is even more important as people in leadership, that we are the most grounded, the most centered that we can be, and that becomes part of our responsibility. I would argue as a leader, when we are regulated, we can make clear decisions, we can make strategic decisions. And we can create that grounding force for our teams and our organizations.

    When we are dysregulated, when we are anxious, when we are overwhelmed, we bring that energy into everything we’re doing. Even if we are doing that with the best of intentions, because we are, frantically trying to get things done, and this is not a judgment of feeling overwhelmed. We are all feeling overwhelmed in many ways in this moment.

    It just means it’s even more important for us to build these regulating practices. The awareness around, oh, I might be feeling dysregulated right now. I need to do something about that and prioritize that into our daily leadership practices. So there’s a chapter in the book where I talk about this concept called the window of tolerance, which some of the listeners may be familiar with, which is the idea that this is a window in which we are able to access our best thinking.

    And when we are overwhelmed, overstimulated in a more fight or flight space in our body, we can go out of our window in two directions. We can go up into what’s called hyper arousal, which is where our thoughts are spiraling. We’re moving really fast. Maybe we’re like, we’ve gotta get to action.

    We might be feeling panicked in our bodies. You’re tossing and turning in the middle of the night, that’s hyper arousal. You can also go below your window, which is called hypo arousal, which is that sense of shutting down, disengaging, freezing, kinda what you were talking about. Just like I just gotta put my blinders on.

    I just can’t manage this. You might feel lethargic. Those are both forms of dysregulation, and so one of the things we can do is build awareness of when we might have moved outside of our windows and build tools to come back into that centered optimal space. Before we start making choices and decisions.

    So even just having the understanding of that framework, the language, and then some of those strategies to come back to that center is really critical for leaders. And I would also argue it’s something we can do with our teams. Like we can say, for example, what, where is everybody? On this spectrum, how, what tools are we using together and individually to reregulate ourselves, because that is part of how we resist the fire hose that you’re talking about, is by becoming as grounded as we possibly can.

    So that’s just one very practical thing that I mentioned in the book. There are many other ideas of how how to navigate this. But again, that, that idea that being grounded is part of. What we do to move through this strategically, intentionally, and not so reactively. 

    Kim Allchurch Flick: And it sounds like it’s important for teams, but also important for life, for families, for friends, for 

    Tessa Bridge: Yes.

    Kim Allchurch Flick: All of us to think about it that way. And I also see. Other people are talking about this and consultants are trying to work this into their leadership programs, is to really talk about how reality is becoming infused into our workspace. Yeah. What does that look like, and what does it mean to actually sit and talk to each other and acknowledge, 

    Tessa Bridge: yeah, 

    Kim Allchurch Flick: acknowledge how people are feeling and everybody’s in a little bit different space.

    Tessa Bridge: That’s right. 

    And in the book, like the title do Your part is really about getting clear on what’s yours to do, what are your skills, strengths, talents, sphere of influence? What are the things that you are going to do to move forward and what are the things that maybe need to get done, but you are not the best person to do them, or you don’t have the capacity to, and the shift that I wanna invite.

    Folks who are reading the book or listening to this podcast into is that this is a collective effort. Individual heroics are not gonna be the thing that get us to where we wanna go. We all have to do our part, and we have to trust that there are other people who are moving the balls that we’re not moving.

    And so part of building that groundedness, both inside of work and outside of work is really getting clear on what you’re committing to and why, and then doing those things well and then all the other things that come. Making very planful choices about whether you take them on or not. Because when we divide our energy and divide our focus, we end up doing many things not that well versus when we pick the things that we are doing, ’cause we are well positioned to do them, we can really make a lot of progress, which both helps us feel the power and agency we have.

    And allows progress to be made. And then someone else, or another organization or another group gets to focus on the other pieces. And I think we live in a very individualistic society where we really love the idea of the hero leader, the solitary leader who’s gonna swoop in and save the day and fight the good fight.

    And we want to be that leader often, and we wanna be led by that person. And part of what. It’s actually gonna move us through this poly crisis is shifting our mentality around how these things get done to a more interdependent and collectivist approach. 

    Kim Allchurch Flick: And this aligns with what I’m seeing in community and two things as a member of the A SPN, the American Sustainable Business Network on a previous podcast we had Camilla Taylor, who’s the executive director and one of.

    Her points was, she was talking about nonpartisan activism and she said if you call a legislator and say, I’m a business owner, that carries some weight, so I had to get our talking points together and they created a kit to make things easier for people to sit down with a cup of tea or coffee and go through some things daily, taking the logistics.

    Out of it. Yeah. That makes people maybe not take action steps. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: But making it simple wherever we are to be able to do that. I’d see that with your book, there’s some guidance for how to make things easier and also with the, i’m on the board of On Purpose, Oregon formerly B Local PDX.

    So it’s more than B Corps, but we’re talking about what is common ground. How can we work with other organizations that are pointed in different directions, but share our voices. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: To do things. And a lot of this is linked arms. It’s not one liter. Yes. And I see that coming from your book as well.

    Tessa Bridge: Yes, definitely. It’s building the ecosystem, right and knowing who that players in the ecosystem are. And part of it’s also who do you call when you need help in a certain area or who do you refer something to? Or if somebody comes to you with a request, can you take this on? And you don’t have the capacity or you’re not the best fit for it, you can say, this isn’t the right time for me, but here’s somebody else who could help with that.

    And building that. Collective shared way of moving the ball forward. Yeah. 

    Kim Allchurch Flick: I really love that thought. And what did have been the obstacles, not only to writing the book promoting a book that’s always very intense. Yeah. But what have been some obstacles along the way and. Was it difficult to research?

    This was, 

    Tessa Bridge: yeah. 

    Kim Allchurch Flick: What were you finding? What was spoke to you what was bs? 

    Tessa Bridge: Yeah. What 

    Kim Allchurch Flick: was some 

    Tessa Bridge: obstacles? Great question. Getting outta my own way, it’s always the biggest obstacle, right? To doing this, I was really encouraged to do this by a mentor of mine, which I’m so grateful for, and.

    Figuring out like what my own approach to this would be. There is a lot of research in the book. It was really important to me to take the lived experience that I know is true because I’ve lived it and because I’ve coached people through it and to situate that sort of root that in.

    Academic study around like, how do our brains work? What does burnout look like in different fields? What does burnout look like in the activist space? Who are some of the thought leaders who have really shaped the way that I think and understand the world? And tying that into that really deeply rooted experience.

    I also, did interviews with social impact leaders and created case studies throughout the book because I really wanted this to feel like. A mirror that like people would, not everything is gonna resonate with every person, but over the course of the book, there will be things that I hope many of the readers will be like, that’s me, that’s me, that’s me.

    Because I think part of what when we are in that stuck place of feeling like we can’t see a path. We can’t see an off ramp other than to just keep doing the thing we’re doing, which we know isn’t working for us anymore. That sense of isolation can be so like acute and painful. Creating many connection points both in the research, in the lived experience, in the stories that are in the book and in the tools really was how I wanted to build this.

    Web of connection so that people realize this is a shared experience that they’re having and it’s not really about them. Another big theme in the book is around like the intersection of the societal forces and the individual pressure we put on ourselves. And so often when we are struggling.

    Personally and professionally, we take that internally. We think that’s about us. We think I never should have taken this job to begin with. I’m just not cut out for this. I. Can I even do this thing? We turn that voice on ourselves and we all have areas we could grow. We all make mistakes sometimes that’s true, and we are doing powerful work inside of a system that is not really designed for us to succeed.

    So when we really are able to meet, to name. What are the societal forces, these unjust systems that mean that we keep running into again and again and again? Impossible expectations, like this idea of constantly needing to do more with less, right? Or deliver on timelines that aren’t realistic. And then when we struggle to do that, we think I’m not good enough.

    But is that really about us? To a large extent, it’s not. So again. Building the language and the understanding of where some of the internalized beliefs that we have come from so that we can see them and be more gentle with ourselves at three o’clock in the morning when we’re tossing and turning in bed and really say I am doing my best.

    I am doing what I set out to do. I am a human being. I’m gonna learn as I go. And. That is what I commit to is continuing to show up, not in getting everything perfect and having the perfect outcome every time, and controlling everything. That’s another big theme in the book is that when we are afraid, we reach for control and that can make us very tight.

    And when we’re tight, it’s really hard for us to be creative. It’s really hard for us to be flexible to innovate. To work together. All of these pieces I think have been around for a very long time. They’re not new and they’re getting amplified. The volume dial is very high because of the pressures and the high stakes of the moment that we’re living in.

    Kim Allchurch Flick: Yeah, that’s so well said. 

    Tessa Bridge: Thank you. 

    Kim Allchurch Flick: Thank you for that and listening to it, it makes me a wanna read the book, but also step back and examine or can I calm myself down to be effective. Instead of being frantic and ruminating and things that we do. And I’ve learned my own tricks. Everybody has their own.

    Yeah. I find mine in nature. 

    Tessa Bridge: Yeah, 

    Kim Allchurch Flick: definitely. If I get really keyed up, I’m going to go out and take a walk and 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: Turn on my ebirds so I can see Yeah. Who’s chattering and 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: And it helps. It really does. Even if it’s 10 minutes or an hour pulling weeds even, it’s just touching ground. 

    Tessa Bridge: Yes.

    Kim Allchurch Flick: Another thing is a good conversation with a friend. 

    Tessa Bridge: Yes. 

    Kim Allchurch Flick: Those kind of things can really help. 

    Tessa Bridge: Yes. 

    Kim Allchurch Flick: So is there, you mentioned case studies, is there a standout case study you might wanna summarize or mention at this point? 

    Tessa Bridge: A theme in the book that we haven’t talked yet it’s about community and the role that relationships play

    in both positive and challenging ways in how we show up in this. So one of the case studies in the book is is a character who is in a role that she knows is not the right fit for her, but she feels very connected to the her team and to the people she works with. And those are relationships that she really treasures.

    And so she. Is having a really hard time accepting the fact that it might be time for her to move on because it feels like a betrayal of the people who she really loves and is connected to. And that felt really important to me to include because one of the things that happens in social impact work is that we get really attached to each other and that is really beautiful.

    And so many of my close relationships come from organizing spaces come from, working in, nonprofit or other social impact spaces where you’re in these scrappy, in the trenches roles. You’re staying up late with people, you know their families. You’re like doing this important work together.

    Your values and your relationships become very enmeshed and it can also. On the flip side of that coin lead to this sense like if I leave or if I try to set more boundaries, or if I try to show up in a different way, I’m gonna lose my community. I’m gonna lose belonging. The people who mean the most to me are gonna judge me.

    And so that can be a very scary and painful. To consider. And so I think again, it’s inviting in the gentleness, it’s inviting in the gentleness with each other, like allowing each other space when we do need to step a step back or do less or just be in a season of slowing down so that we can then be in a season in the future of taking on more, having more understanding of that rather than judgment of that.

    I think it also speaks to, building communities that are modeling the way we wanna be in the world, right? So the people who surround us, you mentioned having a conversation with a friend. It’s like the friends we’re having conversations with. We wanna make sure that those are people who are also prioritizing.

    Bold action and sustainable leadership at the same time, right? If we are only in spaces that are expecting us to be, go, go, go all the time doing everything in high urgency, in high alert, then it’s gonna be very, very hard for us to find space to step back because it feels out of alignment with the people that we are in.

    So part of what I think about in the book is. For people who are on that edge of, I just can’t keep doing this. Finding communities that are going to validate that there are ways to continue to show up boldly and bravely to continue to be engaged and also to prioritize wellbeing, sustainability, long-term thinking, not just urgency, sprints.

    It’s part of how we shift the culture in our organizations and for ourselves. 

    Kim Allchurch Flick: That’s beautifully stated, and every time you say something I, my brain is going off with, oh, I can see how this is so compelling and so truly important. And recognizing that people are in different spaces at different times.

    Yeah. And giving some grace for that. Yeah. And we all have lives and other things to deal with. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: What, with all this, what makes you optimistic? Oh. 

    Tessa Bridge: I’m an optimist. I just, find a way to be hopeful no matter what. And I do think that’s my organizing back background because I think I think we have so much more agency than we give ourselves credit for often, even in the moments where it feels like, okay, like that fire hose is streaming at us and it feels like we, we maybe are in a more reactive space, like we hold a lot of power in the sphere that we operate in, and that really does make me feel hopeful and I think in some ways. As I said, none of this is new, right? Like these are things that we have been working through for decades, if not more, and are really becoming very loud right now.

    And in that I think there’s a real opportunity to do the deep learning that we need to do in order to move forward from this place in a way that it’s gonna actually really. Move us where we wanna go, right? Decouple from some of these very capitalistic individual ideas of what it means to be to produce, to create outcomes where our worth comes from.

    And instead, root in a more collective, more sustainable, more term, more gentle and care filled. Human way of leading, and I think there’s a lot of hunger for that. I think people are really wanting that, and I think the leaders who are able to embody that in their own style, because it doesn’t have to look the same for everybody.

    Draw people to them. And I think that’s exciting. I feel excited. And I think we have some really amazing models of that happening on the national stage, what it looks like to really embody human-centered kind, compassionate leadership. And I think we are seeing that that is both effective and that that is what people are drawn to.

    I have a lot of hope. I have a lot of hope and optimism, even though we’re in a difficult moment. I think this is one of those things that is gonna help to clarify what is important to us and help us to enter the next chapter from a really grounded and clear place that’s gonna get us where we need to go.

    Yeah, 

    Kim Allchurch Flick: I love that. And besides reading the book, what do you hope. That people do with the book? 

    Tessa Bridge: Yes. Well, like I said a huge theme of this project for me is for people to feel less alone. So I think one of the things that I’m hoping comes out of people reading the book or listening to this podcast is a resonance and a sense of I deserve to feel less bad.

    I’m not gonna give up on what I committed to. I’m not gonna change what I believe in. I’m gonna keep being a person who shows up, and that doesn’t have to mean that I feel bad. So whether that’s finding a coach who can support you to work through that, whether that’s finding other activists, organizers, leaders, community groups who are embodying that, just leaning into the places that that, that don’t feel extractive and that feel.

    Generative human compassionate that fill you up, that where you leave feeling more energized than when you arrived. Find those places and they exist. They exist. You might have to look in different places than you maybe have before, but they definitely exist to get that support for yourself because I think.

    The more we can nourish ourselves and care for ourselves, the more effective we’re gonna be. So whatever that looks like for you, that, that’s what I’d love to invite the listeners to do. And I think this idea of getting really clear on what is yours, what is the part that you have to play here, and relentlessly doing that and knowing that you are doing your part.

    And you can fall into bed at night knowing that you are doing your part and that you’re gonna keep doing that instead of expecting ourselves to do it all. And constantly feeling like we’re not doing enough. I think those are maybe some of the biggest takeaways that I want for people and for them to find the places that reinforce that and like reverberate on that frequency.

    Kim Allchurch Flick: Oh, reverberated on that frequency. And I also hope for me, because this is new, I’m a neophyte podcaster, but we’re in, beyond episode 25. At this point, I’ve got the best seat in the house, and I hope that this also resonates as a way of doing what you just said, being an activist part. And sometimes it’s not my voice that matters, it’s amplifying others.

    Yeah. So that’s one of the things I hope I’m contributing. And sometimes we don’t know how does it land and how will it land at a different time? But trying, 

    Tessa Bridge: yeah, 

    Kim Allchurch Flick: I think is part of the magic. Yeah. 

    Tessa Bridge: Yeah, absolutely. You don’t know what the ripples are gonna be. You don’t know when something is gonna connect for somebody down the line or, what in this book, someone’s gonna five years from now be like, oh, I, where did I read that? And then go pull it off the shelf. Their shelf and that’s gonna be the moment that they need that tool. So all the things we’re putting out into the world, you spoke about hope. That is an exercise in hopefulness, right?

    That I’m putting out something, that you are putting out something that someone is gonna need, and that resource will be there for them in that moment. And like how beautiful is that, that we’re creating that web for people? 

    Kim Allchurch Flick: Oh, absolutely. So how can people reach you and how can they get the book? Yes. 

    Tessa Bridge: So the book is available where books are sold.

    You can get it at your independent books bookstore bookshop.org. It’s also available on Amazon. I would encourage folks to connect with me on LinkedIn. You can just look for me, Tessa Bridge. Also you can go to my website, which is. Tessa bridge coaching.com. And I really would love for folks to join my newsletter because I am doing like a mini book tour.

    And so I’ll be having some events, different podcasts, different offerings and if you join the newsletter, then you will know about all of those. And so hopefully we can meet in the real world at some point, which I would love. 

    Kim Allchurch Flick: And is the newsletter on tosser bridge consulting 

    Tessa Bridge: com? Yeah, it’s on the website.

    Yep. 

    Kim Allchurch Flick: As it should be. And what else would you like to share before the final question? 

    Tessa Bridge: We’ve covered so much. I guess I’ll just say, everything in this book is something that. It’s a path that I have walked and in writing it and synthesizing it and doing the research for it was really clarifying for me also about what, how all these different threads of my life up until this point have come together to situate me right in this moment.

    And I really do feel like. The journeys we walk varied as they are. Prepare us for what we do next, and I feel extremely grateful to have had the experience I have so that I can support people who are in. This painful moment right now so they can feel less alone and can feel like there are things that they can do that are within their power.

    Even the challenging moments, the tricky moments I really think get us to where we are. And I think this book has really helped me to see that in my journey. And so I’m just really grateful to be able to show up and support people who need it. Yeah. 

    Kim Allchurch Flick: You do and appreciate it so much.

    So a little shift on the final question. Yes. For you, if you could have dinner with any authors you admire living or deceased up to three, who would they be and why? 

    Tessa Bridge: Great question. Okay. So all of these are people who are referenced in the book. These are, when I talked about like the thought leaders who have changed how I think about things.

    There’s one author Julianne Taylor Shore who writes a book, wrote a book called Setting Boundaries That Stick, which I really recommend. I recommend it to a lot of my clients. And she talks about this concept of a psychological boundary, which is around what we let in. Often we think of boundaries as what do we agree to out in the world, but she talks about boundaries as what do we let in?

    And she, she frames these questions before we let feedback in. Ask yourself, is this true and is this about you? And that has been like a really revolutionary concept from me personally, and I offer that to a lot of my clients. So I would love to invite. Also Adrian Marie Brown. Her book Emergent Strategy was really powerful for me and the concept of fractals.

    And that what we do at the small reflects at the large right, the way we talk to our kids at the dinner table, the way we organize on our block, the culture we create in our organizations the way we speak to ourselves. All of that reflects into the large. And that’s something that I’ve really taken to heart and I think is infused throughout this book, that mentality.

    And then the third person is Maurice Mitchell, executive director of the Work Fa Working Families Party. And he wrote this book, this article, building resilient organizations that talk talks about a lot of the pitfalls that progressive organizations tend to fall into. I referenced that also in the book and it really helped to put language to some of the things that I’ve experienced myself and also help.

    Created a framework for me for situating both the individual work that we need to do with ourselves, the interpersonal work we do with each other, and the bigger macro work we need to be doing as we’re fighting for justice in our political system and in our economic system and our, in our broader society.

    So I think a dinner party with those three would be really amazing if anyone’s listening and wants to come. 

    Kim Allchurch Flick: Oh gosh, I’d love to be there too. Tessa, you are a delight. Thank you for the work. I do think that writing a book is difficult. I know I’ve got one in me and guess what’s never happened yet is write, actually writing it.

    I admire authors. I admire you. I really thank you for being here and giving us this treasure of a book to be able to. Talk with each other about and give ourselves some ways to move forward. Thank you, so I appreciate it. Thank you everyone. This is Kim Alrich flick with the Mighty Measure Podcast, and please join me@themightymeasure.com for my newsletter as well, and have a great 

    day. 

    This Episode’s Guest: Tessa Bridge

    Tessa Bridge is a coach, facilitator, and founder of Tessa Bridge Coaching, where she helps social impact leaders manage the pressure to “get it right” so they can keep making an impact without burning out. She brings 15 years of experience as a public education administrator, community organizer, organizational leader, political candidate, and consultant. After facing her own burnout in high-stakes leadership roles, Tessa is now dedicated to ensuring other values-driven leaders have the tools and support they need to create lasting change without sacrificing themselves. Her work is grounded in the belief that sustainable impact starts with sustainable leadership.

  • Strengthening Portland’s Socioeconomic Fabric: Strategy, and Community with Anja Taylor of Kinesis

    Strengthening Portland’s Socioeconomic Fabric: Strategy, and Community with Anja Taylor of Kinesis

    Anja Taylor, president of Kinesis, joins Kim Allchurch Flick for a discussion about her journey from international studies and work in Berlin to focusing on local community impact through owner-operated businesses. Taylor explains Kinesis’s long-term approach to helping companies thrive through strategy, creativity, leadership development, employee engagement, and relationship-based marketing, often partnering with clients for years and building peer networks to reduce owner isolation. She critiques an overemphasis on optimization and “growth for growth’s sake,” describing strategy as a theory of winning tested through assumptions and experiments anchored by mission, values, and vision. The conversation covers Portland’s fragmented efforts, the role of local businesses in community resilience, lessons from and beyond B Corp certification, and optimism drawn from values-driven leaders and initiatives like Albina Vision Trust. 

    Listen Now

    Time Stamps

    00:00 Welcome and Intro

    00:54 Anja Journey and Purpose

    03:00 Local Business Fabric

    05:02 How Kinesis Helps Owners

    07:39 Long Term Partnership Model

    10:35 Community Building for Owners

    13:45 Beyond Optimization to Purpose

    16:11 Strategy as a Theory

    18:54 Winning in Uncertainty

    19:40 Businesses as Community Anchors

    21:02 Purpose And Mastery

    21:44 Beyond B Corp Labels

    22:54 Building Local Fabric

    23:56 Business As Partner

    25:18 Inclusive Community Shift

    27:49 Innovation From Within

    30:07 Breaking Silos Together

    33:02 Challenges And Vision

    34:37 Albina Vision Example

    36:39 What Makes Us Optimistic

    39:02 Connect And Get Involved

    40:07 Dinner Guest Reflections

    41:53 Closing Thanks And Farewell

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick with the Mighty Measure Podcast and I’m delighted to be here with Anja Taylor as president of Kinesis. Anja Taylor combines her leadership and operational experience with her passion for building thriving teams and businesses. Since joining Kinesis as director of Operations in 2017, Anja has played a role, a pivotal role in shaping the company’s approach to growth and collaboration.

    Anja is a natural galvanizer, that’s a word that I really love. Her passion for building strong cultures that foster employee engagement, fueling small business success, makes her an engaging speaker and trusted advisor to many business owners. Today we’re gonna talk about Kinesis local business and the importance of socioeconomic fabric an you welcome.

    Anja Taylor: Yeah. Thank you so much, Kim. I’m very excited to be here. 

    Kim Allchurch Flick: Oh, I’m excited as well. What has been your journey and the inspirations that have led you to this point? 

    Anja Taylor: Yeah, it’s, that’s such a good question. I love that. A lot of times I feel like our journeys only make sense in retrospect. We don’t necessarily set out on a path that, has us end up where we are in this current moment.

    So that’s very much true for me. I came to the United States as an undergrad student in, oh, the late nineties. I was at Portland State. I got a bachelor’s in communication and then went on to get my master’s in international Policy studies. At the Monterey Institute of International Studies and I was really motivated by wanting to contribute to making the world a better place.

    And so I went from a very broad global perspective and studied that and was really motivated on that level. Worked in that field a little bit. After my master’s, I moved to Berlin and worked at the US Embassy there, but ultimately came back to Portland. And had my kids here. So that focus shifted a lot more into the local and community level and even the interpersonal level from that global perspective.

    But there’s a lot of skills that I still. Used today that are acquired during those times. And I am very fortunate that I have this global perspective and a little bit more broader input, I think, into my work today. So I very much benefit from that, and I still wanna make the world a better place. I think my aspirations are the same.

    I’m also much more of a realist these days. So for me, the question is really where can I have impact? And the number one. For me is really on a personal level. I think that’s why I am so passionate about employee engagement, about the interpersonal things. I recently got certified as a coach. I got a certification as a coach.

    And I am not that. I use that a lot. I use it in my work at Kinesis working with business owners. It’s just more of a skill building for me, but it’s really my motivation to help people get better at whatever they want to do. And I truly believe that for us at this juncture where we are strengthening local communities.

    Through local businesses is a really important part of getting into the next economy, whatever shape that might be, but really moving away from just looking at corporations or so entrepreneurs as viable options. This whole idea about building up a business, scaling it, and then selling it and that gets celebrated is something that’s very foreign to me.

    I really believe that businesses are part of. Like you said in the introduction, like the socioeconomic fabric. So I want to contribute to that and I wanna make my community better through that.

    Kim Allchurch Flick: That’s so exciting to hear about. And I concur with you that some people are very content having a successful business and not scaling. ’cause there’s so much pressure and angst that can come with that as well. And I know that Oregon. Has, there’s something from Oregon Statistics that. Consumer goods are the engine of Oregon, and a lot of those consumer goods are small companies, and it’s the collective aspect.

    So the stronger those companies are, the better. Another thing I discovered in your opening is that we actually have some things in common. I’m also a PSU grad. I lived overseas, born in the us, but I lived overseas and I really see business even though they’re local, so many businesses still have overseas.

    Tentacles, overseas aspects for consumer goods often are manufacturing. There’s imports for supply, so that, but beyond that, there are other things as well. So it’s really great to talk to you. Mike. I graduated PSU with a Master’s of International Management, which no longer exists. Good.

    Now it’s in, now it’s an MBI, but it’s good to have this discussion about local can be global as well. There, there are touch points that matter. So what is your view of the community that you’re in and how does Kinesis serve problem solve? What are you learning from local? 

    Anja Taylor: Yeah, thank you. At Kinesis, we really focus on owner operated businesses, anywhere from a couple million dollars in revenue to like lower mid market companies, and we help the owners.

    Grow their businesses and that can mean many different ways. That doesn’t necessarily mean revenue growth or like scaling in which we typically understand that to be. It can be, I want my leadership team to function better. It can be I want my employees to have career paths so that they can actually thrive here.

    I want build a thriving company, and for me, that means that my employees are fulfilled here. Not only. In their economic needs, but also in their needs to grow and their needs to learn new things. Purpose, mastery, all those types of things are really important for, yeah, for the business owners that we work with.

    So at Kinesis, we do that work in many different ways. We’re first and foremost coming from a perspective of strategy and creativity. We help owners galvanize that. We help them identify where are we remarkable and. Amplifying that to their communities. So then with that we need to make sure that that’s true.

    Whatever we are saying is remarkable about them. So we help them shore that up, manifest that within their employees within their structures. I always think it’s three things. It’s the processes, it’s the tools you build, and then it’s the people part. And often the people part is.

    What people are struggling most with, what leaders are struggling most with, because it’s something that’s very un intangible. And so helping them, seeing the opportunities there, helping them craft better policies, helping them become better leaders, all of that as part of what we do, as well as marketing and the sense of, not digital marketing, but human to human marketing.

    So we’re helping companies build better connections, better networks, better referral partners. Talking to them about how can you bring something to your market that your customers see as valuable that nobody else does, and that is truly authentic to who you are. So those are really interesting conversations that come about because we’re tapping into.

    What the owner is passionate about, what they’re good at, what the company already has as strengths, and we helping them amplify that and we helping them building that into a system that really creates a flywheel and helps them grow. Now this is a process that takes two or three years. So we are long term horizon company and for the right client.

    It’s a magical relationship. We bring a lot of fun and creativity to our work, so they are excited to meet with us. We usually meet with them every week or every two weeks. So we get really close relationships with these owners and these leadership teams, and often end up on their org charts as a strategic partner.

    And that’s where we like to be. Often these engagements are six to seven years or even longer. So we have very, very strong longevity with our clients and they’re very proud of that and become really enmeshed in their business through the work that we do. And that’s very gratifying for us. 

    Kim Allchurch Flick: I think it’s beautiful as well, the long term.

    It’s almost like a family relationship in the business sense that becoming a part Absolutely. Of that and not a cold type of consultant who comes in and looks at the charts and gives off a checklist and leaves and comes back. This is really 

    Anja Taylor: not at all 

    Kim Allchurch Flick: touch point. 

    Anja Taylor: We are. We are sitting in it with them and I think that’s the value that we provide.

    And usually people don’t buy that initially from us. But they really appreciate just us holding the space. Yeah. That every week they come. To our meeting, and that’s the place where they can think higher level. That’s the place where they can have honest conversations. That’s the place where there’s a thought partner that truly understands their business, but still has a lot of outside perspective and helps them crystallize, galvanize ideas, figure out, okay, let’s try this.

    We are big on, running experiments, so to speak. So really taking some bets, having some business innovation that we wanna act upon without. Risking too much. So we have a lot of experience because we work with so many clients on what works, what doesn’t work, what might we try here, what is a small experiment that we can draft that will give us something to learn from, but doesn’t take a lot of resources.

    So all of those things are incredibly, yeah. Fruitful in the relationship and our clients really appreciate our perspective. And then we also, we get down into the work with ’em. We have a team that then helps to, create, maybe it’s a job descriptions or recruiting program or it’s a leadership offsite that we facilitate, right?

    Whatever it might be, whatever the need is. We also do that work when we sit. In that with them. And we come to their companies and we roll out things and we help their employees get through it. So we are very, very much on the pulse of what’s going on, and I think that that is something that a lot of smaller businesses.

    In this kind of revenue range from, I don’t know, 3 million to maybe up to a hundred million, don’t really have, but when they experience it, they really appreciate it and they are willing to put resources, time, energy, money behind that because it’s so valuable to them. Because often they feel very isolated.

    And so I think for me. This is part of our community building. We do events for our clients. We bring them together. We introduce people to each other. We really wanna build a network where they can rely on their peers, on other business owners. I think a lot of times when you’re an entrepreneur, when you run a small business, it feels very isolating and it feels very much like you have a bunch of problems or challenges or things you need to do that you know other people have too.

    But you don’t even have. The opportunity to reach out in a, in an organized manner. You often don’t even know who to talk to. Sometimes our clients have like peer networks. But not on a regular basis where you can really choose, do something and look at something from different perspectives and really sit down and continuously work on something.

    And I think in this time where we have so much change and so much uncertainty and so many things that are constantly thrown at us, where we need to be nimble and react and position ourselves and our companies in a way that is, is. Yeah. Not just successful, but it’s also adaptive, right? It’s this mix between responding to what’s incoming, but also being firm in our values and our vision and our strategy to some extent, to really know what to say no to, what to act upon, where to pivot, where not to pivot.

    All of these things and a lot of times we don’t know, as business owners, we just have hunches, we have ideas, and we really need somebody to help us figure out what am I gonna do with this? Is this wild hair or is this something that we can try out over here and what would that look like?

    Kim Allchurch Flick: I love this and things I’m hearing from you, purpose, mastery and galvanizing, remarkable, and you have so many action words, Kinesis, action word, but I’m also thinking that these are dynamic entities. That the companies are really something and people often go to work and are so embroiled in operations.

    And there’s so much work to do, and yet it’s so important to step back and realize the reasons why. And you have to focus on the good. But there’s also some other quotes that have come out of this podcast, like good business, strong business is a form of resistance, but also rest is a form of resistance.

    And it’s almost like what you’re giving people is a way to step back from the day-to-day operations to yeah, see how they function. Into the purpose, the process, the people, the human marketing network, all of that, and take a breath. To remind themselves of the bigger picture and why, which could be a form of resistance that also brings forward better work and better productivity and better joy in actually being though.

    ’cause work can be hard. 

    Anja Taylor: Yes. 

    Kim Allchurch Flick: But when you know why and everybody’s seeing the why. Seeing responses to it that can be super galvanizing to use one of your words. 

    Anja Taylor: Yeah. You are so right. I think especially in the last 15, 20 years. The pervading knowledge about what it means to run a good business has been in the form of optimizing.

    You’re taking what you have and you’re making incremental improvements and you just chip away at it. And I think a lot of people who lead businesses now are focusing on only that. Optimizing, optimizing, optimizing. How do I make this better? How do I create a process around this? How do I gain efficiencies?

    What’s like productivity? All of that becomes. The benchmark, the goal that everything is serving, and I think that is really, really dangerous. We see this in the realm of strategy. A lot of business owners think they have a strategy, and when we talk to them about their strategy is essentially a plan they have.

    Well, I have my yearly plan and here the activities that I’m doing. And when we ask the why question, why are you doing this? Well, because we want to grow. We wanna grow to this number. Okay. That’s interesting. Why? Why do you wanna grow to that number? Silence, right? It’s usually I don’t know, like I’m, I just wanna get bigger because bigger is better.

    Like that idea. And I know you, you mentioned this before, I think now we’re seeing people who are more aware and saying, I don’t necessarily want to grow. There’s often. It’s like this panacea of everything and thinking that, if we just get over the hump and over the hump, right?

    This kind of culture where we constantly are thriving towards the next thing and the next thing and the next thing, and we’re optimizing our way there, we lose sight of the overall picture. And so what we do is pulling people out of that on a regular basis. To provide them the overall view, to your point, what is our purpose here?

    What are we really trying to do? So I think that is a very fundamental question that get ans that gets answered in your mission, that gets answered in your values, and that also gets answered in the vision, like the vision of the painted picture. Where do you wanna take this? Where is this gonna be in five years?

    In a way that’s not only satisfactory to you as the owner, but also. To your employees and to the community as a whole, what is the impact you’re making? So I think those questions are just so important. And we don’t need to spend endless hours on that, but we need to really articulate it and we need to touch base with that once in a while to see is this still where we want to go?

    And the other part I would say that people often get wrong about strategy, that’s not a plan strategy is your theory of how are we getting there? Your theory of how are we going to realize our vision now? It’s a theory. It’s not, oh, we are gonna get better by 10% at what we are already doing. No.

    It’s something where you take a bet on your market, on your customers, maybe on your employees, maybe on making the world a better place. And you’re saying, this is the idea that we have. Here’s the theory. If this is our theory for winning at this thing that we wanna win at, and that can be whatever it might be that’s in your vision, and that is really lies with the owner of what they wanna accomplish, the legacy they wanna leave.

    And so that theory becomes something that you need to figure out how to make real and how to prove or disprove. So with that, you wanna have certain assumptions. About yourself, about your capabilities, about your employees, about the market, all of those things. And then you test those assumptions and that then gives you action items and gives you a plan to work from every year.

    But that plan is a function of that theory of winning. That is a hypothesis. So I think I find that incredibly fascinating because it gets into the realm of aspiration and unknowing and is not in optimization and. Incremental improvements here and there that you know, get us 10% better because of that.

    We gonna grow by, I don’t know, 15%. And that’s gonna be exciting to no one because there is no bigger why behind it. And that’s what we need. I think we need more of that. And I think once you have that work, and you said this already, work can be hard, but it’s still fun because you are going after something that you truly believe in, that you truly wanna accomplish.

    That you think is gonna change something, might be changing something for you. It might be changing something for your employees, but you really wanna ask yourself the question, what is gonna be different after we’ve accomplished this? Because if it’s just more of the same, then why are we doing it?

    Kim Allchurch Flick: Absolutely. You said strategy is the theory of how are we going to get there, and then aspiration and unknowing, and I think sometimes some of the best three words are. I don’t know. I’m sure Gonna try and find out and, yeah, because that opens up so much possibility. And it also goes back to that being dynamic and the forward motion of things.

    Yes. Yes. And the future is unknown. It 

    Anja Taylor: always is, right? Yes. But I think we’ve forgotten that. We’ve forgotten that because in so many ways for years we could look back. At what used to work, right? Best practices are an example of that. We use vec. We used to look back, figured out, okay, this is what people did.

    This is what companies did, this is how it worked. If I follow these same principles, I have a very good probability of what I’m doing right now is gonna get the same results that works in a stable environment, but we are not in a stable environment anymore. So this the strategy, this theory of how are we gonna get there, becomes even more important because we need something that we can anchor on no matter what the environment is.

    Is throwing at us. And I think, coming back to this idea about communities and businesses being part of the community, I think that’s really important for us as a community to have as well. Especially when I think about Portland and the community we’re in here, what is our strategy? What is our theory of winning?

    What do we wanna win at? What does this gonna look like? And then businesses, I really believe this, these local businesses, not the big corporations. But the businesses that get their employees from our communities that sell into our communities or that have vendors here or that yeah, use resources here.

    And that’s pretty much everybody who is here. They are part of that fabric and they’re gonna be part of lifting us up out of the situation that we’re currently in and really. Have the symbiosis with the community business have a lot of responsibility, and I think that’s why this B Corp movement was so important because it really tied us back to that there’s externalities to business that the businesses need to be accountable for, and we need to minimize the negative externalities and maximize the positive externalities.

    We are not just a place that is transactional, where people get a paycheck and we sell something. We are relational. We are embedded in the social fabric of our communities. People are working not just for a paycheck, but they’re working. We know this from research, right? They’re working to be part of a bigger purpose.

    They’re working to be part of a bigger goal to accomplish something together with others. That’s a very innate human. Desire to do that. People are using work to gain mastery over something. They want to perfect their craft, they wanna be good at something. They wanna learn, they wanna grow. I really believe that the majority of people want that, and they wanna be in an environment where that gets nurtured and not squashed.

    And they also have a really. I think valid expectation at those companies that they’re taking care of them as humans in that sense and not just see them as cogs in the wheel and workers. So I think in that sense, B Corp was really important to establish that and have.

    That legalized like the responsibilities that we have as businesses to our communities, to the environment, to, to everything around us. But I think at the same time I think we got a little bit too. Focused on what are the certifications, how are we doing that? Again, it’s like the optimizing we’re getting into this optimizing framework.

    So for us, we’ve been at B Corp for a long time and we chose not to renew because we really felt it wasn’t worth our effort and resources to, to go through this. Optimization process again and again every two years, I wanna be part of bringing a community together to reach out to people beyond B Corp certifications, to reach out to people beyond.

    You know this group that is already pretty solidified and is doing certain things, I wanna understand what do other local businesses do? I know that there’s a lot of businesses there here in Portland who want to be part of the community, who really value our city, who value Oregon, who value the employees, who value everything that’s around them and wanna be part of that.

    And I think that is the future of the economy at large, these localized. Socioeconomic fabrics. And for me it’s really a fabric because it’s a mesh of very different interests of different entities. So you have business, you have community organizations, you have nonprofits, you have faith organizations, you have all kinds of different people with different ideas that come together.

    And what we’re missing right now I think is like, what are we trying to work towards together? Yes, we wanna be in a better place. We wanna not have to struggle so hard. In terms of funding, in terms of resources that are there, but what does that look like? What are we trying to be? Who are we trying to attract?

    Who are we trying to benefit? All of those questions. I think once we have something like that, it’s much easier for us to come together under that umbrella and say, what can we do? What are the trade-offs that we’re willing to make? That’s another really important part of strategy. Where do we.

    Maybe let something go, but we’re gonna focus on this other thing. I think all of those things are really important conversations that we need to have, and I am a little discouraged sometimes by especially the view on the business community in the city where it’s seen as the enemy or it’s seen as something that is.

    Only extractive, which I think is really coming from a perspective of bigger corporations and especially what we’re seeing right now with the whole economy around AI and all of those things that feels very violating and very extractive to all of us. And so drawing these lines between different types of businesses and really seeing an understanding how businesses are part of our local.

    Fabric and we need to nurture that. They have responsibilities towards us, but also we need to nurture business and help them do the best job they can so they can hold up their end of the bargain and provide. Mostly, the support that, is it financial? Is it, in terms of jobs or is it any type of other community support that they’re very well equipped to give back?

    And so it’s a back and forth and I think that’s a really important conversation that we need to have. 

    Kim Allchurch Flick: I love everything that you’re bringing up too. And it’s been an evolution in a way. I see evolution in funding. From venture capital to angels that used to, so many companies felt left out of that and in even seed money to where now there are more impact investors or investors that are interested in supporting mission-driven companies.

    And it’s starting to evolve. And the other thing is the B Corp community and the B locals, in my opinion, looking back, having been in them for over a decade, is there was some. I won’t say exclusion as much as, but only inclusion for B Corps companies and now through time and part of it being COVID and learning.

    What does community mean? What does support mean? Yeah, what does collaboration mean? That the B local PDX just change their name to on purpose, Oregon, expanding out of the name, creating something that’s very mission driven. What are we doing on purpose? What does on purpose mean? Bringing in members that are.

    Nonprofits that are not B Corps that may be certified in other things. And in my work, it’s also evolved where I wanna meet a company where they are, help them really bring out their mission, vision, and values, and focus on that. And then be able to choose what is the best fit. Is it to certify or not?

    Is it, what does it mean, but how to be the best? Connecting, evolving dynamic entity that can be, that’s building this fabric that you’re talking about. That’s the one of the threads that can be like, something’s only as strong as their weakest thread. So helping that collective I think is a great end goal no matter how a company might go there.

    But to be able to see it, but also see the importance of proof sources that because we’re still in an era where making a claim. Is not great to do without some proof source that creates that, that creates the I’m trying to think of the word, but confidence. 

    And because we still have some companies that have claims that are not, so these things we’re talking about and whether it’s certifying or not, but at least talking about.

    Making impacts, talking about mission, vision, values and having some documentation about that to share because it also brings in stronger partnerships. Yeah. That people are connecting together because of that. And I see that in like consumer goods, finding packaging companies that have. A mission and a vision, but they’re also innovating.

    Yep. And I really think what you’re talking about is creating more innovation and there’s a book out there by Louis Gump called The Inside Innovator that’s about employees and how to have an entrepreneurial, innovative spirit within a company’s also, yeah, a major gift. 

    Anja Taylor: Absolutely. Yeah. We know from research that innovation can come from the innovation department or from the visionary leader, but often, more often than not, it is dispersed in the organization because if you’re close to the work, you see things and you can innovate on that.

    And that’s where the power is. And that’s often where companies that they can harness that and create. A mindset around it. Create incentives around it, motivate people, or people are intrinsically motivated because they see this is being rewarded. Then you see much more innovation. And I think to your point, I think this is so important.

    And again, this is a muscle that has really much. Atrophied at this point. We are not really good innovators anymore. And I think especially as businesses, especially as small businesses, we need to become better at innovating. We need to take some risks. We need to understand that what used to work five years ago or 10 years ago doesn’t work anymore.

    And what is the other thing that we’re doing? What I really love about on purpose and this rebrand and everything that’s happening there is that it invites a broader conversation. I think it’s really important that we bring people together. Who are local, and it doesn’t matter if you B Corp or if you’re a benefit corporation or if you’re just curious or if you’re just a business owner who wants to be part of this community who is here, especially for example, manufacturers.

    The cost of moving is very big and who’s made a bet on Portland and now is trying to figure out how do I create community here so that we all can. Port each other, and I think that is the important conversation. And that doesn’t mean we agree on everything. That might not even mean we agree on the priorities right now, but the ability to listen to each other and to come together and have.

    Have conversations to have discourse. I think all of those things are really important and we need more venues that are structured around that so that we can together come up collectively with better solutions. I think especially here, it always strikes me how many separate things. Are going on at the same time where it’s really hard sometimes to understand who’s doing what and there’s duplicate efforts or there’s like many different things that are seemingly going towards the same goal.

    And so I think rather than inventing everything new is bringing people together and just having conversations and not, doing something in a silo. I think that’s where the power is for humans generally. We are good in community. We’re especially. Well suited to come together and help each other, support each other, elevate each other.

    And in a town like Portland that is fairly small and very close knit, I think that is the opportunity and that’s where we really have a competitive advantage of. We can overcome the segmentation and the silos and really figuring out how do we lift each other up together. We have so many great things here.

    Apart from, the environment, we have the Albina Vision Trust, we have the Frog Ferry Initiative. We have so many cool things that we could throw our energy behind that are important that are. Potentially life changing for the people who live in this community. And so I think we really need to figure out like, what do we have already?

    How can we come together? How can we support each other? How can we support these efforts with each other? And really looking past our own little horizon and reaching out to each other. 

    Kim Allchurch Flick: Yes. And I think this is something visionary that you’re tapping into, but also. With on purpose, Oregon and other cities and states may have their own as well.

    Is that. Wesley who is the ed is starting to look at it the way I see the world too is ’cause I’m a member of so many different things. Yeah. It’s almost like overlapping concentric circles that there’s, there is a common ground. Even though an organization for instance, better Portland and other cities may have similar things, which is a gathering of businesses to share their voice, to help with changing legislation on issues like homelessness and safety and transportation and.

    Prosper Portland, which gives grants and things like that. There’s different ways they do it, but the overlapping focus seems to be very, very similar. It’s how do we help local businesses and how do we help this fabric? And I see on purpose Oregon as being a. A more inclusive part of that over time and coming up with a speaker series called Common Ground, which is just kicking off, and I’m seeing this having come from Champions Retreat a few months ago.

    That other communities were talking about the same thing. That it’s not just B Corps, it is community. It is, 

    Anja Taylor: yeah. 

    Kim Allchurch Flick: Really what are the nonprofits doing? And everybody has a role, but looking at it as there are overlaps and recognizing that and being a part of it. So with all this and your wonderful quotes what are some obstacles and challenges that you’re seeing for you and the community?

    Anja Taylor: Yeah, I think what I alluded to is the fragmentation, and I think a little bit of the sentiment that business tends to be negative or that growth is a bad thing, and I understand where that comes from, but I really would like everybody to consider moving forward in a way that is supportive of all the communities.

    And I think. We really need to recognize that we can’t stop the future. We can’t go back to how things may be used to be. And I think we need to adapt to really figuring out how do we get into the next decade in a way that has a focus on what we wanna build here. So we need to identify what that looks like and we need to.

    Really put a vision forth on how we are going to manifest that. And so I think those are some of the challenges that I’m seeing right now where we’re insular tackling problems and we’re very focused on those and I think that’s important. But I think it’s also important to have some sort of a vision of Portland and Oregon in 2036 that is.

    Really inspiring and broad enough that people can self-select into it and then figure out how can we support it. As a business community, as a nonprofit community, as just citizens living here, all of those things we need to come together and this is really what I love about the Albino Vision Trust, is that they’re really putting that forth.

    They’re putting a vision forth and. And I can get excited about this. I, as somebody who you know, has been living in Portland for 20 years, looks at that and it’s like, this is awesome. This is not just awesome for that particular parcel of land that they have, but this is awesome for the whole city because the vision that they have is so.

    Comprehensive and is really one where you uplift everybody. Like this is something where people would, I, this is how I see it. Like I wanna go there and walk at the waterfront and go to the shops that are gonna be there and go through that community and spend my money there. That’s the idea.

    Like we wanna bring that flourishing. To the city through these developments and it’s a very long-term vision and it’s not there yet. And when you look around it’s like you, you get like the motor center issues and all that going on, but it’s something that is exciting and motivating and so I think we need more of that type of stuff.

    Kim Allchurch Flick: I love that you brought that up. And there’s also some other developments, and for listeners, this is about areas where people have been displaced over past decades and rebuilding for inclusivity. And I love reading a quote, I think it was Ru Adams who runs the the ine of Vision Trust. It was also about saying we’re not asking permission.

    This is something that is 

    Anja Taylor: Yes, 

    Kim Allchurch Flick: that is. Going to happen. I find it so exciting. I love the idea of an inclusive equity based city. We’ll probably never be there wholly, but the advancement toward that in the conversations, it’s super, super important. And with that, what I will put in, I’ll, in the show notes, a link to the Albina Vision, trust, and some other things we’re discussing as well.

    With that, what makes you optimistic? 

    Anja Taylor: I think I’m just an eternal optimist. Like I, I need to be optimistic. I need to be optimistic because I’m doing this work. I wanna be optimistic about the place where I’m living, where I’m raising my kids. I’m optimistic because of. A lot of people that I’m meeting that share those goals that do are doing great things.

    Right now I’m working with a business owner who has a company of 600 people who really wants to create another entity that is solely focused on helping people thrive. That is his personal mission. That is what he wants to do. He’s willing to put his energy behind it. He’s willing to put resources behind it.

    Those are the things. Those are members of our community that have vision for what could be different. They are. Resource to do something. And there’s a lot of things he could be doing. There’s a lot of things that demand his attention, but he’s a, he has said this is what I’m gonna do.

    This is, I’m gonna make this my life’s work. And that gives me a lot of hope, a lot of optimism, and quite frankly is so motivating in the work that I’m doing every day that I feel like if, we can amplify that, wanna put that out there, manifest it more of that place. 

    Kim Allchurch Flick: Oh, thank you for that. And I also find what makes me optimistic is innovators are still innovating, and yes, we’re making strides and some people are just head down doing something and they pop up with all sorts of ideas that are changing the way we do work and the way we do life, and helping make things cleaner.

    And recognizing that science matters, but also just looking at what stresses people and how to reduce that and how to make. Work more productive, but also fun and healthy. 

    Anja Taylor: Yes. 

    Kim Allchurch Flick: I think there’s a lot to that. 

    Anja Taylor: Absolutely. Yeah. No and I think, I’m personally not somebody who shies away from hard things.

    I like hard things. I ride my bike every weekend and I go uphill because I love that. I love a challenge. I love something that I can sink my teeth into. So challenges don’t really scare me, but I would like to see more of a community. Effort and a little bit more we all going in the same direction.

    I think that is my hope for the future. 

    Kim Allchurch Flick: Oh, that’s so awesome. So how can people reach you and how can people help you? 

    Anja Taylor: Yeah. Thank you for that question. You can reach me probably best on LinkedIn. So it’s Anja Taylor, and Anja is spelled A-N-J-A. And then Taylor is T-A-Y-L-O-R. The company is Kinesis, K-I-N-E-S-I-S. Yeah, we help owner operated businesses grow and thrive, and that’s probably the easiest. How can people help? I think people can help by showing up to conversations, by listening first. I think that’s really important. I think I’m always open for a conversation. I’d invite conversations. I love to talk to people, especially business owners.

    We have obviously a lot of voices in our community and our clients, and I always love to add to that and bring people together and connect people. So I guess I’m answering the question, how can I help? So that is what I like to do. 

    Kim Allchurch Flick: Definitely a two way street. And now we’re into the final question.

    If you could have dinner with anyone up to a table of four, including you living or deceased, who would they be and why? 

    Anja Taylor: Yeah. That’s such a hard question. It’s like when you think about all the opportunities. Yeah. Meeting so many wonderful and great people. I would say I take dinner with my kids and my wife any day.

    But given this particular question first one has to be Michelle Obama great admirer of her. Just find her incredibly impressive. Yeah, I would just, I would probably be completely starstruck or however that, whatever you say, I know I probably would have to prepare like my question in advance, but I would love to have a conversation with her.

    The second person would be Ramdas. Love, love him, not only for his insights and this amazing life that he has lived, but he’s also incredibly funny. Been listening to his podcasts and talks, well, I don’t know, podcasts. He didn’t do podcasts, that they didn’t exist back then, but the talks that he’s been giving over the years, and he’s so witty and just makes me laugh so many times.

    And so I really apart from his insights, I really, really love listening to him. I would love to. To have ’em at a table. I think it will be wonderful. And then the last person is a personal family friend. Actually of my parents who died 20 years ago, he had cancer. And so I would love the opportunity to connect with him.

    He was in his fifties at the time and he had lived a very adventurous and wonderful life. And I, now I’m 50 and I would love to just reconnect with him and ask him questions and just learn more about his life’s journey. 

    Kim Allchurch Flick: What a beautiful table. Anja Taylor, you are a delight. So insightful, and this has been a wonderful conversation.

    Anja Taylor: Thank you so much. Thank you for having me. This has been absolutely wonderful. Thank you for giving me the opportunity, Kim. And I always love when we meet and talk, so I’m looking forward to the next time. 

    Kim Allchurch Flick: Thank you. I love what you’re doing in the community, so I think that’s a part of the joy of being in a room with you.

    Thank you everyone. I’m signing off with the Mighty Measure Podcast and wishing you a good week, a good month, and a good year. Take care everyone. Bye-bye. 

    This Episode’s Guest: Anja Taylor

    Anja Taylor smiling in front of an olive green wall.

    As President of Kinesis, Anja Taylor combines her leadership and operational experience with her passion for building thriving teams and businesses. Since joining Kinesis as Director of Operations in 2017, Anja has played a pivotal role in shaping the company’s approach to growth and collaboration. Anja is a natural galvanizer. Her passion for building strong cultures that foster employee engagement fueling small business success makes her an engaging speaker and trusted advisor to many business owners.

  • Embodying B Corp Certification: The Next Economy, Financial Gravity, and Mission-Locked Business with Ryan Honeyman of Lift Economy

    Embodying B Corp Certification: The Next Economy, Financial Gravity, and Mission-Locked Business with Ryan Honeyman of Lift Economy

    Ryan Honeyman of Lift Economy, co-author of the B Corp Handbook, about “embodying” B Corp certification and aligning stated values with lived leadership and culture – joins Kim Allchurch Flick. 

    Ryan shares his path from criminal-justice-focused psychology work to sustainability consulting and early B Corp advising beginning around 2010, helping over 100 companies certify and recertify. 

    They discuss takeaways from the B Corp Champions Retreat, including shifting from anxiety about new standards to implementation and the value of in-person community. 

    Ryan explains Lift Economy’s broader “next economy” work (worker ownership, racial equity, regenerative agriculture) and the Next Economy MBA, which has reached 800 participants across 16 cohorts. He identifies “financial gravity” as a key barrier and references Eric Ries’ forthcoming book Incorruptible on mission-locking structures. 

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    01:13 Champions Retreat Takeaways

    02:38 Ryan’s Origin Story

    04:43 Discovering B Corp Early

    07:36 Why Lift Economy

    09:34 Next Economy MBA Explained

    10:53 Community Shifts and Principles

    13:37 Barriers and Financial Gravity

    17:32 Optimism and AI Ownership

    21:56 Equity Focus and New Standards

    24:16 Meeting Companies Where They Are

    25:10 Consumer Demand for Values

    26:17 Real World Barriers and Hope

    27:28 Champions Retreat Strategy

    30:17 Where to Find the Work

    31:32 B Corp Paradox and Standards

    34:54 Defining Social Enterprise

    38:17 Marketing Claims and Verification

    39:29 Future of the Movement

    42:24 Dinner Table Dream Guests

    44:41 Closing Thanks and Sign Off

    Kim Allchurch Flick: Hello everyone. Welcome to the Mighty Measure Podcast. This is Kim Allchurch Flick and I am so excited today to be with Ryan Honeyman. Ryan Honeyman is a partner and worker owner at Lift Economy and co-author of the B Corp Handbook. The next economy, MBA, both published by Barra Kohler. For more than 15 years, Ryan has helped over a hundred companies, including Patagonia, Allbirds, Ben and Jerry’s, and Thrive Market become B, certified B Corporations, and Recertify under evolving standards and use certification as a catalyst for deeper organizational change.

    In recent years, his work has expanded beyond standards and strategy into leadership, embodiment, and culture. Ryan works in long-term advisory and coaching relationships with founders, CEOs and leadership teams to address the gap between stated values and lived behavior, helping leaders build organizations where governance, decision making and culture actually reflect their social and environmental commitments.

    Today we’re gonna talk about embodying B Corps certification. Rain. Welcome. It is a joy to have you here in the room. 

    Ryan Honeyman: Thanks so much for having me. 

    Kim Allchurch Flick: Yes. So we’ve known each other through B Corp for a few years, but never met until last week at the Champions Retreat in Wisconsin. That was a delight. It was amazing.

    And I learned more than I’ve ever known before, and I feel like I’m pretty up to date with some things. But what did you feel about that event? 

    Ryan Honeyman: Yeah and thanks, thanks for having me on. I think the. The things that stood out about the Champions Retreat were, a lot of the B Court movement.

    I think in the, over the past few years we’ve been feeling a little bit stressed or anxious about the new standards and this, the content of this, champions Retreat was a lot on the new standards and luckily I do feel like people are moving from fear and an anxiety and. Feeling stuck to, okay we’re actually doing this and now let’s move into implementation.

    So it was nice to feel a little bit more of the sort of movement towards. Getting the work done and a little less of the stalling out around the new standards, so that, that stood out to me. And similar to you your opening comments I really found a lot of value. I’m reminded of how valuable it is to be in person with folks.

    I, I often forget that that is so amazing. And so that was also replenishing for me to be around other humans.

    Kim Allchurch Flick: Thank you so much for that. What, before this, what was your life journey and inspirations to this point? 

    Ryan Honeyman: Yeah, so I started out wanting to reform the criminal justice system.

    So I was into psychology and the psychological effects of incarceration. My, one of the professors I had in college was leading the Stanford Prison Experiment for folks who randomly know about that. But anyways I was doing this. Sort of, reforming criminal justice approach. And one of the things I did was work at a, in San Francisco at San Francisco General Hospital, had a mental health unit for emotionally troubled kids.

    Folks who were systems impacted. And that was both very. Difficult, very fulfilling. It was like, wow, this is really in the trenches. This isn’t just writing papers, in college or academia is like what? Writing papers on things. This was like one-on-one interventions and when working with the kids, but it was also so incredibly hard that I was like, wow I’m burning out.

    This is, it had been I think two years of doing that work and it was really not, it was just so hard. And also I felt like the. Where I was intervening with, kids that were already 13 to 18 had already been through so much trauma that it was feeling like I was catching folks, later in the path.

    And so what happened is that my. Brother had studied environmental studies in college and he had some of these early sustainability books. I think things like natural Capitalism, I dunno if you know, readers May, listeners may have heard some of these. Cradle to Cradle, which was a funny book, but it was like made outta plastic and it was all about remaking things and and then, some other books around about Paul Hawkin and I read these books. This is around 2010, and I said, wow, this is pretty cool. I could be, I would much rather do this green thing than what I was doing, before. And so I convinced the. The executive director of this nonprofit I was working at to allow me to be a sustainability person, sustainability manager for a year.

    So I was at the nonprofit working, but I was more looking at, lighting and, energy efficiency and water and waste and how to, make sure the kids were getting healthy food, et cetera. And then at the end of that, he the executive director was like, we can’t really keep you as a sustainability person, so what do you wanna do?

    And I was like I think I’m gonna just start a solo consulting business to work, with a number of companies around sustainability. And this is pretty early in the B Corp movement. And so as I was starting this solo consulting business by fall of 2010, I had found out about B Corps and was like, oh, this is cool because this is, all this social and environmental things.

    In one wrapped up in one thing, was the legal structure, but also the certification. And so I said, instead of sustainability more broadly, what if I just talk to companies about B Corp as a way to, to become more, socially and environmentally conscious and, so I started doing that.

    IB lab had just opened an office in San Francisco around I think 2010 or 2011. And I met folks know Andy Fife from B Lab. He’s one of the. He’s back and he was an intern. It was funny we met pretty early and yeah, I started helping companies with B Corp certification and that was the good old days when the Bay Area, we had I think there was 200 B Corp and it was like 20%, I think there was a thousand in the world and there was 20% of all the B Corps were in the Bay Area.

    But now that’s those are, those days are over. The other, I think Portland’s probably ahead of us and, and definitely places like the UK are head of the United States now. So yeah, that was the history and how I got into B Corp work. 

    Kim Allchurch Flick: That’s fabulous. And I was listening to the dates ’cause B Corp, as we know, Dar B Lab just turned 20 years old.

    So you’ve been doing this for 16 years, so you were really on the cutting edge. And I got into it through Portland State University kind of sideways because I’d been laid off and had to find something to do. But my values came with me and that was around 2013 and it felt like there weren’t that many people out there doing what we do.

    And now there’s a lot. Yeah. But progress is really amazing. But you’re definitely one of the headliners for the B Corps movement and have always been there. I think to your question, Portland is above a hundred B cores, the state of Oregon. Just slightly above. We’re like getting toward 1 30, 1 40.

    I don’t know the exact number, but it is growing and it’s so fun to, to watch and be a sideliner of, as well as doing the work with, so how has the lift economy created and what are the solutions that you’ve been bringing about? 

    Ryan Honeyman: Yeah, so you know, one of the things that led me to lift economy, so I was a solo practitioner.

    From 2010 to 2014 actually till 2016 technically, but I met Kevin Bayou and Sean Berry, my current business partners in 2014 or so. And what I was intrigued by, so they had started Lyft. As a company to redefine success, basically to create an economy that works for the benefit of all life.

    And it felt like they were talking about things that the B Court movement wasn’t quite talking about yet. Things like, worker ownership or. Racial equity and, also regenerative agriculture, really getting into like carbon sequestering and how do you manage land in ways that yeah.

    Is beneficial for the climate. And so I was like, wow, this is what they’re talking about is are some things that. Pretty far past what my, at the time in 2014, I was, I thought B Corps were like the highest you could go. I was like, wow, this is the top of impact. And there are some B Corps that really live into that.

    But also, there’s, the movement has some large, larger companies and large businesses that are not necessarily looking at, permaculture and regenerative ag and worker ownership. And so I was intrigued and I started to work with Kevin. On a few projects where I would do the B Corp side, and then he would help with the vision and culture and strategy around like, how do you change your business to actually be more regenerative or more aligned with all life.

    And I said maybe I should just stop being a solo consultant and work with Lyft Economy to be, a team member there so that I can handle the B Corp component of the business and still participate in some of the other pieces. And so one of the things that. Yeah, so Lyft economy more broadly so we do B Corp certification.

    We do some of the nuts and bolts consulting for vision, culture, strategy, operations, but we also have some other things that are pretty cool, like the next economy MBA, which is a, an online MBA course that we started in 2018. And we just put it out there as this. Idea of what if people wanna learn business, but they don’t wanna do a traditional MBA and they wanna learn business a different way.

    And so we had worked with 300 social enterprises more customized to help them with their business. And so we took some of the learnings from that and some of those permaculture principles and other ideas and put it into this curriculum. And we had 50 people sign up in the first year.

    Of this online course, and that was the first cohort. And now we’re actually, we’re just launched cohort 16. And so we’ve had 800 people take the next economy MBA over the last, eight or nine years. And the. Cohort 17 is gonna be launching in the fall. I think that’s September. And yeah, those are some of the different things we do as well as our other podcast, next Economy Now and The Beyond The Be Podcast.

    Kim Allchurch Flick: So I’m going to switch my question in order a little bit because it leads me to, you’re getting to know so many people who are going through this program and also working with companies. What are the communities doing in response and what is, what do you see in your community as a growing worldview about these topics that you’re teaching?

    Ryan Honeyman: Yeah. I think the cool thing about the MBA is we go into some of the first six sessions are really like, let. Define the problem set and some of the, and some of the solutions. So it’s like really getting clear with folks about why we’re in the situation. We are, like, one of the things we talk about is just we call it the business as usual economy versus the next economy.

    So business as usual, we don’t really use capitalism or those things. ’cause there’s, people often have strong views like capitalism is this, or socialism is that. So we just say business as usual versus the next economy. And the business as usual is constant pressure to grow, constant, make money extraction at all costs.

    It’s the sort of standard operating model for business that we all know about in the B Corp world, in this impact world. And what we do is take folks through, like here’s some of the basic principles of what’s happening and then what are some next economy principles that could help you change your company.

    So things like defaulting to open source, something that we don’t really do in the B Corp world, which is kind of cool. Like I feel like it could be more open source. Components of things we do. Definitely shared ownership democratizing governance not just ownership, but also how do you run the company and how do you create organizations that are, vibrant and can operate more on a flat model.

    And, talk about regenerative operations. Talk about deliberately developmental. So it’s like how are you developing people? And we go through all these components and then set people up for then. Okay, let’s now go through specifically how do you do marketing from a next economy lens?

    How do you do sales? How do you do culture? How do you do, all of these things? And it’s been great ’cause there’s been a lot of B Corps who’ve come through. A lot of B Lab staff actually have taken the course and I think the way that people are responding in their communities is to say.

    Hey I’m either starting a new business and I want to integrate some of these principles or ideas from the start, or I’m within an existing company. There’s also folks who work at B Corps, maybe even large B Corps, who are like, I’m not gonna start something, but how do I bring some of these principles within my organization?

    And, yeah, people are doing different things. It’s just depends on what their role is, but it’s it’s been a vibrant community and people are building towards something that goes beyond even what B Corp can offer. 

    Kim Allchurch Flick: Yes. Thank you. This is so inspiring. And what, along the way and currently are some obstacles and challenges?

    Ryan Honeyman: Yes. Some of the obstacles and challenges and know I can go in a little bit too. One of the things that I have learned recently is there’s a author named Eric Rees who wrote the book, the Lean Startup many years ago in 2011, and he became very famous for that because he was all, the basic theory was like, how do you create the minimum at MVP, which is a minimum viable product, which is basically tried something, test it, and then iterate instead of doing a lot of work to create these fully fleshed out things.

    He’s been. He started something called the Long-Term Stock Exchange, which is also a, for publicly traded companies who want to go public but associate their their going public with long-term investors. And so they’ve got a couple companies, I think thread up is one and Asana, and there’s another one.

    So it’s in the earlier stages. But the reason I mention Eric is one of the main barriers. For a lot of us in the mission-driven world is what he calls Financial Gravity, which is like the business as usual idea that we talk about, but financial Gravity is just that. Ultimately everything comes down to how are you going to, how.

    Make money and protect against the pressures of, what it means to run a business which is usually to maximize shareholder value. And so he talks about benefit corporations in there, but he also talks about some of the things that benefit corporations are one aspect of this.

    Sort of, he calls it like creating armor for your company. Like benefit corporations are one thing, but you can also do things with the board of directors where you have your board take an oath to like always uphold the mission, which is pretty important. You can also create. He calls it spiritual holding companies, which is like a nonprofit, which owns a a for-profit entity.

    There’s also purpose trust, like Patagonia with their purpose trust. I think Tony Choon also has a trust ownership structure. So the, I think some of the barriers to this expansion of the B Court movement or the next economy has been just, the financial gravity of always feeling pressure to do more with money.

    And so what he’s been able to do is to create this, his book is called Incorruptible that’s coming out and it’s basically how do you structure your company not just as a benefit corporation, but other unique models that will really mission lock your company for the long time and help us better prevent.

    Things like what happened to, to Allbirds or others who were, Allbirds was a benefit corporation and a certified B Corp, but they still felt that pressure to expand and grow and they weren’t even, they were never actually profitable and it led partially to their unraveling of their company and like an AI company now, which is crazy.

    Yeah, there’s a lot of, there’s a lot of barriers and I think the Eric’s book, incorruptible is a great resource for folks 

    Kim Allchurch Flick: and in a timely fashion. As we’re recording this in spring of 2026, I just saw your newsletter come out this morning with that book mentioned, so we’ll put that in the show notes too.

    It’s great that people are thinking along those lines in a pragmatic fashion. The what? Businesses, but not the old ways where it used to be the corporate world that I came from, where you live and die by your quarterly numbers and. The stress level is just beyond, but it’s all for the stakeholders and it’s like, what have you done for me lately?

    Ryan Honeyman: Yeah. 

    Kim Allchurch Flick: And so I’d love the way you’re talking about that. I’m gonna get the book Incorruptible and I’ve read your books as well. Also wanna mention to the audience that the B Corps handbook is going into version three, so keep our eyes out for that. Really, really interesting topics. All of this what makes you optimistic?

    Ryan Honeyman: I think going to something like the Champions Retreat and just. Getting that sort of feel like the live contact with other people and the sort of inspiration from being around other B Corps. That’s, that makes me optimistic. I’ve got a, an 11-year-old and an eight 11-year-old daughter and an 8-year-old son who are like very cute and.

    Joyful, but also pushing my daughter’s pushing into tween zone, she’s still, she’s very sweet and so I just, I’m optimistic because I see it’s just so fun to be with them and to parent them and things like that. And this is kind of a weird way to go, but I will say that maybe 12 to 24 months ago I was.

    Much more pessimistic about all the AI stuff. With I, I still know that it’s like using a ton of energy and it’s, potentially changing a lot of things for the worse. And at the same time, like I just am. I feel like I’m more, it’s more like it’s here. And I think maybe a year or two ago it was like, wait, we should stop it.

    And slow down and things like that. But now it’s just it’s here. And then, so how are we working with it and using it in ways that are actually beneficial to folks? And creating, creating an economy that works for all. My, my business owner, my business partner Kevin, talks about, with ai you need to pair it with inclusive ownership. The example he uses was in the seventies when, Ford Motor Company would come in with robots and say, we’re gonna lay off, 5,000 employees because we’re gonna have robots build the cars.

    If you are just an employee of Ford Motor Company, you’re like, this is terrible. You’re gonna fight it as hard as you can. You’re gonna push back. If you’re a co-owner of Ford Motor Company, like if there was broad based ownership of Ford or something and you’re, the robots came in, you’re like. I’m an owner of Ford, and so the profits and benefits of these robots coming in is actually gonna make my work easier.

    Like I don’t have to, it’s not as unsafe as maybe it was and blah, blah, blah. And so that changes the dynamic of technology advancing because you’re participating in the upside. And so Kevin’s thing with AI is like, how do we make sure that the. The, there’s more broad based ownership of AI models and the sort of profits that come because then the sort of wealth creation and benefits go to the people.

    All people as opposed to it being a, just more financial gravity and shareholder primacy and going to these super rich billionaires. So that, that makes me optimistic too, about that possibility. 

    Kim Allchurch Flick: It’s interesting you brought that up because a AI is still something I find hard to define.

    Because of so many things. I use it a little bit to help correct my grammar. That’s way different than flying airplanes and a lot of other things that it does. But I love how you phrased that. And also anytime there’s change and people worry about losing jobs, you mentioned the robots. I said, yeah, but somebody’s gotta build the robots.

    So that’s creating jobs. So there, there also seems to be that along the way and we. Now we have more and more B Corps. So also looking for who are those innovators that are doing some really amazing things with good values. And I think that’s why I find optimism is in the innovators. And there’s one I’d love to support.

    It’s called Virtue Lab. That’s mostly Cleantech. Not every company’s gonna make it from the get go, particularly when they’re. Inventing something that has to have prototypes. It takes a lot of money and research. Often it cannot prove out, so some companies never get off the ground. But the ones that do can do some amazing things, and maybe AI is helping them go faster.

    I think AI can help medical research be clearer and go faster. So there’s so many possibilities, but I’ve gotta admit, I can’t understand. That the two little letters that are bigger than me. Yeah. And then there’s the energy concerns as well that come up with that. But I’m glad you brought it up because this is real conversation in real time.

    It’s talking with you is the other thing that comes to mind is we work in a world where we’re working with businesses and each one of those businesses has a silo or a niche. Or something that they’re very, very focused on. And we get to see a global view of all that. But I love that you brought up really specifics that people are focusing on, like permaculture, regenerative, ag regenerative business, how to do things better for people, employees doing it with equity and not backing away from that.

    And I think one of the things I really appreciated right from the get go at Champions retreat was they put equity and current affairs on the table and said, we are here. To talk about it, to do the right things, not shy away from it and stand for our values. And that made me feel really optimistic because it’s the not shying away from it part, nobody tread lightly.

    But it wasn’t combative. It wasn’t anything that was anything. But like Michael said, this is about all people. What else would you like to share? What else is on your mind about the world you work in and what you’d like to do?

    Ryan Honeyman: I would be curious, maybe we could talk a little more about. What you’re sensing from your, we could talk about the conversations around B Corp, did you find folks, in your conversations, did you find people still feeling overwhelmed by the new standards or were you finding people get grasping it a little more?

    What? What did you see from your conversations at the Champion retreat? 

    Kim Allchurch Flick: I think it’s twofold. One is people who haven’t looked at them yet still have trepidation. And the other discussions I’ve had with the organization that I’m in, in Oregon, the on purpose Oregon, which used to be local PDX.

    Also talking about how it almost seems like the companies that have recently recertified or certified and still have some time are postponing. So there’s that gap too. I, what I did is, as you did, worked with B Lab along the way. So the last two years have been aware enough. My company just recertified in November and I just jumped right into the new standards.

    But I’m plotting along and taking a bit at a time as I do other things in life as well. I’m a visual learner. I really, really like it. I think another thing that I’m seeing that. For me, and this is my world of view about it, is I wanna meet people where they are. And I love B Corps. I’ll always say that.

    Not every company wants to become a B Corps, so how can I help other innovations have come along? B Corps is definitely the, the stake in the ground 20 years plus. And yet there’s benefit Corporations for Good, which was created seven years ago, almost eight now, and it’s a lighter version. It’s also more accessible to companies at a lower price point.

    And then there’s the purchasing with purpose movement and people in planet first, and somewhere in there there’s something for almost everybody who’s mission driven. The other thing I never forget is Nielsen’s data from, one is from 2014. One’s from 2017, I think, and I’m always paraphrasing, but it’s that globally, 66%.

    Of consumers are willing to pay more for products and services when they know a company is sustainable and has good values. So there’s a lot of interpretation in there. The world sustainability can mean a hundred different things to a hundred different people. It’s kind of overused term, but knowing that people are looking.

    That gives me optimism. So how can they find us? And all these B cores, that’s to me is the missing link. And it comes with the marketing, the expression, all of that. And then the other study was about millennials. Same kind of questions, but they were in the 73%. And I also believe that as we’re growing and innovating and becoming more prolific as B Corps and mission driven companies, that the price point doesn’t always have to be higher.

    That maybe even if they’re willing to pay more. They can also know that they’re gonna pay the same to transition and find a company that has good values. So that’s what I’ve been operating with. And, but also being really realistic. For instance, there’s a couple of companies that really wanted to strive for B Corps.

    They’re also consumer products. They also import, and guess what happened? The tariffs went from 15% to 50, and the last thing this business owner can do is become a B Corps. And she’s just struggling to survive right now. So that’s the worldview. I really hope that through this year that more opportunities arise for people instead of fewer and that they find their way.

    But I do think the possibilities are endless, and I love seeing that there are people in agriculture. That are getting certifications, like regenerate certifications, and they really know what they’re doing in that realm. And that really gives me optimism too. And there’s people in different sectors who really know what they’re doing in these realms, whether it’s energy environment, but also with equity, with hiring, with treating people well things that they’re doing in community.

    So it’s out there. 

    Ryan Honeyman: Yeah. 

    Kim Allchurch Flick: Yeah. But how do you see it? 

    Ryan Honeyman: Yeah. Yeah. I think other takeaways for me from the retreat were, it’s funny, one of my strategies. For B Corps retreats is I actually don’t go to that many formal sessions. I just more hang out in the hallways because I I tend to see a lot of people that I wanna talk to.

    And, usually at retreats it’s they’re quite heavily scheduled of you have 10 minute break and then you go into this 90 minute session, then there’s an eight minute break, and then you’re, but most of the. People, there are the people I wanna see. And yeah, I just tend to go to the hallways and also pace myself ’cause, it’s also hard to, and I’ll mention it to Karen for the feedback on the retreat, but a lot of the events also had really loud music. They’re like, and it was like hard to have communic to like communicate with folks. But yeah I think that that was a piece that, that stood out was just the sort of, the whole retreat strategy and like how do you get, go and meet the right folks and get the most out of it? For me, my retreat strategy is mostly to go to a couple sessions, but mostly hang out in the hallways just to communicate with folks.

    Kim Allchurch Flick: That’s so smart. This is my first Champions retreat and I was all in, and I did find it exhausting at the end. I also noticed the noise level like you did. I met so many new people, but it was also great to see people that I’d been on Zoom with for years and never met in person. So things of that nature I thought were, it was so interesting.

    I also made an error. I, because I needed to come home, so I had to leave before the end sessions. I also missed all the. Banter and everything at the end that was coming up in LinkedIn. I’ve seen photos of, and I said, oh, I should have not done that. So lesson learned, but I also go to really specific conferences sometimes, like one was Go Green that I haven’t heard of anymore, but Clean Tech ones that are more focused on a specific type of industry, but still doing it with values and optimism and what I see as the.

    Connectivity and how much of that champions retreat like touched on, things like that they touched on. I went to one about water. It was really interesting. Even though it may not affect me directly, the indirect knowledge is still important. So it’s, the thing about general business is we can’t always be too general.

    It’s nice to know some really deep specifics and I think Champions Retreat did touch on that as well. Yeah, absolutely. The vendor marketplace was great. It was fun. Yeah, I came home with stuff. Yeah. 

    Ryan Honeyman: Awesome. 

    Kim Allchurch Flick: Is there anything else that you’d like to add? 

    Ryan Honeyman: I. Maybe we could I’m happy to jump on the, like the dinner with the three people or like the dinner one question or something.

    Or I dunno if you had other questions as well. 

    Kim Allchurch Flick: One is, how can people reach you? And I do wanna make sure that people know that in the show notes is your books, that newsletter. Everything. So how would you refer people to reach you? Yeah, 

    Ryan Honeyman: yeah. Folks wanna reach out? I definitely would suggest folks check out the Next Economy mba.

    That’s at lyft economy.com/mba. The Lyft economy.com site has all of our. Sort of content. I’m probably, I’m most active if folks are on social, on LinkedIn. I’ve removed myself from Twitter whatever the platform is now. And I never made it to the other transition platforms like Mastodon or anything.

    And I also never really signed up for Instagram. So LinkedIn is is where folks can go if they want to connect. And. Yeah the other podcasts I mentioned, so Next Economy Now is it’s more of a broad podcast that we’ve been doing now for 10 years at Lyft. And we’ve had. I think 300 people on now.

    But it’s things like, climate activists racial and racial justice activists. Also like business leaders. Like we had the, a number of people from Patagonia on there’s one gonna be coming out. With Eric Rees on the, his new book that’s coming out soon. And so it, it ranges the gamut.

    And then our Beyond the Be podcast is more B Corp specific. We also like to get into the, so we talk about the new standards and things and developments, but there’s also the bigger juicy questions of one of the recent episodes we did was on the paradox at the heart of the B Court movement with todd Ling and Ante Kim, and if, have you heard of that? The h the Harvard Business Review article that they did? 

    Kim Allchurch Flick: No, I haven’t. I’d love to. 

    Ryan Honeyman: Yeah, so they did a an article called The Paradox of Growing as a Values LED Company and it was a Harvard Business Review article from 2024, and it was about the B Court movement and how the B Court movement has.

    Grown but not collapsed like a lot of other social movements. Famously, like there’s been a lot like Social Venture Network, which started and then is like not really as, as strong anymore. I think it’s trying to be revived, it’s a little unclear. There’s like the American Sustainable Business Network, which I think is still going, but also had merge with Social Venture Circle and the Investors Circle and so there’s been a lot of.

    Communities that have been shifting. And so their research was on B Corp and they’re trying to say, why has it lasted? And so their paradox was that B Lab has both relaxed the standards or relaxed the sort of. The requirements at times, like for example, to allow in Ben and Jerry’s in 2012, but at the same time it’s tightened the standards.

    So for example, if Ben and Jerry’s could get in 2012, but then they also required Ben and Jerry’s and other companies to have, fully transparent, like a hundred percent of their. Their B impact assessment answers are transparent and it, and you have to have a full audit of all of your answers on a much more strict frequency as opposed to the frequency for other B Corps.

    You have to have the governance, they have to examine the governance of the sort of subsidiary to make sure it’s truly independent and has their own sustainability management system, et cetera. And so there’s they’ve both relaxed and strengthened, and they called it the paradox.

    Another word they use is consistently inconsistent about some of the changes. But it I think it’s a really helpful article and like framework to think about why B Corps have grown and been successful, and at the same time why there’s. Tensions in the movements because, like they, they list organic as something that had a lot of early momentum and then they had a lot of, or some of the fair trade controversy, but then a lot of multinationals came in and took over and it felt like that got co some of those things got co-opted, whereas opposed to the.

    The true purity side. They mentioned like the craft beer movement where it’s like you literally cannot be a large brewery in it. So it’s, it only stays small. And they would, were saying that maybe limits the effectiveness of the B Corp movement, if it was like never allow any multinational, like we would probably never.

    Reach effectiveness threshold or like a public awareness of how we are. So it’s a really fascinating article and it’s we did an interview that’s coming out on that just came out on beyond the b but I also recommend folks check out the Harvard Business Review article as well.

    ’cause it. Nerds out on B Corp stuff. 

    Kim Allchurch Flick: I’ll do that. And it also makes me think about some of the large B Corps that have chosen not to recertify and what is the definition of social enterprise. Can a B Corp be a P corp and not a social enterprise? And there’s another podcast out there and I was listening to one about an alcohol company.

    Tequila is tequila social enterprise. Probably not. Is alcohol’s been around since the dawn of humans almost. And yet how they run the company is another example is a company that I love locally. That is, they do oil changes in auto mechanics. They don’t sell fossil fuel, but they work with cars that use fossil fuel.

    Oil is a fossil fuel, and yet they’re a B Corps. And. And he says I can’t stop people from driving, so I might as well help people take care of their car and do it in a way that the other oil change companies don’t. So what are you seeing in as far as that goes? What is a social enterprise?

    Can you be a B Corps and not be a social enterprise? And what about these ones that have been B Corp for a while and are choosing not to? Yeah. 

    Ryan Honeyman: It’s funny, I. That oil, that car mechanics company, do you know if it’s run by someone named Farhad? Farhad 

    Kim Allchurch Flick: Kadi, yes. 

    Ryan Honeyman: Okay. So I went to college with him.

    Oh, at uc, Santa Cruz. 

    Kim Allchurch Flick: Yeah. That’s 

    Portland. 

    Ryan Honeyman: Yeah. Yeah. And now I know, I knew that he had opened up at B Corp auto mechanic. It’s so That’s great. Yeah, tell him hi, if you say, if you talk to him. But yeah I actually, the whole social enterprise thing is interesting to me because. It wasn’t until Aaron Sahan from Donate Economic, formerly of Donate Economics had made some, critical statements of B Corps allowing espresso in that I ever thought that the B Corp movement were not comprised of or composed of social enterprises. Like I thought everyone was just a social enterprise and I, and it was helpful to have some conversations on beyond the b and otherwise with a, to, to have him clarify well look, social enterprise is you’re doing this for the benefit.

    Of society and your, probably donating or you’re probably putting a majority of profits back to the mission as opposed to taking them out for shareholders. And so he is like not, not every B Corp you could say is doing it. For the for the benefit of society and the environment, you could argue that something like, I don’t know, maybe Allbirds or others was like more of a profit driven company that had some sustainability components.

    But is it a social enterprise? I think they would, Erin would’ve quibbled with it. So it was interesting conversation and I do, that’s one reason I like the people in Planet Firth first certification and Rebecca Dray’s work and Erin’s work as well because as but just for listeners who don’t.

    It’s only five requirements and one of them is you have to donate or you have to give a majority of profits or reinvest or give a majority of profits to your purpose. Like you can’t just say you’re a social enterprise and then take like 98% of the money out for shareholders, to enrich shareholders or something.

    And that I think is a really great, like litmus test for a lot of companies is what are they doing with the majority of profits that they make. 

    Kim Allchurch Flick: Yeah, I agree with that. Thanks so much for that. I think it is important to talk about definitions and where definitions can be lacking, so they can mean different things to different people, and yet it can still all be good.

    You have words like sustainability, words like impact. They all mean different things to different people. So in conversation I think it helps to discuss it in some ways and say what does it really mean to us or to a person or to a company? And have that be defined? And for me, I find the frustration when I know a company is doing really good things.

    The frustration is the lack of expression not strong marketing, not. Making a claim and not having a way to back it up. All of these things. So that’s where I see a lot of work can be done is, and if companies aren’t, they don’t say so. That’s, I think that the verifications are really terrific for helping weed out what might be potential greenwashing and.

    Which we’ve been through before in, in recent and long histories. There’s long history of making false claims. So I do think there’s tremendous value in making claims and being able to prove it and have a third party verification. Yes, absolutely. Yeah. I’d love to talk to you about the future a little bit.

    What Sure. That comes with the optimism. And then let’s go to dinner with your four people. What is there anything in the future. That you wish for or think about might happen? 

    Ryan Honeyman: One thing that’s, that is weighing on me a little is you mentioned I’m writing the third edition of the B Corp handbook.

    And so that’s probably gonna come out in September, 2027. A little bit TBD, but I think. The, so the, you know what I’m hoping for the future is to write something that’s both, takes into account the things that have happened because I feel like in 2019 when the last edition was written, it’s like a whole new, it’s actually all the racial justice uprising, all COVID, all the anti woke.

    Everything has happened since then. So it’s actually interesting to write a new edition, but I think what I’m hopeful for is doing some writing something and. That can be a tool for expanding and growing the movement in a way that takes into account everything that’s happened, but also, helps I think, position the B Corp movement for the next 20 years.

    That like some of the founders of B Lab have said. ‘Cause I’ve spoken to a few for this book and they’re like, don’t look backwards in the last 20 years. Let’s look forwards the next, the next 20 years. And I’m like, yeah, that’s true.

    There’s a lot of exciting stuff. So I think it’s like balancing those things while staying sort of authentic. And I’m optimistic that B Corps can maybe adopt some more some of these potential like mission lock structures that Eric Rees talks about that we can create more systems change with the new the new B Corps standards being focused on systems change a little more than individual company performance and that.

    Fingers crossed, we don’t have any more big negative scandals in the B Corp community. Seems like we’ve gotten out of that pattern a little bit, but, honestly, with with 10,000 companies, Bart Houlahan at the Champions Retreat was saying this is the largest business for good movement in the world now.

    And I did ask AI to verify that it’s the UN like global compact for business is larger, but those aren’t verified third party. So I was like, okay, it’s the largest, maybe it’s the largest third party verified of business for good movement. And so yeah, I’m optimistic about what’s possible in the future.

    Kim Allchurch Flick: Great. And I think the global B Corps is also growing. Yes, B Corps is around the world that’s faster than 

    Ryan Honeyman: us, 

    Kim Allchurch Flick: and the purchasing with purpose movement is actually growing more quickly. The US is the slowest growth. It’s growing more quickly and in Africa, Latin America, Asia, Europe. So yes. Thank, thanks so much.

    I think we could geek out for a long time, but let’s wrap it up with the dinner question. If you could have dinner with up to three people living or deceased. For a table of four, who would they be and why? 

    Ryan Honeyman: Oh, wow. The one person that popped into my mind just, so alive is Yon Scho from Patagonia because he’s such a, he’s such a, a I would, I will say like weird or like eccentric or he’s just so out there that it’s like, who is this guy? And what, what really makes him tick? And I’ve only, I’ve seen some of his talks. I did many years ago in, I think 2014 or something, I did see him speak live and got to meet him at a 1% for the planet event.

    He’s not very, he’s not like a gregarious, he doesn’t like open up and just let loose. But I feel like in a dinner table context, he might just say more about, about himself. So that’s definitely one person that, that comes to mind immediately. Another person would probably be.

    I think Barack Obama would’ve a lot of interesting things to say about what he sees in the world and what it’s like being president and all the balances, all the things that he’s had to go through. And so that’s someone I’d probably want at the table. And then, yeah, maybe some. I think I’m like searching for more of a historical.

    Figure that’s been through some stuff that could maybe put all the, like global unrest, in context. ’cause that, someone who’d been through the civil rights movement, like the easy answer would be like Martin Luther King or something. But maybe it’s maybe or may not, it’s that, but just someone to be like, how are we doing?

    And is this, are we like way outside the norm of what we’ve been through in America or the world? Or is this like just. It’s a cycle and, these are the moves that like, keep doing this, keep pushing forward because things will change rapidly and then, suddenly what you’re doing could really break through.

    So I think I would be yearning for someone to have that like historical perspective, a little bit of like systems change. 

    Kim Allchurch Flick: Oh, that’s so intriguing. Oh, I think having you at that table too would be pretty awesome because you have done a lot of systems change for a lot of people, and it’s been terrific. I really appreciate you being here.

    Ryan Honeyman: Thanks so much for having me, Kim.

    Kim Allchurch Flick: Thank you. Everyone, thank you for listening. This is Kim Allchurch Flick with the Mighty Measure Podcast. Signing off and wishing you a good day. 

    This Episode’s Guest: Ryan Honeyman

    Ryan Honeyman is smiling in an outdoor setting.

    Ryan Honeyman is a Partner and Worker-Owner at LIFT Economy and co-author of The B Corp Handbook and The Next Economy MBA, both published by Berrett-Koehler. For more than 15 years, Ryan has helped over 100 companies—including Patagonia, Allbirds, Ben & Jerry’s, and Thrive Market—become Certified B Corporations, recertify under evolving standards, and use certification as a catalyst for deeper organizational change.

    Ryan is the co-host of Beyond the B, a podcast exploring what is working and not working in the B Corp movement, and a co-host of Next Economy Now, a LIFT podcast highlighting leaders advancing regenerative and whole-systems approaches to business.

  • Accountability, Certification, and the Triple Bottom Line with Tom Hering of Benefit Corporations for Good (BCFG)

    Accountability, Certification, and the Triple Bottom Line with Tom Hering of Benefit Corporations for Good (BCFG)

    Tom Hering, co-founder and managing partner of Benefit Corporations for Good (BCFG), joins Kim Allchurch Flick for a discussion about whether small businesses truly reflect their values and how to communicate them with accountability.

    Hering shares his three-act career journey from advertising to purpose-driven business through the Benefit Corporation structure, and describes BCFG’s work since 2018 certifying businesses across 13 states and one Canadian province around people, planet, and profit.

    They discuss challenges including a trust deficit from purpose-washing, accessibility for small businesses, funding and scale, purpose fatigue, and an awareness gap about Benefit Corporations.

    Hering outlines BCFG’s process (values quiz, legal benefit status, 60-question assessment across eight standards, annual public benefit reports) and highlights community-building events, student support from University of Oregon’s Allen Hall PR teams, optimistic market data and generational expectations, ways listeners can help, and how to connect via BCFG’s website, newsletter, and YouTube.

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    02:00 Tom Journey to Purpose

    04:38 Trust Deficit and Community

    09:44 Key Challenges Today

    14:34 Why Optimism Is Rising

    18:04 Expansion Beyond Oregon

    21:39 How Certification Works

    27:05 Student Outreach and Mentorship

    33:53 Recertification and Value Proof

    39:33 How to Support and Connect

    43:22 Dream Dinner Guests

    47:00 Closing Thanks and Wrap

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick of the Mighty Measure Podcast, and I’m thrilled to be here today with a friend. Tom Hering is co-founder and managing partner of Benefit Corporations for Good, also known as BCFG, an organization he launched in 2018 along with Mary Anne Harmer to grow the benefit company movement across Oregon and North America.

    Under his leadership, BCFG has certified businesses in 13 states and one Canadian province championing a triple bottom line of people, planet, and profit. He is the co-founder of two books. Putting soul into business, how the BI Benefit Corporation is transforming American business and 25 building blocks to create a conscientious organization and currently serves as a member of the advocacy action team for the Interfaith Alliance on Poverty.

    Tom holds a degree from the University of Oregon School of Journalism and Communication. Today we’re gonna talk about. Does your small business truly reflect its values? And there’ll be some key takeaways why a responsible small business communicates its values to all stakeholders. What lies at the heart of small businesses practicing the triple bottom line, and how a small business builds in accountability to its mission, vision, and values.

    Tom, welcome. It’s so great to have you here. 

    Tom Hering: It is awesome to be with you, Kim. I am honored and look forward to chatting with you here over the next few minutes and see if I can, help bring some interesting viewpoint or enlighten a few people or just reaffirm some things to some of the great leaders that might be listening to your podcast, 

    Kim Allchurch Flick: all of the above.

    And a nod to Mary Anne Harmer. I met her first and she led me to BCFG in 2018, and we’ve all been friends ever since. So I am truly blessed by that. So let’s start with what has been your life journey and the inspirations that brought you to this point? 

    Tom Hering: This is just a very interesting question. I know that, you sent these ahead to me, Kim, to look at ’em, and really, my journey is simply defined by three x.

    All right. And honestly, I didn’t really figure out how they were connected until I was deep into this one, the third one. And little bit about the first two acts they were spent in advertising. I was copyrighted creative director. Are two decades of learning how to shape stories communicate what a company stands for.

    And I really did love it at that time, but somewhere along the line I started asking a harder question, particularly in my second act, that what do I actually wanna stand for? And, the question started to become impossible to ignore. And that is I wanted my third act to mean something beyond the campaign, beyond the ads, beyond the beyond beyond the radio spots.

    And so I started exploring the intersection of business and purpose, along with my co-founder and now retired partner Mary Anne Harmer. And that’s when we discovered the Benefit Corporation structure. The idea that a company could embed its commitment to people and plan it into its legal DNA, not just in its marketing materials or pr brochures.

    But something that was genuinely electrifying. And my inspirations have always been, the entrepreneur, the entrepreneurs who refuse to accept the false choice between profit and purpose, that they were not, opposites but actually work together. And those business owners who you know, who look at their team, their community, their environment, and say, these are not trade-offs, these are responsibilities.

    Every one of our certified members in the BCFG community inspires me, including you, Kim, and you are our very first certified BCFG. I want listeners to know about that. And we’re very humbled still to this day by that and you all in, in that community and our community are really proof that there’s another way of doing business.

    You know that it’s not only possible, but it is actually happening.

    Kim Allchurch Flick: What a lovely way to put it. And thank you for the nod. It’s the so much fun. I was so delighted to hear about BCFG. And learn what you and Maryanne were putting together. And I thought, I’m, I’ve gotta be on board and haven’t looked back. I’m so delighted. What are you seeing and hearing in the community and what do you see about you in terms of what you’re doing and how the community’s responding?

    Tom Hering: Yeah the way I see it as the communities we serve are small business owners and they are simultaneously really the most underestimated. And as I see the most powerful force in the American economy the issue I see most clearly with them, it’s a trust a deficit. Consumers are, increasingly skeptical of corporate purpose claims and rightfully so. purpose washing is everywhere. I remember hearing about greenwashing so much the very first time I heard about Oregon Benefit Company in 2017. From a good friend of ours in the Oregon Secretary of State’s office, and, there’s this thing about companies plastering sustainability language across their websites without a shred of accountability behind it.

    And I think the cynicism, it damages everyone, including the businesses that are general, generally trying to do things right. Another issue that bubbles up for me is accessibility. The infrastructure for purpose-driven business has historically been built for larger companies with ESG departments or legal teams that have the monies to engage with those those specialists, those subject matter experts and small businesses, which represent the vast majority of employers in our country have been largely locked out.

    And so that’s why we came up with Benefit Corporations for Good a, a solution that has a certification but is aimed at the small business person. And this is from solopreneurs to, we have a few businesses that are in the thousands, a 1500 thousand employees are teams. But for the most part, they’re for smaller businesses.

    And our standard really was developed alongside, respected bodies like B Lab and what is the other one I’m thinking about? Green America, GRI, those are similar organizations that are recognized by the Oregon Secretary of State. And designed to be really accessible to small businesses, and we are humbled to be on the, on that page with those three other great business organizations.

    And then we also offer something just as valuable as the certification itself. And I call that community, when our purpose-driven business owners find each other. They’re able to accelerate and encourage and inspire each other, and they share practices, they refer customers, and the cool thing is that they really raise the bar collectively.

    And so the solution really to a trust deficit is verifiable accountability. And I think that’s what we provide to these purpose-driven leaders that become part of our community. 

    Kim Allchurch Flick: I concur from my vantage point as well being in Portland, but also you’re building this across several states and your gatherings are mostly in person, but there are some virtual ones as well, and they aren’t typical networking events.

    I think the magic that you do is bring people together where everyone gets to announce who they are, what they do. And it’s a chance to see who’s in the room. And it brings people much closer together. And I know that I personally have done business with a lot of BCFG businesses because of that, because we’ve had a chance to shake each other’s hand and say hi.

    But not in a sense of networking. It’s more in a sense of the commonality of we’re all here too. Work our butts off, earn money and do it for a higher purpose. And everyone has their own individual view of that. 

    Tom Hering: Yeah. Yeah, absolutely. To use an old cliche, you are all singing out of the same hymn book, and it delights me to no end.

    When we have those happy hour for good events or get togethers that bring not only just to our community, but others that are interested or are also purpose-driven leaders, nonprofit leaders come, that it is something that inspires me. That’s what really keeps me going. It is it’s great energy and I’m grateful for every one of those really inspiring professionals that are in the same room on those events in particular, to see that energy and that connect connection.

    Kim Allchurch Flick: And I think you also do something magical, which is bring a focal point. There’s always someone who’s talking about something specific for 15 to 20 minutes, not too long, not too short, and yet it, it encapsulates the meaning for a particular event. So you’re very, very good at that. We’re gonna switch gears just a little bit and say, what are some of the obstacles and challenges that you’re seeing these days?

    Tom Hering: Yeah, so I, yeah, I came up with three. And these are the ones that, it definitely enters my mind and my heart, pretty regularly every week. And, the very first one is really about scale and advocacy and certification for good. Don’t necessarily attract traditional interested investors.

    We’re not a product, with a hockey stick kind of growth curve. We’re really building infrastructure for a moment and a movement, I should say, and that requires a different kind of patient mission aligned support. Finding that support at the scale needed to grow our impact remains our most persistent challenge.

    And so that’s cer certainly one of the three obstacles challenges I think that are on that weigh on me pretty regularly. And the second one is what I call purpose fatigue. There’s so much noise around ESG and sustainability and social impact. That I feel business owners and consumers are becoming somewhat numb.

    When everyone claims to be purposeful, nothing feels meaningful. And our job is really to cut through that noise with something concrete and certification and accountability and annual reporting all add up to, to proof not promises. And I think that’s a good direction.

    And then the last one, and this has been one, since Maryanne and I founded this in this organization in 2018 it’s the awareness gap. And it’s surprising how few people still know about the Oregon Benefit Company or the Benefit Corporation across the United States at this time and date, even though that ability for a business to incorporate as one has been on the books since 2008.

    We’re talking almost 20 years. A remarkable number of small business owners have never heard of it, and a lot of them are living the triple bottom line in practice how they run their businesses. They just don’t know that there’s a legal framework and a certification that formalizes and then validates exactly what they’re doing.

    Every conversation we have is partly in education, and education at scale takes time and resources. That’s something I finally have accepted. So none of these, it’s funny, Kim. None of these challenges really discourage me, but they certainly help clarify the work that I need to do as the leader of this community.

    Kim Allchurch Flick: And you’re doing it well and you bring up something really important it that it is true. There is still greenwashing and purpose washing, looking good, but not really doing it. And then there’s the other thing that you and I have talked about is in our community, finding these small companies bumping into some, someone in retail may be walking through a door and it’s obvious that they’re doing things with heart, with soul, with purpose, doing some really great things.

    And to see the depth at which they are thinking about their employees, their sourcing. This happens a lot in food. And so ask a couple more questions what is your purpose? What are your values? What do you do? And. They tell me and then I say, oh, and how do you track that?

    Oh, we don’t. Or, it’s, or there’s some vry to it. So there’s the also this I’m not gonna call it a trend, that’s not what I see, but people that really are doing great things and they haven’t thought about really bringing that to light and the value of measuring and documenting and keeping track of that and.

    I find that because of our work my work as well, because I live in the certifications and verifications world and want to showcase what companies are doing, and part of that is measuring and reporting it so that consumers can find the companies that are doing well and know exactly what it means to these ones that are doing great things and don’t showcase it at all.

    And. And that seems to be a gap. And I was wondering what you’re seeing in that regard too. Not the over promising ones, but the ones who are doing great things and can’t even find it on their website or 

    Tom Hering: I think that’s, getting that message out and clarifying that there is some third party that’s helping, to validate claims that have been made by businesses that are doing good is a helpful thing. And you’re right, there are many that are doing that, and I think that’s the one thing that Maryanne and I saw. Back in 2018 is that there were so many good small solopreneurs, small businesses doing amazingly good work but didn’t either have the time or the resource to go through a formal certification.

    I think until we, I think we came along at least and offered an alternative there, things that are really making me optimistic because I was talking about my challenges, but I think there’s some things that are really making me optimistic. Data Next Generation and the businesses I meet every day are totally fueling that for me.

    So a couple interesting recent stats here. For your audience and this is really some data that is pretty much unambiguous. So PricewaterhouseCoopers in 2024 in their voice of consumer survey, found that consumers are willing to pay nearly 10% more. For sustainability produced goods, and this is even in an inflationary environment.

    So this was just two years ago, not even two years ago, Deloitte found that purpose-driven companies retain employees at a 40% higher rate. And a 2024 study from them showed that 94%, 94% of Gen Z consumers expect companies to address social and environmental issues. These aren’t fringe numbers, they’re mainstream market signals.

    The way I see it. This next generation does give me enormous hope particularly millennials and Gen Z. They aren’t asking whether businesses that you know, business asking the question whether a business should be purposeful, but rather they’ve already decided it should be. They’re the dominant consumer and work workforce for the next three decades.

    And they’re businesses that the businesses that understand this now are gonna have a structural advantage for sure. We always say to businesses that are considering coming to our community or whatever certification standard they might be seeking, is that if you really wanna attract the best and the brightest in terms of employees, make sure that you’re paying attention to the needs of those two generations.

    And that is. Basically they wanna work for a business that does more than just make a profit. And, and then I guess the last thing really is that there are the inspiration I find are from, as I mentioned earlier, the business owners themselves. Every company that we’ve certified, from solar providers to law firms, to artisan food producers.

    It’s proof that profit and purpose are not opposites. And these opportunities aren’t sacrificing performance for values. They’re discovering that values, their values are a competitive advantage. And so when I look at all of this together I just don’t feel optimistic. I feel like we’re on the, the right side of history.

    We’re really at an inflection point, I think, and I think that history is moving faster than a lot of people realize. 

    Kim Allchurch Flick: I think you’re so right and it’s why I think I have the best seat in the house with this podcast series as well, is hearing the stories of those people and collectively how much optimism I have as well.

    Because there are innovators and creators and supporters that are doing something for good and collectively, this is a pretty large force of just values and purpose-driven people. In concentric circles all over the place. 

    Yes, and 

    and you’re right. And it’s really encouraging to hear those statistics as well.

    Very encouraging. Yeah. And tell me about the expansion. Other states you’re in 13 states now. Not all states have the, legal entity of Benefit Corporation, but a lot do. And what are you seeing beyond the local area? 

    Tom Hering: I think they’re very similar. right now, I think it’s 40 states that offer Benefit Corporation legislation.

    And I gotta believe that almost every state’s gonna have that at one time or another. Before this whole chapter I guess is written, but what I see a really no different than what I’ve seen in the businesses that we’ve certified in in Oregon. They they’re very purpose driven.

    It’s all built Kim, on values. Their values are aligned. All 13 states have values that are aligned. And I think this is something that I always say, even in our happy hours for Good, which is in person here in Portland, and that is, people should be talking with one another.

    It’s always one of, you’ve heard my pitch, dozens of times now. But I always say to everybody in the room, and we have plenty of people that are new that come each time that are not necessarily certified, but I say. You should be talking to your neighbor who, even if you don’t know them at this point, because your values are aligned, and why would you not wanna do business with somebody who, believes and acts the same way that you do in terms of how you run your business?

    So I see that in these, 13 o other states. I just certify one of our businesses in New Mexico two weeks ago. And it always comes through loud and clear that, they are built on. The belief that the triple bottom line that people, planet and profit that idea is the only way to do business.

    And they’re doing it, they’re doing that. They’re reflecting that in their certification process with BCFG. 

    Kim Allchurch Flick: Well, congratulations. That’s another state. And I think the other thing I see happening with the magic that you create between companies, and I wanna say not everyone’s like-minded, but certainly like valued.

    And I think the beauty of it all is also diversity of thought that comes into it. Diversity of businesses, diversity of the types of people running those business and working with those businesses, but doing the work together and discovering. Supply chain. Discovering potential partnerships, discovering supporters, discovering contractors discovering.

    Helpers and the assistants and all within that community and beyond. And I know that because of it, I’ve found great companies to work with that I didn’t know of if I wouldn’t, may not have known of if it wasn’t for your group. And because of the group, we’re all getting to know each other more. And that differentiator is values driven because we all have competition too, and some values driven, some not.

    But having that differentiator and being able to find it is really, really something. 

    Tom Hering: It really is. And you’re right. And that’s a, another real benefit of being certified is it is a clearly a differentiator in how you market your business. And it’s something to be, as I said earlier, something that younger generations are particularly looking for.

    And they will do their due diligence and they will look to see what does this business, whether they’re a customer or a prospective customer or a prospective employee. Or just a prospective supportive community member, see what this particular business stands for and stands up for, is what I say. So 

    Kim Allchurch Flick: abs, absolutely.

    And would you mind talking a little bit about the evolution of BCFG since 2018 and what the assessment’s and any changes you’ve made to it? 

    Tom Hering: Yeah, I think ours, is a, it’s a simple process. Really there are just we say there are really three things to move forward into our community. And that first thing is obviously to see if you’re a good fit. And we have a free values alignment quiz that is on our homepage. There are 12 questions. It takes you less than two minutes. You get a good idea of whether you’re a good fit now, whether you’re working toward it.

    And then we’re able to offer some follow up information to help them get on that path if they need more help. Secondly we always suggest that they incorporate their business or amend their business if they’re already incorporated to include that benefit company or benefit corporation box and that structure in their legal documents on their Secretary of States website.

    And then the questionnaire is 60 questions. Somebody goes through it, and our pricing is all based on the number of FTEs in a particular company. And as you could imagine, we, the majority are in our smallest fee range. And that’s five FTEs or less. And those questions are based on eight standards.

    And the eight standards are understanding the values of Benefit Corporation, what we call conscientious leadership diversity, equity, inclusion. Green practices, community engagement, customer service, strategic business practices, and work life, or what we call life balance. 60 questions based around those and it’s self-evaluating.

    And then once somebody’s done, we ask if they’re supporting documentation on why you gave yourself a particular score. To include that. And then we go through the process of not only scoring, but evaluating what are some quality steps that you might be able to take to improve your scores and here’s where you’re doing great work.

    And recently we’ve added a new written report then that follows that we hadn’t been doing that. Because of our, what we felt was a very low price point. But now we’ve added this not only in documentation, but in scoring and an infographic that shows a company leader what’s being done well and where can we improve and something they can refer to each year.

    And we do, speaking of each year, we do require our founding 20. Businesses. Our first 20 businesses ask that we bake in some real accountability, and that is the annual benefit report must be produced. That is pretty much a legal requirement in all 40 states. How did you improve people and planet, or that’s the simple word.

    There’s some more policy statement that talks about positive impact, positive material impact on people and planet. But and nobody gets re-certified in our committee until that report has been, not only created and, but it has to be published on that particular businesses website.

    Kim Allchurch Flick: That’s super important. And you’re saying something that is so. Critical to remember is the state is requiring it, it’s, it is written in there and that means make it public. It can be on a website. And there are other organizations we know other verifications and certifications that are also saying Benefit report annually must be public.

    I find re-certifying annually to be. Something where you gotta brew a good pot of tea or something and sit down and just do it. You’ve made it so it can be saved and can go back to it. But I also find that I love having a sense to look back and look forward and retrench. Certification is usually the hardest because sometimes we don’t know what documents to prepare, and that’s where consultants and people like I come in.

    But also, once you’ve done it. The documentation doesn’t have to change. It needs to be updated, but the platforms created can be similar and it doesn’t have to feel like a second job. It can be part of the operations to keep documenting in those eight standards, and then you’re ready to prepare and in some ways, preparing for taxes annually.

    Feeds into this type of documentation because if you’re a company that’s tracking philanthropy volunteer hours, things of that nature, then you’ve got some of the documentation there anyway. And I think that’s where some people get scared and put off is they think that the tracking is gonna feel like a heavy load, but when it becomes.

    When it becomes I’m trying to find the right word for it, but when you have a system 

    And can create a system that works really well, it can be plugged into so many different things and you feel really good about it. But for companies that do have employees or to be able to share with partners, like to attract part partners in a supply.

    That’s also something that becomes really great to share and people start to find each other. 

    Yeah, so 

    I think what you’re doing has so many layers to it, that the assessment itself is one thing, but what it does for companies is many things. And that’s great to know and it has been updated. And tell us a little bit about your outreach too and how you’re being supported by and are supportive of the U of O students and others.

    Yeah that’s a bright spot too. That’s a really cool thing. 

    Tom Hering: It is a very bright spot. So I’ve been fortunate. So this is almost the end next week I think is the end of my fourth year of engaging with Allen Hall pr, which is a student run. PR organization with the University of Oregon, my alma mater, and I’ve had the privilege of working with a different student team the last four years who’ve helped me and BCFG with its social media and some great creative thinking to help me problem solve particularly when it comes to communication.

    About our community about our businesses, and it’s, I’m gonna do it again. I’m gonna be, I’m gonna be signing up for year five because it’s something that I get their creativity and their energy and their smarts, and they get a little bit of mentoring from me. But I’ve had some students on those teams that have gone on and are doing great things at very young ages at least in my perception.

    And it’s been a total delight and joy. They’re just really I think students today, the majority that work on these teams, they’re passionate and yet they’re really maxed on time on the time that they have because the majority of them are all working as well. They’re working part-time to get themselves through school.

    And, I was privileged to go to a time where I could work on a summer and make enough money to put myself through school. And that’s just not a realistic thing. So I even have I place even a higher value of what they bring because of that and because. They have been doing such good work for our community.

    Kim Allchurch Flick: Yes. And I see the products of that on your LinkedIn post. I know they’ve been creating some of those graphics. Yes. And that beautiful infographic that you create for the people that have certified, that becomes a beautiful marketing tool and something to put in a benefit report. But the highlighting that you’re doing of members and when the teams show up at the BCFG happy hours and when they do a survey.

    All these things are a huge part of the community that’s built through BCFG, and I’m very appreciative and I know a lot of other people are as well. So what makes you optimistic? 

    Tom Hering: Optimistic I think is pretty much, what I think I mentioned a little bit ago about just having meeting with the company leaders, these business owners.

    They’re the ones that truly make me the most optimistic. I see them firsthand. I’ve met them. Some screen to screen, but mostly face-to-face and what they’re doing and their commitment as leaders to do something that is very mission-driven. Even though they’re not necessarily nonprofits, but they are very mission-driven in how they approach their business.

    I recently certified a business in the last two weeks. That is doing some amazing work for teenage financial literacy, and I am just absolutely blown away by these two co-founders who. Found this deep need through one of the founder’s nephews as a matter of fact. And it’s being around people that wanna do good and not only wanna do good, but are doing good, Kim, that really give me this good, healthy dose of optimism and a world, at least from my viewpoint, that needs a whole lot of it right now.

    And that’s where I can find it for me for sure. 

    Kim Allchurch Flick: I thank you for that. Yeah, it’s, it, this is 2026 and people are having some challenges and, we find this network that we have in our community, but also see in other communities of mission-driven, values driven entrepreneurship. That there’s a lot, and that’s where I find my optimism is small, but collective is mighty and I think there’s a lot of good people.

    People are doing some really great things and you also help bring people together so that they can see it. And because of that, I mean I’ve been able to hire people and get jobs done with because I’ve met people through your organization and your networking, and I have an opportunity to really find out how they feel and how.

    They care about their employees. One was solar panels and it was a really rough time because of tariffs. And they were talking about the, the employees were talking about how they loved working for this company, power Northwest, that, and they’d been with other companies that probably would’ve laid them off, but.

    They, they kept their jobs, but the other thing I saw is they were empowered to be creative problem solvers and they really worked together and issues came up and they solved together. And I was able to observe it and they were great to be around and they did a phenomenal job. So I think that’s part of it too.

    It ripples down and it ripples up and it ripples through everything that companies do because when employees recognize it and feel happy and they say, yeah, we could go to a similar company anywhere, but we wouldn’t be treated like this. That’s just one example. And we have others. And you know who they are too.

    But some produce, food, some produce, services, some produce a variety of things. And collectively it really makes a difference in how we do our work, but also how we live our lives. 

    Tom Hering: Absolutely. Yes. Yeah, it makes a real difference. I think that whole stakeholder’s approach versus a shareholder’s approach works wonders for everybody in a business across the board.

    And I think the one thing that, again, we see that is a very consistent marker of the leaders that are in our community is this idea. Not necessarily a new idea, but still a great one is servant leadership. They walk alongside their employees, not in front of them, and their team members and they’re all treated equally.

    And it is really refreshing and that’s why. Employees, team members stay together. They recognize that. And this whole, this example you just shared Kim about Power Northwest is, I didn’t, I wasn’t aware of that. It’s very impressive. And I believe that’s happened to a couple other companies recently that I’ve, recertified.

    So I’ve been hearing the same kind of story. It’s just how these leaders are built. It’s what’s in, their DNA. 

    Kim Allchurch Flick: Absolutely.

    Every once in a while somebody’ll say, oh, we’re not gonna recertify anymore for a variety of reasons, but we’re doing the work. What do you see and what are your thoughts about that?

    Tom Hering: Yeah. I think that’s a, it’s a, it’s an interesting question and certainly we’ve had, a good number of businesses that have chosen not to recertify with us. I think, my feeling is that. The mission of that particular business might have changed the profitability of that organization might have changed.

    And that has been probably the most, those are the two most common reasons why people haven’t recertified with BCFG. Now, I recently heard from a. Business that had been certified then did not recertify for two years, and now wanna be back and recertify. And I said absolutely. They said that they believe in our mission.

    We were helpful as a community. They’re still struggling a little bit, but they’re working out, their revenue scenario. And I always say particularly to to historically challenge communities, we do offer scholarships too. That means, there is no cost to go through our certification if there indeed is a financial challenge with that particular business. As long of course as they’re aligned and with the triple bottom line movement. So we try to do that as well. But overall, I think that the majority, we have businesses like you, Kim, that have been with us, eight, nine years now I think, and several as a matter of fact.

    I think what it help, what helps with businesses that continue to recertify is it, I was gonna mention as we were talking earlier. That a leader gets each year at the recertification while it at 60 questions seems pretty onerous to some people. I understand it, particularly if you’re a solopreneur, but the information that you glean from just going through that process, even if I’m not involved, that leader is able to recognize almost right off the bat, here are some things I need to be doing better.

    Let’s see what BCF GC is doing this. It’s this self-awareness of, wow, here’s a way I can improve my business with my team members. Here’s something that I’m missing. Or I haven’t thought about this particular grain practice. Why haven’t I looked into that? It is an ama It’s very enlightening.

    You’ve been through it and I know that you’ve discovered that yourself. And I think that’s the one thing that I keep telling people that even though I heard from one of our leaders and I, a solopreneur and rightfully so, just a week ago on, on how, she saw this questionnaire and thought, oh my gosh, 60 questions.

    Do I have time? And that’s the question. It’s not that they, that she didn’t believe in it, but did she have the time? And I said, here’s how to do it. Chunked this out. However, whatever guidance I could give her. But in the end I know that she will find some new things that will help her be a better purpose-driven leader and as a result, better purpose driven business, which I think is gonna be more attractive too.

    The, types of customers and prospective customers that she wants as part of her business. 

    Kim Allchurch Flick: I concur. And I think it also goes back to those statistics, and I’ve always done the older Nielsen 20, I think 20 14, 20 17, that said two thirds of consumers globally were willing to pay more for products and services when they know a company has good values.

    I’m paraphrasing. And around 2017, they said that 73% were millennials, and now you have the 2024 PricewaterhouseCoopers. Are justifying paying up to 10% more in the Deloitte, up to 24% more, and 94% of Gen Zs expect values driven. So having a verification helps all those percentages of people find you if you’re a company owner and also helps us find each other.

    When we wanna do business, ’cause we as business people are also consumers 

    Yes. Of 

    something either whether B2B or B2C. So having the proof points and that beautiful infographic, it can be enlightening for somebody who’s looking to do business with someone who’s has great values. So that’s one of the reasons why I personally am driven to recertify, is to keep current, to keep up to date.

    Also, because I like to know how things work and I help others do their certification. So I have a different motive. But I also have a motive for myself, and that is striving and being recognized. For that and what you have as an infographic and a badge that is becoming increasingly recognizable.

    And so all of this helps because consumerism is full of, we know this, millions of messages daily and how do we sort through it? So this is, gives people a way to, to cut through. And those percentages I think are very important. And, but I also don’t wanna dismiss that there are people who’ve been consumers longers.

    Baby boomers onwards, and a lot of those people have good values too, whether it’s originally or evolved over time. And people are also getting more data. And the more we know, the more we might seek to do something good or work with companies that are doing good and there are new innovations that didn’t exist back, didn’t give us choices.

    So having new choices also means we can shift and our values can be pointed in that direction to make choices. 

    Tom Hering: Absolutely. Absolutely. Yeah. 

    Kim Allchurch Flick: So what else would you like to share? 

    Tom Hering: I just, I think what I would share maybe is a couple things, how people might be able to help me better listening help me move the needle a little bit more on this expanding this community.

    And I would say, the first and probably obvious one is maybe to tell someone about it. And particularly if you’re a small business owner listening who cares about the world they’re operating in, thinks about their team, their community, their carbon footprint, tell ’em a little bit about BCFG.

    I, being in the, my first two acts in the advertising world, word of mouth from Trusted Voices is still our most powerful growth engine, and I don’t think that’s ever gonna change. The second is maybe if you’re interested to champion certification as a standard.

    As you were saying earlier, we live in a world where consumers and partners increasingly and those stats from Pricewater House Coopers you know, and Deloitte increasingly, underscore that people wanna support businesses that mean what they say. And if you’re in a position to, to recommend vendors or choose choose certified benefit corporations or certified B Corps you know that they’ve been verified if you’re a journalist or an investor or a community leader, talk about certification, the way you talk about other quality standards and normalize this expectation of accountability.

    And then I guess again, maybe just as a little part A part B of the last, second point I just made there about championing certification is think about maybe being a certified member. And again, whether it’s through our community or through one of the other three communities in Oregon, or many of them are available throughout the United States.

    Do that. I just put a pitch for us is that we’re a Lean Oregon. Organization. We have an outsized mission. Every dollar, every relationship we bring in, goes directly into building the infrastructure for a more accountable econ economy. We don’t need everyone to do all three.

    We just need more people maybe to do one of those things. 

    Kim Allchurch Flick: Well said. How can people reach you? 

    Tom Hering: The best front door is obviously our website benefit corporations for good.com. I know it’s a mouthful. Everything lives there. You know how certification works who’s already part of our community.

    You can see the annual benefit reports of those that have been recertified. You know how to start a conversation about becoming a certified member. If you wanna stay connected with our movement, the. Best practices, member stories, policy updates tips and tricks.

    Sign up for our newsletter. It’s also available on the website. We make it worth your inbox. And, if you’re a small business owner who’s asking the right questions about what your business stands for I’d love to hear from you directly. You can reach out through the website.

    Our work really grows through conversation more than anything. I’m generally energized by every, small business leader, entrepreneur who’s ready to take the next step towards accountability. And then I’ll just say the one thing that we’ve just been building out is if you wanna even just learn more quickly.

    Our YouTube channel now is getting several shorts that have been posted. They’re usually one minute, and that’s at ben Kors for good.com. You can find us on the YouTube channel. So those are some ways that you certainly can reach us. 

    Kim Allchurch Flick: Very clever and I highly recommend the newsletter as well.

    You always have great tips and all sorts of things happening, and it’s for beyond Oregon. It’s a really solid, good monthly newsletter. Yes. 

    Tom Hering: Yeah. Yes. Appreciate 

    Kim Allchurch Flick: it. So thank you so much. And now for the final question, if you could have dinner with up to three other people living or deceased for a beautiful table of four, who would they be and why?

    Tom Hering: So this is, I’m smiling as I’m saying this because I, I thought about this more than I probably should admit, but I kept coming back to the same three people. And not because they’d agree with each other, because the tension would make for the most honest, important conversation I could imagine.

    And because I recently read what, I could probably say is the most important and memorable book I’ve ever read. It was the biography on Martin Luther King, Jr. And it’s a book called King by Jonathan eig. It was written in 2025, I believe, and it got the Pulitzer Prize. Dr.

    King understood something that most business leaders still haven’t absorbed, and that is that economic justice and moral justice are inseparable. His vision, the of the beloved community wasn’t just about civil rights, it was about building an economy where every individual, every person has dignity.

    That’s the North star of what we’re trying to do at BCFG. I’d want him, to push us on whether we’re being bold enough. Probably he’d say no. But the second seat would go to Yvonne Sheard the founder of Patag. And, most people who are aware of the B Corps community or of that particular organization, or both, know that he recently gave his entire company to a trusted, dedicated trust dedicated to fighting climate change.

    He’s the most radical practitioner, I think of exactly what benefit corporations certification is meant to protect. He’s also as people that are, familiar with him know he’s a reluctant entrepreneur who stumbled into purpose. The same way many of our members do. Not by following a framework work, but by following his conscious or conscience or values, I would say.

    So I’d wanna learn from him what he got right and what he’d do differently. And then the third seat’s gonna be probably a clank here. But this is the one people might raise an eyebrow as I said here. It goes to Milton Friedman. And so for those that are unfamiliar with him, he was the Nobel Prize winning economist who wrote the, the famous 1970 essay arguing that a corporation’s only social responsibility is to increase its profits.

    And that essay became the intellectual foundation for shareholder primacy, the ideology that we at BCFG is, essentially built to challenge. We were built to challenge that. So I’d invite him not to argue, but to listen because I think if Friedman were sitting at the table with Dr.

    King, with Yvonne Chouinard and with the evidence of what purpose-driven business actually produces for employees, for communities. For long-term value, he might be the most interesting person in the room to watch, change his mind. I think that dinner would be worth every minute. 

    Kim Allchurch Flick: I think that would be amazing.

    You’ve really got me thinking there. Yeah. And the snarky side of me wants to say, and I’d love to video the whole thing, encapsulate it and put it on 60 minutes.

    Tom Hering: Maybe we could Yeah. Have Scott maybe get Scott Palley to introduce it too. Yeah. 

    Kim Allchurch Flick: Indeed. Oh, well it is 2026. What are we gonna say? Yeah, Tom Hering you are a treasure. I also wanna thank you for. Just this the beauty and friendship you bring to everything. And a nod again to our friend Mary Anne Harmer, who co-founded with you and continues to be a friend to both of us and all things there.

    Thank you for everything. Thank you audience for listening. This is Kim Allchurch Flick. I appreciate you listening to the Mighty Measure. Please share it with friends and listen to other episodes because there’s a common thread running through this and I’m noticing it sometimes purely by accident, but there’s a lot of good out there and a lot of people doing great things to give us a lot of optimism.

    Thank you.

    This Episode’s Guest: Tom Hering

    Tom Hering headshot, smiling, in an office setting.

    Tom Hering is Co-Founder and Managing Partner of Benefit Corporations for Good (BCFG), an organization he launched in 2018 alongside Mary Anne Harmer to grow the Benefit Company movement across Oregon and North America. Under his leadership, BCFG has certified businesses in 13 states and one Canadian province, championing a triple bottom line of People, Planet, and Profit. He is the co-author of two books, Putting Soul Into Business: How the Benefit Corporation is Transforming American Business and 25 Building Blocks to Create a Conscientious Organization, and currently serves as a member of the advocacy action team for the Interfaith Alliance on Poverty. Tom holds a degree from the University of Oregon’s School of Journalism and Communication.

  • The ROI of Vulnerability and Building Cultures of Wellbeing with Adam Nemer of Simple Mental Health

    The ROI of Vulnerability and Building Cultures of Wellbeing with Adam Nemer of Simple Mental Health

    Adam Nemer, founder of Simple Mental Health and author of “Simple Mental Health: The ROI of Vulnerability,” joins Kim Allchurch Flick for a discussion about creating workplace cultures of mental wellbeing.

    Nemer recounts leading at Kaiser Permanente for nearly 20 years while struggling with severe, undiagnosed depression and anxiety after finding his father’s suicide and later his mother’s death, until a senior leader – prompted by a mental health first aid class – encouraged him to use the EAP.

    After treatment and piloting mental health first aid training for 400 employees, he normalized mental health conversations, which he says coincided with top employee engagement and KPI performance, including a five-star Medicare rating.

    He discusses stigma, generational shifts in leadership, and making wellbeing and psychological safety core values, emphasizing both the human and business cases for mental health literacy.

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    01:17 Adam’s Kaiser Journey

    02:31 Breakdown to Breakthrough

    04:48 The Intervention Moment

    10:23 Mental Health First Aid Spark

    12:34 Training a Culture Shift

    17:04 Results and Core Values

    19:12 Workplace Stigma and Challenges

    21:27 Leading With Feelings

    22:10 Stigma Shame Silence

    23:06 Vulnerable Leadership Shift

    25:27 Mental Health Literacy Why

    28:06 B Corps Human Case

    30:08 Business Case For Wellbeing

    32:32 Small Business Ripple Effect

    35:23 Optimism And Mentors

    38:55 Book And Contact Info

    39:40 Dream Dinner Guests

    42:28 Closing Reflections

    Kim Allchurch Flick: Hello, this is Kim Allchurch Flick of the Mighty Measure Podcast. So delighted to have Adam Nemer here, and this podcast is a series that shows us that even seemingly small activities can have mighty impacts. Collectively, we can move change for good forward. I love sharing my optimism because of these people and their stories and driving contributions.

    I’m so excited to have Adam as a guest today. Adam has created Simple Mental Health. He’s the founder and he is also an author, former executive at Kaiser Permanente and founder of Simple Mental Health. For nearly 20 years, he led Kaiser Permanente while silently struggling with severe yet undiagnosed depression and anxiety.

    His life and leadership changed when a compassionate colleague encouraged him to seek help showing the profound impact leaders can have on their teams wellbeing. Today, Adam works with organizations across the Americas in Europe spreading mental health literacy and helping build cultures where. Both people and performances thrive.

    Today we’re gonna talk about creating cultures of mental wellbeing. Adam, it’s great to have you. 

    Adam Nemer: Oh, thanks so much, Kim. It’s great to be here. 

    Kim Allchurch Flick: So what has been your journey and the inspirations that have brought you to what you’re doing today? 

    Adam Nemer: Oh, my journey. I, the bottom line, I was a 20 year Kaiser Permanente leader in the Pacific Northwest CFO of our care system and COO of our insurance operations up there.

    And, it was a wonderful career. I loved it. And on the one hand, I. I joke, I bleed blue. I just love the organization. They invested so heavily in, in training me to be a facilitative and psychologically safe leader. But on, on the other hand, it was a really hard 20 years, working in healthcare, like in any.

    Entrepreneurial. Any business environment? No. No Environment’s harder than the other. We just say that ours is so hard, right? In this constant. Challenge to reduce costs, improve quality, improve service. It was, for the first 15 years I was doing everything I could to become a more psychological, safe, facilitative leader.

    But it really, and our performance was improving on our teams, right? But it wasn’t until. For the love of the universe, Kim, I had a complete, I had a complacent, I had a complete emotional breakdown, right? Woo. Complete emotional breakdown, which helped, which, which accidentally set me on a leadership path.

    That two years later, we had the highest employee engagement in Kaiser Permanente’s Health Plan nationwide. We had the highest on almost every KPI for health plan operations. We were number one. We were the highest performing Medicare rated health plan in the Northwest. We were only five star Medicare rated plan.

    We were, we’re the top 6% rated Medicare plans nationwide. So I’m going my whole career learning all this stuff about psychological safe leadership. I’m doing everything I can. Not knowing that this whole time I’m also struggling with severe mental illness, then boom, I have this emotional crisis complete.

    Gotta work for six months complete out of it. And then over the next two years, as part of my recovery process, it just tweaked a few things about my leadership that completely changed our performance. And so I, I did a lot of keynote talking and a lot of work within Kaiser for a few years sharing the story.

    Then I just decided that’s what I wanna do for a living. I was a, I, when I was a kid, I wanted to be a ski bum, work with my, and work with my dad. The next thing you know, I’m like the CFO of a four and half billion dollar company, right? So I found my calling. I, so I love this. So that’s what I do now, help organizations create cultures and mental wellbeing, improve their performance.

    Kim Allchurch Flick: That is beautiful. And also I think rare. I’ve been in, I’ve been in the corporate world as many people have, and there’s varying degrees of caring or not, and there’s varying degrees of pressure or not. There’s varying degrees of burnout and not, and I remember a lot of people, myself included, who sometimes.

    Thought this is gonna burn me into the ground, but I dare not say anything. I dare not behave as though things aren’t just totally great. And I was wondering, was there help for you along the way when you had your crisis, were other people involved or,

    Adam Nemer: so let me paint a little background. So you understand what happened at, I had an intervention. I, in a way, I kind of had an intervention, right? So one morning on a Monday, I showed up at work at seven 30 ish in the morning, and I got a. On my calendar, a meeting at eight 30 in the morning with one of our national leaders.

    My boss for the health plan here in Portland, right at eight, at 8, 8 15 in the morning. I had no idea about this. And when I got to his office 20 minutes later I walked in the door and the first thing he said to me is, Hey man, how are you doing right now? I, let me go back for a second so I can paint the background to, to this.

    I had, when I walked in that room that morning, I had no idea that I had spent the last 18 years struggling with.

    Severe, but undiagnosed depression and anxiety. When I was a 29-year-old kid in Portland, Oregon and getting groomed to run my family business, I, my I found my dad after he died of suicide. He was my best friend, my business partner, the dude I always wanna be just like, and at that crossroads of my life where I needed it the most, and it would’ve prevented so much pain down the road. I only had a few therapy sessions going off in the world. I got an MBA got married. I had this amazing, remarkable Kaiser Permanente career. I led a national labor negotiation finance team.

    I led our implementation of electronic medical records in the Northwest. I got to be the CFO of our hospitals in the northwest, our CFO of our health system. Then our run, our health plan up there. On the outside it looked like I had a dream life. On the inside, I was one fricking hot mess and I had no idea.

    I couldn’t control my emotions. I had heart pain. I was really sick all the time. It was, I checked with hindsight, every box of severe mental illness for all those 18 years, but I had no idea. I was just moving along thinking life sucks. So then about three weeks before I showed up that Monday morning, and that guy has me join him in his office.

    I found my mom after she passed away, she’d really struggled with substance use and a lot of serious mental I issues. She didn’t die of suicide, but she didn’t die from trying to live. And what happened is after all those 18 years of severe mental illness, after finding that suicide, finding my mom’s passing.

    What happened is in those in the hours and days afterwards, it put me into a complete state of emotional collapse. By then, I’d been promoted. I was running the operations of our health plan in the northwest and I started, I started wearing Levi’s to work t-shirts. Pretty sure I wore Birkenstock sandals a few days.

    If I shaved, I’d miss half my face. I just looked like hell hell, it looked like I was gonna, the beach. Not going to work. So that’s what had, that was me. So I show, that was my 18 years, and then I had this triggering event, and I was in a complete state of emotional collapse. And I show up on a Monday morning and I had no id, I knew I, I just didn’t know that I was sick, right.

    I had no idea what was going on. So I walk into David’s office and he’s like, and when I walk in, I look like shit. Excuse my language, man. I’m wearing my hair. When I had hair, it was like I just looked, I looked bad walking in, right? So I walk in just looking like hell, first thing Monday morning and he’s like, Hey man, how you doing?

    I’m like, I’m doing great. He says, so, yeah. I know about you finding your dad’s suicide now, and I know about you. You just found your mom’s passing. Are you seeing a therapist? Is that why you’re doing so well? And I’m like, I don’t need to see a therapist. I’m doing great. He says yeah, I get that Adam, but do you know the signs to look for in yourself in case you might need to get some help down the road?

    As I say, no, he like pulls out of his pocket and slides across the desk, our EAP business card, and he is like, give folks that e why don’t you give the folks at EAPA call? It can’t hurt. You’ve had these. Traumatic life experiences, and you should at least know the signs and symptoms to look for in yourself in case you might need to get some help down the road.

    Next day, I left his office saying thank you. I was so out of it. I had no idea what he was doing, as obvious as it was saw the EAP counselor. A few days later. And I really crashed there. ’cause that’s where I realized in his office, going through the checklist that I had, I was really sick.

    And that was the beginning of my last eight year recovery journey. And, to land the story though land the plane of the story, I guess should say is this National Kaiser leader, he said, did somebody have an impact to make this happen for you? So David, he didn’t just show up on a Monday morning and call me into his office and ask me how I was feeling.

    Here’s what happened, right? The day before on Sunday, he went to church and in church on Sunday morning they went to, he had a mental health first aid class.

    Sit there. Oh yes. I can’t believe the universe works like this. He’s sitting there and there, this mental health first aid class at his church, and they’re going through the signs and symptoms and he’s like, Adam, Adam, Adam, Adam. Oh my god, M’s in a lot of trouble. Next part of the class, they teach you how to approach somebody in a safe, thoughtful, caring, nonjudgmental manner is when he came up with that idea of handing me the EAP business card the next day.

    So a senior leader in a. $90 billion business. I joke, I’m like, David went to church one day. He put mental health literacy in his professional toolbox. We all have physical health literacy in our professional toolboxes. If someone was choking in a board meeting, we’d know how to save their life.

    So he just went to church one day, put a little mental health literacy in his toolbox. Next day in a five minute conversation, helped change my life. So, you talk about, you’re mentioning the small activities and the small actions that leaders can take that make a really big difference to these five minute conversations.

    And I left Kaiser after a, I really love the organization. It’s my friends and family. I joke, I still, I, I bleed blue. I just, that’s such a lovely place. But I left there to start an organization, to teach leaders how to have five minute conversations like David had with me and to teach ’em.

    How to normalize the topic of mental health on their team so that they create cultures of mental wellbeing so that it actually not only improves the lives of their teammates, but improves performance and that’s really, the. The last piece of my background is this performance piece, and this is so accidental, Kim.

    Oh I gotta tell you, sometimes my kids are like, dad, you’re just some doofy old guy. How. No I, some things are just accidental sometimes. So what happened is after I saw that EEP counselor, I took about six weeks off of work, right? Starting antidepressants, therapy, all of that. And when I ca and when I came back to work, I,

    I started to think about leadership differently. To help break the stigma to get me into therapy, the psychiatrist and therapist had to teach me some basic facts, and these are gonna blow all of you and all your listeners away. They still blow me away. Every year, more than a quarter of a Americans experience a clinically diagnosable mental illness, but less than half get help, and the average time period from the onset of symptoms to getting help is 11 years.

    So when I came back to work, I just started thinking about leadership differently, right? I had maybe 400 ish people on our teams in the northwest, in the health planet back then. And so that meant I had a hundred of my colleagues, my, my friends, really my brothers and sisters who were gonna be in just as much discomfort and pain as I’m in.

    And so few of us were gonna get help and I’m like. Holy smokes. What if I what? What if we’re gonna have a hundred people with heart disease, cancer, diabetes? Now you do something. And so I volunteered to pilot for Kaiser nationwide to. Mental health First aid at work-like program, we trained all 400. We took all 400 people outta work.

    In half day sessions, we trained everybody in the core tenets of mental health. First aid by these are classes with executives, managers, staff all intermixed together. And over the course of two weeks, we taught everybody the core tenets of mental health for state, how to recognize the signs that someone might be struggling.

    How to approach them in a safe, thoughtful, caring, nonjudgmental manner while providing hope that recovery is possible, and knowing how to guide ’em to services in the community and offered by your organization where they can get help. Basically, we all just learn how to have five minute conversations like David had with me and what happened, and this is what gets back to over the next two years, right?

    So over the next two years as a business. Running our health plan, the Northwest, the only thing that we did different over those two years than the years before is the following, right? We just kept training everybody on mental health first aid on a regular bay. We were talking about it all the time, and I didn’t do it on purpose, Kim, this was so accidental.

    I don’t think I’m the smart. I was so accidental. But you know, what happened is. So I’d be in a meeting and I’d be like, guys, I’m having an anxiety attack. I need to step out for a bit. I’m gonna go for a walk. Or guys, I’m having a really sad day, go easy on me. Or guys, I gotta leave the meeting early today.

    I don’t wanna be late for therapy appointment now. I wasn’t being authentic and vulnerable with what was going on in my life to try to be a good leader. At all. I was trying to be a good patient. I was really sick. I was so sick back then. Kim, I can’t begin to tell you. And the beginning of my therapy, I asked my therapist, what do I do if I’m having an anxiety attack at work?

    She goes, well, just tell the people that you’re around. I’m like, I can’t do that. Are you kidding me? She goes, Adam. You have not talked about this for 18 years. If you want to get better, you’re gonna have to start recognizing that it’s okay. And we just kept talking. I’m like, okay. So that’s what I did. Now, I didn’t know what was going on at the time, but with retrospect, what happened and what I learned is.

    When the senior leader of the team is open and honest about what’s going on in their mental health on a daily basis, that creates the opens up the space for everyone else to be open and honest about theirs. So what happened over those next two years? Those you think about, we have 400 employees, right?

    We’re talking about self, first those hundred, because we’re training everybody and talking about this all the time, those hundred people that would naturally have needed help, they, a lot of them naturally went and got help, right? And then all of us, because for the love of the universe, we’re talking about mental health and self-care all day long.

    Why so it was the only thing that I was talking about all day long. You get what you may, you get leaders get what you talk about. So I, we were doing performance stuff. It’s just, if it was anything else that I was talking about, it was mental health and that just meant that everybody else was talking about it, right?

    Two years later, Kim, two years later, we had the highest employee engagement stats. Talk about feedback loops with employees and wanting to create employee engagement. Our team’s had some of the highest employee engagement stands for Cross Kaiser Permanente Health Plan nationwide. We had the most engaged feeling empowered, promoted staff and it was because of this.

    We also, two years later, on almost every single key performance indicator that Kaiser Permanente tracked for health plan operations, right from time to market, to product quality, to claims processing. Our teams in the northwest were number one. Wow, we’re number one in the company. We also, two years later, we’re the highest rated Medicare health plan in the Pacific Northwest.

    We’re the only five star rated health plan in the Northwest for Medicare, and we’re top 6% nationwide. All I wanna do is get people not to hurt. But just by training everybody on some basic mental health literacy information, like David littered his church that day, and then modeling and encouraging everybody to be open and honest, just, we just changed our culture.

    You know what we do. It’s this is what I do at Simple Mental Health now. And again, I. I I don’t know that I’m actually, I know that I’m not smart enough to have created this on purpose, but what we accidentally found, and this is the work that I do with simple mental health, is help companies think through the actions that they might take if they were to add wellbeing and psychological safety to their list of corporate core values.

    Because core values drives, it’s vision. Why are we in the business mission, how we accomplish our vision, core values? How do we want to behave to accomplish our mission and vision, right? The core values are those behaviors that leaders are supposed to express, model, reinforce, and become our culture, right?

    When you add wellbeing and psychological safety to your values as an organization, everything changes. 

    Kim Allchurch Flick: I really love this. It’s, and I’m thinking back on my own career in corporate life and how some of the companies I worked for were better at training than others, but we were trained in things like compassionate leadership, coaching, someone.

    Talking about calling somebody in, not calling them out in front of people, giving the bad news first, ending on a good note all these kind of things and encourage people along. But never, ever, ever along the way did anything like this come up in the training. And some of the companies I worked for were grew to be very large through mergers and others were.

    Pretty boutique and small, but it seems like what you’re talking about could work in a small company, huge corporations. And it’s been missing. And I also just remember one time I was working and I’d worked myself into the ground. I’m the kind of person, but a colleague said, I’m gonna take a mental health day.

    And I was like, what? We can’t do that. That’s like, you call it a vacation day. And it struck me that. That person actually did, but there wasn’t a policy for it or anything like that. They just did it and it always stuck with me. Like, that’s probably a really, really good idea and to have everybody involved.

    The, but the other thing that didn’t happen very much when I was at work, or you just 

    Adam Nemer: have your PTO your illness days, they’re just wellbeing days. You don’t have to mention if they’re physical or mental. 

    Kim Allchurch Flick: Exactly, and we had e EAPs, but the thing is most people would never tell anybody else if they called an EAP line.

    So what you’re talking about seems so super important. So what have you seen in the community and in your worldview, and what have been some challenges as you create this solution of simple mental health? 

    Adam Nemer: Oh, what have been some of the challenges?

    I think that

    many of us, and I’m not gonna say older generations, right? Gen Xers and then the Baby boomers, right? W we were trained that, there’s no room in business for feelings, and you leave your emotions at the door and we’re this executive look

    and

    millennials, gen Zers, they bring their emotions. It’s my grandpa and dad would say, why should you do, why should I do what your boss asks you to do? ’cause they pay it. Your check Millennials and Gen Zs, it’s change management 1 0 1. If they don’t think it’s the right thing to do what their boss asks, they’re not gonna do it.

    And so it’s because we gotta start bringing our feel. If you wanna be an effective leader with the next generation of people who are our colleagues, right? We need to break through some of those basic assumptions. And those basic assumptions are those two. Now then you, that breaks into the stigma, so you might ask early, one of the questions like, how’s it possible that a quarter of us have a clinically recoverable mental illness, but we don’t get help? It’s because of stigma. 80% of people who don’t get help for the wellbeing, for mental, health conditions say they’re worried about what other people, but number one reason is stigma.

    It’s like the myths around mental illness that we taught ourselves in society, like depression isn’t real. They drive the stigmas like. People with depression aren’t just weak, and those stigmas, dry feelings of shame, like, oh my God, I’m a depressed person or I feel depressed, so I must be a weak person.

    So what I do is stay silent. So it’s this cycle of myst stigma, shame, and silence. And what we’re, we’ve been taught as a society that we’re not supposed to talk about mental health, right? It’s just what, it’s a taboo topic. And so what’s. What’s hard about the work that I do is we’re asking leaders to say, you may have been taught one way and reinforce your entire life, but to be successful going forward, it’s, do you really want to be a successful leader in the future?

    It’s about showing your emotions. It’s about being vulnerable. When you talk about psychological, safe, facilitative, courageous leadership, that’s all about being authentic, vulnerable leaders and saying, I know that I don’t have the answers. My team does. I’m gonna facilitate them to create the answer. My job is not to, my job is to create a high performing team.

    My job is not to do the work of my team.

    Kim Allchurch Flick: Yes. That it makes such a difference, doesn’t it? 

    Adam Nemer: It makes all the difference in the world. Yeah. And so it’s hard. So that’s been, so what I found is that it’s like, what’s been hard about this is there’s take all the leaders out there. There’s a third of ’em a certain set. They’re just not open to the idea.

    Some that are super open and some that aren’t sure. And so what’s hard is there’s perhaps more of these guys and gals than I then it’s, I have a lot of of convincing to do with a lot of folk. But what gives me so much optimism is so many folk I meet throughout the course of the day, I get a heck of a lot more.

    Yeah, I get what you’re saying as opposed to 

    Kim Allchurch Flick: indeed. Oh, and you and I met fairly recently through an introduction, and I’ve been thinking about this topic ever since. I think it’s critically important what you’re doing. So 

    Adam Nemer: who would think it’s like improving physical, if someone was showing up with a bad back at work every day, they were, their productive wouldn’t be, their productivity wouldn’t be good.

    Same thing with mental, I mean, it’s like, this is like, it’s. S for the love of the universe, Kim. I it’s like you can help people improve their lives and performance all the same. I’ve spent so many years like beating my head against the wall, trying all of the psychological safe tactics and all of that stuff, and doing a good job, but still not getting there.

    It wasn’t until this. We just actually, and you know what? I think it is, you mentioned the companies that you used to work for did some nice facilitative psychological safe coaching and training like we did at Kaiser. So here’s my theory, and this is what I, or I shouldn’t say my theory.

    This is how I experienced this, right? So for 18 years as a leader at Kaiser. I went, I started by getting trained in servant leadership, then facilitative leadership, the psychological saving. It’s all the same sort of stuff with different phrases and it evolves over time. And basically I, I think about those leadership approaches or are just approaches to are tactics.

    Leaders and managers might deploy on a regular basis so that they create a space amongst their colleagues and team where everyone feels the safest to perform at their best, to be who they are and share their points of view. And so you go through all these trainings and the, and when I, then we went, then we became mental health literate by taking the first aid class for a half day.

    And it answered the change management 1 0 1 question. Why? So we all know change management 1 0 1. You gotta explain to P if you want people to change their behaviors, you gotta explain why it’s so important, right? And so we were learning all these psych, I was learning for 20 years, all these psychological, safe, facilitative leadership proposals approaches, right?

    And I was having to memorize them. I didn’t feel ’em so much, but just memorize them and I’d get ’em. I didn’t, I, they were just, they weren’t in who I was. They weren’t part of my foundation. I was just learning the tactics and then I learned the why by learning what mental illness is and what mental health and wellbeing is by learning what the signs and symptoms are, by learning what it feels like by learning how to help people and get help.

    I learned. Our teams learned in all the leadership teams. We learned why psychological safe leadership is important. So once I, so what we work with organizations, it’s once you have mental, basic mental health literacy and you create a culture, mental health literacy, having a culture of psychological safety is just a hop, skip, and a jump down the road.

    ’cause it’s just, it’s so much easier to do. It’s so much easier to create a culture of psychological safety when it’s based on a foundation of simple mental health literacy. 

    Kim Allchurch Flick: And that is beautifully simple. I appreciate that so much. What do you think about because we were talking a bit about B Corps and I.

    Mission driven companies, and yet some probably hadn’t thought about mental health literacy the way we’re discussing it. What do you think are the possibilities as part of being values driven, as you mentioned before, what do you see as the possibilities for adding this and how does that make a B Corps or non B Corps even stronger?

    Adam Nemer: The B Lab community and the is new to me, and so I’m really learning about this and what’s I get so excited that I’m connected with the, this movement now. And the reason is that, I left an overpaid underworked mid-level executive job at a wonderful company. ‘Cause I wanna change the world, right?

    And for me, and they trained me to be what I think is a kind human leader who cares about people. I was trained to do that at Kaiser Permanente by my coaches and mentors and I think and I, when I started this organization four years ago. I thought that people would care about the human case for change.

    Why should organizations invest a couple hundred dollars per person for a half day of training and and then roll then just have some reinforcement stuff. ’cause it’s gonna save lives and it’s the right damn thing to do. Oh my God. Why would you be a leader if you wouldn’t want to do that?

    That’s how I was, that’s how I was trained to think. And but as I go out into the. Real world. What I found is a couple things. One, not everybody, very few organizations you’re lucky. I was lucky at me where your organization, you worked at me with Kaiser because they trained us in psychological, safe, facilitative fleet.

    That is not the norm out there. It is not the norm in corporate America. It’s not mid-size small business that no one even know. What I’m finding is I thought everybody understood it. People don’t it. It’s. It’s not out there. And what, but, and almost, I mentioned earlier though, there was kinda like three different folks who are interested in this work.

    Some that are really interested and some that are not sure those that are really interested. They’re mostly they feel the human case, but they are driven. By the business case, depression drops, productivity 35%. So if I improve 20% of my employees outta depression, I’m gonna improve two days of work out of a week.

    People who struggle with their wellbeing have five times more unplanned absences through the course of the year. So if I can help someone get healthy, actually show up for work, that it’s a, there’s this huge business case, right? And so as a business person, you look at the book that I wrote.

    There’s a lot of the human case, but I go through a lot of the business case for how this will improve your core business metrics and relate it to what, how it helped improve our core business metrics. And so it’s been, I love what I do and I’m just so lucky that I get to do this, but there’s just been this, I don’t know.

    I know I’m a recovering CFO, but I’m not a money guy. I’m not motivated by money. I just motivated by do the right thing, the money will follow. And so it’s I don’t know, inked, inked on me. I’ll create a world, it’s just a word. It’s ined on me that i’ve had to talk more about the business case than the human case.

    And so your question that started this entire answer was, what? What about the connection with B Lab is what’s so neat about, every single conversation that I’ve had with a member of this community, I’ve talked with people in companies that are certified. I’ve talked with consultants, I’ve talked with a handful of people since over the last handful of weeks.

    And every one of them a hundred percent, it’s all about the human case. I have to say. I tell about where you think, oh my God, that’s amazing. I love to help our people, blah. And then I have to say at the end. You know, it’s also will help improve your core business metrics. What do you mean really? So that’s what I’m just, I am Y’all been coming to Milwaukee for the champions retreat in a couple weeks.

    Just ’cause it’s like I found a community of business leaders who are gonna in be inspired by the human case. And when I can show ’em the business case, how it’s gonna help their business performance, I’m just so excited. It’s great. 

    Kim Allchurch Flick: I agree with you. I also think that there’s possibility for people like me who have gone from corporate or some never been in better solopreneurs or maybe have a couple of contractors they work with, but there’s also the client piece.

    And sometimes with clients, especially working with clients for months, even years at a time, we have an opportunity to recognize things in each other and. This idea about simple mental health and noticing something in someone to be able to ask them heartfelt questions can help along a, across a variety of lines, like with partnerships and suppliers, and.

    As we work with each other and friendships form, that can be a window of opportunity to maybe recognize something in someone else they’re not seeing. And I think there’s, for the, for more small businesses, there’s that opportunity as well. You are really onto something that I think is super important.

    Adam Nemer: I think it helps build the community outside of your business. So, I’ll let you in on my secret plan. I genuinely believe that. I’m one of those Margaret Mead folk. Never doubt that a small group of people could change the world, ’cause only a few can. I was just raised to believe that stuff by my parents.

    And, I believe if business leaders across America put mental literacy in their professional toolbox and cascade this knowledge to their organizations across America, average annual training is $1,400 per person. We’re talking $200. This is like a reallocation of existing training dollars.

    This is not an expensive or complicated thing, right? But 95% of Americans work. So if we were to have leaders train this what happens is when. You become mental health literate just like you. And when you take a, and when your company teaches you how to take a employee health and safety class around how to dispose of batteries in a safe way, which is good, each and s h and s program, you take that knowledge home, right?

    And you try to dispose of batteries in a safe way at home there too, right? So you, when you learn CPR, you don’t say, I’m only gonna use this knowledge at work, right? I’m only gonna use this knowledge at home. I’m gonna let people choke at work. When you give someone mental health literacy in the workplace.

    It goes straight into their home life. It because it impact, it impacts ’cause when you walk around, once you’re trained on how to recognize the signs and symptoms, what you learn is we’re walking around all day long recognizing this in the people that we, strangers, our friends, our family, our loved ones, acquaintances, and there’s really small little words and phrases we can use that can help encourage somebody to, that they might get some help.

    Kim Allchurch Flick: That makes me optimistic. What about you? What makes you optimistic? Again,

    Adam Nemer: honestly, for the love of the universe I was raised to be optimistic by my parents, my parents and watch modeled by my grandparents. They. They the values they taught me as a young kid

    I learned that you can do anything in this world that I was taught. I was just raised from a young age to think I. I don’t know. I think I was special. I can do anything right and we can make a difference. And then and that just, I think, so I was raised and then I was blessed with some remarkable mentors along the way.

    I get most of my, it’s funny, I’m an MBA and a CFO and all that, but I really, I’m a liberal arts college student from Claremont McKen College. I’m just a history student, I get my leadership inspiration from the classics and that’s who made me, an o like okay.

    On my desk over here, like le the books that I have on my desk, I have, okay. My book that I wrote. Then I got the Odyssey, I got Václav Havel’s Disturbing the Peace, and I got The Good Soldier Švejk. So for me it’s it’s funny, you ask about optimism. This mother, this dude got home, this guy kicked out a bunch of Commies.

    He started a revolution, right? This is ti I, so I was just raised to by parents to think that I could do anything, and then I got educated in stuff that inspired me just to think that way. And so I just I’m an optimistic guy. See it’s funny. Okay I was, I have a friend I used to work with Catherine Vany.

    She’s now a nurse leader at a, some hospital system up in in the Seattle area. And her dad’s a leadership consultant and she told me this phrase he uses that I love. It’s is the glass half emptier glass half full? Doesn’t matter. Glass r it’s always refillable. So that’s just always refillable, always refillable.

    So I just I was just, I am blessed that I was raised by parents and grandparents who maybe arrogantly taught me I could do anything. And then I was blessed by these, wonderful mentors, professors at College Gaines post these wonderful leaders at Kaiser Permanente who modeled that you could be a.

    Human and also a good leader and that you could man working in healthcare wires you to be optimistic. It’s one crisis after another. Oh my God. If you’re not optimistic when you are working in healthcare, you’re in the wrong business.

    Kim Allchurch Flick: You’re saying that because also I came out of healthcare as you know, and people who’ve listened to the podcast know and it is inspiring. Recovery is inspiring. Innovations are inspiring things of that nature. And it’s a joy to have you here. And I think you are taking a snowball down a hill that’s gonna gain momentum and be really important for the future of people who.

    We spend a whole lot of our waking lives working and why not let it be joy and a place to be recovering and a place to be real and authentic? What else would you like to share and how can people reach you? And please tell them the name of your book. 

    Adam Nemer: Oh yeah, sure. The name of my book is Simple Mental Health the ROI of vulnerability.

    And you can get a hold of me you get our, my website connect with me there at simplementalhealth.com.

    Kim Allchurch Flick: Thank you. And all of that will be in the show notes for those who are listening. The final question is. If you could have dinner with up to three people to join you at a table of four who are living, were deceased, who would they be and why? 

    Adam Nemer: Up to three people. 

    Kim Allchurch Flick: So there’s four of you.

    Adam Nemer: Oh that, that is, there, there’s three faces that come to my mind and and it’s a no brainer for me. My my idols are the people that are like my idols. Muhammad Ali, bill Russell, bill Walton. I want to have dinner with Muhammad Ali. Bill Russell and Bill Walton.

    Bill Russell. A fighter for rights. A fighter for what he believed in man as a African American leader in the Boston community through all those years. He was a Bill. Russell was a

    inspirational. Ethical, moral human being who, who just fought for he thought was right. Muhammad Ali, come on. This just the greatest. He went to prison instead of fi he went to prison. He gave up. He could have been he gave up the prime of his career and went to prison. ‘Cause of what he believed in.

    Then you got Bill Walton. He’s my, I, it’s funny you say, I got Portland, bill Trailblazers. Bill Walton I just happened to have her right here, star of the early seventies, UCLA, Bruins, Walton was a funny guy. Grew up in Portland and it, so I grew up as a kid, like being a Trailblazer fan, right?

    Of course I think Bill Walton’s the greatest. But the thing is I. Over the last decade or so before he passed, I started listening in to a lot of what he wrote and a lot of his podcast, a lot of information about him. And he was just one of the most inspirational good conscious driven human beings.

    And he taught me my own personal mantra. The thing that I think about. I try to think about regularly every day throughout the course of the day and when I’m having a hard day. ’cause I still struggle with my mental wellbeing on any given day. And what I think about is this one Walton is, I heard him say once, which was learn from the past.

    I’ll say it like you would say it, learn from the past, dream of the future, but live in the moment. I love that. I think it’s great and he is just a happy guy. So those would be my theme. If I could have dinner with those two, that would be amazing. 

    Kim Allchurch Flick: I think that would be a raucous, fun, incredible dinner.

    Thank you so much, Adam Nemer, you are a joy to have on this podcast. I have learned so much and I think. The possibilities are so terrific that we can all move forward. Keeping our finger on the pulse, so to speak, of our own mental health, and also on the lookout for others and the world will be a better place.

    That’s right. Thank you all. This is Kim Allchurch Flick with the Mighty Measure Podcast with the message that can continue onward indefinitely. Thank you all. Have a wonderful day. 

    This Episode’s Guest: Adam Nemer

    Adam Nemer headshot. Smiling and sitting at a laptop with a window in the background.

    Adam Nemer is an author, former executive at Kaiser Permanente, and founder of Simple Mental Health.
    For nearly 20 years, he led at KP while silently struggling with severe, yet undiagnosed depression and anxiety. His life – and leadership – changed when a compassionate colleague encouraged him to seek help, showing the profound impact leaders can have on their teams’ well-being. Today, Adam works with organizations across the Americas and Europe, spreading mental health literacy and helping build cultures where both people and performance thrive.

  • Building Healthy, Inclusive Cultures Without Burning Out with Mikaela Kiner of Reverb

    Building Healthy, Inclusive Cultures Without Burning Out with Mikaela Kiner of Reverb

    Mikaela Kiner, founder and CEO of Reverb, an HR consultant, leadership coach, and B Corp that helps organizations build healthy, inclusive cultures – joins Kim Allchurch Flick.

    Kiner shares her path from 15 years in corporate HR at companies including Microsoft, Starbucks, and Amazon to launching Reverb over 10 years ago, influenced by her parents’ plaintiff-side employment law work and early HR experience at a rapidly growing coffee startup.

    She describes Reverb’s evolution from supporting venture-backed startups with foundational HR systems to serving nonprofits, schools, and small businesses through fractional HR, leadership development, and coaching.

    Kiner explains why Reverb pursued B Corp certification, discusses challenges like continuous business development and shifting economic conditions, and explores post-COVID workplace polarization around remote work, advocating data-driven “place with purpose” approaches.

    She notes optimism about growing focus on wellbeing, belonging, and employee resource groups, and discusses continuing equity work despite backlash, including pay equity practices.

    Kiner emphasizes building a company with boundaries, trust, and flexibility to avoid sacrificing time and energy.

    Listen Now

    Time Stamps

    00:00 Welcome and Introductions

    01:01 Mikaela’s HR Origin Story

    03:52 Why Reverb Exists

    06:06 Services and Client Types

    08:18 Becoming a B Corp

    12:13 Founder Challenges and Growth

    14:51 Remote Work Reality Check

    18:59 Place with Purpose Hybrid

    22:33 Workplace Trends and Introverts

    28:46 Equity and DEI Backlash

    32:46 Build Without Burnout

    36:46 Connect and Closing Questions

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick with Mighty Measure Podcast and I’m delighted to be here today with Mikaela Kiner of Reverb. Mikaela is founder, CEO and leadership coach. Her company Reverb helps organizations create healthy inclusive cultures. Prior to reverb, Mikaela held HR roles at Northwest Companies, including Microsoft, Starbucks, and Amazon.

    She enjoys coaching leaders at all levels and working with mission-driven organizations. Mikaela, welcome. Thanks so much for having me, Kim, and thanks for doing this podcast. Thank you. We met because we’re both founders of B Corps companies and we met through what’s called the Beehive, and I’m so delighted for that.

    And it’s great to have you on as a B Corps company. We’re recording in March, 2026, which is B Corps month. So welcome. Tell us about your journey and the inspirations along the way that have led you to this point. 

    Mikaela Kiner: Sure. So I spent about 15 years in corporate human resources. I was born and raised in Seattle and wound up back in Seattle after a number of years away.

    So people laugh at my resume because it’s this it’s a who’s who of some big northwest companies like Microsoft, Starbucks, and Amazon. I also led HR for a couple of startups before launching my firm Reverb just over. 10 years ago. But I think if I take us a big step back. Both of my parents are actually employment lawyers on the plaintiff’s side, which means for those who might not know.

    They’re the ones who sue companies in cases of wrongdoing, things like harassment or discrimination. And so I literally grew up at the dinner table hearing these kind of horror stories about things that happen in the workplace. And I think even then it planted a, some seed in the back of my mind about there’s gotta be a better way.

    There has to be a way at work where people can. Come in and focus and do their job and also have a good time, but without being subjected to some of this really inappropriate treatment. And as a young person, I did not know what human resources was, but fell into it in a job I had during and after college.

    I was working for a startup coffee company in New York City. This will age me, but they were in New York before there was a single Starbucks in New York, and I know it’s a long time ago. They wound up growing to the point where they had 30 stores in three states. They were in New York, New Jersey, and Pennsylvania.

    And I had been working as a store manager and when they embarked on this kind of rapid growth. They pulled me aside and said, would you be willing to do the hiring and training as we expand? And so that was a great opportunity and that was my first foray into human resources. And it was a very small company.

    I really enjoyed the work and I thought, if I’m gonna do this work, I should go learn to do it well and do it correctly. And so at that point I left the company, I went back to graduate school and got a master’s in human resource management. And I guess in a way the rest is history.

    Kim Allchurch Flick: That’s incredible. And thinking about. Growth and the reverberations that happen in corporations when there’s growth. And you and I do have that in common. I also come from corporate background and have been through some of those things on a very different side. So thanks for sharing all of that.

    So you created reverb and what do you see as problems that you’re creating solutions for and. How do you see the world around you that reverb can affect? 

    Mikaela Kiner: It’s interesting because I think this is something it’s changed quite a bit over the last 10 years and one, we’ve evolved and so the way we think about and approach some of our work, I think has matured.

    But also the world and the markets, have changed in different ways. It’s been quite a dynamic past 10 years. So we really started by doing human resources for growing startups, mostly venture-backed tech. And they needed what we do because. They’re growing rapidly. Almost no startup ever begins by having an HR person or frankly really by thinking about hr.

    But when they’re growing at that pace, suddenly they’re we’re hiring our first 15 people and they begin to realize we don’t have an offer letter, we don’t have an employee handbook. Maybe we don’t know quite what benefits we’re offering or what some of our policies are. And then they’re going from 15 to 25 to 50 very rapidly.

    And so they start running into questions. We have, people, managers who have never managed before. How do we train them to do this well? And then they start to mature a little bit and, they have more questions, how do we increase diversity? How do we make sure that we’re welcoming and that we have a sense of belonging for everyone in the organization?

    And then also more tactical things like our employees have been around, some people are asking, how do I get promoted? Or How do I move, from job A to job B. And they don’t have answers for those things because, typically they’ve just been focused on their product and focused on who their customers are.

    So we can help them think through that. We can help them anticipate what to think about and be ready before it hits them. We can also help them think about what are some priorities in the people and culture space that maybe you don’t need to worry about right now, a year from now, 18 months from now, we’re going to remind you, right?

    We’re going to prompt this type of conversation. So that was the beginning. I’d say we’ve evolved in a few ways. One, even though we started out really supporting these tech companies. We now work with so many different kinds of businesses. In fact, we have a large and growing nonprofit practice.

    We work with some small businesses. We work with a number of independent schools, which was a bit of a surprise to me, but we got one or two. And it’s a close community. It’s very word of mouth. And in the greater Seattle area, we love our school clients and, I think a lot of the commonalities is that we’re working with folks who have little or no HR of their own.

    It might be because they’re new, like a growing startup. It might be because of their size that they don’t need full-time hr, and therefore they’ve never really figured out a solution. That speaks to a lot of the schools, many of which will never need full-time hr and nonprofits as well. Often they’re small enough that they don’t have the need, possibly they don’t have the budget, and we can help them on a very fractional basis.

    We can also come and go as needed, so if we come in and do some project work things quiet down and, we can part ways and just say, call us back when you’re ready or call us when you have a question. And then in addition to the HR consulting. We do leadership development and we also do leadership coaching.

    So in the leadership development side, which I think, most of us need this, helping teams think through things like mission, vision and values goal alignment and other things that can be hard for senior teams or, for new teams or teams where members are changing out things like decision making or strategic planning where.

    There’s the business and the process aspect of that. But then there’s the human behavior aspect of that, right? And we know that teams need to gel. They need to build trust. They need to get comfortable being candid with one another, having hard conversations, having conflict conversations. And those are just things most of us don’t learn in school and don’t have a lot of practice with.

    And so we really like to help teams build those skill sets. 

    Kim Allchurch Flick: I love that. And also your company is a B Corp. Tell us about that journey and what led you to certify. We, 

    Mikaela Kiner: yeah. We are, we’re about two and a half years in and it’s actually interesting ’cause I, I mentioned earlier of how I had gone back to graduate school early in my career.

    I think I still have this, I recently moved and I pulled out these case studies. So it was actually in graduate school that I first heard of a B Corp and what is a B Corp? And we studied in particular, Ben and Jerry’s and Patagonia. I have those case studies. I was really inspired by that at the time.

    I was in my late twenties and this idea of, I think at the time they were describing it as an additional bottom line, right? That doing good in the world positive social impact, positive environmental impact. That this could be something that was important to a company and that could be measured just revenue and profitability.

    And I was really taken with that. It spoke to me. I guess it, it spoke to my personal values and actually in the very early days of reverb, I started filling out the initial B Corp assessment. So for those who have never done this, the first step is you fill out the assessment just as is, and you see how would I do if I was applying to become a B Corp today?

    And then you do all the work so that you could actually become one. So I started filling that out. It’s a very comprehensive process. I think there were only three of us in the company, three staff and a few consultants. I got a little ways into it and I, it wasn’t the right time, I just thought we’re not in a position, to really invest and do the work that’s going to be required.

    But then as we grew, it was something that we came back to. And, I think the reason the staff and the whole team were so on board was that. Being a B Corp, it really reflected the values that we already had as a company. It reflected a lot of things that we already did, whether that’s, working with nonprofits charitable giving, volunteer events, having really high standards for how we treat our workers in terms of compensation and benefits and flexibility and things like that.

    And it just felt very aligned, but it also felt I think if it is a shorthand, if someone sees the B Corp like you and I oh B Corp, like we know what that means. We know what each other stand for. And so we felt like it was just really symbolic of what we felt we already stood for.

    It’s also it’s a wonderful community, and I think getting to be a part of that community is a huge benefit of being a B Corp. 

    Kim Allchurch Flick: Yeah. Thank you for sharing that. I concur and things are changing. New standards out in early 2026. We’re in the middle of it and been monitoring that for the last two and a half years.

    And it is a community and it’s a growing community. 

    And it gives me a lot of optimism because I see how companies are striving to do good and really carrying that forward and spreading the word. And the work you do is important. It reminds me of out of my corporate life I was laid off and I found a startup with a wonderful guy was tech startup.

    And we were working mostly in medical and educational types of technologies. And I was the business development person hiring. I had hired over 50 people before in my other career, but in this startup, there was no hr. And I kept asking what, who’s our HR person? Because I thought, I’m hiring people. I need to submit, I need to have a process and procedure.

    And there was none. And it was a train wreck trying to, ’cause I knew enough, but I didn’t know how, because I’m not an HR professional. We, when you were talking about that, I thought this is something enormously important to have. Even if there’s no full-time HR person to have someone like you, because there’s so many things that can go wrong if we don’t know what we don’t know in hiring.

    And I’m glad you’re out there to via support. What have you found as obstacles and challenges? 

    Mikaela Kiner: Oh, so many. We, you mentioned having been in business development. Kudos to you. That is not all of us are cut out to do that. I think because my co-owner and I have made an intentional choice to continue to grow the business, it does mean continuous business development, marketing speaking, events.

    We, there are events we put on for the communities where we’re based. And when I started, I was on my own. I spent the first six months independent. I knew I would face the question of whether I wanted to build a team. I just I wasn’t ready, I just kinda wanted to kick things off, get some work, see how I felt.

    And then six months in, I had an opportunity to work with a really amazing biotech company that was coming up with innovative therapies to cure cancer. And it was more work than I could do on my own. And I had to think about that. And then I said, this is an amazing company with an amazing mission, and if I’m not going to do this kind of work, what am I out here to do?

    And so that was a turning point for me where. I made that choice to to bring on a few team members. But because we’ve chosen to grow, I think sales and business development is it needs to be continuous. And I did not know that as, not someone who had gone to business school. I thought, oh, you’ll, you got some clients who build a good reputation and then, you’re golden.

    Right? That is not the case. So that’s okay. We found ways to work with that. I think the shifting just the economy shifts, the market shifts. Currently there are so many changes that are a affecting people and affecting business, right? And whether that’s some of the global unrest that’s going on, it’s tariffs, affecting different types and different sizes of business.

    It’s ai, which of course is affecting all of us. And yeah, I think there’s just a continuous need to navigate that too. Make sure that we’re looking at our business and our services that we offer with a critical eye. What may have seemed very affordable to a startup a few years ago. Some companies today may be balking at that because they’re keeping a closer eye on cost, on budgets.

    They’re not investing in certain functions like human resources that, isn’t making them money. So I think it’s important to just continuously reevaluate the business and make sure that we’re staying relevant. I think tho those are the biggest challenges that I’ve personally seen.

    Kim Allchurch Flick: Indeed. That makes sense. And the topic of this talk is how to build a business without sacrificing time and energy. And what are you seeing out there? What are your impressions of founders, leaders? Operations people, their time and their energy, and how do you help? 

    Mikaela Kiner: Yeah I’m such a huge fan of this, which is why I am, currently sitting here working remote from Mexico.

    I’m just a big fan of, let’s figure out ways to live and enjoy our lives, even while owning a business or working hard or doing a great job. I think there are ways to do both. It’s interesting, because I think a lot of us, we saw so many big shifts during COVID. That were positive for many people, especially parents and caregivers, this ability to work remote, perhaps work in a little bit more of a flexible schedule.

    Maybe people who hadn’t had time previously to drop a child off or pick them up or see them over lunch or see them before bedtime, just as one example. That was something that many people got to experience and thought, I don’t wanna go back. Or remote work where many people had the opportunity to live anywhere and work from anywhere.

    And it allowed them to make different personal choices. Even just giving up a commute, for an average person, that could be a huge time saving. Cost saving if I’m not having to commute to and from work every day. So I see a split in what’s happened post COVID. I see that many companies have just continued to.

    Embrace those things. And we have a number of companies now that are just being built as a hundred percent remote. There isn’t a headquarters. They don’t frankly care where people are. They’re just looking for the best talent and, finding other ways to stay connected and have those important conversations.

    That, that could be a little bit harder to have when you’re distributed. But some other companies, more recently, I think have been really buckling down around things like return to office and. We want people in three days a week, or we want people in five days a week and we want people, during core hours.

    A lot of the things that were very normal pre COVID and I, for some companies, some industries, I think that could make a lot of sense. The challenge I see is that a lot of companies are doing it. They’re not providing data or information or there may not even really be a clear justification on why they’re asking people to do that.

    Maybe it’s more the comfort of the leadership. I wanna see people at their desk. I don’t know what people are doing, when they’re not coming in and out of the building and that, I think I think that’s frustrating to people, especially to people who enjoyed that, that hybrid and remote work.

    So it’s a little bit polarized right now, to be honest. 

    Kim Allchurch Flick: Wow. And how do you work with people around that polarization? Because I can only imagine, it is a different world and I personally love being remote. I can also understand industries need to have people there and there are some industries where like politic or governments we’re there for the public.

    So the public needs to be able to walk in and be able to talk with people, but. Also there’s the benefits of a lot less overhead cost when there’s service work to be done and you don’t actually need a building. I was just wondering what is, what does that tension feel like and how do you work with companies where they might feel the tension of employees who would prefer to work from home?

    Probably more. 

    Sure. That pull to say, no, we wanna justify having desks and having location as well. 

    Mikaela Kiner: Yeah. Yeah. And I think there were certain businesses that could never operate remote even during those times. Simple example would be Starbucks, right? I have to be able to go in and order my drink and someone’s gonna make my drink.

    So once it was safe, of course companies like that were back in person. Sure. We support a local chocolate company, so as long as it was safe, they obviously had people, in the manufacturing side producing chocolate. That was what they had to do, but for the others, for these, I dunno if we still use the term knowledge worker, that’s probably very dated, but these other kinds of jobs where people could have flexibility, a couple good examples I’ve seen, there’s this term that I heard, I didn’t coin this, I wish I had.

    It was called Place with Purpose. The idea behind this is when, where, and how do we gather and being intentional about it. So for meetings or tasks where it doesn’t matter where you are, we’re just going to let you be, wherever and have flexibility. But for work, that this, that these companies deem it’s important to be face-to-face.

    It’s important that we can physically, stand up and whiteboard out a solution or something like that. Then they’re gonna be intentional and they’re gonna come together in person and they’re going to do that. So I think that’s really smart because you heard these stories early on when people were going back to offices that were like.

    I would go to the office, but then the person I needed to meet was home. So now I’m on Zoom. I had to travel to the office to be on a Zoom call, which I could have just as easily, sat at my desk at home to be on a Zoom call. So I think that’s really smart. The other one was I heard this particularly about a study that was done in the game development industry.

    And, they actually gathered data and they did research and they interviewed people and they saw, that while building games, creativity was higher, connection was higher. Innovation and productivity, all these things that were really important to the practice of developing a new game.

    It really was more successful when people were working together in person. And so then they were able to put together guidelines for. If you’re in this type of a role and you’re in, this part of the life cycle of building a game, we’re going to ask that you’re all coming together so you can collaborate and work with your peers.

    So I think those are great examples. And, while people might think, gosh, yeah, I, I wish I could, work from home every day. I think when we give people these really valid. Reasons that are logical and rational and they can understand and oh, I see where this is important for my work. I see where this is, important for the company to be successful.

    They’re at least not gonna feel cynical or have that resentment versus if you’re just like, okay, we just want everybody to come in. And everyone’s going, well, why I was actually even more productive at home. Some of the kind of conversations we have with leaders as they’re going through this decision making process, it really is about.

    What are your needs? What are your criteria? Let’s not just start by making a blanket statement of we’re virtual, or, we’re in person. Let’s actually have conversation think this through. Think about what are the needs? Is this in fact gonna be better, for the company? Come together as a leadership team and really have some meaningful dialogue.

    And then. Think about one, how do you message it if you’re making a change where, oh, we were remote, now we’re asking people to come back. And then I’ve seen companies do really fun and creative things as they’re welcoming people back. Trying to make it celebratory. Having executives in the office, welcoming people back.

    I remember one company was doing some in-person work. This is years ago, but it was around the holidays. They had decorated and they had brought in a barista, they were doing holiday drinks. So I think, not only making it fun, but I think it was their way of expressing appreciation to people and saying, yeah, we know.

    We know this might not have been your first choice, but it is something we need to do as a business, and we wanna really help you make the most of it. That 

    Kim Allchurch Flick: makes sense. What makes you optimistic? 

    Mikaela Kiner: I do love some of these really positive changes that we’ve already talked about that have come out in the last few years.

    I think. Greater flexibility for people, more asynchronous work or the ability it’s, oh, if I missed that meeting, I can, maybe it’s recorded or transcribed, I can catch up later. So if I had something going on in my personal life, or I had a work conflict, I’m not suddenly, out of the know and and scrambling.

    But there, there are other really positive trends. So if I’ve been doing HR for, let’s call it o over 20 years, easily. Things that we’re talking about today, wellbeing in the workplace, that really increased sense of belonging bringing the whole person to work. And then, more and more I think employee resource groups that are welcoming employees from all different backgrounds and recognizing.

    Intersectionality. This is just not language that we were using in human resources 10 plus years ago. I actually got to do a talk with a group called Quiet Leaders at a large organization, and it was an employee resource group for introverts. Which, I had never heard about that and it was modeled on the book, quiet by Susan Kane.

    I’m an introvert and I worked in some really extroverted, big tech companies and I thought, oh my gosh I would’ve. I would’ve just soaked this up if there was a group like this for me. When I was early in my career I actually got written performance feedback in one of my first ever performance reviews, which was at Microsoft.

    And it said, it literally said something like somehow you’re effective even though you’re quiet. And I thought first of all, I didn’t know those things were mutually. Exclusive. But what interesting feedback, and I just I think it, it took me a long time to understand that especially, I was here, I was like quite on the introverted side and there was these companies that were quite extroverted and that was what they valued.

    And so when I had to show up differently a lot of the time, the, my natural tendency but two, which also that can be very exhausting. And if you’re not aware of that, you might not realize, why am I so drained or so fatigued beyond just the work I’m doing? There’s something else that’s going on because that’s a workplace where maybe I’m not going to be as successful if I’m following my own natural tendencies.

    But I do I think we’re just recognize people, recognizing people much more today as whole human beings and trying to really provide. A broader array of both opportunities and benefits than what we were in the past. 

    Kim Allchurch Flick: I am so happy to hear you say that. I also, in corporate life, an introvert in sales and it was scientific medical sales and finding a place to hide enough to be.

    Introverted becomes rather difficult. And as I was a manager, we were also given a profile to hire, and it was young, hungry, vivacious all these things that high energy, and I don’t ever wanna say one’s better than the other. That’s not the point. But what I found back then is it wasn’t a, it wasn’t discussed and there’s a cultural expectation.

    So when we have to show up as vivacious and on. All the time, particularly in places like sales meetings, how some people thrive on it and some don’t. And it doesn’t make it good or bad, but it’s the lack of discussion and the lack of understanding and also trying to hire people who are so much the same, like a profile doesn’t work out that well either.

    The other thing is it doesn’t answer the questions of who is the customer, the client, or the other interactions because there are extroverts and introverts out there as well, and I found it’s that book Quiet by Susan Kane really helped me understand a lot and that I could really own the interactions, the type of quiet introvert that I am in the interactions with.

    With the clients and yet still put on a mask and act differently in the corporate culture. And I remember one time I just like to find places to hide. And if it was a sales meeting issue, it was a hotel room just to go be by myself. And one of my bosses said, oh, you’re kind of a loner. Like it was a bad thing.

    I think I just had to make a phone call. I’m so happy to hear you say that this is being recognized and also the value of having people together and recognizing what they bring to the table and that all of it is valuable. The introverts and the extroverts don’t have to be in opposition. It’s, it makes a lot more sense in giving people what they need to be able.

    To work. Work. And also there’s some of the science on those, cubicle nation open concepts where people complain they couldn’t get anything done because when people are dropping by saying hi regularly and there’s so many interruptions and they’re the gregarious ones and the ones who wanna hide, it’s hard in an open space and I love that you brought up that there’s research in science on some of these things as well.

    Mikaela Kiner: Yeah. Yeah, thanks for sharing that Kim, about your own experience. First of all, that’s really sad hearing you say that word that you wanted to hide, but I totally get it. As introverts, we need quiet to recharge. It doesn’t mean we’re not great around people. It just means we need that time to ourselves.

    And so I’d say good for you for finding it, even if manager, or whoever made a snarky comment about it. But I think you’re absolutely right there, there is room, for all these different styles and. Like you said, teams are better when we are ref reflective of multiple styles. And I’m sure your clients, we’re also people with different styles and different communication preferences.

    Hopefully that organization has learned, just a little bit more since that time. 

    Kim Allchurch Flick: Hope but I, but I think there is a lot more recognition for it. And also another question for you, particularly being in the B Corps world and with. The form of standards and the new standards, there is a focus on equity and it is 2026.

    And we know that three letter, three letters are denounced in a lot of places but yet there’s so much room for the goodness of equity. And how do you see that in your work? 

    Mikaela Kiner: Yeah, first I’d say, while we’re not a DEI firm, our work really intersects with DEI, as you would imagine for human resources.

    And we do have some people with deep DEI expertise. I think we’re really fortunate because we’ve always been pretty clear about our mission and values and who we are. And so when DEI came under attack last year, we felt like. We were in a fine position to stand up and speak up for who we are and what we represent.

    And I say we’re fortunate because I recognize that there are organizations, for instance, who are receiving government funding who didn’t have the luxury to do that, but we did. And we took advantage and just reiterated our values and we didn’t lose clients over that. I think those clients were never gonna choose us to begin with.

    Our clients are very like-minded. But yeah, as far as all kinds of equity and I, my brain always first goes to things like gender pay equity. It’s really interesting. First of all, our firm is 80% women we’re certified, women owned, and. I think because we offer a good deal of flexibility, we’ve always attracted a lot of women to the organization.

    But I have this story that, that I actually mentioned in my book, which is when I was first bringing consultants onto the team and I was reaching out to people I knew. And I spoke to a couple of the men and they were really clear and they said, this is what I need to make, or this is my hourly rate.

    And I said, that’s great. And then I spoke to these women colleagues who were, often also friends, and they said, I wanna help, pay it doesn’t matter. Don’t worry about it. Which first of all, just that was, and this is a small sample group, but it was very interesting. And I knew, of course I had to pay them equally, for their skills and experience.

    Just because the women said, I’m happy to help, I don’t wanna take advantage of that. And as an HR firm, we obviously have a very strong bias for pay equity. And as a B Corp, we have someone from the outside do an analysis for us every year to make sure that our pay equity is intact, but.

    I see two sides to this. So I think people who were not believers in the benefits and value of DEI, whether that’s from a business standpoint or just a humanitarian standpoint, they were ready. They had the excuse, oh, this isn’t popular anymore. This isn’t necessary anymore.

    And they were ready to ditch that work, unfortunately. At the same time, those who are committed, I’ve seen really continue to pursue and double down and even, grow their work. And I think the one thing I saw early on was people maybe changed the language because they didn’t wanna flag, okay, DEI isn’t popular.

    Let me just call it something else, but let me, keep doing this work. That’s good and important work. That was really encouraging because I was nervous that now everybody’s going to set it aside. It’s not popular. It feels risky. All of a sudden it felt like, is diversity like a dirty word?

    Is inclusion bad word? Should I be saying exclusion? What are we supposed to be talking about here? But so many leaders and so many of the HR professionals I’ve talked to have told me. We’re continuing to embrace this. Nothing has changed. We’re continuing all the work we’re doing and I found that really encouraging, especially since the work has been under fire.

    Kim Allchurch Flick: I am so encouraged to hear you say that, and I feel it as well. People gathered together and still do the work. What else can you share and would you like people to know about your work about. Building a business without sacrificing time and energy. 

    Mikaela Kiner: Yeah. I think we hear all the time how hard it is to be an entrepreneur, right?

    It’s hard to start a business. They don’t all succeed. It’s hard to run a business, et cetera, et cetera. And these are true, i’m not, suggesting they’re not true. I just think. These are things that potentially scare people away or, maybe make people not opt in to entrepreneurship.

    And I felt like after starting my company, and I think it was year three when we passed year three I sighed and thought we’ve made it like we survived. We survived the, what could be the hard early years. But then what I found was, ah. I think it’s a great deal of fun. I get up, I have a great day, almost every single day.

    I love my colleagues and clients who I get to work with. As an owner, you get some choice in who you work with, which is not true in the corporate environment. You get to choose the mission and values of your organization. You get to choose norms like. Do we work an eight hour day? Do we work a 12 hour day?

    Am I expected to respond to messages, at 10:00 PM or on Saturday, right? We’re in control of a lot of these choices, and I would just say don’t take that for granted. What I’ve really done, I sometimes joke that reverb has been a social experiment in. How do you build a company that values people, that is flexible, that lets everybody have all that time and energy to enjoy life outside of work?

    And yet, we work hard, right? It’s not a lifestyle business. We’re a multimillion dollar business. We’re responsible for a lot of people’s livelihood. But both things can be true. And that’s what I really want. Founders and business owners too. Embrace, if that is important to them, if that is a value to them, is that it?

    It really is possible and it will look different, depending on the type of business, the size of your business, et cetera, et cetera. But I believe there are a lot of if that’s something that you’re committed to like I’m very committed to having a business that I enjoy working in.

    Life is too short. And I’ve worked the 60. To 80 hour weeks for 15 years, and not super interested in doing that more. I frankly, I don’t think I have the physical or mental energy, even if I wanted to. I just don’t think I could do it. That’s my biggest takeaway and I think it’s, there are I put these practices in sort of two camps.

    So one is about the individual leader. It’s what are my. Boundaries. My values, can I say no, can I delegate? It’s like these things that kind of keep us true to ourselves. And then there are some kind of HR and people practices in who do you hire? And, are you trusting people? Are you giving them ownership over their work and frankly treating them like adults, letting them do their job well and manage their own time effectively.

    And I think. When you combine those two things you really can have a business that you enjoy running and you really can have room not just for the life outside of work, but life has bumps, right? Things happen. We get sick, loved one gets sick. Child gets a snowboarding, concussion or COVID.

    All these things happen, and when you don’t have any wiggle room in your life to begin with. A life event like that happens it’s incredibly stressful. It’s already stressful, but the stress of, I don’t even know how to fit this in ’cause my life is so crammed. That was something I found really difficult in a corporate environment, but, which I’ve been really grateful in this environment, that I feel like I can take a deep breath, I can have a little flexibility.

    I know a coworker’s gonna jump into cover for me, and so it’s just less hard to navigate. 

    Kim Allchurch Flick: Yeah, well said. Thank you so much. How can people reach you? 

    Mikaela Kiner: I am most easiest to find on LinkedIn. That is the very best place. And then also the company website, which is reverb people.com. 

    Kim Allchurch Flick: Reverb people.com.

    I love the name too. Thank you. Our final question is, if you could have dinner with up to three people living or deceased, who would they be and why? 

    Mikaela Kiner: I always find these questions so hard. I don’t know why. The very first person who comes to mind is Michelle Obama. I know I’m not unique in saying that I’m just a fan, an admirer.

    I listened to her first book on audio, which she narrated, and that was just, it was a lovely experience. I, if anyone hasn’t read it, I’d say if you’re willing to do an audio book, just hearing her, tell the story was remarkable. I would say my grandfather I lost my grandfather over 20 years ago and he was just a lovely man.

    I feel like on the outside he was pretended to be a little like cranky or curmudgeony, but he was really just soft and sweet and a fun person and a great influence. If I had to add a third. No, I don’t really, I’m not like a celebrity fan, but I would probably pick I’d say a favorite musician or artist just because I don’t possess that kind of creativity.

    And so I really admire people who do. I always say the most creative thing I do is cook. Which is fine. But I think, people who have musical talent or can, performance or visual arts, I admire them and I love to know what makes them tick. 

    Kim Allchurch Flick: Oh, what a beautiful table you have.

    That’s so awesome. Thank you so much. I appreciate it. Everyone, this is Kim Allchurch Flick with the Mighty Measure Podcast. Thank you so much for being here. Take care. 

    This Episode’s Guest: Mikaela Kiner

    Mikaela Kiner Headshot. Smiling with a gray sweater and blue background.

    Mikaela Kiner is a founder, CEO, and leadership coach. Her company Reverb helps organizations create healthy, inclusive cultures. Prior to Reverb, Mikaela held HR leadership roles at Northwest companies including Microsoft, Starbucks, and Amazon. She enjoys coaching leaders at all levels and working with mission-driven organizations.

  • Teaching What Technology Can’t with Tracy Hooper of The Confidence Project

    Teaching What Technology Can’t with Tracy Hooper of The Confidence Project

    Tracy Hooper of the Confidence Project, joins Kim Allchurch Flick to talk about building confidence and real connection in an increasingly device-driven world. 

    Hooper traces her values to a large, welcoming family and her TV news experience, where introducing herself with her full name and treating people as significant helped create trust. 

    She says the Confidence Project “teaches what technology can’t,” emphasizing in-person conversation skills, eye contact (or looking at the bridge of the nose), and open-ended “Kickstarter questions” using “what,” “how,” and “tell me more.” 

    They discuss how phones can block presence and how talking to strangers builds “social courage.” 

    Hooper describes coaching methods like creating a “like list,” sweet-talking yourself, practicing public speaking through rehearsal, and workplace techniques to amplify quieter voices.

    Listen Now

    Time Stamps

    00:00 Welcome and Introductions

    00:24 Family Values and Newsroom Lessons

    02:13 Launching the Confidence Project

    03:41 Real Conversation vs Devices

    04:59 Eye Contact and Kickstart Questions

    06:12 Phone Free Spaces and Schools

    09:27 Missing Life on Your Phone

    11:22 Talk to Strangers Build Courage

    13:09 Lyft Story Listening Skills

    18:35 Naming the Confidence Project

    20:18 Confidence Is Action

    21:23 Confidence Through Practice

    22:18 Rehearsal Beats Winging It

    24:47 Build Your Like List

    27:00 Sweet Talk Yourself

    29:38 Confidence at Work

    31:40 Amplify Quiet Voices

    33:21 Recharge and Recover

    34:42 Conversation Comeback

    37:35 Resources and Book

    39:00 Dream Dinner Guests

    41:31 Final Takeaways

    Kim Allchurch Flick: Hello everyone. Welcome to the podcast. This is Kim Allchurch Flick, and I am here with Tracy Hooper of the Confidence Project and I’m so delighted. Welcome. 

    Tracy Hooper: Thank you very much.

    Kim Allchurch Flick: So what has been your journey up to. What’s inspired you along the way and shaped your values to create the confidence project?

    Tracy Hooper: Oh my goodness. My values were really shaped by my family. Growing up in a big family, there are six of us. I’m the second four girls and two boys, and really my parents taught us how to treat everyone as if they are the most important person in the room because you are. Anybody we’re talking to is the most important person in the room.

    They matter. And that started, growing up around my family dinner table and with my grandparents coming over and neighborhood kids would come to our house and everybody was welcomed and treated with dignity and respect. Then I got into the TV news business, and that is a challenging industry where it’s get what you can hurry up, do it faster.

    It’s not really about building relationships. It’s about having a transactional experience. If someone’s in a crisis and you’re covering that story for the news, but what I found is if I approached people. And introduced myself using my full name. I looked them in the eye. I shook their hand and said, I’m sorry to meet you under such circumstances, or congratulations for whatever they’re excited about.

    The people immediately connected to it. When you attach your first and last name to an introduction, it’s much more interesting than, Hey, I’m Kim. Hey, I’m Tracy. And I think also too, for people who are in the news business. There is an assumption that people would know who we are, but to say my first and last name really let people know that I understood that they might not know who I am, even though there’s a cameraman next to me and the logo from my station.

    I think treating people that way, making them feel significant, really has been a part of. Of my journey and really what led me to the Confidence project was that I noticed that the way people were talking, interacting with each other was changing. This was in 2012 and I thought what skills do I have that I could make it available for people to talk about getting to know each other?

    And I started the confidence project thinking, oh, it’s going to be, how do you introduce yourself? How do you introduce someone else? How do you start a conversation with someone you don’t know? But it’s really expanded into Kim. It’s teaching people what technology can’t. That’s really what the Confidence project is all about.

    Teaching people what? Technology can’t. How to communicate and carry yourself with confidence. You can’t depend on an iPad or iPhone or a Zoom call for that. We’re talking in person, but, or we’re talking by Zoom. But there’s so much more to having a real conversation than what you might have on a text or in an email.

    Kim Allchurch Flick: Oh, that’s so brilliant and I love how you expressed it, making people feel significant. Teaching what technology can’t. 

    Tracy Hooper: Yeah. 

    Kim Allchurch Flick: And that must be really interesting now because technology curves are exponential and it’s pretty fascinating world we live in. So tell us more about that. 

    Tracy Hooper: In my view, people hide behind their devices.

    I was leaving my colleague’s house the other day. We were working together at her house and I got in my car and there was a woman walking up the street with her dog. And as soon as I walked to my car and she was walking next to my car, she went right to her phone. And I thought, what is intimidating about looking at someone and saying Good morning.

    We think that and I think we’re so used to being on our devices that we have conversations by text. That’s not a conversation, that’s a text. We have conversations by email. That’s not a conversation. That’s email. What we’re doing right now is a conversation. It’s a dance. It’s a back and forth.

    It’s a partnership. You speak, I listen. I speak, you, listen, we take turns. Sometimes you lead, sometimes I lead. But it’s all about that connection, connecting. And when we connect in person or what we’re doing right now, it can be magic. It can be the opportunity to really understand a person better, look at their perspective, let them hear what you have to say.

    So that’s what the confidence project is really about, helping people feel comfortable in all kinds of situations, not the least of which is in person. And I always tell people if it’s tricky for you to look someone in the eye, which is the way that you make people feel important, if it’s tricky for you to look someone in the eye, look at the bridge of their nose.

    It’s a great fake. It’s in the family, it’s in the neighborhood. And that’s part of what I do is just help people feel comfortable with other people. And one of the ways that you can do that is asking what I call or asking Kickstarter questions using the magic words, which in my view are what, how, and tell me more.

    If we simply asked those simple, use those simple words to get in a conversation with someone, what brings you to here tonight? How did you hear about this event? Tell me more about your company. What brought you to this part of the country? Tell me more about that. That’s interesting. I never thought about it that way.

    Keep going. When we o ask those open-ended questions, he gives people a chance to talk about their favorite subject wishes. Themselves. 

    People love to talk about themselves. Of course. We want people to be interested in us. That’s a snippet 

    Kim Allchurch Flick: And so important, and I’m also thinking about the devices and networking events that I’ve been to.

    And there was one recently where the rule was no devices and it was a meeting. We were supposed to come away with notes and things like that, but the rule was no devices. And it was great, and I’m not gonna say it wasn’t difficult because I often take notes on a device, but 

    Tracy Hooper: yeah, 

    Kim Allchurch Flick: paper will do and, but the engagement was really terrific.

    I 

    Tracy Hooper: love that idea. I’m gonna recommend that to some of my clients and colleagues. I just saw something, I don’t know whether you watch the Pit, it’s a second season. Oh, so good. And as if we don’t have enough medical shows, but I just love it. And I was listening to Noah Wiley, who’s of course the Star and the executive director, and he said in the studio, no one is allowed to bring their phones.

    And they put their phones in a cubby, and next to that is a library. And so instead of picking up your phone, you pick up a book if you’re in between takes or you’re not shooting much that day. And I thought, isn’t that brilliant? He’s helping people to stay fully connected to their character or to step into another world by reading a book and not getting it off our phones.

    I, I thought that was. So smart. My husband just finished teaching business, personal finance and accounting at Lincoln High School here in Portland. And they have cubbies now for the kids to put their phones, which I think is a step in the right direction. All the literature, all the research shows that it’s not good for us.

    We need to use our brains. We need to talk to each other. 

    Kim Allchurch Flick: Indeed. And I’m so glad you’re bringing. As well. There’s been a couple of news reports about schools and how it’s a weaning process too. It’s been difficult, but there was a principal that was noting when they let, even when they let the kids say, have their phone during a break or between classes, often they would show up late to the next class because the phones suck us in it’s dopamine hits.

    It’s a variety of things. And at first they said only for emergencies. And he said, we’d hear kids talking with their mom about what they were gonna have for dinner. And he was like, okay, we’ve gotta define emergency. Yeah. And how difficult it was to give them even a little bit. But also some of those studies that show, even if you go camping where there’s no cell phone signal and it’s more gently forced.

    It can’t be on the phones. People usually feel so much healthier and so much better after, after a while of that. So what you’re talking about I think it’s compelling to remember, yes, they are tools, but also they can’t be front and center of life otherwise we it’s interesting the more information we have access to, the more we miss.

    And I’ve noticed that that’s an interesting about myself too. That’s an 

    Tracy Hooper: interesting, say more about that. Tell me more. What do you mean? 

    Kim Allchurch Flick: I’m thinking about sometimes it’s dangerous. I have seen people cross streets looking at their phones. 

    Tracy Hooper: Yeah. 

    Kim Allchurch Flick: And I, I traveled through four cities in Asia with Portland State University and we were doing projects.

    And in the biggest intersection in the world, which is in Tokyo, it’s where people flow all at the same time. It’s a site to behold. And one of the students kept playing Candy Crush and a couple of us literally had to grab his elbow and walk him across the street. And for Candy Crush, he was missing one of the greatest sites in a city that he is never been to that kind of hold that something can have.

    And even at dinner we went to a little restaurant where. We couldn’t read the menu. And there was some company men, it was a small restaurant and Japanese company men, and they noticed us being from all sorts of different countries, not being able to read the menu. And they ordered for us. And this same kid, the ch the one from China, looked up enough to.

    To be delighted that he got skewered chicken hearts. He was absolutely delighted. And then he went back to his phone and Oh 

    Tracy Hooper: my 

    Kim Allchurch Flick: goodness. And these men were engaging with the rest of us, with none of us knowing how to speak Japanese. And it was, and I remember that he probably doesn’t remember because he was un Candy Crush.

    And so that I think is what I mean by that. Going to a park, are you gonna look at the phone or. Look at the birds, and sometimes the phone can help us look at the birds. I admit to using eBird and Merlin quite a bit, but it’s it’s an assistant instead of it being a distraction.

    Tracy Hooper: Are you familiar with Esther Perel? 

    Kim Allchurch Flick: I am not. 

    Tracy Hooper: Esther Perel is a. A very well known international relationship therapist. She speaks nine languages. Can you imagine sitting in the therapist chair and if you speak French, German, Spanish, Italian, Portuguese, she would be able to converse with you. And she says this, it’s important to talk to strangers.

    Talk to strangers not a stranger, in a dark alley at 2:00 AM. Talk to strangers, which could be your Uber driver, your Lyft driver, someone who you see regularly at your coffee shop, but you’ve never spoken with them before. If you’re at a athletic event, at a reunion, at at a wedding reception, she says, talking to strangers builds social courage.

    Social courage. And it’s spontaneity, it’s improvisation. It’s serendipity, it’s curiosity. When you build that, when you are curious about other people and you have the courage to speak to people who are it’s a lab. Nobody’s gonna bleed. Nobody’s gonna die. You’re practicing talking to other people in a safe place.

    Then it gives you a, she says it builds trust. If we don’t talk to strangers, she said, we don’t build trust in them and in ourselves to be able to communicate with them. And I often tell my clients, think of it as a lab. It’s an experiment. I’m going to talk to my Lyft driver and use those magic words.

    What, how, and tell me more. How long have you been a Lyft driver? How’s it going for you? I remember one time I was taking a lift to an event and I was dressed in business attire. I had on a black coat and heels, and I was dressed up. It was for business. And when I got into my lift. The gentleman, I heard the music change from Hard rock to classical.

    I thought, that’s interesting. So I sat down in the back, I put on my seatbelt and I said to him, good morning. Thank you for being here. Thank you for a clean car. I was like to thank people for a clean car. And I said I noticed that the music changed from Hard Rock to classical when I got in the car.

    Is that intentional? And he said, yes. I said, tell me more about that. He said I could tell I got a vibe from you that you were professional. And so I wanted the music to reflect that. I said, how long have you been experimenting with this with this idea? He said, for about three months. And I said, what’s been the change?

    He said, my tips are higher. And I thought, wow, simply being aware, being attentive, being attuned to other people can benefit everyone. I felt good. It was calming music for me. I was on my way to give a presentation. He didn’t know that, of course, and he was responding to me. That showed respect for. What I might like.

    And it started a conversation and yeah, I gave him a higher tip. 

    Kim Allchurch Flick: Wow. That’s how intuitive and how interesting I, you brought up Lyft drivers and it reminds me of a story that happened before COVID, but I’d flown into Salt Lake to see my family, and I decided to take a Lyft. And I usually open with some kind of a question, like, how are you, how’s your day?

    That’s usually been my open and I’m gonna change to your questions that you recommend. But what came out of that drive was I, he had an accent and I commented and asked him, what brought you to Salt Lake? Instead of, where are you from? I didn’t really make assumptions about what brought you to Salt Lake.

    Turns out he was a journalist from Caracas, Venezuela. He had to leave so he wouldn’t be killed. 

    Tracy Hooper: Wow. 

    Kim Allchurch Flick: And that was just before COVID. Same regime that has just been shifted a bit and talking to him about how his life as a journalist and how important he felt journalism was.

    And yet he first landed in la. And just worked any job he could to try and bring some of his family over. And that conversation was 45 minutes long during the drive. And it touched me a lot because he talked about realities. He didn’t sugarcoat anything and then, bring it to now, and I always wonder, is he even safe?

    Is he even still here? And. This is somebody who just wanted to tell the truth and maybe he got some of those stories up because some of the passengers asked questions who could tell others and be informed and aware and almost, I would say 80% of the Lyft drivers, Lyft were, I’m Lyft person myself that I’ve been with.

    Many have been from overseas. 

    Tracy Hooper: Yeah. 

    Kim Allchurch Flick: And they’re doing what they can and some are PhDs and getting to know that those little conversations have expanded my worldview. 

    Tracy Hooper: Oh, definitely. Or it could be someone who’s in between jobs. Yes. It could be someone whose mother is sick and they need to have the flexibility to take their mother to get a dialysis procedure.

    And then they have to drive at night. Everybody has a story. Everybody has a story that will break your heart. And if we are curious as human to human, person to person, I think our world can be so much richer. I was struck by when Phil Donahue died. I always. He was one of the, my mother was the original talk show host Kim, and then there was Phil Donahue and then there was Oprah.

    But Phil Donahue said before, about a month before he passed away, he said the foundation of what he covered in the 7,000 episodes he taped was curiosity. And he said, if we can just learn to. Be curious about each other. We live in this global world. We can get along better if we knew someone’s story.

    And that’s what I mean, a lift ride. Somebody you see, walking your at the dog park, if that’s where you take your dog. It’s not, nothing’s dangerous about it. It’s simply making conversation. And then when you’re ready for a real conversation with a prospect or a client or a job interview, or you are on a panel to select someone for a job, then you’re more comfortable having those natural conversations.

    Kim Allchurch Flick: Indeed. And how did you name your. Company, the Confidence 

    Tracy Hooper: Project. Ask that. I have worked with a woman for a long time. Her name is Sarah Garrison, and Sarah helps me with everything technical. Everybody needs somebody like that in their world. And Sarah and I was talking about this company.

    I wanted to have AC company by communicating with Con, I didn’t even use the word confidence. And Sarah said to me, well, you know, my sister and I are working on this project. I said, oh my gosh, Sarah. That’s what we’ll call it, the Confidence Project, because it’s a project it’s ever changing and growing and expanding, and we’re all learning.

    And I said, oh my gosh, quickly. Get the URL. And so Sarah went to get the URL for the confidence project, and at the time the URL, the confidence project was already taken. It was a men’s underwear company, so I couldn’t get the confidence project, so I just got. Confidence project. That’s fine. And then about three years ago, I got noticed that the confidence project was for sale.

    And I guess the underwear company didn’t last. And so I bought the confidence project. So I have both the Confidence Project and Confidence project, but I really love it because it’s unfinished. It’s in process like marriages, as my mother always says. Marriages are in process all the time.

    And relationships in general. That’s where it came from. 

    Kim Allchurch Flick: It’s unfinished. I, that is so profound as I stand here in my project house with my beautiful husband, you’re right. It’s a journey and I think that’s part of the wonderment of it and the word confidence, I think it’s, and shame on me.

    I assume that lack of confidence is often in young people, teenage years, life transitions, but it can also occur quite a bit in adulthood, throughout adulthood. And so what do you see and how do you work with people on confidence? 

    Tracy Hooper: Oh first of all, confidence is a verb. The way people become.

    The way people become confident is by taking action. Taking action. My theme is take action, make mistakes, adjust, refine, repeat. We just finished the Olympics. Those athletes were not winging it. They have been practicing and taking action. For years, Mikaela Shiffrin. I thought it was such an amazing story.

    She won all these gold medals two Olympics ago. The last Olympics. She didn’t win any this time. She won a gold, but she said, I’m always terrified when I go down the hill, the mountain, but I do it anyway and. I think if someone’s goal is to be more confident in conversation, if they want to be more confident having a difficult conversation, if they want to be confident speaking up, I believe for any professional, if you really wanna have a rich professional life, you need to be able to speak publicly.

    You need to be able to stand up in front of one or many and speak. And you don’t have to be Winston Churchill or Margaret Thatcher. Or Michelle Obama. But you need to be able to speak with confidence in front of a group, and that is will help the trajectory of anyone’s career and that takes practice.

    Sir Michael Caine, the brilliant British award-winning actor, said rehearsal is the work, the performance is the relaxation. You’re so rehearsed, you’re so comfortable with the material that when you get on stage or you get in front of a group, that’s when you can relax. And I think that’s so interesting because we just assume that the Meryl Streeps of the world, the Jerry Seinfelds of the world, are naturally talented.

    Yes, they’re talented with a lot of crafting that goes along. Jerry Seinfeld said before he ever performed for the first time on the Tonight Show, he rehearsed his four minute monologue 150 times. No wonder it sounded smooth. And guess what? We owe that to our audience. We owe that to our. Colleagues to be prepared to a prospect if we’re pitching for, a proposal that we have we owe it to them to be prepared and not wing it.

    My mother has this great expression without notes, we wander. And I often think about that. People get up to receive an Academy Award and they say I just don’t know what to say. And I’m thinking, girlfriend, you are one of five people who’ve been nominated for this best actress award. And you’ve known for weeks that you got this nomination.

    You need to be prepared. I always get mad. I’m thinking, bring some notes and thank the people you want to, or give us some words of wisdom or leave us with some hopeful thought about our future. Don’t just say, I don’t know what to say, Kim. I don’t mean to get started on this, but I do mean to get started on this.

    We need to be able to say, you’re right, who we are and what we represent, what value we bring, and it could be. With regard to your own career or what you believe in, if there’s something a project or a cause that you believe in, to be able to say that with confidence and that comes with practice. 

    Kim Allchurch Flick: So how do you work with people?

    How do you take them from feeling lack of confidence or may maybe not even knowing it, they just don’t know how to start, or they’re feeling. Such lack of confidence. They’re terrified and hiding in a corner. How do you bring the best out in people’s confidence? 

    Tracy Hooper: One of my secret formulas is that I, the first session I have with people when I’m working one-on-one, is that we create a like list.

    And that is, they have to tell me everything they like about themselves. And let me tell you. It can be painful because they think, oh let’s see. I am, I’m pretty organized and I am, I’m pretty friendly and I’m. Smart enough, there are all these, catches. What do you mean pretty organized?

    Are you organized or not? Yes, I’m organized. Anyway, they gimme their whole like list and then after about five or six, sometimes people will say, I can’t think of anything else. I say, keep going. Oh, okay. And then they come up with three or four more. Okay. Is that enough? No. That’s not enough. And this takes up a fair amount of time.

    And it’s enlightening because then I say, what do your friends like about you? What does your family like about you? And sometimes someone say, I’m estranged from my mother. Okay. Is there someone else in your family? Yes, my cousin, my sister. What do your colleagues like about you? What do your bosses like about you?

    And sometimes Kim, I will get. Three pages of notes of what people like about themselves. And then I say to them, okay, now close your eyes and I’m gonna read to you your like list. And I don’t want you to say to yourself, yes, but I should have, I can’t. And I will tell you, almost every single time people weep,

    We rarely take the time to talk about what we like about ourselves, especially with another person. And that’s where we start. So that when we’re working together over a period of time, then we can go back to that like list. When they’re talking about presenting something, some, an idea to their boss, we can go back to their like list about I’m organized, I have a strategic mind, I am an inclusive person.

    And then they can bring that into the work that they do. It’s really very painful, powerful. And I’ll tell you something else about three years ago, I felt like I was always motivating myself by saying, get going. Just come on. What is your problem? You should be more organized. That was like my way of motivating myself.

    And about three years, and it wasn’t all the time, but it was on occasion. And about three years ago, I thought I wouldn’t speak to my, I don’t speak to my daughters that way. I don’t speak to my husband that way. I don’t speak to my friends that way. And if I did, I wouldn’t have any. So I decided that I was going to sweet talk myself, and now when I’m under a deadline and I’m working on something, I’ll say to myself, you are doing so well.

    Keep going, Tracy. Yep. Keep going. Just give it another minute. I am so sweet to myself and I can’t tell you how that calms down my nervous system. It’s a really powerful tool. I encourage people to sweet talk themselves. In fact, I have a monthly video, complimentary monthly video, two to three minutes each month, the first Thursday of the month, and one of my videos is called Sweet Talk Yourself, and it’s a way of doing that.

    I think we need to practice that as much as we need to practice talking to strangers.

    Kim Allchurch Flick: That really struck me as. A, I don’t do that. And B, what a beautiful idea

    and what a practice. How many of us, if we did that would feel better on a daily basis. 

    Tracy Hooper: Yeah. The other, a 

    Kim Allchurch Flick: good thing to do, 

    Tracy Hooper: the other technique I say to my clients is, okay, now I want you to ask people who you care about in your life, what they like about you. Don’t show them the like list. You ask them what they’d like, they’ll add some other ideas, and then I want you to print it out and read it out loud.

    Because I believe when we hear the words come out of our mouth and into our ears, then it becomes a part of who we are. Oh yeah, I am. I am organized. Oh yeah. I am smart. We have to remind ourselves of all of our good qualities. Yeah. 

    Kim Allchurch Flick: Wow. It’s a beautiful thing that you’re doing. And where are some examples of places that you think this should be more normalized?

    Like people actually talking about confidence instead of saying, oh, you, you try to be more confident, or, whatever. I’m thinking about parents or teachers, but. Where is it missing to have this conversation? 

    Tracy Hooper: I think in the workplace it definitely can be a part of a skill that leaders model and teach.

    One of my goals is to spread the news of the confidence project far and wide. So if we can have leaders. Begin to use these techniques with their team, then people feel safe to talk about, I don’t understand this. Can you explain this to me? Could you support me in this? I was working with a young man several years ago.

    Wow. Maybe nine years ago, and he said, I am. An introvert. I’m reserved. I’m more of a processor, I’m a thinker and I go into these meetings with other people and there are a lot of type A’s, and there are a lot of people who are very verbose and I feel like I don’t get to give my talking points. I don’t get to give my message.

    And so we came up with this technique for him to go to his boss and ask for a seven minute, like kind of an odd number for a seven minute, zoom or one-on-one, three or four days before the meeting, and at that point he would tell his boss what the talking points were that he wanted to get out in this meeting, and it did two.

    That was to accomplish two goals. Number one, it. Gave his boss to be a part of the know, he was in the know for sure. But secondly, it gave his boss a chance to say if someone got off track, then he could bring them back to this young man’s point and give him a cha. He amplified him in the room and give him a chance to talk about it.

    So that’s a way that we can. That we can support other people who have different personalities that may, they may not be the loudest person in the room if someone is reserved or quiet or more of a processor. Sometimes the best ideas come from the people who speak the least because they’re such good listeners and they’re compiling all the information that everybody is sharing, and then they can bring it out in a succinct message.

    So we need to call on people in meetings who are quiet. And say, what’s your perspective? Oh, I don’t really know. I don’t know. Let’s take a moment. What were you thinking about when we were talking about A, B, C? Helping people to know that they’re, what they have to say matters and that we need to hear their voice.

    People are at companies for a reason. Their because of their skill, their talent, their ideas. So we need to get those people to talk as well as other people who are perhaps more talkative. 

    Kim Allchurch Flick: Indeed. And I’m one of those people rather quiet and often, but in sales situations, so sometimes have to switch on a more exuberant personality.

    Tracy Hooper: Yes, it 

    Kim Allchurch Flick: can’t last all day. It’s exhausting, but at the same time it’s a point of diversity as well. Indeed everyone can bring something and it shouldn’t be a battle between extroverts and introverts and who’s best at what. But it’s that combination that can really strike some magic when people feel confident or at least accepted enough to be confident to speak up.

    Yeah. 

    Tracy Hooper: I think it’s very important to amplify people in any room. Notice the person who’s not talking. Notice the person who at a networking event or an industry conference who’s standing by themselves and welcome that person into the conversation saying something as simple as, come join us. We were just talking about Kim’s podcast.

    Now that person is immediately brought into the conversation. They’re up to speed with what’s happening and they can be a part of it. Oh, do you all know Kim? There are many ways that we can welcome someone. I wanna jump back to something we were talking about earlier a few minutes ago, and that is the idea of different personality types.

    I am an extrovert and. I still need time to decompress. I remember the first time I spoke at Nike, I was psyched. It was great. I was speaking to the equipment group and there were 50 people in the room and I was there, for a good part of the day. And I left at three and I thought, oh, my way home, I’ll just stop by the grocery store.

    And I pulled into the grocery store parking lot and I thought. I am exhausted, so I turned off the car, I put my seat back and I went sound asleep for 30 minutes in the parking lot of the grocery store. We all need to recharge and it’s okay to do that for yourself. We don’t have to keep pushing through.

    And if you’re the kind of person who needs to recharge more often, that’s fine. Give yourself. Five minutes between phone calls. Give yourself 10 minutes between meetings if you can possibly do that. We need to give our, we need to be kind to our innards, our soul, our lungs, our voice. We need to stop talking for a while and just be quiet.

    Kim Allchurch Flick: Oh, it’s true and beautiful. What, what makes you optimistic in your view? 

    Tracy Hooper: What makes me optimistic is that I truly believe people do wanna have conversations with each other. I do believe people are not satisfied with texting and emailing and scrolling. I gave a presentation last week to 250 salespeople and.

    And every person, not every person, many people came up and said, thank you for giving us techniques to be able to talk to other people in person. I think that we were weak before COVID, and we were really weak after COVID in terms of interacting with people, and we need to exercise that muscle again, and it’s safe.

    And it’s fun. And if you have the techniques to do that, welcoming someone into a conversation or being in a situation where you would say, may I join you? I just heard you talking about your new dog. May I join you? Because in a social setting, most conversations are not private. They’re social and so it’s, you can enter into a conversation.

    May I join you or come join us? We were just talking about Kim’s podcast. Do you all know Kim? Oh, I’ll let you all introduce yourselves. If you can’t remember all the people’s names in a group, it can be very intimidating. I remember your Kim name, Kim, but I don’t know how to bring you in ’cause I can’t remember everybody in the group.

    You simply say, I’ll let you all introduce yourselves. People love that. Now you feel important. Everybody has a chance to say their name and how they like it pronounced. The world is flat. We have a lot of complicated names in the world. We wanna be able to say people’s names in a way that they like.

    It could be an accent in a certain area that we wouldn’t know unless we heard them say it. So I think that people really do want to have more conversations. I went to a retirement party, Henry and I, my husband and I, on Saturday night, and there were 75 people there. So it was a lot of people. People were talking like crazy.

    They were so happy to be together and not everybody knew everyone. This is a friend of ours who’s a doctor, anesthesiologist, and so his doctor friends were there, people from the hospital and they were friends from church and friends from the neighborhood and other friends and his family from all over the country.

    People were just mingling and talking, and it was really very encouraging. It was very encouraging. I think people are hungry to have good conversation and to feel as if they matter in a conversation or in a situation. 

    Kim Allchurch Flick: I, yes, I love that and I feel it too. And the more we get of that. The better, I think.

    So what more would you like to tell people and how can they reach you? 

    Tracy Hooper: Oh you can go to, so the website is still real confidence project.com and as I mentioned, you can go to the website and on every page you could sign up for the monthly video. And I love that because especially with so many remote teams, it’s great for people to, oh, that’s a really interesting video.

    I’m gonna share that with my team. And then people get to do that. That’s a way for you to stay connected, have a talking point. And also it’s everything. It’s everything confident. It’s, I just love it. I’ve produced over a hundred videos and every month I think, oh, what am I gonna talk about this month?

    And then something happens and I think there it is. That’s gonna be the message for the month. And then, yeah, just go to confidence project.com. I do have a book called The New Hello. And what to say, what to do in the world of work, remote, hybrid, in person. And this has a lot of the skills that you and I talked about today in the book.

    And this is what I recommend to people. Look at the table of contents, scan it, find a chapter that sparks your interest and read that we all have a lot to read. I don’t expect you to read this cover to cover, but there’s some great ideas for connecting with people, teaching people what technology can’t.

    And that’s how you can find me. 

    Kim Allchurch Flick: That’s excellent, and we’ll put everything in the show notes. Thank you. And for a last question, if you could have dinner with anyone, up to three people living or deceased, who would they be and why? 

    Tracy Hooper: First of all I said my mother was the original talk show host. I would always have dinner with my mother.

    My mother is still living, she’s 93 years old. She’s in very good health. She lives independently and she is constantly sending me articles. Kim, in the mail. This is good for the Confidence project. Tracy, this would be good for your content. She’s my chief content officer, so I will have dinner with my mother anytime.

    I would also really like to have dinner with David Brooks. He’s been a New York Times columnist for 40 years. He just left the Times. He’s doing some other work with the Atlantic Magazine. He’s on the PBS News Hour on Fridays. He’s, he’s a combination of a journalist an historian. He has just a vast amount of knowledge that he makes very practical for today’s world.

    He’s a very insightful learned man, and I’ve heard him speak once here in Portland. I’d love to have dinner with him, and I would really love to meet Oprah. I remember when my girls, our girls were little Oprah would come on at three in the afternoon. So I’d pick up the girls at school and they’d come home and have a nap and a snack.

    I’m embarrassed to say. Then I’d watch Oprah. They’d be fooling around, running around outside, and I’d watch Oprah and then we’d get to homework and. Bedtime and dinner and all that, but talk about a woman who has evolved. I went to hear her she was doing something at the 2020 Vision tour in 2020.

    It was a week before the world closed down for COVID. And when she walked onto stage, I’m telling you, the energy shifted in the room. It was. The most powerful physical experience I’ve had with someone in a live situation, and she owned the room. She was natural, she was inquisitive she was complimentary.

    I really admire the life that she’s built and the impact that she’s made. So I would love to have dinner with Oprah. 

    Kim Allchurch Flick: That would be amazing. And everyone and David Brooks and your mother sounds incredible. 93 years old and 

    Tracy Hooper: Yep, yep. I’ve learned a lot from her. Yeah. Without notes. We wander. Take your notes with you, everybody.

    I always say that we, it’s great to have notes. Yep. 

    Kim Allchurch Flick: Tracy, it is such a delight to always talk with you and 

    Tracy Hooper: thank 

    Kim Allchurch Flick: everyone. Please reach out. I am gonna sign up for those monthly videos myself. I think that’s super important. We could all use a little confidence boost here and there. Yeah, and thank you so much.

    This is Kim Allchurch Flick signing off. Have a good day.

    This Episode’s Guest: Tracy Hooper

    Headshot of Tracy Hooper, smiling.

    Tracy Hooper teaches what technology can’t. A former TV news reporter and anchor, Tracy is the founder of The Confidence Project. She works with corporate leaders and their teams to carry themselves and communicate with courage, clarity, and confidence.

  • People-First Operations Powers World-Changing Work with Veronica Yanhs

    People-First Operations Powers World-Changing Work with Veronica Yanhs

    Veronica Yanhs, founder of Business Laid Bare and creator of the Orgasmic Operations Method, joins Kim Allchurch Flick for a discussion about how operations—the “how” of turning mission into action—power mission-driven businesses and nonprofits.

    Veronica shares her first-generation Chinese American journey from a planned pre-med path at Stanford to creating an interdisciplinary major blending product design, environmental engineering, and management, then consulting in operations for Apple and Nike before launching her business in January 2020.

    She argues operations are often neglected compared to sales and marketing, yet poor onboarding, fragmented systems, and “duct-tape” backends create bottlenecks, burnout, and lost revenue; she cites PMI data estimating 30% revenue loss from inefficiency in large firms and says small businesses can lose closer to 50%.

    Her approach centers human needs, pleasure, and values, begins with a month-long operations audit, and supports clients via implementation, mentoring, or fractional COO/advisory engagements.

    Veronica Yanhs: I should put this disclaimer out there. Perhaps this might be an episode you listeners want to put in some earbuds on, if this is important to you, because we want to make sure that there is consent, enthusiastic consent in terms of the conversation that we’re about to have, not because business operations is anything risque or scandalous, but my branding, if this is the first time we’re meeting, my branding is very sex and kink positive. And so I just wanna make sure that this is front and center. I’m not here to hide who I am, but sometimes people might not be ready. Or you might be in a public location and you might not be ready to share the side of you who knows, right? So I’m just putting this disclaimer out there.

    Listen Now

    Time Stamps

    00:00 Meet Veronica Yanhs

    02:11 Consent And Branding

    02:59 Breaking Family Expectations

    04:49 Stanford Pivot And Purpose

    08:04 Designing A Custom Major

    11:19 From Consulting To Founder

    13:38 Operations As The How

    20:54 Operations Ripple Effects

    24:54 The Cost Of Inefficiency

    27:25 Hidden Costs And Audits

    28:24 Hiring Without Systems

    31:01 Marketing Outpacing Capacity

    35:43 Project Management Chaos

    38:32 Does Size Matter

    40:43 Ops Audit Framework

    43:35 Implementation Takes Time

    45:15 Afterglow of Impact

    48:35 Optimism and Community

    50:44 Connect and Whats Next

    53:49 Identity as Paradigm Shift

    55:20 Dinner With Ancestors

    57:15 Closing Reflections

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick, and I’m delighted to have a very wonderful person here with me, Veronica Yanhs. Veronica  Yanhs brings her whole unapologetic self to business.

    She’s the founder of Business Laid Bare, and the creator of Orgasmic Operations Method, where she helps mission-driven businesses and nonprofits, design people first operations that power the world changing work they’re here to make. Through her work, Veronica and her team build systems that feel good to use, run with integrity and replace duct tape backends with operations that can actually support big missions so leaders can stop being the bottleneck and focus on building the world they want to live in.

    The topic today is how operations power world changing work. Veronica, it is so awesome to have you here. 

    Veronica Yanhs: Thank you so much for having me.

    I have to say, listening to you, read, my bio I got some, the hairs kind of stood up on the back of my neck and I’m going, I, first of all I wrote that and second of all, it really does affirm why I am here doing the work that I do.

    So it’s just such an interesting experience to hear this repeated back. So thank you so much for having me. 

    Kim Allchurch Flick: Oh, I’m delighted. So we have not known each other long. We met a couple weeks ago at an event where you were speaking, with the benefit corporations for good.

    And I was just delighted and enthralled, so I’m so glad that you are here with operations, which I understand and I’ve always, I like business as a left brain person, the creativity of it, and I know the necessity of good operations and good finance and things like that. And I’ll always thought of it as a dry topic and then I met you.

    So we, this is not a dry topic at all. This is, gonna be fun and also super important. So tell us a little bit about your journey and what values and what insights led you actually to create business Laid bare, which is a great name by the way. 

    Veronica Yanhs: Thank you. And I guess I should put this disclaimer out there.

    Perhaps this might be an episode you listeners want to put in some earbuds on, if this is important to you, because we want to make sure that there is consent, enthusiastic consent in terms of the conversation that we’re about to have, not because business operations is anything risque or scandalous, but my branding, if this is the first time we’re meeting, my branding is very sex and kink positive.

    And so I just wanna make sure that this is front and center. I’m not here to hide who I am, but sometimes people might not be ready. Or you might be in a public location and you might not be ready to share the side of you who knows, right? So I’m just putting this disclaimer out there. So back to what you were asking Kim.

    My story is quite interesting. I’m not supposed to be here having this conversation with you. And I say this because I was supposed to be a doctor, a lawyer, an engineer, a CPA, something with a path. So I am Chinese. I was the first generation to be born here in the States. And so my. Parents and extended family immigrated to Oregon in 19, I think 81, maybe 1980.

    And so this journey has been very much about honoring who I am. And it’s such a weird and cliche thing to say, but the reason why I say this is because in the Asian culture there’s a lot of expectations and a lot of obligations. And the parents want what’s best for you. And I know that they do it with what they know, generational trauma and all like they do the best they can and I ultimately know they’re coming from a good place.

    And sometimes you just don’t know what you don’t know. So my journey from a kid to college where I absolutely deviated from the plan, the master plan to even doing what it is I’m doing now has very much about been honoring. Who I want to be. And not only that, but who I’m meant to be. So that for me, I can leave this world a better place just a little bit than how I found it.

    And that’s been my calling.

    Kim Allchurch Flick: Wow that’s beautiful to think about and thank you for sharing that. And in deviation what led you into business and operations specifically? 

    Veronica Yanhs: It all started when I was in college. So I went to Stanford because it was the best decision for me at that time. And I joined the pre-med program.

    This was years ago. I’m not freshly graduated by any means, but it all started back when I basically had my worldview just expanded because. You grow up in a neighborhood or a city or a community that is either really homogenous or you are limited to how much your worldview can expand even though the opportunities are there.

    But if you can’t get to those opportunities or your family, like for instance, my family had such a tight lid on everything that I did. This is normal for Asian cultures. It’s like you don’t know what you don’t know. So I realized that as I was watching a surgery happen, and don’t get me wrong, I still think this is awesome and stuff.

    When I was watching a really simple procedure, like I got to stand really close to someone’s bicep muscle being repaired in real time. What was interesting to me was that I remember in the operating room, I kept watching how much. The plastic waste was piling up in the trash bin, like that giant 55 gallon type trash bin to the side.

    And as someone that was born and raised in Oregon, environmental considerations are really important. And so the fact that I was just so enamored with how much trash was being accumulated, I knew that something wasn’t right. It was really scary. And so it led me to question a lot about my identity and what it is that I wanted, and was I truly happy and fulfilled and satisfied?

    And I realized that while environmental studies was a better next step from pre-med, it wasn’t my calling. And so I took leap and. The reason why I’m pausing is ’cause I’m just being drawn back to all the emotions of confusion, of feeling, a failure of shame, of like letting down my family.

    And I went, oh hey, what is product design? No idea, right? Because I’m so focused on engineering, medical school, being a lawyer. So product design was something in the arts and creative side that we didn’t talk about growing up because it was not useful. And I am so glad that I discovered the product design department because I was then able to not only utilize the skills that I was meant to utilize because this was not something that was.

    Supported when I was a kid, like, creative outlets and creativity was never there. And so when I joined the product design department, I also realized that it was not everything that I wanted either because there was also not environmental considerations made. So I ended up creating my own major at Stanford that combined product design, civil and environmental engineering, and like business and management.

    But the major at Stanford was called Management, science and engineering. And so it basically allowed me to create the major that was the triple bottom line without me knowing it, balancing people, planet, and profit. And it was completely accidental. But I knew that that’s how my brain was.

    It’s like I can’t just be in one category. I have to be like a twister board where I have all of my limbs touching the things that are important because I deem it so, and that’s how my brain works. It’s like a spider web. It’s like a mesh. And so to be able to create products and solutions that also cared and had environmental considerations of where the material was being sourced from to even end of life because things inevitably end up in the landfill, was important to me as well as if I’m gonna be designing things, I wanted to make some money from it.

    So having some business management skill sets added into myself, created curriculum, made so much sense. And I remember the dean of engineering going, we have 144 majors for you to choose from. Why can’t you pick one? And we have a reputation to protect. So if you do go down this route. Stanford, they have a large, very large endowment, so I understand he’s protecting the institution.

    He’s like, if you do go down this route, most likely, your major request will be declined. And I still, something about that just made me go forth anyways. Despite everybody telling me that I was throwing away my college career and education and time and money and all that stuff, something within me just kept saying, keep going, keep going.

    And so shockingly, to everyone’s surprise, especially mine, it was approved in 10 calendar days, not 10 months. So clearly I had a really compelling reason right. To do this. And I got all the advisors on board. I had three advisors from three different departments. I had my curriculum because, he specifically was like, I do not want you basically majoring in underwater basket weaving.

    We have a reputation to protect. That’s fair. And yeah, making the most out of that education for me meant that I had to create my own path, do things my way. And when I graduated, it was such an interesting full circle moment where I went, oh, wow. Ever since I was little, even up until college, what I realized was that I was listening to every voice, but the one that mattered, and that would be my voice. So it was a really affirming moment for me that I needed to go through life doing things my way and to honor the goodness that everyone’s intentions had for me.

    Whether it be in the institution, your family, your community. It doesn’t matter, but it’s like at the end of the day, what do I want from all this? Because I’m the one that has to live my life and look myself in the mirror. So that is why I dialed it back all the way to college because that influenced why I decided to start my own business.

    Because through my education, through the connections that I made, the networking and consulting, I ended up landing some pretty fun gigs with Apple and Nike on the operations consulting side. And I realized that I wasn’t just good enough anymore to make money. It wasn’t as fulfilling. So I thought to myself, how can I make a difference?

    How can I work for myself, create my own schedule, and also make a difference to the types of organizations for or nonprofit that I want to make a difference for? And the only answer was to start my own thing. So it happened two months before the world shut down. I started my business January of 2020.

    Kim Allchurch Flick: Spectacular timing. You didn’t know a couple months before everything started closing. What a story. And it, it resonates with me and probably so many people who are listening who have been given a path or expectations on these things and have not created their own thing. And where’s their happiness and where is, where are those feelings?

    I think that speaks, it’s gonna speak to a lot of people and what a wonderful way to look at it as well. And you and I have something in common, which is ex exposure to medicine. And I worked in medicine and also in awe. Absolutely love it. And absolutely appalled by the way. There is such an incredible amount of ways and yes, sterility is very important.

    That’s part of the reason. But who knows? Maybe we can. Think about designs to help change that, but I love your story and what you’re doing and the happiness shows on your face too. I think being able to fulfill a life that, that it’s created the way you see your value and the way you can contribute and it can make such a difference.

    And maybe that’s why it, I love having you here too. It’s on your face and it’s so much, you’re such a joy to be with. So what are some of the problems you see and, what kind of solutions come to your mind or that you’re creating for your work and the people around you? 

    Veronica Yanhs: Yeah. And I feel like I should talk a little bit about my business to answer that question.

    Kim Allchurch Flick: Yes, 

    Veronica Yanhs: indeed. When I think about the problems that are happening in our world, it feels so massive. It’s like I’m one person. It’s really intimidating because for me, integrity is one of my top core values. And to me, integrity is about doing the right thing, whatever that means for that person. And so I started this business because I wanted to help more people and help the types of clients that I wanted to work with.

    I call them impact driven or mission driven, like you are creating this or running this organization or business because you want to leave the world a better place as well. And so what I learned from my product design days as a student was that the ideas are plentiful. The what’s? Why’s like why you wanna do something?

    Why does this business or nonprofit exist? Easy. Very easy to answer the what’s. These are the goals, the missions, the vision, the values also easy. But what I noticed was that the how, bringing those ideas to life, bringing that mission statement to life, like actualizing the mission statement or the goals that you’ve set to make a difference in your community, was the bottleneck and is very much so the bottleneck to this day.

    And so this is where operations comes in. Operations at the end of the day, when you strip down all the terms and the industry standard jargons and all that stuff, it’s really just the how. How your business takes action via the people, the software, the customers, the clients, the stakeholders, the board members.

    The volunteers, it’s about how, or even, yeah, the automations, like if I didn’t call that one out, that’s important because action is what moves the work forward. You can’t wish your mission statement into reality. You can’t will it? Sure you can pay other people to do it, but again, that still requires action on people’s parts.

    And so operations for me is about how do we take something from idea to reality in the most, for me, human-centric and pleasurable way. So this is where my education from Stanford has come in really well. We learn about how to design for people. Stanford’s really well known for their human centric design concept.

    Meaning, yes, the engineers are, say responsible for when you’re driving a car. They’re responsible for making sure that the engine works and those things connect. But what I learned about product design was that product design pretty much stopped, and engineering started with what people stopped being able to see and feel, touch, and interact with.

    So I think the steering wheel, the dashboard, how the seatbelt clicks, the sounds that they hear when they open the car door, is everything is designed, everything is intentional. Like I’ve seen documentaries where BMW spends so much time perfecting the door sound even, or the dinging sounds like none of this is accidental.

    And so for me, I learned a lot about human-centered design. And then when I went to consult for Apple, Nike. All the business like this was before I started my business. What I noticed was that operations was very much still an afterthought or something organizations checked off or something that was just so arbitrary that we’ll hear lots of solopreneurs or small teams go, we’re too small for operations, so we don’t even think about it.

    We’re so focused on our sales and marketing, and so for me, when you can make operations infused with your core values and humanity, because we are not robots, we’re multifaceted, complex, ever evolving, emotional being, so why not have our operations again, the how the engine that makes us go or the organizations go be the same.

    So when something feels good, when there is pleasure involved, not only. Is it more likely to be sustainable? You’re gonna stick with it. It’s gonna feel like second nature, it’s like the back of your hand. So this is where efficiency naturally comes in. So you hear things like streamlining and efficiency and all that stuff, right?

    That’s important, don’t get me wrong. And it has financial ramifications as well as emotional, like human ramifications about burnout and whatnot. So when things are people first and pleasure filled, that’s how I like to say it. It means that we’ve honored the people that are going to be actualizing these statements and systems so that it is sustainable and there is a sense of longevity infused in it.

    And when people are taken care of, they’re not just here for a paycheck. And all of this just benefits the mission statement at the end, or the impact statement or the desire because it is easier for you to keep something up. Do the thing if it feels like the back of your hand and it feels natural and that we have honored how the people needed to build whatever it is, systems or the operations that they needed so that we can actually see the world change for the better.

    Because if you one nightstand your operations, if you just check off the operational box that you quote unquote looked at your operations, that mission statement is not going to hold. Like lasting and meaningful change does take time. 

    Kim Allchurch Flick: Oh, I concur with you so much. And do you get a sense that people may not even understand what the word operations means, even though it’s a common word, but it’s to each person.

    It may have a different, they may have a different perception. 

    Veronica Yanhs: Absolutely. So it, I feel like operations is the middle child. So to go back to your original question, which I’m so good at side questing, this is, it’s this work I see all. This is the work that I see that needs what I do and what informs my work.

    Because there’s a lot of good people and organizations out there that want to leave the world a better place. Their whys and their what’s are so strong. This is where business laid bare comes in. This is where I know that I am meant to change the world with this business by helping our clients change the world and however it is that they’re looking to change the world.

    So little bits add up at a time. So that then answers your question. It leads your question really nicely. Because it is such a foreign topic. Operations, I feel like we’re the middle child. Like when I talk about. What, well, what middle child, like, what are we comparing ourselves to? The other children in the family, our sales, marketing, branding, building a team, having good product market fit, go to market strategy.

    Don’t get me wrong, these are all important, but the glue that holds it all together is your operations. You can think of it as like your nervous system in a way, like your body’s central nervous system where at least, let me give you an example about like how I see this and tell me if this makes sense to you.

    Say, I kink my neck because I slept on my stomach and I’m not supposed to sleep on my stomach. Well, that pain in my neck oftentimes refers to the other side. So if I kink the left side of my neck, I often feel pain on my right shoulder or sometimes even down to my hip. And. This referral pain can then lead to migraines, lack of sleep, irritability, like it just all ripples, right?

    Because one part of your nervous your body’s muscles and central nervous system is jammed or bottleneck. So if you look at business the same way, like if you’re so focused on sales and marketing, because that’s what brings in the money, that’s what everyone loves to do, right? That’s one of the main goals.

    More profit, more revenue a higher paycheck for you, your team, or benefits. It all revolves around money, but yet if you’re so focused on money and you spend so much money bringing in new clients and customers or whatever it is you need, and you don’t have the support, your op, the operational support to actually handle all of that, it’s only going to backfire and exacerbate and you can’t keep.

    Building the plane as you’re flying it and figure it out. Because if you’re already problematic as a small team, you can never out hire or out earn bad operations. It’s only going to exacerbate and be multiplied. So this is where operational education comes in. Like I am learning that people don’t pay attention to operations.

    ’cause it’s almost like there’s this stereotype of either you should already know it or it’s so boring, you just, it’s not even helpful. And so to go back to the analogy of the neck and the referral pain it’s the same concept. Say you get a new client or customer and then your onboarding experience isn’t as great.

    Whether you’re selling a product or selling a service, it doesn’t matter, right? It’s their first interaction with you after they’ve given you money. High stakes. And if your onboarding experience isn’t good. That’s gonna refer pain elsewhere in your business because it means that not only were you inefficient and losing money, the experience wasn’t good.

    And so then if the experience is not good, the likelihood of your new client or customer singing you praises to their friends, their colleagues, their family, doesn’t matter, will diminish. And so it all is this ripple effect because one area of your business was kinked, but then it often plays into multiple areas because your operations touches everything.

    That’s literally what operations means. Like when you hear phrases like marketing operations or people operations or revenue operations, there’s a lot of words. And then the word operations after it, the word that the operations is tied to is really about the what, right? People or marketing. Revenue operations.

    If revenue is the topic, operations is what makes the desire the strategy. The what on the revenue side come to life. So you need both. Everything is operations. ’cause operations is the how. 

    Kim Allchurch Flick: That makes so much sense. And do you find sometimes that people don’t realize how much money they’re losing through inefficiency?

    They just it’s not easy to quantify. 

    Veronica Yanhs: We can quantify it. Yeah. It’s, can I share a study? 

    Kim Allchurch Flick: Yes, please. 

    Veronica Yanhs: Okay. So the Project Management Institute, this is the PMI for short. In 2018, they ran a study on, I think it’s been a while since I looked at this. I think Fortune 1000 companies. So they’re pretty big.

    Right. 1000 largest companies in the United States, they found that about 30% on average of the businesses’ top line revenue, so basically just pure money that they get paid was being lost due to inefficient operations. 30%. That’s no small chunk of change. And for organizations as large as these, in a way it feels okay because they have a lot of people, they have a lot of money, which means they have a lot of grace.

    Now, on the flip side, and this is why we like to come in as soon as we can to any business or nonprofit, is we’ve seen the numbers, like we go into our clients’ backend all the time. That includes like their QuickBooks and all that stuff. We’ve seen that that number is closer to 50% for a small business, and you work so hard.

    To make money every year, whether it is to make more money or to keep the profits or whatever it is, it’s always money related, right? Your top three goals are often more revenue, more profits, more benefits, or something that re relates to more money, and yet, automatically 50% of that gets lost. And the reason why it’s 50% is because smaller businesses naturally have fewer people.

    So that means that those fewer people are wearing many more hats and have more irons, like multiple irons and multiple fires, which means the chances of dropping balls increases. And because you have fewer people doing more things, there’s less grace. So your mistakes or the inefficiencies cost more because of that.

    And I can go into more details, but generally that’s the examples. Like you’re wearing more hats of more irons and more fires and less grace because you have less people. Fewer people. 

    Kim Allchurch Flick: That makes so much sense. And do y’all also find sometimes there are unrecognized sunk costs that add up, but we don’t realize it.

    Every subscription at $15 a month doesn’t feel like that much until you have like 200 and then suddenly it’s thousands of dollars. And, but we don’t always recognize them because payments are automatic or they don’t hit the radar or there’s not a renewal notice. Or what are some other places where you find that people are losing money that they’re not recognizing and it’s not that important for the business, that things could be streamlined and they could still run the business well and keep the same amount of revenue or more?

    Veronica Yanhs: That’s a great question and I’m going to give my two favorite examples. So I don’t know if it falls exactly in the, that it’s like a small thing, like yes. Subscription parts. Like honestly, when we go do operations audits for our clients, it’s so much, easier to save money than it is to make money.

    So finding places where costs can be cut without it changing how an organization is run is always a great thing. So my two favorite examples when it comes to losing money that you may not even be thinking about is I have yet to meet a client. And we’ve been doing this a long time. Hundreds of operations audits, like we’ve spoken to thousands of employees, staff members, contractors, like the data we have, the data.

    I have yet to ever meet a client that is truly ready to bring on a new employee. Whether they be a W2 or a contractor in a way that benefits everybody. And when I say this, if you don’t have good operations and you don’t know how your business is run or you do and it’s all in your head, which is just as bad, bringing on a new hire takes time.

    It takes time to write the job descriptions. It takes times to interview them, to vet them, to onboard them, right? So you’re already spending time finding talent. And if you have bad operations, retaining talent is just as hard. They’re here with the best of intentions to do a really good job, but yet they’re doing this with one hand tied behind their back because they are being thrown in trial by fire.

    You learn by doing, right? Sometimes people think, oh, that’s such a good thing, and I’m like, no, that’s just a dumb excuse because you don’t think about your operations. Imagine if you were a new hire, which I’ve been before, where they just gave me a giant book and said, good luck. Because they didn’t have a good process for bringing somebody on.

    So not only am I being set up to fail as a new hire, more times than not the person that’s doing the hiring, ’cause maybe, oh, you’re delegating work. It could be your first hire, it could be your second hire, it could be your 20th hire. It doesn’t matter. You’re now playing glorified babysitter, and if not you, then somebody else on your team is then having to do that emotional labor because there are no standardized practices, processes, documentations.

    And so it is a huge loss there. So money is being wasted without even thinking about it, because if you’re not efficient with your time, or you spend all this money to bring on a new hire, but they can. Do their job for a month or two because you don’t have the things you need to give them or be ready, you know what I mean?

    That’s a really subtle, and sometimes not so subtle way businesses or nonprofits are losing money. And then the other one that I wanna share is my favorite one to talk about because, and I alluded to it earlier, it’s because we don’t, because when you think about a business or an organization, and you think about it from a sales or marketing driven standpoint, instead of being process driven, things like this happen.

    I’ve spoken with so many clients who tell me that they need to focus on sales, marketing, and branding because that’s what brings in the money. We’ve had clients tell us, or leads tell us that they’re either too small for operations or, again, I am spending most of my budget this year to scale my business because I need more clients, more money, all that good stuff.

    So they spend. Good chunk of change, like five figures. Like it’s not uncommon to spend 10 plus thousand if you’re a small business owner on sales and marketing help, right? Because if the more, if you hire someone to bring you leads, then you can sign on more clients and all that good stuff. So on the surface level it feels really great.

    But imagine what happens if you don’t have good operations, don’t have good onboarding, and you hire somebody to launch a marketing campaign, social media campaign, Facebook ads, it doesn’t podcast tour, it doesn’t matter. And then suddenly an influx of customers and clients want to buy your products and or services.

    If you don’t have the systems to be able to handle that type of demand and growth, you essentially just paid money for somebody to light it on fire. Yes. They brought you all the leads and all the. The clients and customers, but if you can’t serve them well, it doesn’t matter if you then say we’ll do whatever it takes to make sure they’re served well.

    But you know, then who suffers is you and your team bending over backwards, being stressed out, burnt out, moving forward at any given cost. Sure you can do that for a short amount of time, like if you have a launch campaign coming up, right? But imagine doing that on the daily operations then just really does influence your company culture, your internal branding as I like to call it.

    Are you treating your people well or are you making them work at breakneck speeds for no gain? So what I’ve seen personally, and we see this over and over, and so that’s why I’m done convincing people and trying to. Tell ’em that they need operations first. I can use that as a sense of like awareness shift.

    But if I have to beg them and convince them somebody else can have that more noble of a job, I am done with it. I’ve had people tell me that they spent over $50,000 to bring new leads to their service-based agency. And what was really ironic was that they only had the capacity to onboard two to three new clients at one time, and they had about 18 really good and qualified leads.

    They had no waiting queue. They had no CRM, they had nothing to capture those leads really well. And because they were also inefficient about delivering their work it, the timeline took forever to be done with those first three clients. By the time they went back to those 15 other client or leads.

    Everyone else was like, no, thank you. I already am wanting to work with other people. I can wait six more months because I needed this within two months or something. So $50,000 was spent, and all they could do was bring on two clients or three clients and onboard them because you see where I’m going with this.

    Kim Allchurch Flick: Absolutely. And that sounds so painful. And yet we’ve seen the excitement of being able to bring on new and volumes of business without having anticipated what capacity is needed ahead of time to catch that. And if people have to wait for something that they thought would be immediately available to them, not only do they not work with the company, but they’re probably not gonna take a second look down their line.

    Either they’re, they’ll find something else that’s, 

    Veronica Yanhs: yeah. 

    Kim Allchurch Flick: And do you see this? Often or frequently is this a trend that you see in your work 

    Veronica Yanhs: that operations are being thought of as an afterthought or that we’re 

    Kim Allchurch Flick: using Yes. Or that There’s been so much marketing that they’re bringing in too much business and don’t have the capacity is, yeah.

    Veronica Yanhs: Is that common 

    Kim Allchurch Flick: thing 

    Veronica Yanhs: so common, which is why I’m on this journey to educate people. This is the awareness shift as to why not only is operations important, but doing it in the orgasmic operations method way is the difference between operations that is important and operations that’s important and sustainable and attractive because you can have good operations, right?

    Quote unquote. You can have operations in your organization, but imagine if the systems are so dysfunctional or disjointed, say your project management. Project management’s one of the first few systems that we look at because it’s how everybody is able to do work in a really efficient manner. During the Olympics, when they do the baton passing and it’s so smooth, right?

    When one team’s done or one person’s done, then they pass on to the next person. If you don’t have good operations for project management, I just imagine it’s like you’re all in a rowboat. Everybody has an a, an or, and you’re just spinning in, like you’re just, everybody’s rowing and paddling and you’re just like spinning in circles or basically going nowhere.

    So we’ve seen things where organizations will have a project management software or system that they use, but then every single team member does their own thing. Like they don’t even use the software. Maybe one person does, and everyone else is like, oh, I put it on my own calendar, or I signed up for my own app, blah, blah, blah, blah, blah.

    I feel for the project manager, the conductor, the one who’s supposed to be orchestrating this multi-team campaign. And some of these people are outside the organization because they’ve contracted with say, like a podcasting company or what have you, and it becomes even more dysfunctional. So that’s why orgasmic operations is important because before we do any work, we have to go in and talk to people and understand who they are as people to begin with.

    What are their zones of geniuses? What is important to them? How do their brains think? What makes them tick in a good way and in a bad way? How did they work? And so from there we get really curious and our curiosity thanks to, my product design training allows us to come up with solutions that really are not about us.

    Yes, we have our expertise, but we honor our. Clients and their team members’ needs by coming up with solutions that actually matter to them so that they will stick to the systems, use it and actually enact change in a rather quicker way. ’cause there’s good operations and specifically this project management example.

    Kim Allchurch Flick: I love that. And what are the possibilities with, I love this, the orgasmic operations method and what does it do? And it also begs the question, and I apologize, but it just flows. Does size matter? Are you working with small companies up to corporations? Will the method work regardless?

    Veronica Yanhs: Thank you for asking. And this is such, yes. Size does matter. Size does matter because the more people you have involved, the more you have to consider. And the way that we love to start is. That’s why we asked to come in as soon as possible because the fewer the amount of people involved, the easier it is.

    We, we can get the information that we need to do our jobs. We’ve been brought in when someone was a solopreneur, we’ve been brought in, when there is a company of five, like a startup, we’ve been brought in where there is a company of 50, it doesn’t matter. We do our jobs because at the end of the day, we have found ways to make sure that the people that need to be heard are heard to people that are responsible for running a certain system or process, have their needs met so that they can do their job well.

    Because when we see companies that are more mature, even the young ones, and when I say young, like even say a year or two. Someone will come in, they’ll hire somebody, someone will come and put in A system. So I’ll just keep using project management. They’ll sign up for say Asana or something.

    It doesn’t matter. It’s because that’s what that person knows and they just threw something together. And then when they leave, it’s the next person is either forced to use that one, or they have to develop a dedicate brain space to actually create a solution that matters.

    So then that, that dysfunction, the Franken systems, the duct tape systems just gets worse and worse and worse and worse. So that’s where we come in and actually do it right the first time. 

    Kim Allchurch Flick: And how long do you typically work with a company? 

    Veronica Yanhs: This is a great question. We would like to work with our clients as long as possible because we’re the type of businesses that love friendships and relationships.

    Like I would rather work with somebody for 10 years because that means that I’ve just established a rapport friendship, like I wanna be invited to their Thanksgiving dinner and vice versa kind of thing. But for. For a company that we were just starting out with, we always do an operations audit to start with because we wanna know what’s going well, what’s not going well, what are the pillars that we look at in terms of where operational efficiency inevitably breaks down.

    And it usually comes down to main, these four main domains. It’s continuity, it’s knowledge transfer, it’s its capacity or its priorities and understanding what that looks like. And so the breakdown often happens between, in those four domains somewhere. So when we do the operations audit, and that includes interviewing key team members and leadership to even doing a tech stack audit to see are you using the software that you’re supposed to be using

    well, and because everything is in the internet age now, we often use software as a gauge to see how their systems are translating. From strategy to actualization. So software may be just the tip of the iceberg, but it’s supposed to then actualize the plan, right? So for us, when we do the ops audit, when we interview and then we audit where the domains are not doing well versus doing well, we end up with an action plan at the end of the day.

    And this action plan is often measured against a North star. Like when we call it purpose, is every single system pointed towards that North star? And if not, it’s superfluous. It’s a waste. So if your North Star is about healing racial trauma, which is one of our clients center for healing racial trauma, and the systems don’t funnel people towards that end goal or result or actively help the people we’re they’re trying to help, then that means that we need to reevaluate a lot of things.

    And so for us. It takes about a month to do that audit and then afterwards, based on what the clients need we either go in and do the change for them. We mentor their, or we mentor their operations team members, or we sit as advisory roles if there’s like an ops team and they want us to be more hands off because it’s a learning moment.

    So it very much varies. For us, depending on what it is our clients need, because operations is so unique to every organization. So while we have certain ways in which we work with clients, at the end of the day it’s pretty bespoke. Even though we have productized in a way, our offers and standardized so that we don’t have to start from scratch every time.

    So to answer your question in a very long-winded way, it starts out with a month because that’s how long the operations audit takes. Okay. And then depending there, we step in from anywhere, from advisors to fractional COOs. So our engagements go from say, three to six months to one year and beyond, depending on what it is that our clients want us to do.

    And the reason why we are not in a rush, not to say that we can’t do things fast, we actually do things so much faster than our clients are prepared for. It’s because what people don’t account for is that operations takes time, meaning. We can implement the solution in a day or two. That’s easy for us.

    But it requires people, whether it be clients, customers, or even team members to actually go through the system and get the data to see, oh, is this hypothesis? Is this prototype that business lab bear just put out good? Or if not, where do we need to change things? So it takes time to use and refine.

    Kim Allchurch Flick: Yeah, 

    Veronica Yanhs: and that’s what people miss out on a lot. They think it’s an overnight like, oh, just write me like 25 Instagram captions for my marketing campaign. It’s not like that. 

    Kim Allchurch Flick: And list out back to your original join in intention for changing your whole course of life and wanting to help businesses as a, who are wanting to be a force for good non-profit or for-profit.

    And there are differences between non-profit and for-profit offer operationally, but. What does it feel like to see when they are working with you and their operations have been worked over and enhanced enough that they see the profitability has gone up and that is able to translate into what it they wanted to do in the first place, which is give more, pay more to employees, helps the environment more.

    Whatever those mission, vision values might be, and to actually make them tangible. But 

    Veronica Yanhs: it’s such, what is that? Like just feeling of satisfaction, like it’s like that after it’s like that glow of, so we go back. So I’ve been pretty, because we’ve, the questions that you’ve been asking have been really great.

    Like our branding because it’s Sex and king positive, there’s a lot of like fun innuendos and stuff, and I’m like, it feels like the post cotus afterglow. Where you do all this work and then you’re just sitting there and you’re like, oh my gosh, that was so great. You are actually seeing team members happy.

    Staff members are happy. So when we talk about measuring data as well, we both do qualitative and quantitative data measurement because sometimes it’s hard to quantify the feel good feelings or the feel bad feelings. So to see our mission statement come to life because the organization is able to sustain this change and do the work that they want to do in a way that honors the people, the CEO, the executive director, the staff members, the employees, the community that they’re affecting their ideal clients and everybody’s happy because a good customer experience also matters, right?

    Because that matters for long-term, like lifetime value or referrals. It all, it brings me so much joy and satisfaction because to really be this paradigm shift of taking something that’s so historically bland and dry and formulaic and rigid and robotic, and turn it into something that’s infused with humanity, with core values, with grace, and to see the positive change that’s coming from that for me as a founder and an entrepreneur, and I guess this is a new one for me.

    People are calling me a thought leader and it, I don’t know how I feel about that at this point, but to be able to enact this positive change is something that I never envisioned would be so much bigger than what I started my business out to be. It’s a really indescribable feeling that I get to wake up every day and know that my business is doing good operations for good.

    Is not something I came up with right away. It’s something that took time and I guess it was just the next level progression after feeling good for people because pleasurable operations, while it’s still, orgasmic operations and pleasurable operations is still how we do things different.

    What brings people to our door is about helping them build operations that power the world changing work they’re here to make. And then when they say okay, how, that’s, when we talk about the orgasmic operations method and how we’re different and so we are shifting the paradigm and how work is being looked at in an operation in an organization at a really systemic level.

    And it’s not just about bandaid solutions. And I’m really proud to be doing this work and being able to champion this work and I can’t wait to do it more and more as the future goes on. ’cause I have some pretty big plans. 

    Kim Allchurch Flick: Ooh. And also it sounds like foundations for some really strong and long-term relationships.

    And what do you see as the possibilities through your work and what makes you optimistic? 

    Veronica Yanhs: What makes me optimistic is that despite how much and how problematic our world may be like, we didn’t even, there’s so many social and political issues that are happening at this time of recording. Like today is the first of the new year according to the lunar calendar, right?

    So happy New Year’s to you. Year of the fire horse means lots of momentum and lots of change. After the previous year of the snake, which I was born in the year of the snake. So it was all about shedding what doesn’t serve you. And so that was very poetic for me. I’m very optimistic in what humanity is possible in able to create, like what’s possible when we center humanity.

    There’s so much hate, there’s so much malice. And as someone who is a person of color, that does sometimes feel like, I feel like I’m tinfoil hatting in a way because I’m like, oh, maybe my issues aren’t that important, or it’s not that big compared to what’s happening on the global scale. But it does matter ’cause we’re all part of this collective humanity.

    And I guess I’m just being, I’m just surrounded by people that are my allies and support me wholeheartedly as a person of color, as an entrepreneur, as someone who is bisexual and openly out in my personal life and in my professional life. I guess the word that I, that comes to mind is optimism because the people that I’m surrounding myself with have that.

    Kim Allchurch Flick: Yes. 

    Veronica Yanhs: While we’re also realistic and it’s like we’re actually not just talking and it’s not just lip service and we’re doing the work in our own way. And like I said at the very beginning. I’m only one person and it feels so overwhelming and it feels so like why bother? I’m just one person. But then when you can surround yourself with people, your community allies it grows, and more and more people can support you, your mission, each other.

    And so yeah, I think the word is optimism for me in terms of what I see. 

    Kim Allchurch Flick: Oh, that’s so awesome. What more would you like to share and how can people reach you? 

    Veronica Yanhs: In terms of what I would like to share, I am here to reach as many people that resonate with my message as much as possible. Yes, I am one of many people that does operations, but the flavor in which I do it is very fun.

    Very entertaining and you either love me or you run away from me. My branding is very polarizing. There’s no fence sitting ’cause I imagine it’s very very painful. So what I would love is to connect with you, if you resonated with this podcast episode, I will give Kim my LinkedIn and other social handles so that we can connect like one-on-one Connections is something that I love.

    Yes, the internet is here, but connecting one-on-one even through an internet platform is still something that I value. And so you can find me in all of my information at businesslaidbare.com, and I’m sure that’ll be linked in the show notes as well. There’s 

    Kim Allchurch Flick: yes, 

    Veronica Yanhs: free content, there’s paid content, there’s ways in which we can work together.

    I’m launching a podcast in June called Operations for Good. It is very much an exciting time. And yes, there’s a book that’s been in the work, so there’s so much happening. But most importantly, all of this wouldn’t matter if there were not clients and allies and ambassadors that supported the work that we do.

    ’cause it’s about people. It’s not about me. It’s about the people that we’re here and what this brand is here to serve with our mission statement of operations, the power world changing work. 

    Kim Allchurch Flick: I love that. And I believe that meeting people and building relationships is so important because someone said that business and relationships that are healthy and running well is a form of resistance.

    It’s also a form of advocacy. And one of my taglines is I’m a mighty advocate. I’d love to advocate for, and when I heard you speak and then we chatted afterwards and I invited you to this podcast, I felt it was so critically important because I understand a lot about business, but there’s certain niches of business that I don’t have strong expertise in.

    And I wanna be the best business coach, supporter advocate as possible. And part of that is connecting more relationships and catalyzing relationships. And I think you do wonderful things for business, and I know I do as well. And they’re not the same things. And to understand that can do what we all really wanna do, which is help businesses be strong, be contributors, because that helps community, and community helps a local economy.

    That helps people support their families and bigger small businesses matter, and they really are a form of resistance. 

    Veronica Yanhs: I couldn’t have said it any better and apparently just by being who I am, so again, I did not start my business to be this person. I’m being asked to step into some role model slash leadership title that I don’t sometimes feel comfortable with.

    I’m like, you wanna hear what I have to say? You want my opinion? I started my business to do better, to do good, to do more good, and to be this person who is, like I said, outwardly, bisexual, kinky, open, all that stuff. Running a business that’s talking about pleasure. Apparently that’s already a paradigm shift and is radical.

    In and of itself, like I am a walking paradigm shift because then I’m, as a woman of color, as someone who’s Chinese is, it’s not, you don’t see that a lot. And so I just, I am very fortunate to be able to be in this position of being able to be completely out, to be able to honor who I am, that allows me to look at myself in the mirror every day to know that I am making the most out of this life and what I wanna do.

    And it’s for good. 

    Kim Allchurch Flick: Indeed. And a lot of people are saying, oh, wow. It’s okay to say things like that about ourselves. That’s a big step forward too. I’d love to hear about the, your answer to this last question is if you could have dinner with up to three people who are living or deceased, who would they be and why?

    Veronica Yanhs: The first thing that came to mind is I would love to have dinner with my grandfather. He passed away when I was a freshman in college. And so knowing what I know now, I think it would be such a wonderful way to be able to connect back to my ancestry and my heritage. And so this question when there’s so many celebrities and stuff I could think of, but it’s I guess I’m in the state of understanding, Hey, where did my family come from?

    What is it that we’ve had to endure? What’s, while I have my origin story yes, English was actually my fourth language. I was born here, but they didn’t want me to learn English because they knew through, just by being born here, it was gonna be easy. So it’s like forcing me to learn my three, some, three and a half native languages before English.

    Things like this allows me to connect back to my heritage and to just know Hey, how did we get here? Why what was life like? Back in Asia and everything. And so I bring this up because even to this day, even though my family has been here since the 1980s, it is a very hard topic to talk about.

    There’s a lot of deep seated trauma that they are just not ready to even or I don’t think they ever will be ready to address. And so I have to honor that because this is where I’m very Americanized and therapy is something that is going to be lifelong for me. So my therapist has e eternal job security.

    Yeah. It just goes back to wanting to have dinner with my grandfather and perhaps his father to just talk about like where we came from and why we believe what we believe as a family and what’s, what was the driving factor that like shapes how he parented and ’cause that then, trickled down to me and who I am today.

    Kim Allchurch Flick: I think that’s so lovely. You’re a delight. I’m so glad that we met, even though the relationship is young and new, but we support so many interesting businesses, and I see that community is being strong and also we come from such wildly different backgrounds and I see so many ways to collaborate and help each other and help others.

    So I expands my worldview and I’m always grateful for that. And it is February, 2026. It is the first day of the year of the fire horse that I think makes a lot of difference in how we move forward. And I’m not quite sure how, but I also feel optimistic somehow because of that. Everything is in the show notes.

    Veronica, thank you for your time. Listeners, thank you for your time. And this is Kim Al Church flick with the True podcast signing off and be safe out there. We’ll see you soon. 

    This Episode’s Guest: Veronica Yanhs

    Veronica Yanhs is sitting in a chair, twirling her hair, smiling with red lipstick and a t-shirt that says "glass dildos not ceilings."

    From spreadsheets to the bedsheets, Veronica Yanhs brings her whole unapologetic self to business. She’s the founder of Business Laid Bare and the creator of the Orgasmic Operations® Method, where she helps mission-driven businesses and nonprofits design people-first operations that power the world-changing work they’re here to make.

    Through her work, Veronica and her team build systems that feel good to use, run with integrity, and replace duct-taped backends with operations that can actually support big missions—so leaders can stop being the bottleneck and focus on building the world they want to live in.