Tag: Renewable Energy

Insights from the renewable energy sector, including solar installation and the business case for clean energy adoption.

  • Solar in 2026: What Changed, What Didn’t, and What’s Next with Garrett Hartwell of Power Northwest

    Solar in 2026: What Changed, What Didn’t, and What’s Next with Garrett Hartwell of Power Northwest

    Garrett Hartwell of Power Northwest, a Portland-based residential and commercial solar installer serving Oregon and Washington, joins Kim Allchurch Flick to talk about the 2026 solar landscape and the company’s purpose-driven approach as a Benefit corporation.

    Hartwell describes how a 2019 reset in Spain and concern about climate change led him to start the company in 2020, navigate licensing and electrical code requirements, pivot during COVID to virtual consultations, and grow to 35 employees.

    He explains Power Northwest’s three pillars—happy homeowners, enriched employees (including apprenticeship programs), and a clean environment with extensive jobsite recycling.

    Hartwell discusses the end of the 30% residential federal tax credit, continued 48E commercial credit enabling third-party owned residential leases (including PPAs and prepaid leases), supply-chain disruptions, tariffs, and evolving compliance rules, while remaining optimistic about solar’s durability and impact.

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    00:48 Garrett’s Solar Origin Story

    01:21 Spain Reset and Purpose

    02:31 Launching Power Northwest

    06:10 COVID Pivot and Growth

    08:20 Becoming a Benefit Corporation

    09:03 People Planet Profit Pillars

    11:04 Jobsite Waste and Recycling

    13:50 Customer Story and Team Culture

    16:41 Solar in 2026 Incentives Shift

    18:24 Third Party Ownership Explained

    19:55 PPA and Prepaid Lease Options

    23:54 Community Solar Explained

    24:43 Solar Future Vision

    26:26 Supply Chain Crunch

    27:13 Tariffs and Regulations

    28:17 Solar Economics Today

    29:29 Hidden Coal in Grid

    31:04 Solar and Shipping Impact

    32:22 Benefit Corporation Mission

    34:03 Climate Hope and Nature

    35:41 How to Get a Consult

    36:50 Winning the Solar Games

    39:16 Dinner Guests and Values

    41:22 Final Thanks and Wrap

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick, and my guest today is Garrett Hartwell of Power Northwest, a local solar installation company at a Portland, Oregon. The company serves Oregon and Washington providing both residential and commercial solar services.

    Founded as a Benefit corporation, Garrett had a passion for creating a purpose-driven company, putting people and planet first. He believes that more profit simply means more purpose, and is striving to build a lasting company that can make a positive impact in the world where people enjoy going to work every day.

    The topic is the current landscape of solar in Oregon. Welcome. It’s so good to see you. Yeah. 

    Garrett Hartwell: Good to see you, Kim. 

    Kim Allchurch Flick: So tell us, we’re in 2026. So solar is certainly one of the options, has been an energy option for a while and things are changing constantly. But tell us about your journey and what has shaped your values to this point in time.

    What is, 

    Garrett Hartwell: yeah, 

    Kim Allchurch Flick: so what has your life been like? 

    Garrett Hartwell: I’ve been in and around solar for about 15 years. I was in a side market. I worked for an inverter manufacturer and a very small part of what we did was solar. But my wife and I, we had been saving our money for a handful of years and in 2019 we quit our jobs and we moved to Europe for six months.

    It was for us something we’d wanted to do forever and really just a reset, look, look at our lives and figure out what we want to do going forward. It was fun. We each had our own requirements, so she wanted Europe and somewhere with good food. I wanted to be able to work on my Spanish and then surf.

    And we landed on this little city in northern Spain that had everything. It had like great food and surf and but yeah, while we were out there, I was just, I read a lot. And climate change was just weighing super heavy on me. For me, it became really clear I wanted to create something where I could be part of the solution.

    And I’d been in and around the industry, but I wanted to be able to make a big impact on our local community. When I was at the inverter manufacturer, we would sell or design projects all across the country. And at the end of the day, it just was a project name. I had no real connection with it.

    But coming back and starting Power Northwest was phenomenal. I got to shake homeowners hands and it started with just me an electrician, so I sold the first couple of projects and we installed ’em together. But then it became tough, I would be doing project management from the roof and ordering the panels for the next job and trying to, answer homeowner questions while we’re, setting a ladder or, what have you.

    Pretty quickly I realized I needed help. And yeah, just slowly started hiring people. It started with a sales guy that. Did a great job and sold more than we could handle. So pretty quickly we got yeah, just a small crew and and grew from there. Gosh, six years later we now have 35 employees and hundreds of, I hope happy customers.

    And yeah, it’s been quite an experience. I’m really proud of what we’ve built.

    Kim Allchurch Flick: Wow, that is so amazing. I’d love to dial back to Spain a little bit and 2019, which means before COVID 

    Garrett Hartwell: Yeah. 

    Kim Allchurch Flick: That COVID happened. And what, how did that shape your thoughts about. How to come back and create a solar company, but also other things like comparisons of living in a different culture, different country.

    What was that like for you? 

    Garrett Hartwell: I could talk forever about the Spanish, like cultural experience. But just quickly, I think my biggest takeaway was how close they are to like family and friends. We quickly, met this group of three guys that brought us in and we still talk with them today.

    One of ’em is coming to visit us this summer, which would be super cool. But yeah, coming back after a break I was super motivated and had this idea in mind where, yeah, my, my goal was to install. I think what I wanted to do in that first year, which is 2020 was just one house.

    And I wanted to do everything perfectly, do a ton of research. And initially in 2020 it was already tough. Those couple months before COVID, just understanding the licensing requirements, the fact that I needed to know inside and out. The National Electric Code and then how Oregon changes and manipulates that code and they have their own set of rules and regulations.

    So what was this kind of fantas full like dream of mine all of a sudden just became insanely tough. But yeah, I just, I studied a ton. I read that code book from front to back. I took a handful of courses on it. Later I ended up taking and passing the Washington State Admin Test, which is supposedly one of the harder electrical tests in the country.

    It’s literally torture. It is seven hours. They lock you in a room and you can come out to go to the bathroom if you need to, but the clock keeps going and you need every second of it. I’ve taken a lot of tests in my life, but that was definitely one of the hardest. But yeah, so going through that process, understanding what’s required, and then the biggest thing, I was super fortunate to, to meet an electrician that shared a lot of my same values, but also knew solar inside and out.

    And as I mentioned, we got to install, a lot of the early projects together. Just the two of us, and I learned it from nuts and bolts up. But then yeah, COVID hit and my wife who had also gone on her own personal journey of what she wanted to do. She had landed at a great fertility clinic in town, so she’s a nurse and she realized she wanted to get into fertility, help families, create their families.

    And unfortunately they were classified as a non-essential group just because Fertility’s elective, and then that their clinic ended up having to donate a lot of their supplies to the hospitals. So she lost her job. I was spending money, not making money, and so we quickly had to move out of our house, rent it to somebody else, and we took our dog and my wife and I went and lived with my parents.

    And so at the same time. I was ramping up to go meet people in person and go see their roof and check the, the shading. And all of that just changed and I had to quickly pivot to doing virtual consultations which was nuts. But looking back, those first two years, COVID was super beneficial for us.

    People were home, people were using electricity at home people were looking at their monthly expenditures, and solar was a great solution. And it still is, but I think at that time it became a big focus for people and home projects became a big focus for people. It allowed for a lot of just organic growth.

    But yeah, at the time I probably would’ve. Told you a lot of opposite things. It was pretty scary, but, 

    Kim Allchurch Flick: oh, what a struggle. It’s, thank you for sharing that and it brings back, memories of the realities of that time as well. And I’m glad things worked out so well that, and it’s interesting how you’re right, I hadn’t thought about staying home.

    Working remotely means people see their own power bills. More than if they were going to work every day and somebody else is paying a working day power bill. But you’re right, it, it becomes personal then, and yeah. And tell us about being a benefit corporation as well. How did that come about? 

    Garrett Hartwell: Yeah. So I knew from the get-go I wanted to create a mission driven organization.

    And so that was in our DNA from the get go. I believe we got certified as a benefit corporation in 21 or 22. And that was a chance for us to write down and really put in writing what being a mission-driven organization meant for us. And then to have a third party come in and critique and articulate that and.

    It’s great and it’s great that every year we can revisit that. And so for us, what it means is we are a we’re a business that’s profit driven but everything is arranged around our mission. Our mission is to transition our community to renewable energy, and we support that with three pillars.

    First pillar is happy homeowners. So we’re super customer centric. We wanna make sure that everything we do, at the end of the day that the customer or well homeowner or business owner, is completely satisfied and they got everything they wanted and hopefully more. Our second pillar is enriched employees.

    I tell everyone this company’s built for us. We can make of it what we want. I want it to be a great place to work. We provide or we strive to provide a lot of resources. So we’re a training agent for journeyman electricians, which means that we have a four year apprenticeship program where people can come in with really no prior experience and work through both weekly classes.

    But then, obviously daily time in the field underneath a licensed electrician. We also have a subset of that, which is a two year program for, specifically for solar and renewable energy. So that’s the limited renewable technician apprenticeship program. So for everyone in the field it’s a great path upward.

    Electricians in Oregon, specifically in Portland make great hourly rates. And then we support that with great health insurance, a 401k program. So yeah, enriched employees is like very strong pillar for us. We wanna make sure that it’s a cornerstone of what we’re doing.

    And the third one is clean environment. So obviously that aligns with, the solar thing. But we try to take it a step further and look at how our business. Uses electricity and the carbon footprint that we create and how we can reduce that. So one of the things that really surprised me when we were first starting is how much waste comes off of a, just a single project.

    The amount of extra wire cut rail, all this packaging that everything comes in boxes, plastic, cardboard. So we have a great process now where we take all of that back. We recycle our cardboards, we actually get paid to recycle our metals. But then we actually pay to have our plastics recycled.

    So our films, our hard plastics we collect it all and batch it and sort it and then pay to have that recycled. So the amount of stuff that ends up in the landfill from a project is very minimal. And I just wish more companies were doing the same thing because, we hire installers from other companies and like they, they’ll tell us that sometimes they’ll throw away.

    I won’t even get into it, but I just it’s one of the important things that we really try to strive for is recycling. We carpool when we can, we fill our box trucks up with biodiesel, any little thing to yeah, just reduce our carbon footprint. 

    Kim Allchurch Flick: How. What about the recycling?

    Where do you get film and things like that? Where do you take 

    Garrett Hartwell: it? Yeah. Film has been a really tough one for us. We had a recycling partner, I believe it was Denison Plastics that used to take it for us. And then they stopped. And then we actually were taking it to New Seasons for quite a while.

    But we just recently found a new recycler. I’ll have to get back to you on their name, but they’ll pretty much take anything except for the straps that a lot of our pallets are strapped in. We’re still having trouble sorting those. But they will take our films and then in any hard plastic with a number on it, they’ll take for us.

    Kim Allchurch Flick: That’s so good to hear. And that’s commercial because I know that residential, Ridwell, started a while back and there’s a place by the airport, but they’ll take film bags lids that formerly, can’t go in the street. Recycling. Recycling is. Not as a simple thing. And it’s interesting to learn how to separate and get things to the right places so that it actually works.

    But on a commercial level with that volume, it’s really curious and so glad that you’re doing that. That’s really remarkable. 

    Garrett Hartwell: I reached out to rid. ‘Cause they’ve got a great setup and a great process. But I think we’re not. Might not be the right customer for them. I don’t know.

    They never end up responding who knows? But yeah we’ve got some decent avenues for recycling most everything that comes off a job site. 

    Kim Allchurch Flick: And that’s so good to know because every job site is a lot. And in, in discussion, we hired. We hired you to come out and install our solar panels a year ago and at our house, this is in Washington, a metal roof, and it was such a great experience, but I was so impressed with your guys because they were installing on a metal roof, which is really slippery in pouring rain over, I think it was four or five days.

    And what I observed was how. Incredibly engaged. They were with each other and something would come up and they’d huddle and problem solve. And because there’s so many components to it, just the installation. But the things I don’t understand so much is the electrical, the box, having to get the inspection, all of that is new to me and how much they work together.

    And it did not work around, but we’re saying, okay, this is the situation. We could do this, or this. Let’s decide. It was really on the ground decision making that I thought was so empowering for them because they, they were all involved in it. And the other thing I noticed is on, on breaks I’d let my dogs out.

    The dogs just fell in love with them, all of them. And they’d sit around on breaks discussing things and some of them were just talking with the each other about other companies they’d worked for and how it was so much better working for Power Northwest because of those benefits. Because the way they were treated, and this was in 2025, is still off the heels of COVID and how they felt taken care of.

    Appreciated. And so I, that made my heart feel really good because there are options to choose for residential, solar and we’re have zero regrets and are so happy. And so thank you for creating a company where it really shows when workers show up and you know that they’re. They’re happy, but also empowered in decision making and empowered in trying to figure out how to solve a problem and working together, doing that, it made a huge impression on me and I’m 

    Garrett Hartwell: Oh, that’s awesome.

    Kim Allchurch Flick: And we also paid nothing for our power. It’s really pretty incredible to see a power build. It’s in the negatives and how power is. Going off to somewhere else and feeling yes, we can make a reduction, we can help something. It is clean and I’m grateful. I’m really grateful.

    Garrett Hartwell: Yeah. That’s so cool. That’s awesome. 

    Kim Allchurch Flick: So what is it like in the solar community and what are obstacles and challenges now 

    Garrett Hartwell: right now? 

    Kim Allchurch Flick: It’s 2026, so I’m gonna guess tariffs, but what, what is happening in current now, but also your future view? 

    Garrett Hartwell: Yeah. Right now is tough. There was a big change at the end of last year the one big beautiful bill.

    Sunsetted the 30% residential solar credit at the end of December last year. And that was like the biggest incentive available for solar. That really did make it pretty viable. And so to give you an example our average system still blows me away how expensive it is. An average system’s about $30,000.

    And so that 30% federal tax credit took 30% right off the top. Got a lot of threes in here, but yeah, so that $30,000 solar system, nine grand would, would come right off the top. And so that net cost would be 21,000. So yeah, as you can assume, that’s a big chunk of money that is now no longer available for traditional residential systems.

    And when that came to pass in July last year I was pretty scared. I didn’t really know what that meant for the future of solar, but one thing that I’ve learned about the solar industry is we’re. Kinda a big group of people that really care about the environment. We care about the, our future as humans on this earth.

    And there’s a lot of innovative and creative people in this industry. And so one of the carve outs deep inside this bill was that they are continuing to allow the 48 e commercial tax credit. So that’s for businesses. But inside that category they also allow for third party owned systems.

    So a third party owned system is a solar system that’s owned by a business or a corporation, but it’s installed on a residence. And these are. Products that have actually been very popular in the solar industry. I read an article the other day that about half of the systems installed up to 2025 were categorized as third party owned.

    And they’re not as common in Oregon, but very common in Texas, Florida, California Illinois some of the bigger solar markets. But essentially third party owned system, they can set it up as a lease. And there’s a handful of different ways that these leases present themselves. But the main thing is we can still capture that 30% federal tax credit and then push those savings onto a homeowner.

    The two main lease products that we’re offering. We’ve vetted a lot of ’em because unfortunately there are some, I don’t wanna say bad actors, but there’s just some stuff that’s not as beneficial for the homeowner. But the two that we found we’re actually really excited about. So the first one is what they call power purchase agreement.

    This one specifically works really well in Portland General Electric or PGE Territory because. They if your h if your house big if your house is good for solar this company called LightReach can lock you in at a cost of power that’s actually below what you’re paying from the utility. It’s incredible.

    So most PGE customers pay about 18 to 20 cents per kilowatt hour. And LightReach can get you in at 17 cents. And they do that at zero upfront cost. And then that 17 cents it typically does increase over time. The term of the lease is 25 years, which aligns with a lot of the warranties around solar product.

    And it’ll typically increase at, let’s say 2.99% every year. So that 17 turns into 17.30 cents and then 17.60 cents or whatever it might be. Whereas historically we’ve seen the utility increase its rates at 5% or more. So not only are they able to undercut the utility day one.

    They’re gonna protect the homeowner against future costs of power, increase increases and provide them with something that’s very predictable. Yeah, speaking of COVID the four years after COVID utilities specifically PGE increased their rates 40%. And I don’t think that’s a trend that’s gonna go away.

    When we look at some of the macroeconomics of. Electric vehicles and the power consumption required for all these big computing data centers that are fueling ai. We’ve been pretty fortunate with historically low costs of power, but yeah I’m expecting it just to continue to rise in the future.

    So long story short, this power purchase agreement I’m excited about. I think it’s a great way for people to. Get free clean energy or less expensive clean energy. The other third party owned product that we have is actually a prepaid lease. So it’s common to a prepaid lease on a vehicle where you pay a large lump sum upfront.

    Now that lump sum has got the 30%. A 30% discount baked in. So for that $30,000 system, we’re actually able to offer it at $21,000. The lease is a shorter term lease, so it’s about six years and it’s year six. There, there’s three options for the homeowner. They can either renew the lease, they can.

    Cancel the lease and request that we come remove the system from their roof or they can purchase the system at fair market value. And the good thing about that last option is they can purchase the system at fair market value, but they get to apply that prepaid lease amount.

    Kim Allchurch Flick: Oh. 

    Garrett Hartwell: So yeah it’s hopefully a relatively small amount at the end of that lease term.

    In some scenarios it, it might be free, but yeah, it’s essentially a great way for owners that want to get that 30% discount, eventually want to own the system, it’s after you’re six. But yeah, caught in this weird place where. Federal tax credit just isn’t available for standard homeowners.

    Kim Allchurch Flick: That’s good to know. And we’ll put anything you can send us in the show notes as well. And I also think in some states there are, it’s not installing solar, but being able to pay into a large solar system that helps reduce. Power as well. So people are catching on in ways before they get to the point where they’re installing their own.

    Garrett Hartwell: Yeah. I know, I don’t wanna get too technical, but what you’re referring to is community solar. 

    Kim Allchurch Flick: Oh, that’s what it’s, yes, 

    Garrett Hartwell: and it’s great. Essentially either utility or a different entity goes out and they build a big solar farm and then they get subscribers and they can. Essentially offer usually less expensive power than from the grid.

    And it is generated by the sun. And so it’s like owning a solar system that just isn’t on your house, it’s in a field somewhere. Yeah, community solar is phenomenal. If it’s available in your area. 

    Kim Allchurch Flick: And the third party prepaid lease sounds really great as well. And before we open the.

    The podcast we were discussing the book, here Comes The Sun by Bill McKibbon. And what struck me about that book is how upbeat and optimistic he is. And this is a climate scientist who’s in high regard, has been thrown in jail many times for protesting, and is really passionate about all things climate.

    But to have him be this optimistic is really something. And he said that solar is one of the best future forward ways of getting clean energy and how solar is. It’s getting to the point where it can be so small, you can put it on a deck rail. You could put it on and it was mostly looking at what China is doing because they’ve been able to really reduce costs and put solar everywhere.

    Think of parking lots with roofs that are solar agriculture, where solar putting just right allows grazing animals beneath it and gives enough dappled shade that different crops can grow and enough sun that crops can grow. And it seems like what a genius way to use land if we need the energy and the solar to be able to multipurpose something.

    And so I was wondering how your, what is your current worldview and the future, and also in your industry, like what is the supply chain like and how’s it changing and what’s happening there? And what kind of partnerships, if any, are being formed? 

    Garrett Hartwell: Gosh, I don’t even wanna 

    Kim Allchurch Flick: talk questions. 

    Garrett Hartwell: Yeah. I don’t even wanna talk about the supply chain.

    Okay. It got crunched really hard towards the end of last year. So as you could imagine with the incentives going away, we had a lot of people that wanted to get in before they did. And we made a lot of commitments to people and. Everything went awry. Panels that we could usually buy were gone.

    Racking, disappeared overnight. And it was a really big challenge for us. Good news. We were able to get every single customer in by like December 31st at 8:00 PM but it took every ounce of our company to do it. Everyone was. January 1st, we were exhausted, we were done. So it’s like PTSD at this point.

    But. Going forward. Yeah we’re navigating tariffs. One of the new regulations is a foreign entity of concern. So for that commercial tax credit there’s another layer that was added to it. Essentially for us to still claim that for 48 e commercial one, any product that we use must comply with those FEOC regulations, or foreign entity of concern.

    What that even means. It has been very nebulous up until about last week. We finally got some clarification from IRS I believe it was last Wednesday, but long story short, it’s just very convoluted. Solar is becoming more and more complicated, more and more politic, politicized. But at the end of the day, it is a great technology.

    One of the best things about it is. In itself, very simple and it’s passive. It’s a set it and forget it sort of thing. The products come with 25 year warranties. I don’t know anything else that does. And they’re expected to last much, much longer. And so my outlook on the future is that solar will endure.

    We are going through some relatively tough times now but already. There’s some great solutions out there for people. And I think even as the commercial tax credit sunsets in 27 I’m hopeful for a world where solar can stand up on its own. I think what’s tough about that though is almost every other form of energy receives pretty substantial sub incentives or subsidies. And but I think what would be really exciting is if solar can continue to compete with alternatives without any subsidies. I saw an article a year or two ago that solar at scale. Is the cheapest form of new electricity. But what’s really encouraging is with this power purchase agreement, we’re seeing it’s the cheapest form of electricity even for a house, at small scale.

    Which to me is mind blowing that we can have a better form of electricity, solar that is less expensive. And just to touch on that real quick, small tangent we did an analysis of, okay, we live in Oregon. We get a lot of hydroelectric electricity. It’s relatively clean as far as carbon footprint’s concerned.

    But what’s the what’s in the rest of that mix? And we crunched some numbers and we passed ’em around to a couple experts. And what we came up with is the average home in Portland. This is nuts. Average home in Portland burns about 120 pounds of coal a month. And we even did a fun commercial.

    We took a wheelbarrow, we filled it full of coal and we dumped it on a porch. And that’s what’s happening without people even realizing that is our current. Energy mix, we get a lot of hydro, but then we supplement it with coal that’s purchased from outta state with natural gas fired plants.

    And with nuclear. And I, and nuclear I do believe is a pretty good source of energy. But that natural gas, which is just poisonous methane and obviously coal yeah are not good sources of electricity. So anyway, it’s my small tangent. On 

    Kim Allchurch Flick: hundred and 20 pounds of coal a month. 

    Garrett Hartwell: Isn’t that nuts?

    And we don’t even think about it. If it showed up at our porch every month, and we had to put it into a burner and watch all those fumes go up into the sky, people might think twice, because it’s all produced hundreds of miles away. Yeah. We just don’t even think about it.

    Kim Allchurch Flick: So true. There’s something else in the book that Bill McKibbon brings up as well is that the more solar is used, the less fossil fuel need to be used. And in supply chain and logistics, a lot of the ships on the ocean are filled with oil, are gasoline. We transporting like crazy and if more and more people went to alternative sources and there was solar, which becomes passive.

    So once it’s made and granted energy need is needed to make solar panels and all the parts, but as you said, it’s passive once it installed and just imagining if solar were the replacement and there was no need for the ships to transport. That’s how big the transition could be in the future.

    And what would that do for the environment, for the ocean environment as well? What would it mean to have fewer, granted, there would need to be transport ships for solar panels because we’ll probably still import export those. But it’s interesting to forecast that out and think what could solar do?

    And the other. Bonus about solar is it’s really quiet. It’s so passive that it’s just there and it’s super quiet and I think you’re really onto something. What has been, what’s been the upside of being a benefit corporation for Good? Has that been noticed in the world of solar? I know there’s competition for residential and commercial, but what has it been like for you to be a benefit corporation?

    Garrett Hartwell: Yeah. We don’t really market it that much. We do put our little seal on our proposals, but for us it’s just more of like, why do we get up every day? What is it that we’re doing? ‘Cause there are a lot of challenges we face. And so sometimes you just need that guiding light of, we’re here for a reason.

    And yeah it makes us feel good at the end of the day. And those three pillars, like every decision we make, how’s that gonna affect the employees? How’s that gonna affect our customers? How does that affect our carbon footprint? We run ’em through those three things. And does it align with the mission?

    For example as we prepared for a little bit of a reset in solar, we looked at, okay, what are other things that we can do? We’ve got great electricians on staff. We’ve got a team of roofers on staff. What are other areas that we can go into and what is that? How does that align with our mission?

    As we looked to diversify a little bit. So yeah, being a Benefit corporation has definitely provided us with kind of that guiding light and that rubric as we strategically plan out our future. And the end result of that has been pretty cool. Things like, like you mentioned, just we’ve got great people here and I think everyone subscribes to what we’re doing and we’re better for it.

    Kim Allchurch Flick: That’s wonderful. And what makes you optimistic? 

    Garrett Hartwell: As tough as things are and as hard as people might be trying to fight against renewable energy, which still just blows me away that that’s a thing. I’m optimistic about that future that you described where we’re not constantly polluting our planet where we can generate electricity and still have all of our common luxuries that we need but in a much more sustainable way.

    I got a little 2-year-old boy and I’m watching our winters get warmer, less snow. I’m, we go. Off to Mexico and coral reefs that used to be full of life are just bleached white. I’m already seeing changes and effects of climate change and I’d love, a future where we’re able to reverse some of those effects that we’ve we’re starting to see.

    Kim Allchurch Flick: Wow. 

    Garrett Hartwell: Yeah. 

    Kim Allchurch Flick: That’s really something and so important and I. Scuba diver. I’ve also seen that through time. And it is super heartbreaking. But there’s something we can do about it. And I find the resilience of nature to be remarkable. If we can lift the pollutants and give nature a chance, things come back fast.

    Garrett Hartwell: Yeah. 

    Kim Allchurch Flick: And it’s, and noticing going back to COVID, fewer people driving. Going outside and finding, there are mountain ranges behind mountain ranges that I’d never seen before. And it’s, and birds are coming back. And so if we give it a chance, and I think solar is a really big part of that. So how can people reach you?

    Garrett Hartwell: Yeah. Me personally, email works great. My email is Garrett@PowerNW.com. But I would encourage everybody that’s interested in having a solar discussion to just get on our website and you can schedule a time with one of our designers. And we can either come out or we can actually do quite a bit virtually, whichever you prefer.

    But it’s essentially a free service where we tell you whether or not your house is good for solar or not. ’cause not all homes are good for solar. And if it is good for solar, walk you through what options may or may not make sense. And that in itself is so fun for us ’cause we get to share our knowledge and expertise.

    But then fun for homeowners too, where they can learn about how much they could potentially save if solar is right for their house. 

    Kim Allchurch Flick: Oh I highly encourage it. I, it is fun and it is interesting and I’ve become a believer. I appreciate that very, very much. Anything else you’d like to share?

    Garrett Hartwell: We had a kind of a fun piece of news last week. So every year there’s a big solar conference it’s called Intersolar. This last year it was in San Diego and part of that conference, they’ve got all the booths and manufacturers there, but they hold what’s called the solar games. And it’s where.

    They pre-select I think usually it’s eight teams. This year was six teams. And it’s like you gotta apply to get in. It’s pretty tough. But they do ’em in head-to-head competition, so they’ve got this mock roof and they’ve got an inverter that you’ve gotta wire up and batteries. And so it’s this timed thing where you are judged on.

    Quality, speed, safety, teamwork, and then overall professionalism. Long story short, made it through the first day. There’s three days of competition, so we made it through the first day, onto the second day. We won on the second day by a big margin, by 20 points, just nuts because it’s out of a hundred points.

    And then on the third day we won the finals. Wow. With the highest score they’ve ever seen in solar game history. So we’ve got a picture of the guys with a $10,000 check and yeah, it was just, what was really cool to see is obviously everybody there knows what they’re doing. They’re all phenomenal installers.

    But I think what set us apart is. Our guys just worked together, so well, they could communicate together so well. It was I think one of the nicknames the judge had for us was the silent assassins. Like without even speaking, we knew what each person was doing and were able to just execute.

    So it was really cool. We’re really excited about the guys bringing home the gold,

    Kim Allchurch Flick: what fun your own Olympics. Yeah, and when you were talking about that, I was envisioning seeing those guys on my roof and in the driveway taking a lunch break with, this, with the dogs around them talking about things.

    And that’s exactly what I saw was that like collaboration and thoughtfulness and inquisitiveness and skill and 

    Garrett Hartwell: yeah, 

    Kim Allchurch Flick: and delight. It’s very cool. Anyway, it really is. Oh I’m. What a great story. What a great story to end on. If you, this is a final question. If you could have dinner with anyone living or deceased up to three people, who would they be and why?

    Garrett Hartwell: Okay. First one, Robin Williams. Yeah, I think that’d be a good one. Second one. Leonardo da Vinci. I just, I don’t know. That’d be crazy. He is a creator, an inventor. I, be a very interesting dinner. And then the third one I don’t usually like to get political, but I’m gonna say James Talarico.

    I don’t know if you’re familiar with him. But yeah, he’s the Democratic senator or I guess running for Senate out of Texas. And I just love his message of hope and love. I think right now a lot of our politics are driven by fear and hate, and I think the only thing I can truly fight hate is love.

    And he’s got a great message. Sounds like you’re familiar with ’em, but anyone who’s listening who isn’t, look ’em up. He actually has a great interview with Ezra Klein from a month or so ago. And yeah, a dinner with him would be super interesting and inspiring. 

    Kim Allchurch Flick: Yes. And I was exposed to an interview with him when he was on Stephen Colbert, and it wasn’t aired on Colbert.

    Garrett Hartwell: Right. 

    Kim Allchurch Flick: And it went to YouTube where it had more views than it would’ve been if it was only on Colbert and. You’re right. And he brings faith into it in a way that is for everyone. Yeah. And he you’re right. And we’re, we have a discussion here about solar that is evergreen, pardon the pun, but it can be heard for years to come, and we’re recording this in February, 2026, so it’ll be interesting as a look back to see what resonates in this conversation of about the people. But what a great table. Creative people. 

    Garrett Hartwell: Yeah. It’ll be fun. 

    Kim Allchurch Flick: Very inspiring and a lot of comedy. Yeah. Yeah. Thank you so much.

    You are a delight. I appreciate you. I do wanna be clear that I am a customer and I’m very appreciative and I know we picked the right solar company for us because of the values as well as it wasn’t just the, had the ability to get federal. Federal kickbacks and not kickbacks, that’s the wrong word.

    But to be able to take advantage of that timing. But we’re so glad it was Power Northwest and moving forward, it’s it every day. I feel like it’s a way that I’m in a tiny way, but tiny matters when a lot of us do it collectively. There’s a lot that can be done when more and more people do small things, and my house is not big.

    But it’s making a contribution and the more people that do it, the better we do. And it’s all about being able to breathe clean air and have the birds come back to the trees and all those things. It’s a little bit of a way to pave the road for that to get better. 

    Garrett Hartwell: Absolutely. Yeah. I love it.

    That’s why I get to do it every day. So it’s a lot of fun. Yeah. Thank you so much. And Solar 

    Kim Allchurch Flick: Works in the Pacific Northwest. It really, it 

    Garrett Hartwell: truly does. 

    Kim Allchurch Flick: I know it’s shocking, but it 

    Garrett Hartwell: does. Today is a beautiful sunny day, so it’s absolutely working. 

    Kim Allchurch Flick: Yeah. Thank you so much. Take care everyone. This is Kim Allchurch Flick signing off.

    Thank you. We’ll talk soon. Bye-Bye. 

    This Episode’s Guest: Garrett Hartwell

    Garrett Hartwell is the Founder of Power Northwest, a local solar installation company out of Portland, OR. The company serves Oregon and Washington providing both residential and commercial solar services. Founded as a Benefit Corporation, Garrett had a passion for creating a purpose driven company, putting people and planet first. He believes that more profit simply means more purpose and is striving to build a lasting company that can make a positive impact on the world, where people enjoy going to work every day.

  • Joy as Counterculture: Building Quiet Climate Influence with Andrea Learned

    Joy as Counterculture: Building Quiet Climate Influence with Andrea Learned

    Andrea Learned, a Climate Influence Catalyst, writer, and podcast host, joins Kim Allchurch Flick for a conversation about using joy and curiosity as a countercultural way to build climate influence.

    Learned traces her “windy” path from public relations and marketing to women (including co-authoring “Don’t Think Pink”) to sustainable business studies and climate leadership, emphasizing authentic personal visibility over PR-driven messaging.

    She advocates small, joyful shifts—“veer” plant-based, try biking or e-cargo bikes, reduce plastic, rethink recycling, and restore native habitats—as subtle one-to-one influence that can spread through networks and policymaking.

    The conversation highlights innovations like compact detergents, balcony solar, and regenerative land efforts, and draws inspiration from figures like Bill McKibben and Jane Goodall. Learned shares where to find her (Blue Sky, Substack, LinkedIn) and previews her upcoming podcast, “Name and Fame.”

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    01:26 Joyful Career Journey

    04:11 Building Influence Online

    05:55 Authentic Leadership Presence

    08:15 Small Steps Not Extremes

    10:14 Veer Plant Based and Bikes

    15:38 Innovation Sparks Joy

    17:44 Resistance and Counterculture

    21:28 Backyard Habitat Ripple Effect

    23:47 Joyful Discovery Loops

    24:11 Plant Based Parameters

    25:03 Solar Hope With McKibben

    26:23 Joyful Mayors And Leadership

    28:08 Water The Bamboo Patience

    29:11 Regeneration And Soil Health

    32:06 Swing Big Together

    34:19 Where To Find Andrea

    36:51 Optimism Through Joy

    39:58 Bring Values Forward

    42:06 Dinner Guests And Resistance

    44:50 Final Thanks And Sign Off

    Kim Allchurch Flick: Hello everyone. Welcome. I am delighted today to have Andrea Learned join me. Andrea is Climate Influence Catalyst and podcast host. Andrea is an author, speaker, commentator, and podcaster with a mission to catalyze climate influence. Leveraging her established platform on Blue Sky and Substack.

    She identifies and amplifies the people, places, and projects that are quietly changing the world. Andrea co-created and hosted the award-Winning Living Change, a Quest for Climate Leadership Podcast, and is currently incubating her new show. Name and fame with Andrea Learned. She is most known for her Deep Climate Network and her counterintuitive leadership visibility approach, which centers on loving others up with an early career in marketing to women during which she co-authored the book.

    Don’t think pink. What really makes women buy and how to increase your share of this crucial market. Andrea’s background may seem winding, but it all aligns beautifully through the lens of her contagious joy in celebrating big unexpected impact. Today we’re gonna talk about joy, the counterculture way to build climate influence.

    Welcome, 

    Andrea Learned: oh, I’m so happy to be here. Thank you for inviting me. 

    Kim Allchurch Flick: This just speaks to my heart in so many ways. As we were talking before I just love the thought of your journey being windy, and I guess I myself have had a windy journey from being a biology major to an MBA, to being in all sorts of business aspects of the world, and yet the biology major has been screaming to get out.

    And do things about climate, and I love dirt therapy. So welcome, welcome what has inspired you and been your inspiration and a journey to bring you to all of this that you are and doing now? 

    Andrea Learned: I’ve only probably recently really figured it out because I just keep moving forward, but I’m looking for things that bring me joy.

    It turns out. And try to hit the high points. I started really in college. I was a poly sci major. I didn’t know what I was gonna do. I ended up doing public relations sorts of things in a variety of roles, right outta college. And then the marketing to women thing came up and.

    It’s really interesting because what comes out of that is that it’s like a marketing book and it’s like women’s consumer behavior. And for me it was really like, oh, in the back of my head I was thinking like, oh, they’re a powerful force. They’re powerful force influencing things. It’s interesting to figure out how they make decisions broadly.

    In other words, I wasn’t as interested myself in selling more stuff to women because now here I am in climate and sustainability and I would hope that people would maybe consider buying less. And even at the time before my climate world, I was just like, I don’t think women need more help buying stuff.

    But what was interesting to me was how do these women make decisions? And so the fast forward from that is. Then I was like, oh, I’m actually interested in leading thinkers, and so then it became women as leaders. Then it became leadership, then it became sustainability and climate leadership.

    That’s how I got there. Now I did a master’s degree. So later in my life on in sustainable business and communities. And the whole point of my thesis was to look at how men, who are leaders in, because sustainability leaders for corporations, how they think or what they would say the key traits are that help them be the best leader in a sustainability position.

    And I wasn’t able to do, like scientifically do a hundred interviews or whatever, but I talked with a couple of really great guys and they were just like, they were like, listen. It’s psychology, communication skills, all these things that get attributed to women’s ways of leading. And they were just like, it has nothing to do with my MBA, it has to do with communications and kind of psychology and building community engagement. And so that sort of set me on this path. And long story short, I have joy in discovering in this knowledge. And just oh, that’s another puzzle piece, right? So then that’s another puzzle piece. And so then I realized that. I could get my writing out more and be more visible with this thoughts and kind of the cool people I was talking to if I got better at social media.

    So I got better. I’m an early Twitter user. 

    Kim Allchurch Flick: Oh, okay. 

    Andrea Learned: And that led to me getting some significant kind of contracts or opportunities in, climate, NGO social media, like during COP 21. And as I was doing that, I was like, oh, I should just be building my name as well as forwarding this organization.

    And then that’s how I became someone who’s just, and I say this a lot, I’ve never been with an organization per se, for longer than a year contract. I’ve never worked in some big corporate role. I’ve just been quietly building my own influence. And so to your point with the question, I think it’s been joy and curiosity that keeps pushing me forward.

    And all along the way I realized, oh, I’m also building more kind of contacts and networks for myself. Ultimately, I’ll figure out how to. Leverage that for good, and I think that that’s where I am with my career now. Like I’ve built all these pieces, I’ve had all this curiosity. Now I don’t have the world’s biggest network known demand, and I’m on blue sky, not Instagram, i’m on the more written word related social media platform, but I’ve got. High quality people that are following me that are interested what I have to say, because I’ve been building this up for so long and it’s all because I’ve been following a thread of joy and my own curiosity, I would say.

    Kim Allchurch Flick: That’s fascinating. And with those connections, how is that shaping your world view further and how are they listening to you? How is it changing some of these thought leaders? 

    Andrea Learned: What I’m realizing is that I’m bringing more, I feel like I’m bringing more permission for them to be themselves. A lot of times when people, when I’ve advised people in the past, they’ve been like, we gotta up our numbers and how do I get more known on this platform or that platform?

    And I’m just like, listen, back it up. Are you yourself on this platform or is your PR team for your nonprofit doing your feed? And I’m just like, I don’t wanna follow your, the structured kind of way that a PR team would do a feed for a person. I’ll give you an example, and I don’t know for sure, I believe that this person, but Paul Pullman, remember Unilever fame, he was, he’s been big and using social media well for a long time.

    And even way back in those old, COP 21, 20 15, that era. He was really good and you got the sense that he was doing it himself. What he would share what he would do and that’s an example of someone with a lot of visibility, a lot of influence just being himself on there.

    I believe that he’s continued to do that. I haven’t followed him lately, but that’s what I’m looking for. In other words, the leader. Is not an arm of the organization like they are the organization, but the leader needs to be sharing in their way as a human. And so that ended up being what I started to advise people on what my secret sauce was.

    And in a way. What I like to do is not get on people for it, but just go, Hey, did you realize that the fact that you like basketball is something you could throw into here? You have permission to do that. You have permission to be a human being. And so that connects to what I do because I ride my bike for transportation and it just came because it was faster.

    And I really liked it. And so that’s become part of my brand. And so the stuff I’m selling comes from me and is like personal joys that happen to have climate influence. And that’s what I wanna advise people and nudge more people to do. 

    Kim Allchurch Flick: Oh I love that. And along the way, what do you see as problems and the solutions that you can help create that you are creating but help others create, 

    Andrea Learned: Problems with?

    Doing that or with what? 

    Kim Allchurch Flick: It’s a big question and I apologize. I think what I see as problems is sometimes resistance or, like this particular time is 20, early 2026. There’s some inherent problems that are huge but also sometimes money is not available to make progress or lack of understanding of what issues are.

    And I think one example that I see is. As I learned more and more about recycling through time, I did a project on it through Portland State a few years ago, and recycling was broken then, and there’s a lot more that’s bad about it than good, but yet it feels like a panacea because we’re fed that and it’s no one’s fault to think that recycling is something they should do, but understanding the systems means.

    A lot of it’s broken and some people are doing some innovative things, but it’s still very, very wasteful and negative to the planet. So what are some solutions and how do we learn our way out of it to do better? Is one like an example that I came up with? 

    Andrea Learned: I 

    think 

    Kim Allchurch Flick: so what do you see as things like that are issues that are in intransigent?

    Andrea Learned: I think this is what I’ll respond to that with, and you can ask me if this wasn’t clear enough but. Like I, so for example, I’m vegan and so I forward kinda a plant-based diet. Also, I’m someone who rides a bike for local transportation. I currently don’t have a car, but I have in the past. So all that is to say, I’m not saying no one should ever have a car, right?

    I’m saying, wow, consider bikes for local transportation. I’m also not saying. You’re horrible because you eat meat and dairy. I’m not gonna say that. I’m saying you’ll be blown away by how much better you feel healthwise and you will find joy and you don’t even realize. Kind of what a ethical weight it is on your head that you’re eating animals.

    I I don’t even really get into that. So I think it’s this extreme situation that we’re in where you’re either for us or you’re against us. And I’m just saying, I’m aiming for the better world. I was just talking with somebody, you’re listening to a podcast about this and I did have a conversation with one of the people I interviewed for Living Change about.

    The idea of going vegan and people are like, I could never go vegan. I could never, and a lot of the thing is, I can’t give up dairy. And so the person that I was talking to was like, so I tell people, go ahead, eat, plant, place as much as you can and keep eating pizza or whatever. So it, and then the fact is, and this is what I know.

    It’s gonna self perpetuate. You’re gonna realize that eating cheese and pizza maybe doesn’t feel that good. And you’ll but no one’s saying you can’t eat cheese. I guess the point is that I use the term veer, right? Veer plant-based, because I trust in my soul that if you veer plant-based, you’re gonna keep veering and veering and veering because you feel so dang good.

    And I think the other thing with bikes is transportation. Veer towards a bike to take your kid to school. It will change your life because you’ll go, oh my gosh, these two mile trips. Are so much more fun and so I’m not, meanwhile, that person could have three SUVs parked in their driveway, right?

    It is what it is. I trust the universe that ultimately they’ll be like, Hey, I guess I don’t need that third SUV. So the whole thing is happening. It may feel like it isn’t overnight, but the other element of that kind of, from my work and climate influences. If you are out there having joy in riding your child to school on an e cargo bike, you better believe other people waiting in line in their SUVs in the school line are gonna be like that person looks like they’re having a lot of joy.

    You are gonna be influencing people. Same thing with plant-based, like you don’t run around with a t-shirt that says I’m vegan and I’m never gonna go anywhere to a restaurant with people who aren’t vegan. You just go, you just. Invite your friends to come to a great vegan spot and you just don’t hammer on it.

    And so my whole thing is it’s influence. It’s quiet, it’s subtle, it’s one-to-one. And the power of that is that we all have networks where maybe we have 10 quote unquote influential people, right? Whatever in our circles, whatever. If we in some way impact those leaders that we know that are in our circles to maybe eat a little less meat and to maybe ride a bike to take their kids to school.

    That will seep into their policymaking. They will go, oh, it will open up new avenues. And that’s the kind of quiet influence I’m talking about. 

    Kim Allchurch Flick: I love that. Would it be okay if I share a brief story that was inspired by what you just said? 

    Andrea Learned: Yes. 

    Kim Allchurch Flick: I have a mentor since Portland State over the last decade and a half and just met with her again with another friend a couple days ago.

    And this woman has held hands with the Dalai Lama. She led the business of Social Enterprise Certificate program. I went to Cambodia with her on social enterprise. Travels very, very, very inspiring. And we were talking about habits and how to change habits and how when talking or lecturing or teaching, not to try to change the whole world at once, but how maybe take one topic.

    And she was very good about talking about that. And I spoke with her about how. It’s taken a while to create a new brain pathway for me to think about how to use less plastic. I said, but now it’s like, what’s the first decision I make in a grocery store when I’m looking at what to buy? And an example was salad dressing, and there’s a salad dressing I really like and I really wanted, but it’s in a plastic bottle.

    Therefore it is eliminated from the choice what is the packaging. So it becomes the leading part of the choice. It’s not just do I like it, it is. Is this in something more eco-friendly? Is it in glass and is it in something cleaner? So I’m not taking microplastics, but I also don’t have to worry about plastic downstream glass.

    Not a panacea, but better. And when our decision choices, priorities are shifted, that can really help. Another one is vegetables or. Or meat, how to make that decision completely eliminate factory farming. 

    So if the choice is where it comes from, matters first, then the choice becomes, okay, if, ’cause I live with someone who likes to eat meat, is it a hundred percent grassfed?

    Was this local, are the vegetables organic from a local farm, those kind of things, because we can still eat the vegetables and I find it, it takes a while, but reshifting, our priorities then becomes a habit, and now it’s reflexive for some of these things. And the same thing in laundry and cleaning. I managed to, through experimentation, completely eliminate plastic and all my laundry and cleaning supplies because there are innovators.

    10 years ago there, those innovations may not have been there, but now there’s. Plant-based, eco-friendly packaged options out there. I was wondering how do you see that with innovations coming up and spreading that word so people don’t feel overwhelmed, but it sounds like your messaging can really get to someone to take a step at a time and not feel like they have to do it all at once.

    Andrea Learned: Yeah, and the thing that I was hearing when you were telling me your stories and even in the ways that your eyes lit up, there’s one of the things is you put in front of you. Are there other choices? And then because it’s innovations, it’s exciting and your curiosity is peaked, and so then there’s joy in oh my gosh, I didn’t know they had cleaning products that came in, cardboard containers or whatever. I’m working, I’m using a laundry detergent, that normally was in a big plastic jog and now I’m using, just it’s like a paper. The cardboard little, but it’s also that kind of really condensed stuff.

    So it’s this teeny tiny little thing that lasts me for like 50 loads. And I, I’m on this forever and I only just started doing that within the last like couple years and I’m like, this is so cool. So my thing is when you feel that joy bubbling up in innovation adds to the whole thing.

    I’ll give you another example that’s happening right now is all of a sudden, because. Of course we saw it happening in Europe much faster. Those balcony solar panels, everyone’s like, I don’t care what color your state is, you’re interested in balcony solar panels. Hello. Like that’s, and that’s joy.

    That’s a human joy. And you mean I could generate a little electricity and lower my electrical bill. You’re a Democrat, you’re Republican, you’re in on that and there’s a joy in going, this is so cool because there’s also a joy in telling your neighbor how cool it is. And I, that’s something I found with e-bikes and e cargo bikes, if there’s joy in innovation and I think that we aim if innovators can be telling stories that really integrate the joy aspect of that, of did you know that you could do the same thing? But in this approach people are just like, ah, they’re all over it. So I think I saw that in your eyes and in this like awareness. Once you like make an intention I’m not gonna, I’m gonna look at the choice and if I have a choice not to buy plastic, I’m gonna go.

    That just opens up the world to packaging innovations. And same thing with going plant-based or attempting to, I think there’s. Joy in that. And I, so I can’t remember the rest of your question, but I wanted to point that out. Your eyes lit up and you get excited. I do the same thing when I’m talking about these various things that I’m involved in.

    Kim Allchurch Flick: That is so cool. As you speak to people, how do you see people catching on? And if somebody isn’t or is resistant, what are some of the resistances that you come up against still? 

    Andrea Learned: One of the things that I’m trusting more in humanity, I think that there are a lot of people that are pushing their joy or their curiosity down because it isn’t cool.

    It isn’t in our culture. And so what I’m saying more and more is that this is counterculture, it used to be the hippies in Haight Ashbury, smoking pot, whatever, patchouli oil. And now the counterculture is those of us who are like wanting to ride an e-bike and grow our own food and do these things.

    And so it, I think counterculture is the new black. Like we should be cheering that on. And I think that lies just under the surface of a lot more people than we think and that so many of us, particularly probably, that are like ensconced in corporate business. They’re the CEO or they’ve been there for 20 years and they like, they, they’re expected to make decisions this way and it’s expected to be, just these little nudges here and there no big pivots for innovation that comes out of nowhere.

    I think that we have to tap more into our personal values and our personal joy. And then go, oh my gosh, this opens up a whole new, and I think that that’s just under the surface with a lot of people and they’re not giving themselves permission to listen to it and test out, making a little change that way.

    So to your point. It’s more accessible if people are like, oh, I can start checking out an e-bike. Just riding my kid to school a mile away. I don’t have to tell anybody. I can keep driving, and then as it gets more and more fun, they’ll be talking about it. So I think that lies just under the surface with regard to resistance.

    It’s funny because I do people get a little defensive around me ’cause they know I’m vegan and they just go, oh I still eat meat, and they cringe back and I’m like, I. That’s your prerogative. I’m certainly not here to they think they’re used to a culture of extremes and someone’s gonna jump on ’em for that.

    And I make a point not to jump on it. I just, I’m just like, that’s fine. But the thing is that I know that they’re curious about someone who could go vegan. How did that work? And. Once you kind of chime in, anybody who’s gone vegan or who’s not quite gone vegan, it’s always the cheese, they’re always like, I can never live without cheese.

    And so then you have this conversation and then you say, Hey, maybe try and have one meal a week without cheese, or whatever. All that is to say it’s just these, it’s these small steps, and I think that people have not tested themselves or listen to their curiosity or listen to the joy and the values in their gut.

    That they’d really like to express a little bit more, but they don’t know how in our political and kind of corporate climate the way it is. And I think now more than ever, is a really good time to do it. It’s like looking at renewable energy and all of that. People, we’ve got a federal government that’s just everything’s off the list in terms of climate action.

    So now the states and cities have to do stuff well. Everything’s off the table as far as big campaigns to eat less meat or whatever because our current administration isn’t gonna let that happen. So we need more of us individual people. It’s a smaller scale to be like in our communities making a difference.

    We are the cities and states of bigger change in climate and I think that our, one of my things is that we each have a lot more influence than we notice or use. And that’s what I’m here, that’s why the podcast is called, gonna be called name and fame, because I’m looking for people who are doing these little things and just going, wa you know, watch this space, watch this person, watch what this person’s doing.

    Check it out. I think there’s much more to be said for joy and love and like enthusiasm about cool innovations or cool things that are happening than we’ve given kind of attention to. 

    Kim Allchurch Flick: I love that. And it reminds me also that years ago, one of my friends who lives in a different district of Portland than I do, said my yard is a certified backyard habitat, which came through the then Audubon Society, which is now Bird Alliance of Portland.

    And it’s run by volunteers and there’s certification levels and it has to do with how, what percentage of native plants you have in a yard. And it can be a yard, it can even be. Container gardens small and up to an acre. So I got on the list and they didn’t have it in my county for two years, but I was on a waiting list.

    And then we did it. And by removing bad things like Ivy and Finca, replacing it with native plants, putting out some mason bee, and it takes time, but it’s. It’s such a joy to see how things change and it’s not just for me, it’s birds and squirrels and I’m actively still killing a part of my lawn that was too shaded anyway, and putting in native ground covers that are shade tolerant and everybody’s happy around it.

    It’s, and just the amount of creatures and watching spring and the seasons change, it’s really inspiring. I still see in the neighborhood people with leaf blowers where we keep the leaves. I just move ’em around and, but some people are also catching on and every once in a while you see another certified backyard habitat sign pop up and pop up.

    And I, I think people do get encouraged and sometimes people catch on slowly or they they hang on to thinking lawns are beautiful. It’s all a matter of. Slowly learning what the differences are, but I love what you said about individuals slowly starting to create a collective. Can make a difference even if we haven’t met each other.

    Numbers start to really make a difference. 

    Andrea Learned: I think to your point, this kind of longer term thing, again, our culture is I tried that. It didn’t work, overnight. And it’s and to your point with the joys of the I’ve done the same thing, I killed my whole front yard over time and I do this, every time I see another bird in my front tree that I planted in a big thing that just used to be a big pile of grass, I’m just like, oh my gosh, there’s a bird.

    The joy, these little, again, it’s innovation that you’re doing, right? You’re like, I’m gonna kill my yard and I’ll figure out what plants and dah, dah, dah, dah. And then you’re like, oh my gosh, a butterfly appeared and you’re like, your day is made. I think that people don’t remember what that’s like, and I think it’s this longer term game, and we’ve become a culture that if it doesn’t work in a sales quarter.

    It’s not a thing. And I think even when I’ve been involved in conversations or like moderated panels or something on, say a corporation moving in the direction of more plant-based food in their, what used to be, catering services or their food service when corporations still had lunch rooms or whatever that.

    It’s this longer term game and everyone that’s in the process, the chef, the people who come to dine, whatever, they’re in a learning process and all of a sudden they’ve got more plant-based meals to choose from. So they’re gonna try a few more, right? And all of a sudden the chef has more parameters, right?

    Which is don’t use as much meat that chef has to get more creative. You can say at the front end, oh, that sounds like a lot of work. I’m never gonna do that. But the fact is that having these interesting parameters starts to push people’s boundaries and they have more joy in the discovery of these cool things.

    And I think that is not talked about enough. 

    Kim Allchurch Flick: I concur. I concur. It’s, and speaking of joy bill McKibbon McKibben’s pretty famous and. And has often written things that almost seem like in the depths of despair until he wrote, here Comes The Sun, a recent book, and he was talking about innovations and the thing about solar being small and localized on banisters and railings, and he speaks about China and how even though they’ve have been in very bad air quality situations.

    But the fact of how they’re leapfrogging over fossil fuels and going to solar at such an extent that I read an article yesterday that they have had installed more solar over the last year or two than the United States has installed ever, collectively, total, and. It’s encouraging to when he’s upbeat about something with all his scientific knowledge and wrote this book, it’s super, super encouraging.

    Have a, yeah, go ahead. 

    Andrea Learned: Sorry. I have, speaking of Bill McKibbon, ’cause it’s the same thing. A lot of us, read somebody who’s been following this for so long and is so wise on that. Also, I lived in Vermont for seven years, so I and I, he was in some room that I was in once and I’m like, oh, he’s my best friend, but we follow each other on Blue Sky and whatnot.

    But. I’m gonna say the same thing with regard to both these potential things like these solar panels and to leadership. He also is looking for joy. And so there was an article that he wrote on in his substack, I think in like late October about the Mamdani election in New York City, and we in Seattle also had a quote unquote socialist mayoral candidate.

    And what. McKibbon said in the title is something like there’s, basically keep a look on these three mayors be, or, and candidates ’cause there’s something up and they’re having fun doing it. So he pointed to Joy in State City leadership and turns out right Mom, Donny just took it from there and everyone, you cannot deny if you’re watching that at all, that man has a lot of joy.

    He also mentioned Michelle Wu in Boston, who’s been on my list to interview potentially too for a long time because. She was riding ecar her kids to school on e cargo bikes before she became mayor, so just like the awareness and I’m just gonna pause there and say that there’s a thing about being aware and actually walking and riding bikes and taking transit in your own city.

    That changes your perspective. And so then the same thing is Seattle’s mayor Katie Wilson won. And so it was. Wilson, Mamdani and Woo, that McKibbon was highlighting. So he’s also highlighting people who are reflecting joy. So solar panels are joyful. And if people want, in mayors who have joy, more people wanna support ’em because they’re looking for joy, whether they realized it or not.

    Given the choice of a candidate who’s got some joy going and somebody who’s just doing the same old stuff, we’re all going for the joy. And so I, I. I love that Bill McKibbon ’cause he does write about the depths of darkness. Like he’s been watching this for a long time. It can be pretty horrific to look at this.

    And, but the thing is, those bubbles, they’re like little shoots, little bamboo shoots, right? So if it takes years underneath, in the ground for bamboo to start to develop and then they start shooting up in this way, I’m, I hope that I’m doing the same thing with the things that I bring up or help, emerge to the world.

    Kim Allchurch Flick: Yeah, there’s a book called Water the Bamboo, which is about the psychology of that. The importance of Wait for what you don’t see. 

    Andrea Learned: Exactly. It’s clear. 

    Kim Allchurch Flick: Don’t 

    Andrea Learned: give up. Wait for what you won’t see. Would be a great name for this episode of your podcast. 

    Kim Allchurch Flick: Oh, that’s a beautiful, 

    Andrea Learned: because and I think that we could go on and on about that because we haven’t seen it.

    It’s almost like leadership, right? Almost like we haven’t seen a black woman president. We haven’t seen it. It’s developing. It’s there, it’ll come up, but it’s just we lose heart and we think nothing will ever change, and we think that X is the social norm and that this culture that we’re in now, which is hell, is it.

    I call BS on that, other things are brewing. 

    Kim Allchurch Flick: Yes. And Jane Jane Goodall. Who I got to hear before she passed away, but in the same year she was in Oregon last year, said regimes end. And she was talking about a lot of other things as well, and talking about somebody who still had joy, even though with some pain, with all the things that she went through with diseases.

    And yet she has created so much joy in others. And I think I find inspiration too, from. Organizations that can, are heavy hitters, they can swing big. And when I feel small, I look and say, oh, I can help support them. Like Oregon has, Oregon Business for Climate, an organization that rallies businesses and the voices to take to legislation and policy makers things of that nature that really, really help.

    I also think. We’ve gotta give ourselves some grace where I grew up in England as a kid in the countryside where everything was pastures and these walls covered in moss and a occasional tree here and there in little streams, and it looked beautiful. And that’s what I remember until I also have been learning about how forested.

    The whole island of Great Britain used to be and how they’re really hurting in terms of their agriculture and their climate. It’s hurting a lot. And I read a book called Land Healer by Jake Fiennes, and he talks about that. He talks about people see beauty differently and now we’re trying to reverse it.

    And one example is the KNEPP farm, K-N-E-P-P. That was not making any money, I think 20, 25 years ago. And Isabella Tree, who wrote the book, wilding and her husband decided to stop farming and reclaim and regenerate that land. And they did such a beautiful job of it. And that book is my joy. I’ve listened to it, I’ve read it twice and.

    They have created now a place where people can go and stay and eat from the land. 

    That is so beautifully regenerated. The soil health is back, and when you look at a pasture and particularly look at farms, even in Oregon, sometimes at the wrong time of year, you can drive down a back road in the agriculture country and you’re driving through dust because somebody’s telling soil health matters.

    That book Land Healer and the net wilding farm and the film, biggest little farm, things that of that nature are showing how it doesn’t take that much to do some real good. And when we can get back to soil health and the native tribal people know this. Soil health is everything. It’s human health, it’s animal health, it’s wisdom.

    And I love that people are looking at that and trying to turn things around. 

    Andrea Learned: I agree, and I think to your point, you had mentioned this idea of swinging big, supporting the communities, the organizations, the, I think part of the reason that I want more people to be more visible with whatever influence they’ve got is that it’s almost like, oh, I didn’t know you too.

    Were on this bandwagon and we can start to form these mini collectives. I think a lot more of us could swing a lot bigger if we were aware. That there were more people out there that wanted to combine efforts, even if it was just like a massive, like talking about something on some social media channel or something.

    I think this idea of swinging big, bigger than we ever thought we could, and being involved in these organizations like that, Oregon Businesses for Climate that you mentioned and stuff like that. And from the storytelling perspective and from the podcast perspective and from what will get told.

    We don’t wanna hear the same old stories about, how boring are the stories about the corporations that did this or that? Or even the climate tech companies, like they got another funding round. Who cares? It’s these. Stories of the little guy or gal, right? Swinging big or figuring out a way to circulate their community to swing big.

    If you look at Minneapolis and resisting the ice stuff, like it’s these moms and dads and ki like just coming together at a very ad hoc level and doing these amazing things and we all, all over the country are all over the world, are riveted by what’s happening in Minneapolis community right now.

    They’re swinging so big with the amazing community and love that they’re reflecting. And I think that there, that’s there for a lot of things. It could be transportation, it could be food systems, it could be cities, affordable housing, whatever your thing is. And that’s one of the reasons that social media is so great.

    Like you can a monitor, you can just take a look at social media, even if you don’t use it much yourself. Who are the people that are, that you can sense a little bit of a hint of swinging bigger, follow them and support them and amplify them. That starts to, we can get more big swings happening.

    Kim Allchurch Flick: Oh, absolutely. I love being a backstage person that’s helping build the set for somebody else to shine, or at least being in an audience doing the standing ovation. They feel good to continue on. 

    Andrea Learned: Yes, 

    Kim Allchurch Flick: we all have a place in a space, even if we’re not on stage. 

    I love that. How can people reach you and.

    And learn from you and work with you? 

    Andrea Learned: I am very active on Blue Sky, which some people may not really be that familiar with it. It’s basically something that came. It’s the same sort of people that used to be on Twitter. It’s very there’s not, it’s not just about sharing pictures or whatever. It’s very much about links and resources.

    People that just, read too much probably and listen to too many podcasts. We’re sharing resources and things like that, and I’m on there a lot. The other tip I will give to other people who are listening to this, there are a lot of climate media on there, a lot of journalists in the climate space, and it’s really fun to follow them as the human beings that they are.

    So few of them are with. Established publications anymore. So they all have their own newsletters, et cetera, and it’s a really fun place to be. So I’m really on very active on Blue Sky. I’m on LinkedIn and just getting less and less active because I’m not. I’m not feeling the joy there as much.

    I have a newsletter. It’s currently on Substack. I may be migrating it, migrating that, but I’ll keep people posted. But I’m, what I’m trying to do with that newsletter is some audio posts. In the future, there may be some interviews, and as you mentioned way early on, I am just about to try and launch my new podcast name and fame with Andrea Lerned.

    That’s it’s a. It’s a big thing to do and I’m doing it independently, so I’m hoping to get that launched pretty soon. But you really get to know me by following me on Blue Sky. And the other thing is that you, I’ve I think on LinkedIn or anyway, I have a link tree from my, you can find my site, AndreaLearned.com.

    But that need is in need of an update. But I. Get interviewed by people a lot. So I have a link tree and I believe I link to it from my blue sky. I should check that right now. But you can go to the link tree in like recent podcasts that I’ve been on. I’ll put a link in there. So that’s a way, and I will share those on Blue Sky whenever that’s on there.

    So yeah, you can find me on Substack, you can find me on Blue Sky, you can find me on LinkedIn if you have questions, you can just, message me on LinkedIn and I can point you to certain directions. But I’m out there and hoping to refine easier ways to find me in one spot. But I’m out there.

    Kim Allchurch Flick: Yes. And we found each other because you’re out there, which is terrific. And is it at Andrea Lerned on Blue Sky? 

    Andrea Learned: Yeah. If you go to Blue Sky, Andrea Learned, it’ll just come up. I don’t believe I’ve got any competition for that. 

    Kim Allchurch Flick: And for listeners, we’ll put everything in the show notes as well.

    Yeah. 

    Andrea Learned: Great. 

    Kim Allchurch Flick: And what makes you optimistic? 

    Andrea Learned: I’m somebody who is fueled by joy, so what makes me optimistic are these little moments. So a couple of things. One, I am, watching these protests and kind of the horrors that are happening, I just took so much from. The inflatable frogs in Portland, it’s joy, right?

    The I, the joy is influential and fear is irrelevant. And so what Portland showed us, and I lived in Portland for 10 years. I love that place. I will never like it’s in my blood. So when they became famous for the inflatable frogs, it was incredible. And then I will say something like Bad Bunny’s halftime show.

    You right. These, the storytelling that he did, he was not yelling at the other side. He was just telling a story about how great, a real story of humans and how much buzz that did. It’s these. Again, these are these like smaller stories and I guess bad bunny is a big story, but it’s these moments where you are seeing, and I just am gonna keep saying it, joy as the influence and fear as the irrelevance and I think quote unquote other side is starting to see that the irrelevance of fear is not gonna get ’em everything they want.

    And the joy side is on the up and up and there’s a great op-ed in the New York Times today by Will McGrath. And so if you could put that in the show notes, it would be amazing. And he goes into detail on how all these families in Minneapolis are helping so many immigrant families get their kids to school and try and stay safe and all of this and driving these minivans, and whatever.

    It’s just lovely. Op-ed and I often mention this in a podcast. He mentions it too, and I don’t know the guy, but we have, we’re Kindred. He mentions a band called Idles, I-D-L-E-S, that is a post-punk band out of Bristol uk. They had an album called Joy as an Act of Resistance, and that’s the tattoo that I got on my arm.

    This is the first tattoo I’ve ever had. Joy as an act of resistance. And so his whole article is, and he talks about a song on that album, Danny Delco, which is about an immigrant story and. He’s talking about all these moments of joy and how these families in their minivans are rising up and I am just reading it going, oh my, like this is it.

    So these little stories make me optimistic, which is one of the reasons I stay alert and reading publications and staying on blue sky when I could just sign off and say, forget it. These little things bubble up. These are the same things that I wanna help bubble up with my work because it’s there.

    These little things bubble up and that’s how I stay optimistic. ’cause they exist and they’re not going anywhere and the fear won’t. Fear won’t beat us down. 

    Kim Allchurch Flick: I love that. And we’re one day into the year of the fire horse, which this is an evergreen podcast. Everything we’ve said today is relevant into the future, but I do wanna mark that it is February, 2026 as well.

    And what a, what an interesting conversation that we have had. I feel joy because of this, and. I’ll put a lot into the show notes. Great. I’d like to ask you if you have anything more to add, and then I’ll ask you the final question. 

    Andrea Learned: Do I have anything to add? I think if it didn’t become clear in our conversation, I would love for everyone who’s listening to this to really step back and think about what their key joys are, what their key values are, and if they’re, they’ve been in any way.

    Hiding them or not talking about them much, that they choose to bring them forward a little bit in their life. And if that influences one or two people and maybe just your next door neighbor. That’s huge power. And so I, I just want people to reflect back on if they’ve been holding back on their own joys and their own values in any situation.

    And I think ideally, since I work a lot with leaders and influence at a leader level, I really would love for people to like, identify that and figure out ways that they can maybe reflect that or share that or be a little bit more visible with that in their professional space. I think that’s it.

    Kim Allchurch Flick: And I think what we can all do is share your information and sometimes ask open-ended questions of some leaders. Say, Hey, this is on my mind. I heard this podcast with Andrea Learned who. Who mentioned some things, what do you think? Would you engage as well? Yeah. And see if we can make this flow?

    Andrea Learned: The other thing I forgot to mention is that , I’m so become kind of media and commentary and things like that are my thing. But I do, if people are. Called and get the sense that they might wanna have a conversation with me. I do our, hourly advising or just if you want a cheerleading call for an hour, I am available for that, especially for leaders because I want to help you tap this and move it along.

    And that is through this app called intro.co. And I’ll give you a link to that too. So I do all this media stuff. I interview people on podcasts and occasionally I still, if people ask for it and feel like they could get something out of talking with me. And most people do because they get a little dose of energy and kind of a realization that there’s something more they could be doing.

    So that is something I would love to help with. So I am available for that. 

    Kim Allchurch Flick: I love that mine shifts toward the positive and joy can make a big difference. So if you could have dinner with anyone. Up to three people living or deceased, who would they be and why Doesn’t have to be three. It could be one, it could be two.

    Andrea Learned: It’s so funny because it’s like how the three people that I would want at dinner, it would be a strange I’m not sure how they would all connect except if I really thought about it and it would, it was gonna be joy and love I guess they would all connect no matter what.

    But I will say that that band that I mentioned idols I, the lead singer of that band, Joe Talbot. Would be somebody that I would love to be sitting at a dinner with because he just exudes joy and has a real social justice angle to everything he does. Another piece person would probably be who I’m so bad at this because I just, I would like to interview or I would like to have dinner with somebody who.

    First came, came up with the electric bike, I would like to talk with somebody about that. I, and then I also, I will say, one more that I know is the person who was behind the advocacy campaign. I don’t know if you remembered or not, that they really the angle was, let’s stick it to the man by not smoking.

    So the way that smoking, became less cool, if you will. Was, let’s figure out how to get young people involved in saying, I’m not gonna die just ’cause big tobacco. 

    Kim Allchurch Flick: Excuse me, 

    Andrea Learned: I’m not gonna die just because big tobacco wants me to smoke cigarettes. And so I think there’s something I would like to talk with the person who is probably dead by now who activated that or made that happen.

    And again, it could be the leader of it or not, right? But who made that campaign happen? Because I think with regard to all the stuff that I do too, a lot of this is figuring out ways to stick it to the man or stick it to a culture. So we stick it to culture by choosing to eat less meat. We stick it to culture by choosing to drive and buy fewer fuel, fossil fuel vehicles, right?

    We stick it to culture, and so I want to get more educated and find more joy and kind of information sources about how we stick it to the man, which is our culture of awfulness by simplifying and analoging our life. If you will. Whoever can help me put together that dinner table, I would love it.

    So Joe Talbot of idols, whoever came up with the e-bike and whoever was behind the scenes of the stopping smoking, sticks it to the man, I want that at my dinner table.

    Kim Allchurch Flick: I love that. And there are still ways that we can stick it to the man on many levels and build. Build good businesses by changing our purchase habits and our thought processes and our habits. It’s such a great conversation. We could continue talking for a very long time. I have enjoyed this so much.

    Everyone, thank you for being here. This is Kim Allchurch Flick. Delighted, thank you. Delighted to be able to share this with the world. 

    Andrea Learned: Thank you so much, Kim. I really enjoyed the interview and I I hope that this conversation did start some joy for any of your listeners and gonna get them thinking about their own, how they’re gonna be more visible with their values and their leadership.

    So thank you so much for inviting me to do this. 

    Kim Allchurch Flick: Small as mighty little steps can make big journeys. Thanks so much. Signing off. 

    This Episode’s Guest: Andrea Learned

    Headshot of Andrea Learned, wearing headphones and sitting at a microphone.

    Andrea Learned is an author, speaker, commentator and podcaster with a mission to catalyze climate influence. Leveraging her established platform on Bluesky and Substack, she identifies and amplifies the people, places, and projects that are quietly changing the world. Andrea co-created and hosted the award-winning “ Living Change: A Quest for Climate Leadership” podcast, and is currently incubating her next show, Name & Fame, with Andrea Learned. .She is most known for her deep climate network and her counterintuitive leadership visibility approach, which centers on loving *others* up. With an early career in marketing to women, during which she co-authored the book “Don’t Think Pink: What Really Makes Women Buy and How to Increase Your Share of this Crucial Market,” Andrea’s background may seem winding, but it all aligns beautifully through the lens of her contagious joy in celebrating big, unexpected impact.

  • Who Makes a Mighty Website?

    Who Makes a Mighty Website?

    There is more to Waterlink Web than meets the eye. At Mighty Epiphyte we know a social enterprise when we see one and Waterlink Web fits the description of doing something for People, Planet and Profit!

    Mary Ann Aschenbrenner President of Waterlink Web.
    Mary Ann Aschenbrenner

    Mary Ann Aschenbrenner is an avid volunteer; that’s how I met her years ago. Her volunteer work is outlined on her website. In addition, she is dedicated to her animals and the garden she nurtures for native species habitat. Solar panels installed on the roof produce over 30% of the electricity used in her workplace!

    It’s terrific to find a company and a person who brings joy, patience, and intelligence to her client interactions and cares for the planet and community.

    Mighty Epiphyte supports social enterprises and seeks ways to support others. Age-Friendly is more than a buzz phrase for us and our region. In fact, Portland is planning a vote for Age-Friendly Businesses (see the link at the bottom of the page!)

    WordPress Website Designer

    Mary Ann has had experiences that resonate in many capacities. After a vibrant career and being laid off during the recession, the job market started to push back and unfortunately after a certain age, it feels like a rejection for reasons that are often stereotypes; too expensive, too stuck in their ways, not digitally savvy, why not just retire, and on and on…(Age Friendly Business awards link is below).

    Mary Ann is among many who have found this stereotype and instead of being down about it, she created her own company, Waterlink Web, the company that built and manages the Mighty Epiphyte website. She’s incredible to work with and as digitally savvy as anyone I’ve met and we’ve both worked for tech companies. Waterlink Web is doing mighty good work for Mighty Epiphyte, and for the community and the planet, starting in a wonderful garden.

    The Rest of the Story

    Excerpts from an interview with Waterlink Web President, Mary Ann Aschenbrenner.

    Q: “Tell us about your commitment to the environment?”

    A: “At Waterlink Web we serve our community as well as our clients. The Waterlink Web LLC office is partially powered by solar panels. Depending on the time of year, the solar array produces between 1/4 and 2/3 of the total energy used by the building.

    Additionally, the property itself is Gold Certified as a Backyard Habitat and includes native plants and trees, and a water source for animals and birds. Non-organic pesticides and herbicides are not used on the property.”

    Q: “I noticed you have honeybees!”

    A: “We are so committed to improving and helping the environment that we started Asches Urban Honey, to raise awareness of the importance of honeybees in the environment and agriculture. The Asches Urban Honey apiary is located on our property in St. Johns and is part of the Gold Certified Backyard Habitat. Each year we are able to sell local honey to neighbors in St. Johns.”

    Q: “Where do you volunteer?”

    A: “We volunteer in the community and serve on nonprofit boards including Friends of Pier Park and the St. Johns Boosters.

    Each year Waterlink Web manages the Pier Park Pick-Up, partnering with SOLVE and Friends of Pier Park to improve Pier Park in North Portland. Working in conjunction with our partners we have turned the tide on encroaching invasive plants including ivy and blackberries at Pier Park. Held each year around Earth Day, in addition to removing invasive plants, we remove up to 15 bags of trash, paint picnic tables, and add paths to the popular disc golf course. Because of Waterlink Web’s leadership, the Pier Park Pick-Up has become a neighborhood tradition in St. Johns.”

    With respect and gratitude,  Kim #mightyadvocate

    @mightyepiphyte |  advocate@mightepiphyte.com  | Mighty Epiphyte

    Learn more about Age Friendly Business Awards Here