Tag: Workplace Culture & Wellbeing

How purpose-driven companies build healthy, inclusive workplace cultures that support employee wellbeing and prevent burnout.

  • Your Business Is Not Stuck – Your Systems Are, with LaToya “Patrice” Seawood of Level Up Management

    Your Business Is Not Stuck – Your Systems Are, with LaToya “Patrice” Seawood of Level Up Management

    LaToya “Patrice” Seawood, founder and principal consultant of Level Up Management, MBA professor, and Mighty Impacts instructor, joins Kim Allchurch Flick to discuss the theme “your business is not stuck; your systems are.” 

    Seawood shares how she started Level Up during COVID after leaving her job to care for her children and evolved it into a social-enterprise-minded consultancy focused on turning vision into clarity, structure, action, and impact, with emphasis on operations, workforce development, and customer experience. 

    She describes common challenges for entrepreneurs and nonprofits – lack of administrative knowledge, undervaluing operations until breakdowns occur, and the emotional side of change and trust – especially during growth. 

    She highlights tailored leadership development for marginalized communities, building workforce pipelines, aligning operations with purpose and values, and helping founders let go so the owner is not the system.

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    01:20 Origin Story and Mission

    04:21 Community Needs and Systems

    07:22 Challenges and Trust Building

    09:48 Founder Passion and Burnout

    12:55 Client Wins and Optimism

    14:30 Connect and Systems Speak

    16:15 Serving Marginalized Communities

    19:07 Future Vision and Work Culture

    22:22 Values Driven Operations

    25:18 Growth Exposes Weak Systems

    26:43 Founder as the System

    30:25 Dinner Guests and Closing

    Kim Allchurch Flick: Hello everyone. Welcome to the Mighty Measure Podcast. Today I am very excited to be with LaToya “Patrice” Seawood. LaToya is the founder and principal consultant of Level Up Management, where she helps business owners turn vision into clarity, structure, and sustainable action with a background in human resources, operations, organizational strategy, and workforce development.

    She specializes in helping leaders build the systems and infrastructure their businesses need to grow. Well, LaToya is also an MBA business professor, speaker, and facilitator, who brings a practical people-centered approach to organizational challenges through Level Up management. Her work is grounded in a simple purpose, build people, strengthen businesses.

    Empower communities. Today we’re going to be discussing your business is not stuck. Your systems are, what a great topic. 

    LaToya “Patrice” Seawood: Wonderful. Yeah. Thank you so much, Kim. 

    Kim Allchurch Flick: Yeah, it’s so nice to have you here. And also I will add that you are also one of the instructors in the Mighty Impacts continuum that my company hosts as an educational cohort and asynchronous platform for learning about these types of issues.

    So thank you. Thank you so much. What has been your journey to this point and the inspirations that have brought you to now? 

    LaToya “Patrice” Seawood: Local UP started during COVID, as with so many other companies, I’m sure. COVID was the time, we are all able to benefit in a way from the lack of noise. And I actually had to.

    Leave my job in order to care for our young children at home. And I decided to initially build this framework so that actually my husband and I could eventually use it together later. As the world started coming back together and waking up, I knew that I wanted our business to actually help fund nonprofits.

    I had started opening up a nonprofit. And really did not want to only depend on grants, but really saw a great opportunity to where business can really help funnel and support and grow and help keep nonprofits sustainable. So that led me to actually learn more about this concept of what a social enterprise is and how business can be a tool for both economic and community impact.

    Along the way, I met some great people, some wonderful mentors and coaches who really opened up my horizon, my i, my ideas, my brain. To really gain more clarity for what I actually wanted to build and what I really wanted to serve the community with. So the business continued to evolve as I paid attention to where people consistently needed help, and also to what brings me joy.

    So today a lot of my work centers around operations and I like to use the word functionality but particularly with workforce development and customer experience. I guess I would say that at the heart of it, we help people take vision that matters to them, and we move it towards clarity structure.

    Action, but ultimately impact, which is, I really think how you and I connect so much is this idea of impact and how do we make that impact? How do we communicate it? How is it known? And that progression is just directly aligned with the Level up signature framework. 

    Kim Allchurch Flick: And Yes. I remember when we met as well, you were a guest speaker at the Benefit Corporations for Good, happy hour a couple years ago in Portland.

    Yes. And the presentation you gave was so open, warm. And informational that I was really taken with that and introduced myself afterward. And yes, thank you. I’m the rest. Glad is glad you did the, a journey. Indeed. I can’t believe it’s been that long, Kim. I was counting and it’s like, could it really be two years?

    But it, I think it’s been pretty close to it, so thank you. What are you seeing in the community you serve and how do you serve and what are you seeing that people are bringing to the table? 

    LaToya “Patrice” Seawood: Being involved in the community as back in Portland as much as I am, and still now also adding to it the community here in the Raleigh Durham area.

    I see so many good people with really good ideas. It’s really. Inspiring and heartwarming to see it all. They have dreams for businesses, for nonprofits, for ministries, and community programs. What I’ve noticed and seen is that a lot of times though those dreams struggle not because the people aren’t working hard or because they don’t have enough passion, but because they don’t have the administrative knowledge or the systems or the operational structure that can truly make them sustainable.

    And so you hear all these stories about businesses closing, or nonprofits closing, or even scandals that are happening. It all goes back to the structure and the operations of the organization. And that’s where I like to come alongside people sometimes, we don’t need more ideas, we just need clarity around what isn’t working around.

    The structure for what they’re trying to accomplish and the practical support that’s needed to move it forward. On the workforce development side, I also see people who want to work and they wanna work, they wanna contribute, but for whatever reason, they haven’t had the opportunity to develop the skills or even the confidence or the professional exposure that’s needed.

    And that’s partly why I developed my Thrive in Program and why workforce development continues to be such an important part of Level Up. I want to build stronger workforce pipelines, not just help people get a job. And these stronger pipelines, support those same businesses, nonprofits, ministries, and community programs that I mentioned earlier.

    So essentially level Up is the bridge that brings those two together and helps functionality take place at work, and skill people in the community to work at those places. And that essentially should bring economic wellness to the community. 

    Kim Allchurch Flick: Oh, and that’s, I think, is so important because it sounds like what you’re doing is taking some groups that may not know each other.

    But are missing the same elements or maybe not being strong. The same elements that structures they need, and in a way bring it together. 

    To make an entire community stronger. 

    LaToya “Patrice” Seawood: Yes. That’s the goal. That’s the vision. 

    Kim Allchurch Flick: Wow. What are some of the obstacles and challenges? 

    LaToya “Patrice” Seawood: The most.

    Immediate obstacle is my own season of life. A challenge for me personally is simply the fact that, I’m a mom first. I have three children, ages eight to 15, and so I’ve had to build this business. But in respect to that priority. So when time I look at growth opportunities, I, it has to be sustainable given my current limits of life.

    And so it’s not for me, it’s not growth at any cost. It’s all extremely measured. So that’s my number one challenge, I would say, and just in understanding and respecting and loving the season I’m in while I, my children are at home. The other challenge I see when I am speaking with people, bus business owners in the community.

    Is the fact that we know oftentimes people don’t recognize the value of operations and investing in operations until something isn’t working. It’s much easier to invest in what’s visible than it is to invest in the systems underneath it. And so helping to educate and just bringing awareness to that has been a challenge.

    I’d also say that this work that I do requires a great deal of trust. When I’m working with leaders and founders and entrepreneurs, this is their baby, right? This is their passion. And in order to bring someone alongside that and look into and potentially make some changes, it requires a lot of trust and, that just takes time to build. And it’s understandable why it would take time to build and you can’t rush that relationship. And so I have found that my pipeline, if you will it’s, it lasts. It’s a longer pipeline. And learning just to be patient with that has been, part of the challenge.

    I would say that I’ve learned that sustainable change isn’t just operational, it’s emotional too. And that’s a part of what that trust people are attached to what they’ve built. So part of my job is helping them navigate change, not simply just handing them a solution.

    Kim Allchurch Flick: I love how you said it’s also emotional ’cause people are throwing their hearts into this. 

    LaToya “Patrice” Seawood: Absolutely. 

    Kim Allchurch Flick: And what are some of the challenges and obstacles for them? 

    LaToya “Patrice” Seawood: What I have learned is. They often are very much caught and engrossed in their passion, right? Whether it’s a somebody who loves to bake and now owns a bakery, or somebody who loves to coach and now owns a coaching business.

    The, the service is the passion. The operational administrative structure that supports that passion often isn’t the strength of the individual and. Passion only goes so far and is only so sustainable if you don’t eventually have the right structure to support it. And so that’s the main challenge I see that they’re dealing with this understanding when is the right time to invest in that structure and to have that internal reflection and knowledge that.

    Passion isn’t gonna take them all the way, 

    Kim Allchurch Flick: It’s so true. And it made me think of a, an example of a, a friend of mine who was ill and yoga helped save her, helped her heal through a 

    A chronic illness to the point where she created a yoga business that she then grew to hate. Yeah.

    And partly it was because. Because it started to feel like a ball and chain. And as you were talking about that, that’s exactly what I thought of is sometimes without that knowledge to keep something upright, to know when to hire, help, to know when to delegate it, it can become the thing you don’t want to do anymore.

    The thing that drags, drags people down. 

    LaToya “Patrice” Seawood: And when that person decides to leave. Their business lead the passion because of that burnout. That is something I feel deeply and that also I go back to COVID, but that’s so many businesses closed and.

    I don’t I don’t know. I, all I can say is I felt that that, it broke my heart to hear that continually, these businesses didn’t make it, these businesses didn’t make it. And knowing how hard those people worked to get to where they were, to not be able to be sustainable through that type of crisis, it just, it was.

    It’s kind of a motivation for me. I want my clients to be strong and sustainable so that they can ride through the market up and down. Now, obviously that was more than just a market down, but just in general to create resilient businesses, that is something I care deeply about. 

    Kim Allchurch Flick: And that helps an entire community and it helps people be happy.

    Exactly. Yeah. Do you have any examples and what makes you optimistic about what you do in your work and what you see out there? 

    LaToya “Patrice” Seawood: Yes. When I first read this question, the first thing I thought of were my clients. I get to work with really good people who generally want to do good things and not just want to do good things.

    They are willing to put the effort in to make it happen, to take the risk, to make it happen, to just move forward with action. I’ve been able to help support management development. For people who are once outh, who are once unhoused I’ve been able to work on systems designed to support economic mobility for people experiencing generational poverty.

    Another client helping build an organization that will that helps to support like the whole human, so that people leaders can grow, perform, and build sys and build sustainable businesses and their careers. And then there’s the individual coaching ones. When I’m working with people one-on-one.

    Sometimes impact isn’t this huge organization transformation. Sometimes it’s just getting to watch somebody have their aha moment, as I gain clarity and confidence and then they’re, being able to take that next step. So all of that keeps reminding me that this work is important and continually makes me just so thankful that I get to do that.

    Kim Allchurch Flick: I love that. What are some of the best ways people can reach you and how can we help you? 

    LaToya “Patrice” Seawood: In terms of helping, I think it’s just, keeping eyes and ears open. One area I’m talking about more is called when systems speak. Systems are always communicating something and you learn a lot about an organization by looking at its operations and particularly the experience those operations create for employees and customers.

    So paying attention to that and keep me in mind if leaders wanna talk more. I’m also continuing to expand our workforce development work, and that includes workforce pipeline development, professional training, leadership development, and helping organizations think beyond filling positions to actually developing people.

    And definitely if there’s organizations within the network that are interested in that, I’d love to have a talk with them. But ultimately Level Up is about building people, strengthening businesses, and empowering communities. And so since those three things are connected, any, anything in those areas are really interesting to me.

    In terms of reaching out to me, I am on LinkedIn and that’s probably the best way to connect with me. It’s where I share a lot. About what I’m seeing and learning through the work, especially around leadership operations, workforce development, and how systems affect people. And then I’ll also give you a link that you can use, that people can use to connect with me and just talk through what you’re dealing with and see if there’s, a way I can help.

    Kim Allchurch Flick: Thank you. And you mentioned something that popped into my brain, and if it’s okay, I’d love to ask you a little bit more about how you’ve served unhoused people and others in perhaps those marginalized areas that haven’t been their fault. Because we’ve seen mass layoffs, we’ve seen a lot of situations that have been out of some people’s control.

    LaToya “Patrice” Seawood: Absolutely. 

    Kim Allchurch Flick: What are you seeing there and how does Level Up. Respond and the other things that you’re doing. 

    LaToya “Patrice” Seawood: So I have been able to partner with community serving organizations who have been entrenched in the work for years, and because of that, they have a large amount of credibility in the community and they have graciously brought me in to partner with them as they do their work.

    And so for the clients that work with those who are unhoused, they’re already doing workforce development through internship programs and through training and now looking at that next step for their participants and for their staff, and, one of the challenges in that particular project is a lot of leadership development or manager development programs.

    They’re template. And our partnership really has worked out so well because I customize the program to meet the participants where they are. And with that one in particular, there was a recent example where we were doing a debrief on where we are so far in the program and realized that it wasn’t working for all of the people and needed to make some adjustments again to meet them where they are and.

    Equip and provide the support and the pathway needed to get them to where they want to be. And so that is one of the things I’m learning a lot through my clients who are these community serving organizations, is the ability to meet somebody where they are is how you have the great impact, coming to people who have been marginalized, who have had any type of barriers you wanna mention with a template program, it doesn’t work. And so while I know that other business models do that and they do it well, and that’s great, I just want it to be different. And so I work with leadership very closely to design a program that will work for their participants.

    Kim Allchurch Flick: That tailored approach must be so important. 

    LaToya “Patrice” Seawood: It is. It is. And there’s a need for it. Definitely. 

    Kim Allchurch Flick: Yeah. Absolutely. Where do you see the future of leveled up and thrive? 

    LaToya “Patrice” Seawood: Just for it to continue to grow as I have, as I continue to work with different organizations and touch more lives with workforce development.

    I mentioned earlier about being the bridge between the two. I really want to continue to build this pi to build the pipeline. So on one side where. Equipping people and helping people get back to work in a lot of situations. And then I’m working with businesses to be great places to work, and so the more that we can do that, the greater economic wellness we can bring to the community.

    And I see that, that isn’t limited to the Portland area or the Raleigh Durham area. Any organization. That wants to have that kind of impact in their community is a great fit for us. And just looking to be able to sit, to do more good work and to continue to meet more good people.

    Kim Allchurch Flick: And as a former employee along the way in my career, it really makes a difference. I’ve been with companies that did not treat us well. Did. Did not recognize potential that were very rote and had cultures that were focused on money more than people. And then I’ve been in the opposite, and the, the feeling is completely different, even though the work might be the same and the productivity needed is as much the same.

    So what you bring to that I, I think, is so important and how people feel at work. Can make everybody feel better. And it goes up to the consumer level too. It’s, we notice things even if they’re unspoken. 

    LaToya “Patrice” Seawood: Absolutely. If I go to the grocery store and the checkout person is complaining to me about what their supervisor did, that’s a problem.

    That’s a problem. I, for every customer that comes through there, that’s affecting their experience and yet. You want that genuine dialogue, but what’s going on that your employee feels like that’s what they wanna share with your customers, right? It just goes, to me, it just continues to, there’s just always this opportunity to dig further beneath the surface.

    And so in my former corporate HR days, that example would’ve just been met with, okay we’re going to give that person a warning. Tell them not to do that. You can do that, or we can systematically look at what’s causing that behavior. And a lot of. What our employees experience and our customers experience know.

    There’s a lot of scientific research that goes into that and the companies that have invested in that have also done really well because they’ve created their operations to support the research in order to get the goal that they want, the experience that they want their employees or their customers to have.

    So that’s also what I look to continue to look into and grow and learn more is also the, that industrial psychology part of it. 

    Kim Allchurch Flick: Indeed and as you know, I’m in the B Corps and benefit corporations world quite a bit, and it becomes a discussion point is like, what does it mean to earn these certifications?

    It means a lot. And on the employee side, it means it can attract people. And if it’s true and real and the values are being lived, it helps people stay. It helps people express things in their community. When you love where you work and you go, your parent going to the games, talking with other parents or when it’s.

    It seeps out in a good way. It 

    LaToya “Patrice” Seawood: does. 

    Kim Allchurch Flick: Where? Where if it’s miserable, it seeps out as well. 

    LaToya “Patrice” Seawood: And that’s what I was just going to say. The values seep out one way or the other. And that’s part of the challenge when I’m working with leadership is we really need to have a real conversation about your own purpose and your own values, because that is what is being communicated whether.

    You know it or not. And so identifying what they are and then building your structure so that every layer of your structure represents that value. It, you don’t just create a customer processing or a customer onboarding process based on what the industry does. You look at that to inform what you do, but you also have to keep that end goal in mind.

    How? What do you want the customer to walk away feeling? What do you want your. Your onboarding process with your employees, to create, in how your employee walk walks away feeling. It’s all very in. It has to all be very intentional. And again, that goes back to, it takes the investment not only, not only a financial investment, but takes the investment of time.

    And a really deeper a deeper self-reflection. And I appreciate that. Not all leaders have that capacity. 

    Kim Allchurch Flick: Indeed. What happens when they don’t have the capacity? 

    LaToya “Patrice” Seawood: If I’m working with them, then. The focus becomes capacity building for the leader. If I’m, there, it’s just a, an a organization that you hear about on the news.

    What happened? Something blew up, there was a mess, and now it’s all over the place. And so then that’s where we, again you find out, there’s, you see the reach out for the crisis management and often. It requires, again, going back to initial purpose and how that gets baked into every layer of the organization so that the big messes don’t occur.

    Kim Allchurch Flick: Oh indeed. And I like what you’ve said when I’ve heard you speak, it’s what looks like a people problem may actually be a systems problem and absolutely those things can change. But also growth exposes your current systems. What your current systems can no longer carry. Absolutely. Yeah. People are so head down, they can’t see the forest for the trees, so how would they even know until it breaks?

    LaToya “Patrice” Seawood: Absolutely true, and that’s where I have seen most systems break is in the growth. And I’m all for growth and I’m all for meeting business goals. And I fact that’s what I help people do. I want them to meet their business goals and grow, but in order to do that well and to stay there, the system has to be built to support it.

    Because otherwise you end up with burnt out employees who complain to your customers or you have this horrible churn of people quitting coming on and quitting within 90 days or six months. And that it wreaks havoc on the bottom line because it costs so much, to hire people.

    And growing is a true test of whether or not your system is strong enough to support it and it’s also valuable. It gives you valuable insight to where you need to do some additional scaffolding. 

    Kim Allchurch Flick: Indeed. And the last thing was that the owner should not be the system. And sometimes people start things and they make it up as they go along and they create a system and then.

    Sometimes it isn’t as good as it could be. Sometimes they can be great. It the how did, ’cause you work with a lot of entrepreneurs and 

    And startups as well as established companies. But what do you do in those instances where the own, the owner has been the, the creator of all things? 

    LaToya “Patrice” Seawood: That one’s 

    Kim Allchurch Flick: don’t quite know how to articulate the question, but it, it has to do with, when they get into a growth phase.

    LaToya “Patrice” Seawood: Yeah. So the,

    the temptation that a lot of leaders face is to make everything in the organization about them, and they become decision maker for everything they become. The one who makes all the, who takes all the moves and bears the responsibility for their organization alone. And that only goes so far.

    If you want to stay, if you want to increase your impact, you have to expand past yourself and not. Just duplicating yourself, but looking at different perspectives and different skill sets. Understanding what you’re good at and what you’re not good at, and bringing in people who fill in the gaps that you’re missing.

    I find that leaders who do that have a greater field of vision in a way and can create their organization, build their organization in a way that covers more ground in a way that doesn’t have, these great pitfalls. And so it’s interesting, it’s like the way to hang onto your organization and the impact you’re making is actually to let go of some of the reigns.

    And that’s hard and I appreciate how hard that is for people. And so again, it goes back to the trust and the willingness to take risks. 

    Kim Allchurch Flick: Sounds almost like a metaphor for parenting as well, but 

    LaToya “Patrice” Seawood: Absolutely. 

    Kim Allchurch Flick: But at the same time, 

    LaToya “Patrice” Seawood: absolutely. My son is about to be 16 and of course the conversation of driving is coming up and I’m thinking no.

    Kim Allchurch Flick: Yeah. And yet at the same time, isn’t it wonderful when there’s a sense of delegating independence and decision making? So it’s yes. If the building blocks to that have been strong, then. Everybody’s happier and sometimes I don’t think some founders and people who are really just working and stressing about it, everything realize how you can do a good job with less stress too.

    So part of this may be the key to unlocking some of that and recognizing that in the end you’re actually gonna be happier for letting go of some of it. Yeah. In training systems, 

    LaToya “Patrice” Seawood: you are absolutely. 

    Kim Allchurch Flick: That’s a hard part though. It’s very psychological 

    LaToya “Patrice” Seawood: again. Yep. I hope to, I, I plan to continue to dive into that and learn more about that so that it can better inform my work.

    Kim Allchurch Flick: Oh, and you are well informed and informative to people like me and I so appreciate it. So is there anything more you’d like to add before the final question? 

    LaToya “Patrice” Seawood: I don’t think so. I think we’ve covered it really well, Kim, thank you so much. 

    Kim Allchurch Flick: Well, you’re amazing. That’s part of the reason why. So the final question is, if you could have dinner with up to three other people living or deceased, who would they be and why?

    LaToya “Patrice” Seawood: So it actually wouldn’t be anybody famous. I really would like to be able to have dinner with my grandparents. They passed early on. I say early on, meaning like before I started this company and my grandfather was an entrepreneur himself. And so looking back, there’s just so much I would like to ask and to learn more about not only who he was as a businessman, but who both my grandparents were as people.

    My grandmother passed when I was in my young twenties, and I’m sure like many people in my young twenties already thought I had it all figured out. And so now 25 years later, I, there’s some things I would love to know, and so my grandparents would be two. And then the third person would be my father who passed away as well, when I was just a very young toddler.

    I didn’t even, really know, I didn’t know him. But I, here he was amazing and I would love to talk to him. At this stage in my life, I would just really appreciate those conversations in a completely different way. 

    Kim Allchurch Flick: Oh, what a beautiful and very personal table. Thank you for sharing that.

    And thank you for being here, LaToya. 

    LaToya “Patrice” Seawood: Thank you. Thank you for having me and such great questions that you’re asking and really it was a really a deep dive to really think those things through and I appreciate the opportunity and the platform to speak about the great work that my clients are doing.

    Kim Allchurch Flick: Thank you. And I think what is revealing too, without even intending it in the beginning, but I have the best seat in the house, so I get to hear so many wonderful stories. Yeah. Stories are important. How people have built on their passion. How very few of us had a straight line weren’t 

    LaToya “Patrice” Seawood: Oh yeah.

    Kim Allchurch Flick: Weren’t born to say, I’m gonna do this hardly anybody. And the other thing is the question about optimism gets answered with every single person, and it’s. It’s showing me, and it’s like you said before with your clients, there are a lot of people that are doing really good things. Some are below the radar, some a little bit above the radar, but that knowledge that people are forging ahead regardless 

    Is so encouraging. 

    LaToya “Patrice” Seawood: It is. And especially we know in the world when we hear a lot of negative, crazy things. It is knowing, the, the good work being done, I guess in the trenches or on the ground, that is the motivator and it’s what inspires that goodness in you to go ahead and join in and to continue to do and to look at whatever you’ve been given.

    Or worked hard for, however you wanna look at it, but to use that to generate and multiply more goodness I ha I’m truly inspired by the work of others and the stories of others as well as yourself. And it yeah, I, if I don’t even listen to the negative news anymore, I can’t I listen mainly.

    To the motivational positive real stories that are happening with real people. 

    Kim Allchurch Flick: Indeed. And I think we don’t always see it, but we’re not doing this in isolation. There’s somewhere, there’s someone else doing something that forms a concentric circle, like a Venn diagram. And so we are touching each other, even though we may not be aware of it.

    LaToya “Patrice” Seawood: We absolutely are. And that’s the whole idea of the E of ecosystems, right? And then building ecosystems. I love looking at nature for inspiration and looking at how different parts of the system feed and support each other, and that when that is done authentically. I think that’s when you see the great even greater impact.

    There’s no way I can have the impact that I do by myself. I’m just one person. And so it’s been, the people who have poured to me who have encouraged me, helped me see things that I didn’t even see in myself. It’s been the business partners who I’ve connected with and I’ve learned so much from.

    It’s been a whole bunch of people, right? Like nobody can say that they did it on their own. 

    Kim Allchurch Flick: Absolutely. And you bring it forward so beautifully. So thank you. I appreciate your time. Thank you and have a great day.

    This Episode’s Guest: LaToya “Patrice” Seawood

    Headshot of LaToya "Patrice" Seawood wearing a tan suit coat and white top. She is smiling and looking at the camera with arms crossed.

    LaToya Patrice Seawood is the Founder and Principal Consultant of Level Up Management, where she helps business owners turn vision into clarity, structure, and sustainable action. With a background in human resources, operations, organizational strategy, and workforce development, she specializes in helping leaders build the systems and infrastructure their businesses need to grow well.

    LaToya is also an MBA, business professor, speaker, and facilitator who brings a practical, people-centered approach to organizational challenges. Through Level Up Management, her work is grounded in a simple purpose: build people, strengthen businesses, and empower communities.

  • The Power of Stories We Haven’t Shared with Shanti Joy Gold of Grow with a Pro

    The Power of Stories We Haven’t Shared with Shanti Joy Gold of Grow with a Pro

    Shanti Joy Gold, a former corporate leader turned entrepreneur and coach who supports LGBTQ+ and other underrepresented professionals, joins Kim Allchurch Flick to discuss how stories reconnect people. 

    Shanti describes hiding her relationship at work for a decade, later coming out in workplace conversations and on LinkedIn, and how allies’ responses sparked her podcast, Stories We Haven’t Shared, creating a forum for under-discussed experiences. 

    They discuss the ongoing, complex nature of “coming out,” the “radar” marginalized people use to assess safety, and how challenges can become superpowers. Shanti highlights podcast episodes on disability (Ruth Blatt), a Holocaust survivor (Tibor Spitz), and her father’s Vietnam experience, and emphasizes presence over rumination. 

    She shares her website, monthly “Saboteur No More” gatherings, and a surfing metaphor for mental fitness; they also discuss music, including the Indigo Girls.

    Listen Now

    Time Stamps

    00:00 Welcome and Introductions

    01:04 Shanti Journey and Coming Out

    04:51 Why Stories Matter for Allies

    07:11 Outsider Experience and Superpowers

    10:24 Walls Saboteurs and Joy

    11:38 Showing Up in Community

    13:21 Hope Through Human Connection

    15:19 Podcast Highlights and Powerful Guests

    21:33 Being Present and Finding Peace

    24:16 How to Connect and Saboteur No More

    26:31 Coaching Mental Fitness Surfboard

    31:10 Final Questions Music and Farewell

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick with the Mighty Measure Podcast, and I am delighted to be here today with Shanti Joy Gold, who has journeyed from corporate America to entrepreneurship, and now coaches fellow lgbtq plus professionals to thrive in their careers. She’s the host of the stories. We haven’t shared podcasts.

    And is a lover of things Outdoors is a campfire guitar drummer, a photographer, and enjoys the little piece of heaven she and her wife have built by the Lake. Shante is passionate about reconnecting people to their inner brilliance and getting under the BS to remember all of the cool things we have in common as humans.

    Today we’re gonna talk about the power of stories. 

    Shanti Joy Gold: Yeah. 

    Kim Allchurch Flick: Shanti, welcome. 

    Shanti Joy Gold: Thank you. Thanks so much for having me here. 

    Kim Allchurch Flick: I love your podcast. Thank you. I do agree with you that stories reconnect us and sometimes we don’t feel we have time or space to share, but it can be so magical when we do. 

    Shanti Joy Gold: Yes. 

    Kim Allchurch Flick: So what has been your journey and inspirations to this point?

    Shanti Joy Gold: Wow. I’ll come at it. Through the lens of the podcast, which is I worked in corporate for about 30 years. I spent the first 10 years of that actively hiding my relationship with my now wife at work. We were working at the same organization, not as peers, and it’s just simply didn’t feel safe to do anything else.

    So that was one phase and then. When I went to my next job, I said, all right, I’m done. I’m gonna get this out there, so to speak. And had these two sit people down, coming out moments at work, which were pretty interesting. Funny in retrospect. At the time, a little painful not in a bad way that it was well received, but very clunky on my part.

    Had those experiences, which was the beginning of me starting to align more corporately in, in my career and have people understand my full story. And then it was only a few years ago, which was about 20 years down the road that I. Did this larger LinkedIn coming out. I pivoted my career from sales leadership roles and joyfully started professional coaching and took me a while to see what was right in front of me.

    I kind of said I started here and went all the way around to understand that I was really called to and excited to support lgbtq plus and underrepresented people in thriving in their careers. And when I made that decision I was excited to talk about it on LinkedIn and realized that I had never even discussed the fact that I’m gay on LinkedIn.

    So all of a sudden I had that realization, which was, wow. As far as I’ve come, I really haven’t had this conversation yet. I haven’t. Told this story in this way to this larger group of people. So I shared I shared about my, my new coaching and who I was gonna be focused on working with. And I told these two Coming outta work stories as a part of it.

    And there were two people who knew me very well, who are very open-minded, curious, wonderful humans. That said, I had absolutely no idea you went through that. Nor did it ever even cross my awareness that anyone might have to have conversations like that coming out, conversations at work. And I, how would I know because I’m a straight, white person and it just wasn’t in, in my field division.

    So thank you so much for sharing that. I feel like, it’s very important to know these stories and keep ’em coming and. I wasn’t expecting that wasn’t on my Bingo card of, responses I was necessarily gonna get to the LinkedIn post, but it really sat with me. And it ultimately became the kernel.

    And the spark for stories we haven’t shared. I started thinking deeply about why hadn’t I shared those stories, and what’s the opportunity if, first of all, if I haven’t shared my story, then what other stories are out there that other people haven’t shared? And why aren’t we sharing ’em?

    What’s my piece in that? What are some of the other nuances and factors at play? And so the idea of creating a container or a forum for people to have these conversations, share these stories. So that we can learn more about each other again, reconnect at a more human level, feel less alone, get inspired all of the things that was really the impetus for the, the podcast, and it’s been really one of my favorite things I’ve done in my entire life.

    Kim Allchurch Flick: I’m so touched by that, and as you were speaking, I was also thinking in my world, in my later adult life now. Our neighbors, family members, so many people are gay and 

    Shanti Joy Gold: yeah. 

    Kim Allchurch Flick: How I love them and it’s open. But dialing back to when I was really young and one of my best friends from fourth grade was in Manhattan.

    We were in Manhattan together. First time there for me and someone was on a street corner saying, will you sign in support of, I think it was gay rights. And I said no. 

    Only because they wanted my address. 

    Shanti Joy Gold: Okay. 

    Kim Allchurch Flick: And later my friend, we were back in her dorm room and she came out to me and she said, why didn’t you sign that?

    I said, oh, I’m totally in support of it. I just, I’m in Manhattan and talking to a stranger on the street corner and I didn’t want to give him my address. That was the only thing. Sure. It was a privacy thing and it really opened up a conversation that lasted well into the night. 

    And. But also thinking about how many people like your colleagues are have.

    In my world, it’s like over 50% of my close people are same-sex marriage or a variety of things, and it’s delightful. But if I didn’t know that, what would the assumption be? Yeah, and I think a lot of people do have more people in their life than they realize and they don’t know. So you bring up something super important.

    Shanti Joy Gold: Yeah. And that’s why it’s equally a space for allies because when I was creating the podcast, in addition to wanting to highlight the stories of underrepresented people it wanted to create a space for people like my friends who had responded to LinkedIn posts and said I wish I could be a part of more of these conversations.

    I wish I could know more of these stories. And I just had a former boss. Who reached out and said, I’ve been looking at your content and I have a sister who’s gay, and I know you and I love my sister, I love you. And I realize how much I still don’t know how much of the story is still not being discussed and, so thank you for bringing that to my awareness.

    Yeah. 

    Kim Allchurch Flick: And that’s why stories are so important. Yeah. And I like adding to it with this one. So what do you see in your community? Is there anything more that you see in the community view of the people you serve about these topics and the stories? 

    Shanti Joy Gold: Yeah and again, I wanna broaden it beyond just LGBTQ plus to really all underrepresented groups because you know what we would traditionally call minorities?

    I think there’s a shared experience there, right? It’s this experience of being an outsider, navigating from the margins and maybe one person’s. Spec the specifics of their story might be different, but that underlying shared experience of being on the outside and having to question, am I gonna be judged?

    Will I belong, will I be accepted? All of those things. There’s a, I think that’s a, a common, common thread and, the, there’s this extra weight and extra layers to navigate when you are, wrestling with those questions, and I’ve come to describe it as we have this shared kinda radar that’s constantly scanning the room to really assess safety, to assess, is there anything I need to be thinking about and anticipating that might come up where I might feel vulnerable or exposed?

    Coming out, I think we think, and it could be coming out about anything, it could be coming out about disability. It could be coming out about financial insecurity. It could be, coming out in the traditional sense, but it’s not a single moment in time. Typically, it’s an unfolding.

    And I think we all share this awareness of there’s no right way to do it and. You have to follow your intuition about who, who am I ready to share with in a, a given moment, and who am I not ready to share with? And so there’s the navigating of that and the understanding that it is going to continue to happen.

    Every day I have a conversation, I came on here and I said, my, my now wife, right? It’s another revealing, it’s another. So there’s just a lot of complexity there. What it tends to do is. It, we all as humans build some defense w defensive walls. It’s part of our the way our brains are wired, right?

    Our survival brain versus our Thrive brain and. There’s certain ways that we start to build some defenses over time that go way back to childhood and and survival and the layers are just deeper here. And so it’s hearing those stories and the ways that that’s impacted people in their lives. The challenges.

    And then, if you go back to the podcast for a minute, and I’ve not scripted it this way, but the challenges typically get to some moment where it’s like, something’s gotta give, right? This is not, this isn’t working. And that takes a variety of forms and then overcoming that and then the very thing that was presenting the challenge really becomes people’s superpowers in many way, in many ways.

    Kim Allchurch Flick: Wow. The thing becomes the superpower. That’s a lovely thing to think about, but it, because it also creates optimism. And in, in your work, helping people and doing the podcast, what are some obstacles and challenges? 

    Shanti Joy Gold: I think it is. These walls that we build unconsciously a lot of the time. Sure, some of them may be conscious, but these walls that we build in, in, in of self-protection, again, is a human thing.

    And. Until we have awareness of the fact that we’ve done it. I think that’s step one is, okay, wow. I didn’t even realize that I had that wall up. And those walls can be internal walls where you start to separate, okay, from my, what’s my real purpose? What lights me up, what brings me joy? And obviously also create separation from other people and gets in the way of connection.

    So first seeing that. That those walls exist, and then being open to investigating that learning tools to start to dismantle the walls and pivot toward the good stuff, right? Joy, flow, creativity, happiness. Th those are, that’s really central to both the conversations I’m having on the podcast as well as the work I’m doing in coaching.

    Kim Allchurch Flick: That makes so much sense. It also makes me think as you’re talking about the differences in locations and how they’re, there are different things, and where I live, I’m close to a very like open, pretty liberal city. 

    Shanti Joy Gold: Yeah. 

    Kim Allchurch Flick: Yet live in a rural town that is becoming increasingly. Interestingly conservative and there was a newer city council that’s in place that actually wanted to, they didn’t create a new law about it, but they didn’t want to have pride in the town.

    You mentioned this. Yeah. So the, the people with pride put together a, a business hall in a com, in a community center. My neighbor said, you go with us to that. And I was happy to. And there was security there. 

    And it was full. And it was so delightful to be in there. And it was just pure joy.

    But yet knowing that a couple of businesses down, or driving by the city hall, there’s been kind of this takeover of really hyper religious conservatism that wants to. Shut those types of things down. 

    Shanti Joy Gold: Yeah. 

    Kim Allchurch Flick: So very, very interesting to be in a space like that and observing this dichotomy and yet the people that were there supporting these businesses and each other, it was literally just pure joy.

    That’s 

    Shanti Joy Gold: awesome. 

    Kim Allchurch Flick: So that’s why showing up I, I think is a big part of it too. And, but it takes increasing bravery sometimes to show up in communities where there the pushback might even require security. So I thought that was really interesting. That’s, 

    Shanti Joy Gold: yeah, that’s also beautiful example of pure, lovely allyship too.

    Kim Allchurch Flick: Yeah, indeed. Yeah. What makes you optimistic? 

    Shanti Joy Gold: What makes me optimistic is as I’m sharing these stories and getting to just the people behind, in a world where it’s very polarized, obviously understatement. And it’s easy to use your computer and hide behind your computer and, not really get into rooms with people, whether they’re real rooms or virtual rooms.

    And then once you do I feel like so much of that separation just melts away and. When it does, and we can just say, wow, here’s a human being that went through or is going through this particular event. And then, and having the opportunity to showcase that and then hearing back from people who listen that say like I’ve never had an opportunity to hear about it.

    Think about it, experience it in that way, and. I’m not having political conversations with these people. I’m not having, just charged conversations. We’re just people talking about people and it just, it in, and it’s just so beautiful. And I feel like as we continue, when I have those moments, I’m like, well, this is what it’s all about, is just.

    Reconnecting with the fact that at the core we’re all the same. And I see it happen in my podcast and then I see in my coaching business, people reconnect with their, I call it their inner brilliance, right? Like this reconnecting to self, this reconnecting to others. It’s what I, it’s what I do. I immerse in every day.

    Being a witness to it is inspiring and also gives me a tremendous amount of hope. 

    Kim Allchurch Flick: And what are your, I know every podcast is like a child, they’re very special. But what are some of your highlights that you’d like to share of the podcast you’ve done so far? 

    Shanti Joy Gold: It’s so tough. It’s so tough. They’re, I always say they’re all like my, my little children.

    I think I did. Two podcasts about physical disability. I’ll choose one just to make it a little more streamlined to have the discussion in this case. Her name is Ruth Blatt. She was born without one fully formed hand. And it was just so interesting to learn that she hid this physical disability for 25 years, which.

    Seems impossible. But she did. And to think about that in terms of what was her lived experience like and what were the, what was the fear and the shame and everything that would lead someone to take those actions and then to spend so much time and energy every day actually hiding a very otherwise visible disability was really just.

    Mind altering for me. And it’s a lovely episode. She thinks and talks about UNH because her own journey was a 25 year journey of finally being ready to unhide and then speaking about the many ways that we all hide, right? It so many of us. Hide in, there’s the traditionally marginalized communities and what you would think about the people that hide.

    And then there are people who hide other things. And I alluded to it earlier, financial issues, health issues things that you might not be able to see, like obviously neurodiversity family situations. Just all, I just interviewed someone for the podcast who’s struggled with weight their entire life and what she’s had to navigate and the ways that she went out of her way to kinda hide in plain sight in certain ways as well.

    So that was a very interesting one. Tibor, Spitz. I know he’s a, so yeah, he’s a Holocaust survivor. As I’ve continued with the podcast, I did start with. Speaking to historically marginalized communities and then to the point I was just making realized that there are so many ways that we can all that, that the definition of being an outsider can be much wider than that.

    And so I had the opportunity to think about the Holocaust and. He’s a family friend and had the opportunity to connect with him and speak with him about that experience. He hid for the better part of a year in a literal hole underground with his family, including during wintertime months to escape deportation to Auschwitz, and just to hear his story and how he got through.

    Those moments and how it impacted him and empowered him and completely changed his worldview in beautiful ways was one of the more inspiring ones. And if you don’t stop me, I’ll keep going ’cause there are so many. 

    Kim Allchurch Flick: I don’t wanna stop you, but I, I, that was the first one of your podcasts I heard. And it rocked my world.

    His voice was so calm and yet so open and descriptive. And to think about that and to think what does it take to be a survivor? What does it take for loss? What does it take for moving forward? And to do so with so much grace? 

    Shanti Joy Gold: Yeah, 

    Kim Allchurch Flick: I was, I’m really moved and that one really stuck with me quite a bit.

    Shanti Joy Gold: Yeah. 

    Kim Allchurch Flick: And I’ve never personally known a Holocaust survivor. I’ve met a few, but I do know Cambodia and Khmer Rou survivors and. I’ve talked with them a lot. Very similar, different country, different types of torches, different types of things, and yet similar Yeah. That lives being taken away, families being taken away.

    Overpowering all of these things and the people that come through it and create something like a nonprofit to help the children in Cambodia. 

    Shanti Joy Gold: Exactly, exactly. Yeah. Tibor reminds me of my dad, which brings me to just one other of my favorite episodes I’ve done. It was two or three episodes with my dad, but the first one was about his experience in Vietnam and similar to Tibor, very different circumstances, but as opposed to what?

    You one might expect being in Vietnam, having a vast number of near death experiences completely changed my dad’s worldview. He became a, a fatalist, which allowed him a lot of freedom to be just optimistic in many ways, and take the pressure off, and it’s just this beautiful journey that he took.

    From Vietnam, it completely transformed who he is as a, a human and gave me the opportunity to meet the dad that I know and love. So that’s another favorite of mine, 

    Kim Allchurch Flick: and everybody has their own reaction and that’s a beautiful turnabout. ’cause I never thought of the word fatalist in that way as being 

    Shanti Joy Gold: Yeah.

    Kim Allchurch Flick: Optimism and positivity. 

    Shanti Joy Gold: For him if things in life are. For him, because he had so many near death experiences, he came to think clearly I’m not in control of this, right? There’s something bigger going on than me. So if I am not the one in control, then it takes the pressure off and I can just show up and trust the process and be present and enjoy the moments.

    And there were some there were some adjusting he had to do along the way because you can get to a point where you’re just so optimistic and can almost get to a passive place where he learned that. It’s important to still show up very actively in your life and to still be in a place where you are engaging fully and just being the best that you can be in every moment.

    So there’s been a journey within the journey for him, but that’s the gist.

    Kim Allchurch Flick: The journey within the journey. That’s a really good quote. Yeah. What else would you like to add and share with people about your life or the podcast or your viewpoints?

    Shanti Joy Gold: I think that. Just what I was talking about with my dad a minute ago, and it’s something I continue to have to work on even for myself, but really being present. I spent so much of my life. I was in corporate America. I was blessed that a wonderful career and I realized also that I was constantly.

    On the move. So it was, from one thing to the next thing to the next thing. Being in sales specifically in my case was always, the next benchmark, the next goal one-upping. So it was just endless. Now that doesn’t mean I didn’t have moments. I had plenty of moments that I enjoyed and and, but I would say on the balance, I was either thinking backwards about, okay.

    How could I potentially have handled a situation differently? The coulda would’ve should have stuff or thinking ahead because again, sales and business and strategy, because I got to a leadership position like all of the what ifs, right? So thinking ahead to the what ifs. And really if you step back and think about it, that’s where anxiety lives in the looking at the past and ruminating about how things might have gone differently and what role you might have played in that.

    And then thinking ahead to all of the different what if possible scenarios of which, by the way, probably 80, 90% of them never happen. The opportunity to just be fully present in a moment is. An invitation to just be peaceful and. Joyful. Because in the present moment it’s just you and me right now, there’s nothing to worry about.

    We’re having this conversation. It’s lovely. And so being in that pocket is such a beautiful place. And again I’m human and I’ve got I call ’em in the work I do my saboteurs, and they’re pretty strong and they’re gonna pull you out of the pocket whenever they can, but just.

    Coming back into that space. And in, in doing the interviews for the podcast, in the moments that I have with my clients, for me that’s fully about being in the pocket. It’s part of what I love. And then just making sure I’m doing that in my life as well with the people and the things that I care about.

    Kim Allchurch Flick: I fully appreciate that and I, as I am here interviewing you for a podcast and filming the same, it’s so delightful to be focused. 

    Shanti Joy Gold: Yeah. 

    Kim Allchurch Flick: And to listen. What can, how can people reach you? How can we help you? 

    Shanti Joy Gold: So I really can be found primarily on my website, shanti joy gold.com, which I’m sure you’ll put in the show notes.

    It’s S-H-A-N-T-I-J-O-Y-G-O-L d.com. Is more about the coaching work that I do. More about the podcast. I am hosting monthly work workshops, but I really just, their gatherings, they’re, I like to have the same kind of campfire style vibe as I do. When I’m speaking with podcast guests and it’s called Saboteur No More, it’s, this isn’t really for me although it is, because when there’s a lot of energy in the room, it really drives these conversations.

    But on the third Wednesday of every month at 6:00 PM Eastern, I’m hosting these gatherings called Saboteur No More. And it’s really to get people together to share more of our stories to look at its mental fitness work. And to get a better understanding of the origins of our saboteurs, how to recognize them, what purpose do they serve in our lives.

    And then once we can see them, how do we start to say, okay you can, shoo, you can go now. I appreciate what you’re trying to do, but you’re getting in the way here. So they’ve been really wonderful gatherings and showing up for those. If you feel aligned, it would be very welcome all around.

    Kim Allchurch Flick: That sounds lovely. I love that title Saboteur no more. 

    Shanti Joy Gold: Yeah, thanks. 

    Kim Allchurch Flick: We are, some of us are more than others into self-sabotage and don’t even know it. 

    Shanti Joy Gold: Yeah. Yeah. That’s one distinction I make. It’s interesting ’cause that is what I’ve named. I’m just, it’s catchy and it’s close enough. But the reality is that, our saboteurs, we never.

    It’s not a cure and they, you don’t ultimately get rid of ’em. I think in some, in many cases, you can skip that whole saboteur thing and just go into a more, positive, peaceful flow state. But life life’s, and the reality is that those guys are gonna show up at points and then it’s really having the tools and the muscle.

    To pivot out of that much more quickly than you might have previously. So it’s cool 

    stuff. 

    Kim Allchurch Flick: Oh, I love that. So you also have your coaching and the podcast, and what does the coaching mean to you and how does that show up? With the saboteur no more and beyond. 

    Shanti Joy Gold: Yeah, the Saboteur No more is really a direct a direct piece of my coaching work.

    It, as I mentioned before, it is mental fitness and the initial work that I do with with my coaching clients. Is building three core mental muscles, the same way you would build, go to the gym and physical fitness and build certain core muscles like your abs, et cetera. There are three core mental muscles that we can build to help us be able to remain calm and clearheaded.

    In all cases, including when the stuff, so to speak, is going down. And so it’s has to do with practice, just like going to a gym, doing reps repetition and building this foundation to really support us and a allow us to make choices that are. More positive. I use the analogy with surfing, right?

    You can go out, I’m gonna say the Jersey Shore ’cause I’m a Jersey girl. You go out to the Jersey Shore, it’s one of those days that there’s these enormous waves and one of the choices that you can make is to go. Walk into the water and stand in front of the waves and, brace yourself and, grin and grit and bear it.

    And the wave comes and you get knocked around and you’re like, I can do this. And you stand back up and you take another wave and you take another wave and you take another wave. And one can make that choice. And that’s something that, we can do for a period of time. But it’s.

    Exhausting and truly not sustainable. At some point you’re just gonna take one and be like, I’m done. I’m out. And then the alternative is to go back to the shore. Catch your breath, grab a surfboard, and now it’s the exact same wave, exact same wave, but now you’ve got the surfboard and you’re up on top of the wave and where before there was water in your eyes and you were getting beaten up.

    Now you literally, the definition of flow, right? You’re shifting creatively as the wave is shifting. You are up above everything you can see clearly. You’re having fun. You had this attitude like, all right, wave what you got. Let’s do this thing. And it’s a, the completely different experience, same wave.

    So in life, the waves are gonna come. We don’t control the waves, but we can choose how we respond to them. And in the coaching work I do with mental fitness being phase one of how I work with clients, it’s giving people the foundation to. Recognize that there are two choices, and then to be able to say, okay, I want to do the surfboard one.

    Do I have what I need to do that? And to make sure that they do. 

    Kim Allchurch Flick: I always love a good metaphor and Me too. That makes a lot of sense. Yeah. Being beaten up by something and withstanding it for a while is one thing, but writing the writing on top of it and coasting with it. 

    Shanti Joy Gold: It 

    Kim Allchurch Flick: feels so much better. 

    Shanti Joy Gold: Yeah. And when you’re 

    Kim Allchurch Flick: in that, what a great metaphor.

    Shanti Joy Gold: Thank you. When you’re in that first scenario, when you’re taking the waves head on, literally all you can do is just you’re in, a defensive position. All you can do is just survive the wave. Embrace for the next one. You don’t have any capacity for. For the good things because you’re just bracing yourself for what’s coming next.

    Getting people out of that, helping people see that and get outta that cycle is a lot is very rewarding. 

    Kim Allchurch Flick: Everyone everything will be in the show notes and these takeaways to me are meaning so much. Is there anything else you’d like to add before we go to the final question? 

    Shanti Joy Gold: No, I just really appreciate the opportunity to be here talking to you as always.

    And 

    Kim Allchurch Flick: yeah, 

    Shanti Joy Gold: Thank you for inviting me. 

    Kim Allchurch Flick: Yeah, this has been such a joy. And it’s also a joy that we live on opposite coasts. We have not yet met in person. We’ve built, I think, a, a wonderful conversation, relationship. In virtually, but in Agreed. Yeah. In real time. Yeah. And I love those possibilities. And sometime during travel, one of us will be in the same place at the same time and let the other know.

    And I think people around are learning to do that as part of community. Yeah. So many levers, layers to what is community and we can learn from each other. 

    Shanti Joy Gold: Definitely. It’s been a pleasure. 

    Kim Allchurch Flick: It is. So the last question is, if you could have dinner with. Up to three additional people living or deceased, who would they be and why?

    Shanti Joy Gold: I’m just gonna stick with the most obvious, which is the Indigo Girls. I’m a huge music fan and it’s actually a part of my podcast. I have a segment on my podcast that is it’s my podcast, so there will be music, and I ask the same question. What’s, if there was one, one song you could put in a time capsule and preserve it all across for future generations, what would it be and why?

    So similar to this, and. Just to say that music is really important to me because I love it and because I do think it gets that underlying core DNA that we all share. So the Indigo Girls, I mean from a musical standpoint, I have a pretty wide breadth of music that I enjoy, and so there’s like all of it.

    And then there’s the Indigo Girls like way like, a couple stories above that. And so it’s Emily Sails and Amy Ray and. Their music just is such a big part of me. Their lyrics are next level, their harmonies, the way they interplay off of each other and create, the whole, that phrase, the whole is greater than the sum of its parts.

    What they produce musically is is that for me and. They’re gay and that’s just icing on the cake. But you know that as a part of me growing up and looking for visibility and representation, as, as I started to understand that they were gay too, that became an important part of my journey to be able to see them and the world and what they were doing.

    But the music, it just is so. Beautiful next level. And if I could spend some time nerding out with them about specific songs and specific inspirations and how they I know in reading about them, how they work together, but just to get into all of that in a room with the two of them would be amazing.

    Kim Allchurch Flick: My husband loves the Indigo Girls, and he introduced them to me, and I think they had a song in the movie Philadelphia. 

    Shanti Joy Gold: Yeah. 

    Kim Allchurch Flick: And Beyond, but there are,

    I think it was that one, but 

    Shanti Joy Gold: I think that was, I don’t want to talk about it potentially in that movie, but Yeah. Yeah. 

    Kim Allchurch Flick: And beautiful voices.

    Shanti Joy Gold: Beautiful voices 

    Kim Allchurch Flick: Velvety clear lyrics that are meaningful. 

    Shanti Joy Gold: Yeah. Emily’s got a higher cleaner voice and Amy’s got the deeper like bold, like big voice and then their songwriting is very different. Emily’s kind of more.

    Poetic and lyrical. Amy’s it’s just different and the guitar playing. Emily is like, lead guitar, just virtuoso and Amy does a lot of rhythm and it just, it’s just who they are and the way they come together and they stand for community. They do a tremendous amount in terms of activism and.

    So it’s, you start here and you’re like, well, I hope they’re good people too. And then it just gets better from there. So 

    Kim Allchurch Flick: Indeed. So I’m gonna ask another question. What would be your time capsule song? 

    Shanti Joy Gold: It would be one of theirs, and if I don’t think too much, there’s a song called Ghost, and I did choose that as one of mine on the podcast.

    It’s an Emily song and it’s about a kind of an unrequited love and this telling of that story in a really beautiful, poetic way with a music musically. There’s this build to it. There’s orchestration behind it, and some really interesting chords, not just standard chords. So the kind of, the resonance of the music with the lyrics.

    It’s one of the best songs I’ve ever had the pleasure of hearing and I go back to it again and again and it’s good every time 

    Kim Allchurch Flick: I’m gonna listen to it. I have Spotify, I’m gonna find it. All right. Thank you so much. You didn’t ask, but my, my brain answered the time capsule music questions so immediately.

    Shanti Joy Gold: Yes, 

    Kim Allchurch Flick: and it would be fragile by sting. 

    Shanti Joy Gold: Oh, I don’t think I know that song. Oh, 

    Kim Allchurch Flick: well then you have to listen to that. So Fragile by Sting. 

    Shanti Joy Gold: I can’t wait. 

    Kim Allchurch Flick: It’s from, it’s at least 20 years on. It’s one of those songs that it could never get old. 

    Shanti Joy Gold: Oh, wow. 

    Kim Allchurch Flick: And then he also won, wrote one called Brand New Day, which is just so uplifted.

    That one 

    Shanti Joy Gold: I know. 

    Kim Allchurch Flick: But Fragile is for the time capsule. 

    Shanti Joy Gold: Cool. 

    Kim Allchurch Flick: All 

    Shanti Joy Gold: right, I’ll check it out. 

    Kim Allchurch Flick: Well, Shanti Joy Gold. You are a joy. 

    Shanti Joy Gold: Thank you 

    Kim Allchurch Flick: and this is gold. So are you sure? Some corny metaphors, but thank you so much everyone. It is a delight to have you listening whenever you choose to do so. This is Kim Allchurch Flick signing off with the Mighty Measure Podcast.

    We appreciate you, take care. 

    This Episode’s Guest: Shanti Joy Gold

    Shanti Joy Gold smiling on a boat thats out on the water.

    Shanti Joy Gold journeyed from corporate America to entrepreneurship and now coaches fellow LGBTQ+ professionals to thrive in their careers.

    She’s the host of the Stories We Haven’t Shared® podcast, lover of things outdoors, campfire-guitar strummer, photographer… and enjoys the little piece of heaven she and her wife have built by the lake.

    Shanti is passionate about reconnecting people to their inner brilliance and getting under the BS to remember all of the cool things we have in common as humans.

  • Radical Self-Care as Resistance with Heather Beiden Jacobs of Transformative Wellbeing Coaching

    Radical Self-Care as Resistance with Heather Beiden Jacobs of Transformative Wellbeing Coaching

    Heather Beiden Jacobs, a Portland-area wellbeing coach who supports organizers, nonprofit leaders, and mission-driven change makers with “radical self-care” as strategic infrastructure and inner work of resistance – joins Kim Allchurch Flick.

    Heather shares her background of childhood trauma, a severe diabetes diagnosis at age eight, years of self-destructive behavior, and a near-death hospitalization at 19 that helped shift her toward healing, sobriety, and sustained self-compassion, later reinforced by her relationship with her partner, Blaine.

    She describes widespread chronic systemic overwhelm and how burnout benefits manipulation and division, arguing self-care is necessary, mutual, and tied to meeting human needs so people can access clarity and collective action.

    Heather discusses challenges of reaching overwhelmed clients, offers a workshop for aligned organizations, and shares how to contact her via TransformativeWellbeingCoaching.com and LinkedIn.

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    01:42 Heather Origin Story

    02:39 Diabetes Diagnosis

    05:28 ICU Turning Point

    09:10 Love and Healing Path

    14:54 Why Coaching Now

    17:47 Stress and Self Care

    21:02 Radical Self Care Framework

    24:52 Coaching Business Challenges

    28:58 Hope and Active Resistance

    33:48 How to Connect

    35:46 Dinner Guests and Wrap Up

    Kim Allchurch Fick: Hello everyone. This is Kim Allchurch Flick with the Mighty Measure Podcast. And today I am delighted to bring in a dear friend that I’ve known for over 20 years. This is Heather Beiden Jacobs. Heather is a wellbeing coach who helps mission-driven individuals, take radically good care of themselves, because in moments this demanding of our clarity and courage, self-care isn’t a luxury, it’s a strategic infrastructure.

    A lifelong activist and an eternal optimist grounded in reality. Heather supports organizers, nonprofit leaders, and purpose-driven change makers seeking balance, resilience, and renewed purpose based in the Portland metro area. Heather brings a grounded presence and a gift of metaphor that makes complex experiences easier to navigate.

    Her coaching creates a clearing where people can breathe, reflect, and flourish. Today we’re gonna talk about radical self-care, the inner work of resistance. Wow. So great to have you here. 

    Heather Beiden Jacobs: Aw, Kim. Thank you. It’s good to be here with you. 

    Kim Allchurch Fick: You know this top, this recording today is gonna resonate with previous recordings that I’ve had, where I’ve heard quotes like A strong business is a force of resistance and O, others of that nature as well.

    And I am so glad to have you talking about how to help the people work through the issues of the times. And generally we’re in 2026 and this is evergreen, but there are things that are relevant today that’ll be relevant down the road as well. So thanks again for being here, my dear friend. What has been your inspirations and your journey and challenges to this point?

    Heather Beiden Jacobs: Wow. There’s so much to unpack from that. I try and hit some of the highlights or maybe the low lights. I, looking back at, my young life, I had I grew up with a lot of trauma. There was a lot of abuse in the house. My mother struggled with substance use disorder and alcohol use disorder.

    So I got I got more than my fair share of adverse childhood experiences in my young life. And looking back, I see how critical that was in helping me as somebody who’s very, I am very sensitive. I’m very porous, and to be able to learn how to navigate that kind of energy as a young child is something that I am actually leaning on a lot today in the 2026 of just all the toxicity in all of that we are experiencing.

    And then moving through that, one of the biggest points of shifting for me was when I was diagnosed with diabetes, which is something we’ve talked about before. I, I was eight years old at the time and this was like in the seventies, so it’s very different than where we are today. And I was, I went into a coma and I spent three days in ICU.

    And so it’s, so I was diagnosed on October 15th. I celebrated on October 18th. Because that’s when I found out that I had diabetes and when I awoke the I have very vivid memory of the, the doctor coming in and he was talking over me to my parents and he said that I shouldn’t have lived. They were surprised that I survived the coma and that I had what he called, I was a brittle juvenile diabetic, so he labeled me right out of the gate.

    And that made me very angry. I did not like the term brittle because I saw myself as very tough. I was a tomboy and. I didn’t identify with brittle and he continued that. I would be dead by 40 and by that time I would be blind with an amputation and on dialysis. I didn’t know as a child how to do what that even meant.

    I was eight years old when this happened, and living in that environment, my parents had divorced at this point. And just growing up with a lot of trauma and a mother who had her own demons and challenges and really. Imparted on me this sense of unworthiness, I was undeserving of love and I was a burden that was made very clear to me through my, my life of how hard it was to be my parent.

    And so I internalized not surprising a lot of that messaging as a young child. And then as I started to get older, I like all humans. I wanted to feel like a sense of agency that I had some power over my life. And the way I viewed it was, rather than be dead by 40, I wanted to be dead by 30.

    And so I embraced all of the behaviors that were not recommended. If it was bad for you, I did it. I did it with great gusto. Looking back at like my peer group I ate more sugar, I drank more alcohol, I did more drugs, I smoked more. I was just trying to facilitate my own demise and I’m an overachiever.

    And so I was accelerate, I was excelling at it and just stuck in that space. I didn’t think I deserved better than that. It was when I was about 19 years old, was the very beginning of the shifting of my path. I had I had been sick for quite some time and reticent with not getting care and my roommate called the the ambulance on me.

    They got hauled into er and by the time I got there, I had I could barely breathe. I come to find out later, I had many strains of pneumonia in addition to being in ketoacidosis. I was in the ER and I, this the doctor came in to intubate me. He’s got a tube and he goes to jam it up my right nostril.

    And I have a very narrow passageway and I remember feeling this like warmth of blood dropping down my lip. And so I took a swing at him and was immediately put into restraints. And I remember to this day, the, it, the the fight that I had trying to breathe. Trying to hold on to this life.

    And and then I just couldn’t do it anymore. I just couldn’t do it. And I remember just like letting go. I, I don’t know how many when it was after that, but I later woke up and I see it with a, a tube down my throat. ’cause I couldn’t get it through my, my na my nose and and all these machines.

    And I was pissed. I was so angry that I woke up. I had, I thought I had achieved it. I thought I was well ahead of schedule. I thought I had, done what I had been trying to do. And yeah I remember just being so angry and I had three and a half weeks on the ventilator in ICU where I just stewed in self-hatred.

    And. Looking back, if it wasn’t for the two nurses that were there, Carol and Jeff, I remember them to this day. The compassion, the kindness, these people didn’t even know me and they treated me with such generosity of heart and spirit, and I felt I felt seen in a way that I had not.

    Outside of my aunt Sissy, my beloved, and my Nona Bella. They were the two people in my life that really saw me for who I was and didn’t think I was I was a burden. But I just I didn’t know what else to do. I had been in this way for so long and there was, this was in the East Bay of California, San Francisco Bay area.

    And it was rainy. It was spring and it was a spring rain. And that’s not very common. And I remember seeing the rain in the puddles pulling up in the parking lot outside, and I love puddles. I used to love jumping in puddles when I was young, and it was like I would’ve given anything to have been able to do that.

    And I’m like, I can’t even breathe on my own. Let alone go jump in puddles. And it was in that moment that I was like this is, I can’t, I’m not going to do this anymore. And I really I rededicated the energy towards. Focusing on being able to breathe on my own. And so I was working with respiratory therapist and within 24 hours I was out of ICU and off of the ventilator.

    And spent a few days in the hospital. They wanted me there longer, but I hated hospitals. And I went against doctor recommendations and I checked myself out. It’d be a glorious story if that was the moment that everything changed, but it’s not. I ended up going and hanging out with my friends and smoking and drinking that night.

    But something had shifted in that experience at the hospital. And then it was it was about a year later that I, I was, my dearest friend started working at a restaurant called Charlie Brown’s in the Bay Area, and I met who is now my partner and started working there. And Blaine was just like I have so much love for this guy.

    He just, he was fun and he made me feel like I deserved to be loved. And, we were friends for like over a year and a half before we even started dating. I never thought I would get married. I never thought I was gonna have the life that I am living right now. I thought I would be dead a long time ago.

    It was it was a point where I had a different way of thinking about it. Me. Perishing and having a miserable death. That was all well and good. I deserved it. Blaine didn’t, and it was the thought of him taking me to dialysis. That really, really shifted it for me. I just, I knew it would break his heart and I didn’t wanna break his heart.

    He didn’t deserve that. And so I began this journey of healing that, was full of fits and starts and fails and I, I remember the because it’s not that I didn’t know what to do, right? Like so many of us, we know what to do. I had been told a hundred times over what I needed to do.

    I just didn’t really know how to do it. How to sustain doing it, let alone why I would want to do these things. That was the beginning of me learning how to heal and to tend to me in a way that I believe all of us humans deserve with some compassion and kindness. If I look back at some of the darker days of my life, I wouldn’t believe me.

    If I met me, I’d be like, that’s just, that’s a bunch of bs. There’s no way that this is my future. I would not believe that this is the life that I’m living. And it’s been through that journey of navigating those times and how to actually change that has led me to do the work that I do in coaching.

    I, I understand the terrain. We all have different journeys and there’s a lot of overlap. We’re all human. And I have been able to take some of the things I hated about myself like my alcohol use disorder, my, all these things that I really hated about me. I see them now as blessings and gifts because I learned so much.

    By getting sober, I learned so much in the process of quitting smoking and getting healthier and doing this that I wouldn’t have gotten if I didn’t have all of those things to tend to. My life has been a, a journey of hoarding behaviors that are detrimental to the human body and spirit to a, a, a clearing and a reordering of my internal house that I.

    I know is possible. And that’s what’s so incredible, Kim, is that I am not special. I’m not, I’m human, and we are all capable of this. It’s our capacity and what we are capable of is something that I think very few people are aware of. And as a coach, that’s what I do I shine a light on the the potential, the human potential that is with.

    Within the people that I coach. And as we say, it’s like my, my confidence in their ability to thrive is greater than their doubt. And I meet everyone with the same generous spirit that helped me begin my journey looking back at those two nurses and my beloveds. So it’s been quite a journey, and now I get to do this work and help people find their own way in their own lives.

    Kim Allchurch Fick: Oh wow. It’s, I’ve heard your story before and the depth that you’re giving us now it’s so resonant because we met after all of this. We met when you were already married and it was with a pharmaceutical company focused on diabetes mostly type two. And I was drawn to that because I’d been with a company before that was boutique and small, and I loved that.

    And then it grew. It’s so big that I didn’t know people anymore, and I decided to go to this startup where you and I both had our jobs for a while and how you really resonated with me because not only did you bring to the company and the teams. A pure ability to be able to talk and discuss and the understanding of the science, but this history and this compassion for the patients that we would never meet, but knowing that there are people out there who could really be served and, we formed a, a bond over the years we were there.

    But the other thing I really recognized about you and discussions. How you really talked about activism as well, and even a desire to go run for office. Yeah. And something like that. And that’s something that I admire so much because I’m the last person who would wanna run for office. It’s I wouldn’t want my name or face on a poster.

    I wanna hide in the background, but I always felt this is somebody that I could get behind and be the backstage person for. And we’ve been friends ever since and it’s now been. 20 years, and I’m so glad that your journey to this point has been. So much of giving of yourself, but giving back to yourself as well.

    Heather Beiden Jacobs: Yeah. 

    Kim Allchurch Fick: So what is it that you see now that helps you create some solutions for other people, but what, what has been resonating and what is, and worldview is a enormous topic, but what is it that inspires you to do this coaching and what are you seeing? 

    Heather Beiden Jacobs: Yeah, thank you. What I’m hearing, seeing, and what I’m hearing is is very understandable.

    This chronic overwhelm that people are experiencing in our day-to-day lives. And it’s not a, it’s not necessarily of our own doing. A lot of this is very systemic. And then when you add the layer of this current administration on top of it they benefit from us being overwhelmed and burned out.

    We are much easier to manipulate. We are much easier to divide when we are not able to access those human qualities that are untapped in so many of us because we don’t have the, we don’t have the internal resources to be able to do that. We are stretched so thin. If we are unable to meet our needs, we can’t think about those higher needs.

    And so, so many people today were thinking about like, how do we pay our rent? How do we pay our bills? How do we afford groceries? How do we fill our car tanks? That that is going to be the highest need we can worry about until it’s mapped. Having people understand the gradients of need and to help those be net so that we can have access to what is, I believe, what this moment is calling forth, which is just like a mass awakening of our human potential.

    We are the solution. We are languishing, not of our own doing, but because the way our society and our cultures are constructed, and so helping people to understand themselves better, become better allies with themselves. So many of us, myself included, we can be our own worst critic, our worst enemy, and we’re really, really good at that.

    I am. I’m very cognizant of how common that is for the human condition and learning how to work with ourselves with some kindness some compassion for our human experience. Can help us access parts of ourselves that are just untapped because they’re just, we don’t have the the capacity to do it right now.

    So what I do as a coach is I help people, have greater clarity and to set a course. And then I help them with finding their own way because all of us have it within us. It’s a part of our human design. We have it within us. It’s just a matter of being able to access it. And so that’s the work I get to do and I love it.

    Kim Allchurch Fick: And this reminds me of a conversation I had with some friends about, constant stress and some of it’s low grade stress and even though it’s acute, but the low grade meaning the consistent stress of the groceries and trying to get our work done while other things are happening, and even a headline can throw us off a bit.

    And we were also talking about privilege. And right now I’m privileged that I’m probably not gonna be picked off the street by somebody because of the way I look and. Yet. I also am in a position where I hire a lot of contractors and I have chosen to hire contractors of color on many occasions, movers, landscapers plumbers, all sorts of people.

    And I find that in additional low grade stress is if they don’t answer a text in 24 hours, I wonder if they’re gone. Yeah. It’s not that I would get mad that they’re not responding. It’s like, were they taken? And we were talking about that as being some of these things about the unknown and an imagination that can go rather wild.

    And all of these people have been here, they’re licensed, funded, insured, register, all of the things, and yet. Even in a neighborhood where I lived, a neighbor texted us one time and said, there’s an unmarked truck in our neighborhood and we’re concerned that, 

    We’re concerned about the identity of this.

    So when you’re talking about all these different stressors, there are so many layers. There’s the big headland ones, which are distant, yet acute, and then there’s our daily life ones and. I wondered if you could also address this overused, couple of words, self-care and how you frame it. Because I think you frame it in a way that is so much more important than, yeah, taking a break to go to a spa, that kind of thing doesn’t really help much.

    But how, for people who are doing the work, there’s this saying about the two people who were cutting trees and it’s about productivity, and two people were cutting trees and one just kept going, just hacking away and hacking away. The other one took a break, and in the end, the one who took a break ended up cutting more trees, and the question was, why?

    And he said, well, during my break I fed myself and I sharpened my ax. So I was wondering if you could speak to self-care and how you look at it with your coaching and how does it keep us focused and going and fueled enough to feel like we can do what we need to do and whatever people are doing.

    And this is non-partisan and yet for some people it might be. So I’m gonna leave it non-partisan, but we’ll. Many of us are either gonna hide from something that’s so scary or we want to contribute to something to make change. 

    Heather Beiden Jacobs: And all of that is very human of us to want that. It’s understandable why we wanna hide and it’s understandable of why we wanna rise up.

    It’s, it makes sense. And when looking at the, the marketing tool of self-care and how, it’s it’s just like a catchall for all. I have people in my life. They’re like, yeah, I had self-care. I had two glasses of wine last night. And so I understand and I appreciate the question and I think that so just laying like the groundwork for this is just like.

    Looking at our human evolution and just like what we are designed for when it comes to stress and when we look at like our ancestors, w we were, we are designed for acute episodic physical stress. The saber tooth tiger would come in, we would run away, and then we would go sleep under a tree and have some berries for a few days.

    We would be able to replenish ourself from that stress. The differences in the world that we’re living in today is that it’s chronic stress and it’s a psychosocial stress. It’s not physical stress often. Yes, there’s that too, but it’s a psychosocial experience and that stress level, and it’s chronic.

    We don’t get, many of us, we don’t get a break from it. And if we do take a break from it, we feel like we’re not doing enough. How dare I do something for my wellbeing right now? When there’s so much that’s happening, and that’s a fallacy, we cannot sustain the movements that we are in if we are not taking care of ourselves.

    And understanding also that self-care is not separate. Self flourishing is mutual and self care is taking care of each other as well. Think about like when you do something for somebody, how do you, we feel really good about that. And that kind of internal reward system is inherent to our humanity.

    And so it’s working with each other to take care of ourselves and our world. And it’s a nourishing of our needs and really, in many ways, getting out of our own way because we can we can complicate things. We get stuck in our storylines and we can lose sight of the opportunity that we are in as a species, not just in this, these United States.

    This is a global phenomenon that is happening right now, and we are in a threshold state. This is a bardo. This is an InBetween right now. And what has been is no longer what we’ve all known you and I grew up with is just, it’s not here anymore. It’s been demo demolished. Literally demolished.

    The people’s house has been demolished by this current administration. And we have an opportunity. Now, what do we do in this in between? To be more intentional with what we create after. Do we perpetuate the systems of oppression that have led to this moment, or do we do this differently? And so at this time, what is most important is resourcing ourselves.

    Resourcing each other. And healing ourselves in this planet. That is what we are designed to do as humans. We are designed to work in conjunction with this glorious planet that is a single ecosystem. It has what it needs when we work with it, not against it, and not against each other. 

    Kim Allchurch Fick: Oh, amen. Thank you.

    And that reminds me of Robin Dwa Kim’s books where she talks about reciprocity, not extraction and being able to know that we can live on the planet and the planet can live with us, and there’s balance if we treat it right. My next question is it is entrepreneurship and being service providers can sometimes.

    Be hard to market. We are often unseen and or for just a of a few people, but there’s a lot of competition out there as well. What are some obstacles and challenges for you in this space? 

    Heather Beiden Jacobs: Thank you for that. Part of the challenges, you know, is people knowing who I am and what I do and feeling.

    That I’m somebody to have a conversation with, that I can actually hold the space for their humanity. And like thinking like I, I started like mentoring like 25 years ago, people with diabetes. I was one of the reps that was actually meeting with the patients. And that is part of what helped me in my own healing process was wanting to be a good example.

    So I’ve been doing this work. Then with coaching, it’s been 25 years that I have been embracing this this ability, which has, I think always been within me. But really be more intentional with how I use it instead of just giving it to people like my, my mother and people who I honestly, I don’t think.

    Benefited or deserved what I was giving. And to be much more clear of where I’m using my gift. And I do think my coaching is a gift and my calling. And so right now it’s having people who are overwhelmed and burned out to even think that they have the space. To sit down and have a conversation with me.

    It feels like it’s a nicety. It’s not a, it’s not a necessity. And I understand that framework. And yet I also know that that is not going to, often, does not lead to what we’re wanting to and we can grow towards. And that there needs to, many of us need to shift. I’ve been coaching and working in this field for a very long time, but really pivoting to working in with activists and purpose-driven people and the people who are doing the work that I wanna support.

    And that’s like Timothy Snyder talks about, is having the courage to bring what we do best to the movement spaces. I’m not somebody that’s like really meant to be doing like organizational work, it’s just that’s not my strong suit. What my strong suit is, is helping people who do that work be able to be better resourced within themselves so that they can bring more of themselves to be more effective and to continue to do this work.

    This is a marathon, this is not a sprint, and we have a sprinting mentality and so helping people. Slow down, take some breaths and be able to meet this moment is it’s, I get it. I understand why people don’t feel like they have time. And I also find that people who work with me realize that the time is well, well served and it helps them.

    Kim Allchurch Fick: And I’m thinking about all the people that. Could probably benefit and don’t even realize it yet, but people who are already in office, people who are running for office, people who are in nonprofits, who are striving when budgets have been cut. People who are out there, activists people like me who still would like to go in, in the streets during a rally, and yet knowing that in some places we might be labeled as terrorists.

    It’s gotten to that point in the where do we keep going and where do we step back and say, okay, how can we help others do this? But with that, I’d love your quote. Have the courage to do what we do best for the movement spaces. And that’s a good way to frame it, because I hadn’t really.

    Considered it in that way, but I’ve always considered myself to be the backstage player. I will help people build the stage, I will help ’em their, with their lines, things of that nature. And that work is also really relevant because I really admire the people who want their faces out front. And we need those people too.

    So with all of this, what makes you optimistic? 

    Heather Beiden Jacobs: Oh wow. Our incredible human capacity for for resilience for compassion, for being able to

    just, ’cause when I talk about our human potential, it’s like, oh well we have the potential to do such harm. We also have the potential to do so much good for ourselves and each other. And it’s what are we trying to do? And I think when we are, as so many of us are right, we are in our lower brains because we, that is what is gonna benefit the current powers that be is us in a reactive state.

    What we desperately need is a human response to this moment. We need to be able to have the clarity of being more intentional, and we do that by knowing what our needs are, what are not met what of my needs are, am I not able to even get to, and how can I. Make sense of this when so much of our world right now is it’s bombarding us.

    It’s like gorilla warfare. We’re constantly being inundated with these messages of just fear and division and, catastrophe. That it’s going to make us very understandably, it’s gonna trigger our amygdalas and we’re gonna be in fight, flight, and freeze. As our modus operandi, and we are capable of so much more than that.

    And our frontal, no, our prefrontal cortex, that is what humans can bring and it’s being able to access that. I believe that that is helpful. And so one of the things that I’m doing right now is I have a workshop that I do. Called taking radically good care of ourselves is active resistance.

    It’s a two hour workshop. And I am, yes, I wanna be able to pay my bills. Yes, I wanna be able to do these things, but right now I want to also know that I have done everything I possibly can to meet this moment. And so I have I’m offering it to organizations. Whose missions I align with, they’re going to, I don’t think that people of very different political viewpoints would want to necessarily work with me.

    Not that, and I wouldn’t, I am, I get to be intentional with who I help and how I help. So I have it’s on my website for organizations that they think that their team could benefit from a, a space to really unpack. See what’s going on for them as individuals and as teams so that they can better navigate this time that we’re in.

    I would love to do it for Merkley’s campaign. I have an offer out to Janelle Bynum’s campaign. And I believe that, when we can access our greater humanity that we are, we’re, we are not only going to meet this moment, we’re going to show ourselves what we are capable of as a species.

    And this is what this moment is calling for us to do. What is, what has been? We don’t have to continue. We can do this differently. And to do that we need to be able to think collectively. 

    Kim Allchurch Fick: And that makes me optimistic, and I think you’re here on this podcast and I’m so delighted and having listened to other people’s stories, I think another thing that makes me optimistic is there’s so many people out there doing wonderful things and sometimes.

    It’s this collective, it’s like a collective underground of people we haven’t seen, but they’re in their space doing their thing and knowing that there’s so many people who are doing this. And then another thing that, and my heart breaks for some of these people, but the, the people’s particularly who are out there publicly who are getting threats, who are.

    Have had things happen that are scaring their families and yet they keep speaking and they keep going and you’re there to help them through that as well. That makes me optimistic. And Jane Goodall was in Portland area. She was in Salem last year shortly before she passed away. And one of the things she said among all the beautiful things about what she noticed in nature, she said regimes end.

    And there’s like this collective gasp sigh from the audience. It’s like, okay, we can take that and say, okay, how and how soon and how do things change it? It’s up to us. It’s up to speaking out. So thank you for giving people the strength to do that a lot is in the show notes. How can people reach you and if you wouldn’t mind saying what your website is, but also how can people reach you and what more would you like to add?

    Heather Beiden Jacobs: Thank you. So my website is TransformativeWellbeingCoaching.com. And then I have my LinkedIn profile. I have an aversion to social media. I boycotting meta. That’s one of the many things that I am embracing doing. So you’re not gonna find me on social media very much, but I do have a presence on LinkedIn.

    I offer a, a free introductory session. A half hour to just see if we’re a good fit, because I’m not gonna be a great coach for everybody. There are a lot of other coaches that are phenomenal that are out there, and I know many of them. So I invite people to to meet with me and to see if there’s a synergy and to to begin or continue the journey that they’re already on.

    And I also wanna just. Reflect on what you shared. There are so many people doing so much good right now, and there is such a big upwelling that is happening and that we don’t hear about it because of what bleeds leads, and to be able to shine a light on it like you did. Thank you for that because we need to know that we are not alone, that we’re incredible, and we’re just, we are the majority and we are going to.

    We’re going to find our way forward. I believe in us wholeheartedly. 

    Kim Allchurch Fick: That is a beautiful thing to say. Oh, thank you so very, very much. Thank you for being there. Thank you for offering people a chance to get to know you and know if it’s a good fit. I believe in that as well. It mighty measure. I can’t say I can do X, Y, Z for a company unless, and people, unless I understand where they’re coming from, because there’s so many variables in individualities.

    So finding the fit is where the magic is as well. And I know you bring a lot of magic. So the last question is, if you could have dinner with anyone living or deceased up to three other people, so you have a table of four, who would it be and who would they be and why? 

    Heather Beiden Jacobs: Oh. So hard to narrow it down. I, I would, so my getting sober and working and doing all that work, Buddhism has been a something that has really helped me through this journey and his holiness of Dalai Lama, who I’ve had the honor of seeing multiple times.

    His way of presenting the dharma really helped me metabolize some of the critical teachings that make sense for me. And that, plus he’s just, he’s delightful. He’s got an incredible sense of humor. And I would give anything to have him and sit at a table with him. That would be absolutely yes.

    And then I would love, I, so Bell Hooks is one that I just, I have such a reverence for. She found a way to really merge together. Love and activism and just her way of intersectionality and her capacity to hold the frustration of living as a woman of color, and LGBT community, just like all that she navigated and then to find love as the the salve.

    I find so much wisdom from watching and reading her her works and just her own journey. I would love to have bell hooks at my table. And then my last right now it would be my beloved Aunt Sissy who we lost about it’ll be four years this this November. She was, she was the one that got me right outta the gate, and she had unconditional positive regard for me my entire life.

    She she’s, she, without her, I would not still be here today. And I miss her deeply. I am so grateful to have been able to be with her in hospice and to navigate her journey at its conclusion and what a gift it was to have been there. And to have, she was, she traveled the world. She went to like 63 countries and just unlike, as a bartender, she didn’t, she did things so scrappy and was just so loved and adored by people all over the world.

    And she’s one of my most, most favorite humans. So I, any chance to have her in my presence, I would give anything for. 

    Kim Allchurch Fick: What a beautiful, beautiful thing. And I was also thinking when you were and I are together we talk about some heavy topics, but we laugh a lot. And when you mentioned the Dalai Lama, I remember the Dalai Lama, Desmond Tutu and the Pope had been together and it was on some, some news program.

    They were laughing. I remember just Desmond Tutu talking about some heavy things and laughing at the right times about the right things. And the Dalai Lama was in Portland years ago, long before COVID and hearing him giggle about something and the previous Pope, and I think the one now too, that it’s a beautiful thing and that’s what you bring as well.

    You very in depth. You know how to talk about some really deep issues and also bring laughter to the forefront, and you’re one of the people that makes me optimistic. 

    Thank you, Kim. 

    Heather Beiden Jacobs: It’s mutual. Thank 

    Kim Allchurch Fick: you, my dear friend. So everyone thank you for being here. This is Kim Allchurch Flick, signing off with the Mighty Measure Podcast, and I’m at TheMightyMeasure.com.

    Thank you so much for listening to Heather Beiden Jacobs a beautiful soul in our world. 

    Heather Beiden Jacobs: Take care. 

    Kim Allchurch Fick: Have a good day. Bye. 

    This Episode’s Guest: Heather Beiden Jacobs

    Headshot of Heather Beiden Jacobs. Heather is smiling and looking at the camera wearing a dark top and a bright blue scarf.

    Heather Jacobs is a wellbeing coach who helps mission‑driven individuals take radically good care of themselves — because in a moment this demanding of our clarity and courage, self‑care isn’t a luxury, it’s strategic infrastructure.

    A lifelong activist and an eternal optimist grounded in reality, she supports organizers, nonprofit leaders, and purpose‑driven change agents seeking balance, resilience, and renewed purpose.

    Based in the Portland metro area, Heather brings a grounded presence and a gift for metaphor that makes complex experiences easier to navigate. Her coaching creates a clearing where people can breathe, reflect, and flourish.

  • Do Your Part: Sustainable Social Impact Leadership in a Time of Polycrisis with Tessa Bridge

    Do Your Part: Sustainable Social Impact Leadership in a Time of Polycrisis with Tessa Bridge

    Tessa Bridge joins Kim Allchurch Flick for a follow-up discussion about her book “Do Your Part: Bold, Sustainable Leadership for Social Impact Leaders in a Time of Polycrisis.” Bridge describes writing the resource she needed when she felt overextended in vulnerable leadership roles and couldn’t find guidance at the intersection of values-based work and exhaustion. She frames today’s “polycrisis” as requiring a shift from individual heroics and constant sprinting to grounded, regulated, collective leadership, including tools like the “window of tolerance” to recognize hyper- and hypo-arousal and return to clear thinking. The book includes research, interviews, and case studies on issues like attachment to workplace community, internalized pressure, and unjust systems creating impossible expectations. Bridge shares optimism about human-centered, interdependent leadership and invites readers to clarify what’s theirs to do, seek generative communities, and connect via her website, LinkedIn, and newsletter; she names three influential authors she’d dine with.

    Listen Now

    Time Stamps

    00:00 Welcome Back Tessa

    00:32 Why She Wrote It

    02:43 Leading in Polycrisis

    06:04 Window of Tolerance

    10:01 Do Your Part

    14:10 Writing and Research

    18:55 Community and Belonging

    22:22 Hope and Optimism

    24:51 Put the Book to Work

    28:06 Where to Find Tessa

    30:01 Dream Author Dinner

    32:26 Closing Thanks

    Kim Allchurch Flick: Hello everyone. This is a very new type of podcast. This is a return guest, Tessa Bridge. And the reason this is a return is because she wrote a book called Do Your Part, so we’re gonna focus on how we can all do our part. Tessa, welcome. It’s so good to see you again. 

    Tessa Bridge: So happy to be here. 

    Kim Allchurch Flick: Yeah, it’s good to see you tell us about the book journey.

    How, what was the spark? What has been the journey? 

    Tessa Bridge: Yeah. At its heart, this is a book that I needed some time ago when I was at a place where I felt like I had overextended myself. I was doing a lot of things that I really cared deeply about, that were really a reflection of who I am and my values and how I wanna show up in the world.

    And I was also. Feeling the pressure of that, right? Both the pressure I put on myself and the very real pressures of having stepped out into vulnerable, exposed leadership roles on a number of fronts at the same time. And when I was in that place, I. I was like really looking around for resources.

    ’cause I felt like, am I the only person on the planet who was feeling the way that I’m feeling? And there were things that I found helpful in different resources, but I never really found something that spoke specifically to the intersection of. Doing values-based, mission-based work that is really tied to your sense of self, your identity, your community, your people, and feeling like you are overextended, stretched, exhausted, and just can’t keep going at the pace you’re going.

    And that was many years ago. I’ve done a lot of my own personal work. I’ve also done a lot of work with. Clients in my coaching practice since then who I have learned, have similar stories, and so I really just felt compelled to create the resource that I wanted so that hopefully people who read this book and are in that place feel less alone.

    And. Can have a bit of a roadmap of what they can do and how they can understand the experience they’re having. Put some language to that and then actually take some steps to continue to show up in the way that they want and that they think of themselves, but also find some space to take care of themselves and build in a more sustainable approach to what that leadership can look like.

    Kim Allchurch Flick: That sounds like a book for these times. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: Thank you very much for that. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: What problems are you solving for people with the book and what was it like to write it? 

    Tessa Bridge: Yeah. I’ll start with the first part of that question, I think. The problem that I’m solving with this book is the times that we’re living in, in a lot of ways, and there is so much need.

    The subtitle of the book is Bold, sustainable Leadership for Social Impact Leaders in a Time of Poly Crisis, and it felt really important to situate. In this reality of poly crisis that we’re living in, right? We have many overlapping crises that are influencing each other and happening at the same time.

    And a lot of need. There’s a lot of needed action on many fronts at once, and that is a really overwhelming context to be in social impact leadership. It also requires a different type of leadership and a different leadership mentality than may have worked for many of us in the past. A lot of the folks I coach, and I have this myself, are like real doers, right?

    We wanna get our hands dirty, we wanna come up with action plans. We are high achievers. We know what we want. We’re scrappy, we’re used to making it work. And that approach. Is helpful, right? It does work to a certain extent, but when we are in a crisis like this that has waves that is continuous and where there’s not really a point where we’re gonna be like, and that is now done, that mentality can actually really lead to exhaustion and burnout.

    If we are constantly trying to do what we’re, what I call like getting over the hill I’m gonna just get through this and then I’ll take a rest. I’m gonna get through this, and then I’ll make sure to prioritize dinner with my family. I’m gonna make it to the next deadline, and then I’m gonna start exercising regularly, or whatever the self-care piece is that’s important for you.

    If we keep that mentality of I’m just gonna push full throttle until I get over the hill, we’re gonna burn out before we get to where we’re trying to go. So the book is really trying to argue that we need to build more sustainability. Into our leadership style precisely because of the urgent moment that we’re living in, and that that is not selfish or separate from building a just world.

    It’s actually part of how we build a just world. So I’m really trying to do some deep reframing around what it means to be committed, what it means to show up, what it means to be engaged so that we can get to the just world we’re trying to build. 

    Kim Allchurch Flick: And you used the word poly. Poly meaning mini crisis.

    Yes, mini crises. And what’s resonating with me as you talk is the overwhelm of the fire hose. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: Fire hoses. Yes. They’re coming from multiple directions. They’re domestic, they’re international, they’re local. They’re somebody else’s problem. There are a problem. And how that can be. Painful and then numbing sometimes.

    And we are recording this in June of 2026, and I find that people respond to things in different ways. And sometimes it’s about timing. Sometimes I feel like I can go full throttle and be activist and then sometimes it’s just I have to get my own work done too. I’ve gotta survive, I’ve gotta be joyful for my clients and I find that with other people as well.

    How does, how do you, in the book, how do you wrap your head around all these multiplicities of 

    Tessa Bridge: Yes, 

    Kim Allchurch Flick: of feelings that can happen to people even in any given day. 

    Tessa Bridge: Yes. It’s an excellent point and it’s something I talk about head on in the book. So there’s a couple ways that I think about this. One is when we are in this overstimulated loud, often scary context.

    I would argue that it is even more important as people in leadership, that we are the most grounded, the most centered that we can be, and that becomes part of our responsibility. I would argue as a leader, when we are regulated, we can make clear decisions, we can make strategic decisions. And we can create that grounding force for our teams and our organizations.

    When we are dysregulated, when we are anxious, when we are overwhelmed, we bring that energy into everything we’re doing. Even if we are doing that with the best of intentions, because we are, frantically trying to get things done, and this is not a judgment of feeling overwhelmed. We are all feeling overwhelmed in many ways in this moment.

    It just means it’s even more important for us to build these regulating practices. The awareness around, oh, I might be feeling dysregulated right now. I need to do something about that and prioritize that into our daily leadership practices. So there’s a chapter in the book where I talk about this concept called the window of tolerance, which some of the listeners may be familiar with, which is the idea that this is a window in which we are able to access our best thinking.

    And when we are overwhelmed, overstimulated in a more fight or flight space in our body, we can go out of our window in two directions. We can go up into what’s called hyper arousal, which is where our thoughts are spiraling. We’re moving really fast. Maybe we’re like, we’ve gotta get to action.

    We might be feeling panicked in our bodies. You’re tossing and turning in the middle of the night, that’s hyper arousal. You can also go below your window, which is called hypo arousal, which is that sense of shutting down, disengaging, freezing, kinda what you were talking about. Just like I just gotta put my blinders on.

    I just can’t manage this. You might feel lethargic. Those are both forms of dysregulation, and so one of the things we can do is build awareness of when we might have moved outside of our windows and build tools to come back into that centered optimal space. Before we start making choices and decisions.

    So even just having the understanding of that framework, the language, and then some of those strategies to come back to that center is really critical for leaders. And I would also argue it’s something we can do with our teams. Like we can say, for example, what, where is everybody? On this spectrum, how, what tools are we using together and individually to reregulate ourselves, because that is part of how we resist the fire hose that you’re talking about, is by becoming as grounded as we possibly can.

    So that’s just one very practical thing that I mentioned in the book. There are many other ideas of how how to navigate this. But again, that, that idea that being grounded is part of. What we do to move through this strategically, intentionally, and not so reactively. 

    Kim Allchurch Flick: And it sounds like it’s important for teams, but also important for life, for families, for friends, for 

    Tessa Bridge: Yes.

    Kim Allchurch Flick: All of us to think about it that way. And I also see. Other people are talking about this and consultants are trying to work this into their leadership programs, is to really talk about how reality is becoming infused into our workspace. Yeah. What does that look like, and what does it mean to actually sit and talk to each other and acknowledge, 

    Tessa Bridge: yeah, 

    Kim Allchurch Flick: acknowledge how people are feeling and everybody’s in a little bit different space.

    Tessa Bridge: That’s right. 

    And in the book, like the title do Your part is really about getting clear on what’s yours to do, what are your skills, strengths, talents, sphere of influence? What are the things that you are going to do to move forward and what are the things that maybe need to get done, but you are not the best person to do them, or you don’t have the capacity to, and the shift that I wanna invite.

    Folks who are reading the book or listening to this podcast into is that this is a collective effort. Individual heroics are not gonna be the thing that get us to where we wanna go. We all have to do our part, and we have to trust that there are other people who are moving the balls that we’re not moving.

    And so part of building that groundedness, both inside of work and outside of work is really getting clear on what you’re committing to and why, and then doing those things well and then all the other things that come. Making very planful choices about whether you take them on or not. Because when we divide our energy and divide our focus, we end up doing many things not that well versus when we pick the things that we are doing, ’cause we are well positioned to do them, we can really make a lot of progress, which both helps us feel the power and agency we have.

    And allows progress to be made. And then someone else, or another organization or another group gets to focus on the other pieces. And I think we live in a very individualistic society where we really love the idea of the hero leader, the solitary leader who’s gonna swoop in and save the day and fight the good fight.

    And we want to be that leader often, and we wanna be led by that person. And part of what. It’s actually gonna move us through this poly crisis is shifting our mentality around how these things get done to a more interdependent and collectivist approach. 

    Kim Allchurch Flick: And this aligns with what I’m seeing in community and two things as a member of the A SPN, the American Sustainable Business Network on a previous podcast we had Camilla Taylor, who’s the executive director and one of.

    Her points was, she was talking about nonpartisan activism and she said if you call a legislator and say, I’m a business owner, that carries some weight, so I had to get our talking points together and they created a kit to make things easier for people to sit down with a cup of tea or coffee and go through some things daily, taking the logistics.

    Out of it. Yeah. That makes people maybe not take action steps. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: But making it simple wherever we are to be able to do that. I’d see that with your book, there’s some guidance for how to make things easier and also with the, i’m on the board of On Purpose, Oregon formerly B Local PDX.

    So it’s more than B Corps, but we’re talking about what is common ground. How can we work with other organizations that are pointed in different directions, but share our voices. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: To do things. And a lot of this is linked arms. It’s not one liter. Yes. And I see that coming from your book as well.

    Tessa Bridge: Yes, definitely. It’s building the ecosystem, right and knowing who that players in the ecosystem are. And part of it’s also who do you call when you need help in a certain area or who do you refer something to? Or if somebody comes to you with a request, can you take this on? And you don’t have the capacity or you’re not the best fit for it, you can say, this isn’t the right time for me, but here’s somebody else who could help with that.

    And building that. Collective shared way of moving the ball forward. Yeah. 

    Kim Allchurch Flick: I really love that thought. And what did have been the obstacles, not only to writing the book promoting a book that’s always very intense. Yeah. But what have been some obstacles along the way and. Was it difficult to research?

    This was, 

    Tessa Bridge: yeah. 

    Kim Allchurch Flick: What were you finding? What was spoke to you what was bs? 

    Tessa Bridge: Yeah. What 

    Kim Allchurch Flick: was some 

    Tessa Bridge: obstacles? Great question. Getting outta my own way, it’s always the biggest obstacle, right? To doing this, I was really encouraged to do this by a mentor of mine, which I’m so grateful for, and.

    Figuring out like what my own approach to this would be. There is a lot of research in the book. It was really important to me to take the lived experience that I know is true because I’ve lived it and because I’ve coached people through it and to situate that sort of root that in.

    Academic study around like, how do our brains work? What does burnout look like in different fields? What does burnout look like in the activist space? Who are some of the thought leaders who have really shaped the way that I think and understand the world? And tying that into that really deeply rooted experience.

    I also, did interviews with social impact leaders and created case studies throughout the book because I really wanted this to feel like. A mirror that like people would, not everything is gonna resonate with every person, but over the course of the book, there will be things that I hope many of the readers will be like, that’s me, that’s me, that’s me.

    Because I think part of what when we are in that stuck place of feeling like we can’t see a path. We can’t see an off ramp other than to just keep doing the thing we’re doing, which we know isn’t working for us anymore. That sense of isolation can be so like acute and painful. Creating many connection points both in the research, in the lived experience, in the stories that are in the book and in the tools really was how I wanted to build this.

    Web of connection so that people realize this is a shared experience that they’re having and it’s not really about them. Another big theme in the book is around like the intersection of the societal forces and the individual pressure we put on ourselves. And so often when we are struggling.

    Personally and professionally, we take that internally. We think that’s about us. We think I never should have taken this job to begin with. I’m just not cut out for this. I. Can I even do this thing? We turn that voice on ourselves and we all have areas we could grow. We all make mistakes sometimes that’s true, and we are doing powerful work inside of a system that is not really designed for us to succeed.

    So when we really are able to meet, to name. What are the societal forces, these unjust systems that mean that we keep running into again and again and again? Impossible expectations, like this idea of constantly needing to do more with less, right? Or deliver on timelines that aren’t realistic. And then when we struggle to do that, we think I’m not good enough.

    But is that really about us? To a large extent, it’s not. So again. Building the language and the understanding of where some of the internalized beliefs that we have come from so that we can see them and be more gentle with ourselves at three o’clock in the morning when we’re tossing and turning in bed and really say I am doing my best.

    I am doing what I set out to do. I am a human being. I’m gonna learn as I go. And. That is what I commit to is continuing to show up, not in getting everything perfect and having the perfect outcome every time, and controlling everything. That’s another big theme in the book is that when we are afraid, we reach for control and that can make us very tight.

    And when we’re tight, it’s really hard for us to be creative. It’s really hard for us to be flexible to innovate. To work together. All of these pieces I think have been around for a very long time. They’re not new and they’re getting amplified. The volume dial is very high because of the pressures and the high stakes of the moment that we’re living in.

    Kim Allchurch Flick: Yeah, that’s so well said. 

    Tessa Bridge: Thank you. 

    Kim Allchurch Flick: Thank you for that and listening to it, it makes me a wanna read the book, but also step back and examine or can I calm myself down to be effective. Instead of being frantic and ruminating and things that we do. And I’ve learned my own tricks. Everybody has their own.

    Yeah. I find mine in nature. 

    Tessa Bridge: Yeah, 

    Kim Allchurch Flick: definitely. If I get really keyed up, I’m going to go out and take a walk and 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: Turn on my ebirds so I can see Yeah. Who’s chattering and 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: And it helps. It really does. Even if it’s 10 minutes or an hour pulling weeds even, it’s just touching ground. 

    Tessa Bridge: Yes.

    Kim Allchurch Flick: Another thing is a good conversation with a friend. 

    Tessa Bridge: Yes. 

    Kim Allchurch Flick: Those kind of things can really help. 

    Tessa Bridge: Yes. 

    Kim Allchurch Flick: So is there, you mentioned case studies, is there a standout case study you might wanna summarize or mention at this point? 

    Tessa Bridge: A theme in the book that we haven’t talked yet it’s about community and the role that relationships play

    in both positive and challenging ways in how we show up in this. So one of the case studies in the book is is a character who is in a role that she knows is not the right fit for her, but she feels very connected to the her team and to the people she works with. And those are relationships that she really treasures.

    And so she. Is having a really hard time accepting the fact that it might be time for her to move on because it feels like a betrayal of the people who she really loves and is connected to. And that felt really important to me to include because one of the things that happens in social impact work is that we get really attached to each other and that is really beautiful.

    And so many of my close relationships come from organizing spaces come from, working in, nonprofit or other social impact spaces where you’re in these scrappy, in the trenches roles. You’re staying up late with people, you know their families. You’re like doing this important work together.

    Your values and your relationships become very enmeshed and it can also. On the flip side of that coin lead to this sense like if I leave or if I try to set more boundaries, or if I try to show up in a different way, I’m gonna lose my community. I’m gonna lose belonging. The people who mean the most to me are gonna judge me.

    And so that can be a very scary and painful. To consider. And so I think again, it’s inviting in the gentleness, it’s inviting in the gentleness with each other, like allowing each other space when we do need to step a step back or do less or just be in a season of slowing down so that we can then be in a season in the future of taking on more, having more understanding of that rather than judgment of that.

    I think it also speaks to, building communities that are modeling the way we wanna be in the world, right? So the people who surround us, you mentioned having a conversation with a friend. It’s like the friends we’re having conversations with. We wanna make sure that those are people who are also prioritizing.

    Bold action and sustainable leadership at the same time, right? If we are only in spaces that are expecting us to be, go, go, go all the time doing everything in high urgency, in high alert, then it’s gonna be very, very hard for us to find space to step back because it feels out of alignment with the people that we are in.

    So part of what I think about in the book is. For people who are on that edge of, I just can’t keep doing this. Finding communities that are going to validate that there are ways to continue to show up boldly and bravely to continue to be engaged and also to prioritize wellbeing, sustainability, long-term thinking, not just urgency, sprints.

    It’s part of how we shift the culture in our organizations and for ourselves. 

    Kim Allchurch Flick: That’s beautifully stated, and every time you say something I, my brain is going off with, oh, I can see how this is so compelling and so truly important. And recognizing that people are in different spaces at different times.

    Yeah. And giving some grace for that. Yeah. And we all have lives and other things to deal with. 

    Tessa Bridge: Yeah. 

    Kim Allchurch Flick: What, with all this, what makes you optimistic? Oh. 

    Tessa Bridge: I’m an optimist. I just, find a way to be hopeful no matter what. And I do think that’s my organizing back background because I think I think we have so much more agency than we give ourselves credit for often, even in the moments where it feels like, okay, like that fire hose is streaming at us and it feels like we, we maybe are in a more reactive space, like we hold a lot of power in the sphere that we operate in, and that really does make me feel hopeful and I think in some ways. As I said, none of this is new, right? Like these are things that we have been working through for decades, if not more, and are really becoming very loud right now.

    And in that I think there’s a real opportunity to do the deep learning that we need to do in order to move forward from this place in a way that it’s gonna actually really. Move us where we wanna go, right? Decouple from some of these very capitalistic individual ideas of what it means to be to produce, to create outcomes where our worth comes from.

    And instead, root in a more collective, more sustainable, more term, more gentle and care filled. Human way of leading, and I think there’s a lot of hunger for that. I think people are really wanting that, and I think the leaders who are able to embody that in their own style, because it doesn’t have to look the same for everybody.

    Draw people to them. And I think that’s exciting. I feel excited. And I think we have some really amazing models of that happening on the national stage, what it looks like to really embody human-centered kind, compassionate leadership. And I think we are seeing that that is both effective and that that is what people are drawn to.

    I have a lot of hope. I have a lot of hope and optimism, even though we’re in a difficult moment. I think this is one of those things that is gonna help to clarify what is important to us and help us to enter the next chapter from a really grounded and clear place that’s gonna get us where we need to go.

    Yeah, 

    Kim Allchurch Flick: I love that. And besides reading the book, what do you hope. That people do with the book? 

    Tessa Bridge: Yes. Well, like I said a huge theme of this project for me is for people to feel less alone. So I think one of the things that I’m hoping comes out of people reading the book or listening to this podcast is a resonance and a sense of I deserve to feel less bad.

    I’m not gonna give up on what I committed to. I’m not gonna change what I believe in. I’m gonna keep being a person who shows up, and that doesn’t have to mean that I feel bad. So whether that’s finding a coach who can support you to work through that, whether that’s finding other activists, organizers, leaders, community groups who are embodying that, just leaning into the places that that, that don’t feel extractive and that feel.

    Generative human compassionate that fill you up, that where you leave feeling more energized than when you arrived. Find those places and they exist. They exist. You might have to look in different places than you maybe have before, but they definitely exist to get that support for yourself because I think.

    The more we can nourish ourselves and care for ourselves, the more effective we’re gonna be. So whatever that looks like for you, that, that’s what I’d love to invite the listeners to do. And I think this idea of getting really clear on what is yours, what is the part that you have to play here, and relentlessly doing that and knowing that you are doing your part.

    And you can fall into bed at night knowing that you are doing your part and that you’re gonna keep doing that instead of expecting ourselves to do it all. And constantly feeling like we’re not doing enough. I think those are maybe some of the biggest takeaways that I want for people and for them to find the places that reinforce that and like reverberate on that frequency.

    Kim Allchurch Flick: Oh, reverberated on that frequency. And I also hope for me, because this is new, I’m a neophyte podcaster, but we’re in, beyond episode 25. At this point, I’ve got the best seat in the house, and I hope that this also resonates as a way of doing what you just said, being an activist part. And sometimes it’s not my voice that matters, it’s amplifying others.

    Yeah. So that’s one of the things I hope I’m contributing. And sometimes we don’t know how does it land and how will it land at a different time? But trying, 

    Tessa Bridge: yeah, 

    Kim Allchurch Flick: I think is part of the magic. Yeah. 

    Tessa Bridge: Yeah, absolutely. You don’t know what the ripples are gonna be. You don’t know when something is gonna connect for somebody down the line or, what in this book, someone’s gonna five years from now be like, oh, I, where did I read that? And then go pull it off the shelf. Their shelf and that’s gonna be the moment that they need that tool. So all the things we’re putting out into the world, you spoke about hope. That is an exercise in hopefulness, right?

    That I’m putting out something, that you are putting out something that someone is gonna need, and that resource will be there for them in that moment. And like how beautiful is that, that we’re creating that web for people? 

    Kim Allchurch Flick: Oh, absolutely. So how can people reach you and how can they get the book? Yes. 

    Tessa Bridge: So the book is available where books are sold.

    You can get it at your independent books bookstore bookshop.org. It’s also available on Amazon. I would encourage folks to connect with me on LinkedIn. You can just look for me, Tessa Bridge. Also you can go to my website, which is. Tessa bridge coaching.com. And I really would love for folks to join my newsletter because I am doing like a mini book tour.

    And so I’ll be having some events, different podcasts, different offerings and if you join the newsletter, then you will know about all of those. And so hopefully we can meet in the real world at some point, which I would love. 

    Kim Allchurch Flick: And is the newsletter on tosser bridge consulting 

    Tessa Bridge: com? Yeah, it’s on the website.

    Yep. 

    Kim Allchurch Flick: As it should be. And what else would you like to share before the final question? 

    Tessa Bridge: We’ve covered so much. I guess I’ll just say, everything in this book is something that. It’s a path that I have walked and in writing it and synthesizing it and doing the research for it was really clarifying for me also about what, how all these different threads of my life up until this point have come together to situate me right in this moment.

    And I really do feel like. The journeys we walk varied as they are. Prepare us for what we do next, and I feel extremely grateful to have had the experience I have so that I can support people who are in. This painful moment right now so they can feel less alone and can feel like there are things that they can do that are within their power.

    Even the challenging moments, the tricky moments I really think get us to where we are. And I think this book has really helped me to see that in my journey. And so I’m just really grateful to be able to show up and support people who need it. Yeah. 

    Kim Allchurch Flick: You do and appreciate it so much.

    So a little shift on the final question. Yes. For you, if you could have dinner with any authors you admire living or deceased up to three, who would they be and why? 

    Tessa Bridge: Great question. Okay. So all of these are people who are referenced in the book. These are, when I talked about like the thought leaders who have changed how I think about things.

    There’s one author Julianne Taylor Shore who writes a book, wrote a book called Setting Boundaries That Stick, which I really recommend. I recommend it to a lot of my clients. And she talks about this concept of a psychological boundary, which is around what we let in. Often we think of boundaries as what do we agree to out in the world, but she talks about boundaries as what do we let in?

    And she, she frames these questions before we let feedback in. Ask yourself, is this true and is this about you? And that has been like a really revolutionary concept from me personally, and I offer that to a lot of my clients. So I would love to invite. Also Adrian Marie Brown. Her book Emergent Strategy was really powerful for me and the concept of fractals.

    And that what we do at the small reflects at the large right, the way we talk to our kids at the dinner table, the way we organize on our block, the culture we create in our organizations the way we speak to ourselves. All of that reflects into the large. And that’s something that I’ve really taken to heart and I think is infused throughout this book, that mentality.

    And then the third person is Maurice Mitchell, executive director of the Work Fa Working Families Party. And he wrote this book, this article, building resilient organizations that talk talks about a lot of the pitfalls that progressive organizations tend to fall into. I referenced that also in the book and it really helped to put language to some of the things that I’ve experienced myself and also help.

    Created a framework for me for situating both the individual work that we need to do with ourselves, the interpersonal work we do with each other, and the bigger macro work we need to be doing as we’re fighting for justice in our political system and in our economic system and our, in our broader society.

    So I think a dinner party with those three would be really amazing if anyone’s listening and wants to come. 

    Kim Allchurch Flick: Oh gosh, I’d love to be there too. Tessa, you are a delight. Thank you for the work. I do think that writing a book is difficult. I know I’ve got one in me and guess what’s never happened yet is write, actually writing it.

    I admire authors. I admire you. I really thank you for being here and giving us this treasure of a book to be able to. Talk with each other about and give ourselves some ways to move forward. Thank you, so I appreciate it. Thank you everyone. This is Kim Alrich flick with the Mighty Measure Podcast, and please join me@themightymeasure.com for my newsletter as well, and have a great 

    day. 

    This Episode’s Guest: Tessa Bridge

    Tessa Bridge is a coach, facilitator, and founder of Tessa Bridge Coaching, where she helps social impact leaders manage the pressure to “get it right” so they can keep making an impact without burning out. She brings 15 years of experience as a public education administrator, community organizer, organizational leader, political candidate, and consultant. After facing her own burnout in high-stakes leadership roles, Tessa is now dedicated to ensuring other values-driven leaders have the tools and support they need to create lasting change without sacrificing themselves. Her work is grounded in the belief that sustainable impact starts with sustainable leadership.

  • Strengthening Portland’s Socioeconomic Fabric: Strategy, and Community with Anja Taylor of Kinesis

    Strengthening Portland’s Socioeconomic Fabric: Strategy, and Community with Anja Taylor of Kinesis

    Anja Taylor, president of Kinesis, joins Kim Allchurch Flick for a discussion about her journey from international studies and work in Berlin to focusing on local community impact through owner-operated businesses. Taylor explains Kinesis’s long-term approach to helping companies thrive through strategy, creativity, leadership development, employee engagement, and relationship-based marketing, often partnering with clients for years and building peer networks to reduce owner isolation. She critiques an overemphasis on optimization and “growth for growth’s sake,” describing strategy as a theory of winning tested through assumptions and experiments anchored by mission, values, and vision. The conversation covers Portland’s fragmented efforts, the role of local businesses in community resilience, lessons from and beyond B Corp certification, and optimism drawn from values-driven leaders and initiatives like Albina Vision Trust. 

    Listen Now

    Time Stamps

    00:00 Welcome and Intro

    00:54 Anja Journey and Purpose

    03:00 Local Business Fabric

    05:02 How Kinesis Helps Owners

    07:39 Long Term Partnership Model

    10:35 Community Building for Owners

    13:45 Beyond Optimization to Purpose

    16:11 Strategy as a Theory

    18:54 Winning in Uncertainty

    19:40 Businesses as Community Anchors

    21:02 Purpose And Mastery

    21:44 Beyond B Corp Labels

    22:54 Building Local Fabric

    23:56 Business As Partner

    25:18 Inclusive Community Shift

    27:49 Innovation From Within

    30:07 Breaking Silos Together

    33:02 Challenges And Vision

    34:37 Albina Vision Example

    36:39 What Makes Us Optimistic

    39:02 Connect And Get Involved

    40:07 Dinner Guest Reflections

    41:53 Closing Thanks And Farewell

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick with the Mighty Measure Podcast and I’m delighted to be here with Anja Taylor as president of Kinesis. Anja Taylor combines her leadership and operational experience with her passion for building thriving teams and businesses. Since joining Kinesis as director of Operations in 2017, Anja has played a role, a pivotal role in shaping the company’s approach to growth and collaboration.

    Anja is a natural galvanizer, that’s a word that I really love. Her passion for building strong cultures that foster employee engagement, fueling small business success, makes her an engaging speaker and trusted advisor to many business owners. Today we’re gonna talk about Kinesis local business and the importance of socioeconomic fabric an you welcome.

    Anja Taylor: Yeah. Thank you so much, Kim. I’m very excited to be here. 

    Kim Allchurch Flick: Oh, I’m excited as well. What has been your journey and the inspirations that have led you to this point? 

    Anja Taylor: Yeah, it’s, that’s such a good question. I love that. A lot of times I feel like our journeys only make sense in retrospect. We don’t necessarily set out on a path that, has us end up where we are in this current moment.

    So that’s very much true for me. I came to the United States as an undergrad student in, oh, the late nineties. I was at Portland State. I got a bachelor’s in communication and then went on to get my master’s in international Policy studies. At the Monterey Institute of International Studies and I was really motivated by wanting to contribute to making the world a better place.

    And so I went from a very broad global perspective and studied that and was really motivated on that level. Worked in that field a little bit. After my master’s, I moved to Berlin and worked at the US Embassy there, but ultimately came back to Portland. And had my kids here. So that focus shifted a lot more into the local and community level and even the interpersonal level from that global perspective.

    But there’s a lot of skills that I still. Used today that are acquired during those times. And I am very fortunate that I have this global perspective and a little bit more broader input, I think, into my work today. So I very much benefit from that, and I still wanna make the world a better place. I think my aspirations are the same.

    I’m also much more of a realist these days. So for me, the question is really where can I have impact? And the number one. For me is really on a personal level. I think that’s why I am so passionate about employee engagement, about the interpersonal things. I recently got certified as a coach. I got a certification as a coach.

    And I am not that. I use that a lot. I use it in my work at Kinesis working with business owners. It’s just more of a skill building for me, but it’s really my motivation to help people get better at whatever they want to do. And I truly believe that for us at this juncture where we are strengthening local communities.

    Through local businesses is a really important part of getting into the next economy, whatever shape that might be, but really moving away from just looking at corporations or so entrepreneurs as viable options. This whole idea about building up a business, scaling it, and then selling it and that gets celebrated is something that’s very foreign to me.

    I really believe that businesses are part of. Like you said in the introduction, like the socioeconomic fabric. So I want to contribute to that and I wanna make my community better through that.

    Kim Allchurch Flick: That’s so exciting to hear about. And I concur with you that some people are very content having a successful business and not scaling. ’cause there’s so much pressure and angst that can come with that as well. And I know that Oregon. Has, there’s something from Oregon Statistics that. Consumer goods are the engine of Oregon, and a lot of those consumer goods are small companies, and it’s the collective aspect.

    So the stronger those companies are, the better. Another thing I discovered in your opening is that we actually have some things in common. I’m also a PSU grad. I lived overseas, born in the us, but I lived overseas and I really see business even though they’re local, so many businesses still have overseas.

    Tentacles, overseas aspects for consumer goods often are manufacturing. There’s imports for supply, so that, but beyond that, there are other things as well. So it’s really great to talk to you. Mike. I graduated PSU with a Master’s of International Management, which no longer exists. Good.

    Now it’s in, now it’s an MBI, but it’s good to have this discussion about local can be global as well. There, there are touch points that matter. So what is your view of the community that you’re in and how does Kinesis serve problem solve? What are you learning from local? 

    Anja Taylor: Yeah, thank you. At Kinesis, we really focus on owner operated businesses, anywhere from a couple million dollars in revenue to like lower mid market companies, and we help the owners.

    Grow their businesses and that can mean many different ways. That doesn’t necessarily mean revenue growth or like scaling in which we typically understand that to be. It can be, I want my leadership team to function better. It can be I want my employees to have career paths so that they can actually thrive here.

    I want build a thriving company, and for me, that means that my employees are fulfilled here. Not only. In their economic needs, but also in their needs to grow and their needs to learn new things. Purpose, mastery, all those types of things are really important for, yeah, for the business owners that we work with.

    So at Kinesis, we do that work in many different ways. We’re first and foremost coming from a perspective of strategy and creativity. We help owners galvanize that. We help them identify where are we remarkable and. Amplifying that to their communities. So then with that we need to make sure that that’s true.

    Whatever we are saying is remarkable about them. So we help them shore that up, manifest that within their employees within their structures. I always think it’s three things. It’s the processes, it’s the tools you build, and then it’s the people part. And often the people part is.

    What people are struggling most with, what leaders are struggling most with, because it’s something that’s very un intangible. And so helping them, seeing the opportunities there, helping them craft better policies, helping them become better leaders, all of that as part of what we do, as well as marketing and the sense of, not digital marketing, but human to human marketing.

    So we’re helping companies build better connections, better networks, better referral partners. Talking to them about how can you bring something to your market that your customers see as valuable that nobody else does, and that is truly authentic to who you are. So those are really interesting conversations that come about because we’re tapping into.

    What the owner is passionate about, what they’re good at, what the company already has as strengths, and we helping them amplify that and we helping them building that into a system that really creates a flywheel and helps them grow. Now this is a process that takes two or three years. So we are long term horizon company and for the right client.

    It’s a magical relationship. We bring a lot of fun and creativity to our work, so they are excited to meet with us. We usually meet with them every week or every two weeks. So we get really close relationships with these owners and these leadership teams, and often end up on their org charts as a strategic partner.

    And that’s where we like to be. Often these engagements are six to seven years or even longer. So we have very, very strong longevity with our clients and they’re very proud of that and become really enmeshed in their business through the work that we do. And that’s very gratifying for us. 

    Kim Allchurch Flick: I think it’s beautiful as well, the long term.

    It’s almost like a family relationship in the business sense that becoming a part Absolutely. Of that and not a cold type of consultant who comes in and looks at the charts and gives off a checklist and leaves and comes back. This is really 

    Anja Taylor: not at all 

    Kim Allchurch Flick: touch point. 

    Anja Taylor: We are. We are sitting in it with them and I think that’s the value that we provide.

    And usually people don’t buy that initially from us. But they really appreciate just us holding the space. Yeah. That every week they come. To our meeting, and that’s the place where they can think higher level. That’s the place where they can have honest conversations. That’s the place where there’s a thought partner that truly understands their business, but still has a lot of outside perspective and helps them crystallize, galvanize ideas, figure out, okay, let’s try this.

    We are big on, running experiments, so to speak. So really taking some bets, having some business innovation that we wanna act upon without. Risking too much. So we have a lot of experience because we work with so many clients on what works, what doesn’t work, what might we try here, what is a small experiment that we can draft that will give us something to learn from, but doesn’t take a lot of resources.

    So all of those things are incredibly, yeah. Fruitful in the relationship and our clients really appreciate our perspective. And then we also, we get down into the work with ’em. We have a team that then helps to, create, maybe it’s a job descriptions or recruiting program or it’s a leadership offsite that we facilitate, right?

    Whatever it might be, whatever the need is. We also do that work when we sit. In that with them. And we come to their companies and we roll out things and we help their employees get through it. So we are very, very much on the pulse of what’s going on, and I think that that is something that a lot of smaller businesses.

    In this kind of revenue range from, I don’t know, 3 million to maybe up to a hundred million, don’t really have, but when they experience it, they really appreciate it and they are willing to put resources, time, energy, money behind that because it’s so valuable to them. Because often they feel very isolated.

    And so I think for me. This is part of our community building. We do events for our clients. We bring them together. We introduce people to each other. We really wanna build a network where they can rely on their peers, on other business owners. I think a lot of times when you’re an entrepreneur, when you run a small business, it feels very isolating and it feels very much like you have a bunch of problems or challenges or things you need to do that you know other people have too.

    But you don’t even have. The opportunity to reach out in a, in an organized manner. You often don’t even know who to talk to. Sometimes our clients have like peer networks. But not on a regular basis where you can really choose, do something and look at something from different perspectives and really sit down and continuously work on something.

    And I think in this time where we have so much change and so much uncertainty and so many things that are constantly thrown at us, where we need to be nimble and react and position ourselves and our companies in a way that is, is. Yeah. Not just successful, but it’s also adaptive, right? It’s this mix between responding to what’s incoming, but also being firm in our values and our vision and our strategy to some extent, to really know what to say no to, what to act upon, where to pivot, where not to pivot.

    All of these things and a lot of times we don’t know, as business owners, we just have hunches, we have ideas, and we really need somebody to help us figure out what am I gonna do with this? Is this wild hair or is this something that we can try out over here and what would that look like?

    Kim Allchurch Flick: I love this and things I’m hearing from you, purpose, mastery and galvanizing, remarkable, and you have so many action words, Kinesis, action word, but I’m also thinking that these are dynamic entities. That the companies are really something and people often go to work and are so embroiled in operations.

    And there’s so much work to do, and yet it’s so important to step back and realize the reasons why. And you have to focus on the good. But there’s also some other quotes that have come out of this podcast, like good business, strong business is a form of resistance, but also rest is a form of resistance.

    And it’s almost like what you’re giving people is a way to step back from the day-to-day operations to yeah, see how they function. Into the purpose, the process, the people, the human marketing network, all of that, and take a breath. To remind themselves of the bigger picture and why, which could be a form of resistance that also brings forward better work and better productivity and better joy in actually being though.

    ’cause work can be hard. 

    Anja Taylor: Yes. 

    Kim Allchurch Flick: But when you know why and everybody’s seeing the why. Seeing responses to it that can be super galvanizing to use one of your words. 

    Anja Taylor: Yeah. You are so right. I think especially in the last 15, 20 years. The pervading knowledge about what it means to run a good business has been in the form of optimizing.

    You’re taking what you have and you’re making incremental improvements and you just chip away at it. And I think a lot of people who lead businesses now are focusing on only that. Optimizing, optimizing, optimizing. How do I make this better? How do I create a process around this? How do I gain efficiencies?

    What’s like productivity? All of that becomes. The benchmark, the goal that everything is serving, and I think that is really, really dangerous. We see this in the realm of strategy. A lot of business owners think they have a strategy, and when we talk to them about their strategy is essentially a plan they have.

    Well, I have my yearly plan and here the activities that I’m doing. And when we ask the why question, why are you doing this? Well, because we want to grow. We wanna grow to this number. Okay. That’s interesting. Why? Why do you wanna grow to that number? Silence, right? It’s usually I don’t know, like I’m, I just wanna get bigger because bigger is better.

    Like that idea. And I know you, you mentioned this before, I think now we’re seeing people who are more aware and saying, I don’t necessarily want to grow. There’s often. It’s like this panacea of everything and thinking that, if we just get over the hump and over the hump, right?

    This kind of culture where we constantly are thriving towards the next thing and the next thing and the next thing, and we’re optimizing our way there, we lose sight of the overall picture. And so what we do is pulling people out of that on a regular basis. To provide them the overall view, to your point, what is our purpose here?

    What are we really trying to do? So I think that is a very fundamental question that get ans that gets answered in your mission, that gets answered in your values, and that also gets answered in the vision, like the vision of the painted picture. Where do you wanna take this? Where is this gonna be in five years?

    In a way that’s not only satisfactory to you as the owner, but also. To your employees and to the community as a whole, what is the impact you’re making? So I think those questions are just so important. And we don’t need to spend endless hours on that, but we need to really articulate it and we need to touch base with that once in a while to see is this still where we want to go?

    And the other part I would say that people often get wrong about strategy, that’s not a plan strategy is your theory of how are we getting there? Your theory of how are we going to realize our vision now? It’s a theory. It’s not, oh, we are gonna get better by 10% at what we are already doing. No.

    It’s something where you take a bet on your market, on your customers, maybe on your employees, maybe on making the world a better place. And you’re saying, this is the idea that we have. Here’s the theory. If this is our theory for winning at this thing that we wanna win at, and that can be whatever it might be that’s in your vision, and that is really lies with the owner of what they wanna accomplish, the legacy they wanna leave.

    And so that theory becomes something that you need to figure out how to make real and how to prove or disprove. So with that, you wanna have certain assumptions. About yourself, about your capabilities, about your employees, about the market, all of those things. And then you test those assumptions and that then gives you action items and gives you a plan to work from every year.

    But that plan is a function of that theory of winning. That is a hypothesis. So I think I find that incredibly fascinating because it gets into the realm of aspiration and unknowing and is not in optimization and. Incremental improvements here and there that you know, get us 10% better because of that.

    We gonna grow by, I don’t know, 15%. And that’s gonna be exciting to no one because there is no bigger why behind it. And that’s what we need. I think we need more of that. And I think once you have that work, and you said this already, work can be hard, but it’s still fun because you are going after something that you truly believe in, that you truly wanna accomplish.

    That you think is gonna change something, might be changing something for you. It might be changing something for your employees, but you really wanna ask yourself the question, what is gonna be different after we’ve accomplished this? Because if it’s just more of the same, then why are we doing it?

    Kim Allchurch Flick: Absolutely. You said strategy is the theory of how are we going to get there, and then aspiration and unknowing, and I think sometimes some of the best three words are. I don’t know. I’m sure Gonna try and find out and, yeah, because that opens up so much possibility. And it also goes back to that being dynamic and the forward motion of things.

    Yes. Yes. And the future is unknown. It 

    Anja Taylor: always is, right? Yes. But I think we’ve forgotten that. We’ve forgotten that because in so many ways for years we could look back. At what used to work, right? Best practices are an example of that. We use vec. We used to look back, figured out, okay, this is what people did.

    This is what companies did, this is how it worked. If I follow these same principles, I have a very good probability of what I’m doing right now is gonna get the same results that works in a stable environment, but we are not in a stable environment anymore. So this the strategy, this theory of how are we gonna get there, becomes even more important because we need something that we can anchor on no matter what the environment is.

    Is throwing at us. And I think, coming back to this idea about communities and businesses being part of the community, I think that’s really important for us as a community to have as well. Especially when I think about Portland and the community we’re in here, what is our strategy? What is our theory of winning?

    What do we wanna win at? What does this gonna look like? And then businesses, I really believe this, these local businesses, not the big corporations. But the businesses that get their employees from our communities that sell into our communities or that have vendors here or that yeah, use resources here.

    And that’s pretty much everybody who is here. They are part of that fabric and they’re gonna be part of lifting us up out of the situation that we’re currently in and really. Have the symbiosis with the community business have a lot of responsibility, and I think that’s why this B Corp movement was so important because it really tied us back to that there’s externalities to business that the businesses need to be accountable for, and we need to minimize the negative externalities and maximize the positive externalities.

    We are not just a place that is transactional, where people get a paycheck and we sell something. We are relational. We are embedded in the social fabric of our communities. People are working not just for a paycheck, but they’re working. We know this from research, right? They’re working to be part of a bigger purpose.

    They’re working to be part of a bigger goal to accomplish something together with others. That’s a very innate human. Desire to do that. People are using work to gain mastery over something. They want to perfect their craft, they wanna be good at something. They wanna learn, they wanna grow. I really believe that the majority of people want that, and they wanna be in an environment where that gets nurtured and not squashed.

    And they also have a really. I think valid expectation at those companies that they’re taking care of them as humans in that sense and not just see them as cogs in the wheel and workers. So I think in that sense, B Corp was really important to establish that and have.

    That legalized like the responsibilities that we have as businesses to our communities, to the environment, to, to everything around us. But I think at the same time I think we got a little bit too. Focused on what are the certifications, how are we doing that? Again, it’s like the optimizing we’re getting into this optimizing framework.

    So for us, we’ve been at B Corp for a long time and we chose not to renew because we really felt it wasn’t worth our effort and resources to, to go through this. Optimization process again and again every two years, I wanna be part of bringing a community together to reach out to people beyond B Corp certifications, to reach out to people beyond.

    You know this group that is already pretty solidified and is doing certain things, I wanna understand what do other local businesses do? I know that there’s a lot of businesses there here in Portland who want to be part of the community, who really value our city, who value Oregon, who value the employees, who value everything that’s around them and wanna be part of that.

    And I think that is the future of the economy at large, these localized. Socioeconomic fabrics. And for me it’s really a fabric because it’s a mesh of very different interests of different entities. So you have business, you have community organizations, you have nonprofits, you have faith organizations, you have all kinds of different people with different ideas that come together.

    And what we’re missing right now I think is like, what are we trying to work towards together? Yes, we wanna be in a better place. We wanna not have to struggle so hard. In terms of funding, in terms of resources that are there, but what does that look like? What are we trying to be? Who are we trying to attract?

    Who are we trying to benefit? All of those questions. I think once we have something like that, it’s much easier for us to come together under that umbrella and say, what can we do? What are the trade-offs that we’re willing to make? That’s another really important part of strategy. Where do we.

    Maybe let something go, but we’re gonna focus on this other thing. I think all of those things are really important conversations that we need to have, and I am a little discouraged sometimes by especially the view on the business community in the city where it’s seen as the enemy or it’s seen as something that is.

    Only extractive, which I think is really coming from a perspective of bigger corporations and especially what we’re seeing right now with the whole economy around AI and all of those things that feels very violating and very extractive to all of us. And so drawing these lines between different types of businesses and really seeing an understanding how businesses are part of our local.

    Fabric and we need to nurture that. They have responsibilities towards us, but also we need to nurture business and help them do the best job they can so they can hold up their end of the bargain and provide. Mostly, the support that, is it financial? Is it, in terms of jobs or is it any type of other community support that they’re very well equipped to give back?

    And so it’s a back and forth and I think that’s a really important conversation that we need to have. 

    Kim Allchurch Flick: I love everything that you’re bringing up too. And it’s been an evolution in a way. I see evolution in funding. From venture capital to angels that used to, so many companies felt left out of that and in even seed money to where now there are more impact investors or investors that are interested in supporting mission-driven companies.

    And it’s starting to evolve. And the other thing is the B Corp community and the B locals, in my opinion, looking back, having been in them for over a decade, is there was some. I won’t say exclusion as much as, but only inclusion for B Corps companies and now through time and part of it being COVID and learning.

    What does community mean? What does support mean? Yeah, what does collaboration mean? That the B local PDX just change their name to on purpose, Oregon, expanding out of the name, creating something that’s very mission driven. What are we doing on purpose? What does on purpose mean? Bringing in members that are.

    Nonprofits that are not B Corps that may be certified in other things. And in my work, it’s also evolved where I wanna meet a company where they are, help them really bring out their mission, vision, and values, and focus on that. And then be able to choose what is the best fit. Is it to certify or not?

    Is it, what does it mean, but how to be the best? Connecting, evolving dynamic entity that can be, that’s building this fabric that you’re talking about. That’s the one of the threads that can be like, something’s only as strong as their weakest thread. So helping that collective I think is a great end goal no matter how a company might go there.

    But to be able to see it, but also see the importance of proof sources that because we’re still in an era where making a claim. Is not great to do without some proof source that creates that, that creates the I’m trying to think of the word, but confidence. 

    And because we still have some companies that have claims that are not, so these things we’re talking about and whether it’s certifying or not, but at least talking about.

    Making impacts, talking about mission, vision, values and having some documentation about that to share because it also brings in stronger partnerships. Yeah. That people are connecting together because of that. And I see that in like consumer goods, finding packaging companies that have. A mission and a vision, but they’re also innovating.

    Yep. And I really think what you’re talking about is creating more innovation and there’s a book out there by Louis Gump called The Inside Innovator that’s about employees and how to have an entrepreneurial, innovative spirit within a company’s also, yeah, a major gift. 

    Anja Taylor: Absolutely. Yeah. We know from research that innovation can come from the innovation department or from the visionary leader, but often, more often than not, it is dispersed in the organization because if you’re close to the work, you see things and you can innovate on that.

    And that’s where the power is. And that’s often where companies that they can harness that and create. A mindset around it. Create incentives around it, motivate people, or people are intrinsically motivated because they see this is being rewarded. Then you see much more innovation. And I think to your point, I think this is so important.

    And again, this is a muscle that has really much. Atrophied at this point. We are not really good innovators anymore. And I think especially as businesses, especially as small businesses, we need to become better at innovating. We need to take some risks. We need to understand that what used to work five years ago or 10 years ago doesn’t work anymore.

    And what is the other thing that we’re doing? What I really love about on purpose and this rebrand and everything that’s happening there is that it invites a broader conversation. I think it’s really important that we bring people together. Who are local, and it doesn’t matter if you B Corp or if you’re a benefit corporation or if you’re just curious or if you’re just a business owner who wants to be part of this community who is here, especially for example, manufacturers.

    The cost of moving is very big and who’s made a bet on Portland and now is trying to figure out how do I create community here so that we all can. Port each other, and I think that is the important conversation. And that doesn’t mean we agree on everything. That might not even mean we agree on the priorities right now, but the ability to listen to each other and to come together and have.

    Have conversations to have discourse. I think all of those things are really important and we need more venues that are structured around that so that we can together come up collectively with better solutions. I think especially here, it always strikes me how many separate things. Are going on at the same time where it’s really hard sometimes to understand who’s doing what and there’s duplicate efforts or there’s like many different things that are seemingly going towards the same goal.

    And so I think rather than inventing everything new is bringing people together and just having conversations and not, doing something in a silo. I think that’s where the power is for humans generally. We are good in community. We’re especially. Well suited to come together and help each other, support each other, elevate each other.

    And in a town like Portland that is fairly small and very close knit, I think that is the opportunity and that’s where we really have a competitive advantage of. We can overcome the segmentation and the silos and really figuring out how do we lift each other up together. We have so many great things here.

    Apart from, the environment, we have the Albina Vision Trust, we have the Frog Ferry Initiative. We have so many cool things that we could throw our energy behind that are important that are. Potentially life changing for the people who live in this community. And so I think we really need to figure out like, what do we have already?

    How can we come together? How can we support each other? How can we support these efforts with each other? And really looking past our own little horizon and reaching out to each other. 

    Kim Allchurch Flick: Yes. And I think this is something visionary that you’re tapping into, but also. With on purpose, Oregon and other cities and states may have their own as well.

    Is that. Wesley who is the ed is starting to look at it the way I see the world too is ’cause I’m a member of so many different things. Yeah. It’s almost like overlapping concentric circles that there’s, there is a common ground. Even though an organization for instance, better Portland and other cities may have similar things, which is a gathering of businesses to share their voice, to help with changing legislation on issues like homelessness and safety and transportation and.

    Prosper Portland, which gives grants and things like that. There’s different ways they do it, but the overlapping focus seems to be very, very similar. It’s how do we help local businesses and how do we help this fabric? And I see on purpose Oregon as being a. A more inclusive part of that over time and coming up with a speaker series called Common Ground, which is just kicking off, and I’m seeing this having come from Champions Retreat a few months ago.

    That other communities were talking about the same thing. That it’s not just B Corps, it is community. It is, 

    Anja Taylor: yeah. 

    Kim Allchurch Flick: Really what are the nonprofits doing? And everybody has a role, but looking at it as there are overlaps and recognizing that and being a part of it. So with all this and your wonderful quotes what are some obstacles and challenges that you’re seeing for you and the community?

    Anja Taylor: Yeah, I think what I alluded to is the fragmentation, and I think a little bit of the sentiment that business tends to be negative or that growth is a bad thing, and I understand where that comes from, but I really would like everybody to consider moving forward in a way that is supportive of all the communities.

    And I think. We really need to recognize that we can’t stop the future. We can’t go back to how things may be used to be. And I think we need to adapt to really figuring out how do we get into the next decade in a way that has a focus on what we wanna build here. So we need to identify what that looks like and we need to.

    Really put a vision forth on how we are going to manifest that. And so I think those are some of the challenges that I’m seeing right now where we’re insular tackling problems and we’re very focused on those and I think that’s important. But I think it’s also important to have some sort of a vision of Portland and Oregon in 2036 that is.

    Really inspiring and broad enough that people can self-select into it and then figure out how can we support it. As a business community, as a nonprofit community, as just citizens living here, all of those things we need to come together and this is really what I love about the Albino Vision Trust, is that they’re really putting that forth.

    They’re putting a vision forth and. And I can get excited about this. I, as somebody who you know, has been living in Portland for 20 years, looks at that and it’s like, this is awesome. This is not just awesome for that particular parcel of land that they have, but this is awesome for the whole city because the vision that they have is so.

    Comprehensive and is really one where you uplift everybody. Like this is something where people would, I, this is how I see it. Like I wanna go there and walk at the waterfront and go to the shops that are gonna be there and go through that community and spend my money there. That’s the idea.

    Like we wanna bring that flourishing. To the city through these developments and it’s a very long-term vision and it’s not there yet. And when you look around it’s like you, you get like the motor center issues and all that going on, but it’s something that is exciting and motivating and so I think we need more of that type of stuff.

    Kim Allchurch Flick: I love that you brought that up. And there’s also some other developments, and for listeners, this is about areas where people have been displaced over past decades and rebuilding for inclusivity. And I love reading a quote, I think it was Ru Adams who runs the the ine of Vision Trust. It was also about saying we’re not asking permission.

    This is something that is 

    Anja Taylor: Yes, 

    Kim Allchurch Flick: that is. Going to happen. I find it so exciting. I love the idea of an inclusive equity based city. We’ll probably never be there wholly, but the advancement toward that in the conversations, it’s super, super important. And with that, what I will put in, I’ll, in the show notes, a link to the Albina Vision, trust, and some other things we’re discussing as well.

    With that, what makes you optimistic? 

    Anja Taylor: I think I’m just an eternal optimist. Like I, I need to be optimistic. I need to be optimistic because I’m doing this work. I wanna be optimistic about the place where I’m living, where I’m raising my kids. I’m optimistic because of. A lot of people that I’m meeting that share those goals that do are doing great things.

    Right now I’m working with a business owner who has a company of 600 people who really wants to create another entity that is solely focused on helping people thrive. That is his personal mission. That is what he wants to do. He’s willing to put his energy behind it. He’s willing to put resources behind it.

    Those are the things. Those are members of our community that have vision for what could be different. They are. Resource to do something. And there’s a lot of things he could be doing. There’s a lot of things that demand his attention, but he’s a, he has said this is what I’m gonna do.

    This is, I’m gonna make this my life’s work. And that gives me a lot of hope, a lot of optimism, and quite frankly is so motivating in the work that I’m doing every day that I feel like if, we can amplify that, wanna put that out there, manifest it more of that place. 

    Kim Allchurch Flick: Oh, thank you for that. And I also find what makes me optimistic is innovators are still innovating, and yes, we’re making strides and some people are just head down doing something and they pop up with all sorts of ideas that are changing the way we do work and the way we do life, and helping make things cleaner.

    And recognizing that science matters, but also just looking at what stresses people and how to reduce that and how to make. Work more productive, but also fun and healthy. 

    Anja Taylor: Yes. 

    Kim Allchurch Flick: I think there’s a lot to that. 

    Anja Taylor: Absolutely. Yeah. No and I think, I’m personally not somebody who shies away from hard things.

    I like hard things. I ride my bike every weekend and I go uphill because I love that. I love a challenge. I love something that I can sink my teeth into. So challenges don’t really scare me, but I would like to see more of a community. Effort and a little bit more we all going in the same direction.

    I think that is my hope for the future. 

    Kim Allchurch Flick: Oh, that’s so awesome. So how can people reach you and how can people help you? 

    Anja Taylor: Yeah. Thank you for that question. You can reach me probably best on LinkedIn. So it’s Anja Taylor, and Anja is spelled A-N-J-A. And then Taylor is T-A-Y-L-O-R. The company is Kinesis, K-I-N-E-S-I-S. Yeah, we help owner operated businesses grow and thrive, and that’s probably the easiest. How can people help? I think people can help by showing up to conversations, by listening first. I think that’s really important. I think I’m always open for a conversation. I’d invite conversations. I love to talk to people, especially business owners.

    We have obviously a lot of voices in our community and our clients, and I always love to add to that and bring people together and connect people. So I guess I’m answering the question, how can I help? So that is what I like to do. 

    Kim Allchurch Flick: Definitely a two way street. And now we’re into the final question.

    If you could have dinner with anyone up to a table of four, including you living or deceased, who would they be and why? 

    Anja Taylor: Yeah. That’s such a hard question. It’s like when you think about all the opportunities. Yeah. Meeting so many wonderful and great people. I would say I take dinner with my kids and my wife any day.

    But given this particular question first one has to be Michelle Obama great admirer of her. Just find her incredibly impressive. Yeah, I would just, I would probably be completely starstruck or however that, whatever you say, I know I probably would have to prepare like my question in advance, but I would love to have a conversation with her.

    The second person would be Ramdas. Love, love him, not only for his insights and this amazing life that he has lived, but he’s also incredibly funny. Been listening to his podcasts and talks, well, I don’t know, podcasts. He didn’t do podcasts, that they didn’t exist back then, but the talks that he’s been giving over the years, and he’s so witty and just makes me laugh so many times.

    And so I really apart from his insights, I really, really love listening to him. I would love to. To have ’em at a table. I think it will be wonderful. And then the last person is a personal family friend. Actually of my parents who died 20 years ago, he had cancer. And so I would love the opportunity to connect with him.

    He was in his fifties at the time and he had lived a very adventurous and wonderful life. And I, now I’m 50 and I would love to just reconnect with him and ask him questions and just learn more about his life’s journey. 

    Kim Allchurch Flick: What a beautiful table. Anja Taylor, you are a delight. So insightful, and this has been a wonderful conversation.

    Anja Taylor: Thank you so much. Thank you for having me. This has been absolutely wonderful. Thank you for giving me the opportunity, Kim. And I always love when we meet and talk, so I’m looking forward to the next time. 

    Kim Allchurch Flick: Thank you. I love what you’re doing in the community, so I think that’s a part of the joy of being in a room with you.

    Thank you everyone. I’m signing off with the Mighty Measure Podcast and wishing you a good week, a good month, and a good year. Take care everyone. Bye-bye. 

    This Episode’s Guest: Anja Taylor

    Anja Taylor smiling in front of an olive green wall.

    As President of Kinesis, Anja Taylor combines her leadership and operational experience with her passion for building thriving teams and businesses. Since joining Kinesis as Director of Operations in 2017, Anja has played a pivotal role in shaping the company’s approach to growth and collaboration. Anja is a natural galvanizer. Her passion for building strong cultures that foster employee engagement fueling small business success makes her an engaging speaker and trusted advisor to many business owners.

  • The ROI of Vulnerability and Building Cultures of Wellbeing with Adam Nemer of Simple Mental Health

    The ROI of Vulnerability and Building Cultures of Wellbeing with Adam Nemer of Simple Mental Health

    Adam Nemer, founder of Simple Mental Health and author of “Simple Mental Health: The ROI of Vulnerability,” joins Kim Allchurch Flick for a discussion about creating workplace cultures of mental wellbeing.

    Nemer recounts leading at Kaiser Permanente for nearly 20 years while struggling with severe, undiagnosed depression and anxiety after finding his father’s suicide and later his mother’s death, until a senior leader – prompted by a mental health first aid class – encouraged him to use the EAP.

    After treatment and piloting mental health first aid training for 400 employees, he normalized mental health conversations, which he says coincided with top employee engagement and KPI performance, including a five-star Medicare rating.

    He discusses stigma, generational shifts in leadership, and making wellbeing and psychological safety core values, emphasizing both the human and business cases for mental health literacy.

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    01:17 Adam’s Kaiser Journey

    02:31 Breakdown to Breakthrough

    04:48 The Intervention Moment

    10:23 Mental Health First Aid Spark

    12:34 Training a Culture Shift

    17:04 Results and Core Values

    19:12 Workplace Stigma and Challenges

    21:27 Leading With Feelings

    22:10 Stigma Shame Silence

    23:06 Vulnerable Leadership Shift

    25:27 Mental Health Literacy Why

    28:06 B Corps Human Case

    30:08 Business Case For Wellbeing

    32:32 Small Business Ripple Effect

    35:23 Optimism And Mentors

    38:55 Book And Contact Info

    39:40 Dream Dinner Guests

    42:28 Closing Reflections

    Kim Allchurch Flick: Hello, this is Kim Allchurch Flick of the Mighty Measure Podcast. So delighted to have Adam Nemer here, and this podcast is a series that shows us that even seemingly small activities can have mighty impacts. Collectively, we can move change for good forward. I love sharing my optimism because of these people and their stories and driving contributions.

    I’m so excited to have Adam as a guest today. Adam has created Simple Mental Health. He’s the founder and he is also an author, former executive at Kaiser Permanente and founder of Simple Mental Health. For nearly 20 years, he led Kaiser Permanente while silently struggling with severe yet undiagnosed depression and anxiety.

    His life and leadership changed when a compassionate colleague encouraged him to seek help showing the profound impact leaders can have on their teams wellbeing. Today, Adam works with organizations across the Americas in Europe spreading mental health literacy and helping build cultures where. Both people and performances thrive.

    Today we’re gonna talk about creating cultures of mental wellbeing. Adam, it’s great to have you. 

    Adam Nemer: Oh, thanks so much, Kim. It’s great to be here. 

    Kim Allchurch Flick: So what has been your journey and the inspirations that have brought you to what you’re doing today? 

    Adam Nemer: Oh, my journey. I, the bottom line, I was a 20 year Kaiser Permanente leader in the Pacific Northwest CFO of our care system and COO of our insurance operations up there.

    And, it was a wonderful career. I loved it. And on the one hand, I. I joke, I bleed blue. I just love the organization. They invested so heavily in, in training me to be a facilitative and psychologically safe leader. But on, on the other hand, it was a really hard 20 years, working in healthcare, like in any.

    Entrepreneurial. Any business environment? No. No Environment’s harder than the other. We just say that ours is so hard, right? In this constant. Challenge to reduce costs, improve quality, improve service. It was, for the first 15 years I was doing everything I could to become a more psychological, safe, facilitative leader.

    But it really, and our performance was improving on our teams, right? But it wasn’t until. For the love of the universe, Kim, I had a complete, I had a complacent, I had a complete emotional breakdown, right? Woo. Complete emotional breakdown, which helped, which, which accidentally set me on a leadership path.

    That two years later, we had the highest employee engagement in Kaiser Permanente’s Health Plan nationwide. We had the highest on almost every KPI for health plan operations. We were number one. We were the highest performing Medicare rated health plan in the Northwest. We were only five star Medicare rated plan.

    We were, we’re the top 6% rated Medicare plans nationwide. So I’m going my whole career learning all this stuff about psychological safe leadership. I’m doing everything I can. Not knowing that this whole time I’m also struggling with severe mental illness, then boom, I have this emotional crisis complete.

    Gotta work for six months complete out of it. And then over the next two years, as part of my recovery process, it just tweaked a few things about my leadership that completely changed our performance. And so I, I did a lot of keynote talking and a lot of work within Kaiser for a few years sharing the story.

    Then I just decided that’s what I wanna do for a living. I was a, I, when I was a kid, I wanted to be a ski bum, work with my, and work with my dad. The next thing you know, I’m like the CFO of a four and half billion dollar company, right? So I found my calling. I, so I love this. So that’s what I do now, help organizations create cultures and mental wellbeing, improve their performance.

    Kim Allchurch Flick: That is beautiful. And also I think rare. I’ve been in, I’ve been in the corporate world as many people have, and there’s varying degrees of caring or not, and there’s varying degrees of pressure or not. There’s varying degrees of burnout and not, and I remember a lot of people, myself included, who sometimes.

    Thought this is gonna burn me into the ground, but I dare not say anything. I dare not behave as though things aren’t just totally great. And I was wondering, was there help for you along the way when you had your crisis, were other people involved or,

    Adam Nemer: so let me paint a little background. So you understand what happened at, I had an intervention. I, in a way, I kind of had an intervention, right? So one morning on a Monday, I showed up at work at seven 30 ish in the morning, and I got a. On my calendar, a meeting at eight 30 in the morning with one of our national leaders.

    My boss for the health plan here in Portland, right at eight, at 8, 8 15 in the morning. I had no idea about this. And when I got to his office 20 minutes later I walked in the door and the first thing he said to me is, Hey man, how are you doing right now? I, let me go back for a second so I can paint the background to, to this.

    I had, when I walked in that room that morning, I had no idea that I had spent the last 18 years struggling with.

    Severe, but undiagnosed depression and anxiety. When I was a 29-year-old kid in Portland, Oregon and getting groomed to run my family business, I, my I found my dad after he died of suicide. He was my best friend, my business partner, the dude I always wanna be just like, and at that crossroads of my life where I needed it the most, and it would’ve prevented so much pain down the road. I only had a few therapy sessions going off in the world. I got an MBA got married. I had this amazing, remarkable Kaiser Permanente career. I led a national labor negotiation finance team.

    I led our implementation of electronic medical records in the Northwest. I got to be the CFO of our hospitals in the northwest, our CFO of our health system. Then our run, our health plan up there. On the outside it looked like I had a dream life. On the inside, I was one fricking hot mess and I had no idea.

    I couldn’t control my emotions. I had heart pain. I was really sick all the time. It was, I checked with hindsight, every box of severe mental illness for all those 18 years, but I had no idea. I was just moving along thinking life sucks. So then about three weeks before I showed up that Monday morning, and that guy has me join him in his office.

    I found my mom after she passed away, she’d really struggled with substance use and a lot of serious mental I issues. She didn’t die of suicide, but she didn’t die from trying to live. And what happened is after all those 18 years of severe mental illness, after finding that suicide, finding my mom’s passing.

    What happened is in those in the hours and days afterwards, it put me into a complete state of emotional collapse. By then, I’d been promoted. I was running the operations of our health plan in the northwest and I started, I started wearing Levi’s to work t-shirts. Pretty sure I wore Birkenstock sandals a few days.

    If I shaved, I’d miss half my face. I just looked like hell hell, it looked like I was gonna, the beach. Not going to work. So that’s what had, that was me. So I show, that was my 18 years, and then I had this triggering event, and I was in a complete state of emotional collapse. And I show up on a Monday morning and I had no id, I knew I, I just didn’t know that I was sick, right.

    I had no idea what was going on. So I walk into David’s office and he’s like, and when I walk in, I look like shit. Excuse my language, man. I’m wearing my hair. When I had hair, it was like I just looked, I looked bad walking in, right? So I walk in just looking like hell, first thing Monday morning and he’s like, Hey man, how you doing?

    I’m like, I’m doing great. He says, so, yeah. I know about you finding your dad’s suicide now, and I know about you. You just found your mom’s passing. Are you seeing a therapist? Is that why you’re doing so well? And I’m like, I don’t need to see a therapist. I’m doing great. He says yeah, I get that Adam, but do you know the signs to look for in yourself in case you might need to get some help down the road?

    As I say, no, he like pulls out of his pocket and slides across the desk, our EAP business card, and he is like, give folks that e why don’t you give the folks at EAPA call? It can’t hurt. You’ve had these. Traumatic life experiences, and you should at least know the signs and symptoms to look for in yourself in case you might need to get some help down the road.

    Next day, I left his office saying thank you. I was so out of it. I had no idea what he was doing, as obvious as it was saw the EAP counselor. A few days later. And I really crashed there. ’cause that’s where I realized in his office, going through the checklist that I had, I was really sick.

    And that was the beginning of my last eight year recovery journey. And, to land the story though land the plane of the story, I guess should say is this National Kaiser leader, he said, did somebody have an impact to make this happen for you? So David, he didn’t just show up on a Monday morning and call me into his office and ask me how I was feeling.

    Here’s what happened, right? The day before on Sunday, he went to church and in church on Sunday morning they went to, he had a mental health first aid class.

    Sit there. Oh yes. I can’t believe the universe works like this. He’s sitting there and there, this mental health first aid class at his church, and they’re going through the signs and symptoms and he’s like, Adam, Adam, Adam, Adam. Oh my god, M’s in a lot of trouble. Next part of the class, they teach you how to approach somebody in a safe, thoughtful, caring, nonjudgmental manner is when he came up with that idea of handing me the EAP business card the next day.

    So a senior leader in a. $90 billion business. I joke, I’m like, David went to church one day. He put mental health literacy in his professional toolbox. We all have physical health literacy in our professional toolboxes. If someone was choking in a board meeting, we’d know how to save their life.

    So he just went to church one day, put a little mental health literacy in his toolbox. Next day in a five minute conversation, helped change my life. So, you talk about, you’re mentioning the small activities and the small actions that leaders can take that make a really big difference to these five minute conversations.

    And I left Kaiser after a, I really love the organization. It’s my friends and family. I joke, I still, I, I bleed blue. I just, that’s such a lovely place. But I left there to start an organization, to teach leaders how to have five minute conversations like David had with me and to teach ’em.

    How to normalize the topic of mental health on their team so that they create cultures of mental wellbeing so that it actually not only improves the lives of their teammates, but improves performance and that’s really, the. The last piece of my background is this performance piece, and this is so accidental, Kim.

    Oh I gotta tell you, sometimes my kids are like, dad, you’re just some doofy old guy. How. No I, some things are just accidental sometimes. So what happened is after I saw that EEP counselor, I took about six weeks off of work, right? Starting antidepressants, therapy, all of that. And when I ca and when I came back to work, I,

    I started to think about leadership differently. To help break the stigma to get me into therapy, the psychiatrist and therapist had to teach me some basic facts, and these are gonna blow all of you and all your listeners away. They still blow me away. Every year, more than a quarter of a Americans experience a clinically diagnosable mental illness, but less than half get help, and the average time period from the onset of symptoms to getting help is 11 years.

    So when I came back to work, I just started thinking about leadership differently, right? I had maybe 400 ish people on our teams in the northwest, in the health planet back then. And so that meant I had a hundred of my colleagues, my, my friends, really my brothers and sisters who were gonna be in just as much discomfort and pain as I’m in.

    And so few of us were gonna get help and I’m like. Holy smokes. What if I what? What if we’re gonna have a hundred people with heart disease, cancer, diabetes? Now you do something. And so I volunteered to pilot for Kaiser nationwide to. Mental health First aid at work-like program, we trained all 400. We took all 400 people outta work.

    In half day sessions, we trained everybody in the core tenets of mental health. First aid by these are classes with executives, managers, staff all intermixed together. And over the course of two weeks, we taught everybody the core tenets of mental health for state, how to recognize the signs that someone might be struggling.

    How to approach them in a safe, thoughtful, caring, nonjudgmental manner while providing hope that recovery is possible, and knowing how to guide ’em to services in the community and offered by your organization where they can get help. Basically, we all just learn how to have five minute conversations like David had with me and what happened, and this is what gets back to over the next two years, right?

    So over the next two years as a business. Running our health plan, the Northwest, the only thing that we did different over those two years than the years before is the following, right? We just kept training everybody on mental health first aid on a regular bay. We were talking about it all the time, and I didn’t do it on purpose, Kim, this was so accidental.

    I don’t think I’m the smart. I was so accidental. But you know, what happened is. So I’d be in a meeting and I’d be like, guys, I’m having an anxiety attack. I need to step out for a bit. I’m gonna go for a walk. Or guys, I’m having a really sad day, go easy on me. Or guys, I gotta leave the meeting early today.

    I don’t wanna be late for therapy appointment now. I wasn’t being authentic and vulnerable with what was going on in my life to try to be a good leader. At all. I was trying to be a good patient. I was really sick. I was so sick back then. Kim, I can’t begin to tell you. And the beginning of my therapy, I asked my therapist, what do I do if I’m having an anxiety attack at work?

    She goes, well, just tell the people that you’re around. I’m like, I can’t do that. Are you kidding me? She goes, Adam. You have not talked about this for 18 years. If you want to get better, you’re gonna have to start recognizing that it’s okay. And we just kept talking. I’m like, okay. So that’s what I did. Now, I didn’t know what was going on at the time, but with retrospect, what happened and what I learned is.

    When the senior leader of the team is open and honest about what’s going on in their mental health on a daily basis, that creates the opens up the space for everyone else to be open and honest about theirs. So what happened over those next two years? Those you think about, we have 400 employees, right?

    We’re talking about self, first those hundred, because we’re training everybody and talking about this all the time, those hundred people that would naturally have needed help, they, a lot of them naturally went and got help, right? And then all of us, because for the love of the universe, we’re talking about mental health and self-care all day long.

    Why so it was the only thing that I was talking about all day long. You get what you may, you get leaders get what you talk about. So I, we were doing performance stuff. It’s just, if it was anything else that I was talking about, it was mental health and that just meant that everybody else was talking about it, right?

    Two years later, Kim, two years later, we had the highest employee engagement stats. Talk about feedback loops with employees and wanting to create employee engagement. Our team’s had some of the highest employee engagement stands for Cross Kaiser Permanente Health Plan nationwide. We had the most engaged feeling empowered, promoted staff and it was because of this.

    We also, two years later, on almost every single key performance indicator that Kaiser Permanente tracked for health plan operations, right from time to market, to product quality, to claims processing. Our teams in the northwest were number one. Wow, we’re number one in the company. We also, two years later, we’re the highest rated Medicare health plan in the Pacific Northwest.

    We’re the only five star rated health plan in the Northwest for Medicare, and we’re top 6% nationwide. All I wanna do is get people not to hurt. But just by training everybody on some basic mental health literacy information, like David littered his church that day, and then modeling and encouraging everybody to be open and honest, just, we just changed our culture.

    You know what we do. It’s this is what I do at Simple Mental Health now. And again, I. I I don’t know that I’m actually, I know that I’m not smart enough to have created this on purpose, but what we accidentally found, and this is the work that I do with simple mental health, is help companies think through the actions that they might take if they were to add wellbeing and psychological safety to their list of corporate core values.

    Because core values drives, it’s vision. Why are we in the business mission, how we accomplish our vision, core values? How do we want to behave to accomplish our mission and vision, right? The core values are those behaviors that leaders are supposed to express, model, reinforce, and become our culture, right?

    When you add wellbeing and psychological safety to your values as an organization, everything changes. 

    Kim Allchurch Flick: I really love this. It’s, and I’m thinking back on my own career in corporate life and how some of the companies I worked for were better at training than others, but we were trained in things like compassionate leadership, coaching, someone.

    Talking about calling somebody in, not calling them out in front of people, giving the bad news first, ending on a good note all these kind of things and encourage people along. But never, ever, ever along the way did anything like this come up in the training. And some of the companies I worked for were grew to be very large through mergers and others were.

    Pretty boutique and small, but it seems like what you’re talking about could work in a small company, huge corporations. And it’s been missing. And I also just remember one time I was working and I’d worked myself into the ground. I’m the kind of person, but a colleague said, I’m gonna take a mental health day.

    And I was like, what? We can’t do that. That’s like, you call it a vacation day. And it struck me that. That person actually did, but there wasn’t a policy for it or anything like that. They just did it and it always stuck with me. Like, that’s probably a really, really good idea and to have everybody involved.

    The, but the other thing that didn’t happen very much when I was at work, or you just 

    Adam Nemer: have your PTO your illness days, they’re just wellbeing days. You don’t have to mention if they’re physical or mental. 

    Kim Allchurch Flick: Exactly, and we had e EAPs, but the thing is most people would never tell anybody else if they called an EAP line.

    So what you’re talking about seems so super important. So what have you seen in the community and in your worldview, and what have been some challenges as you create this solution of simple mental health? 

    Adam Nemer: Oh, what have been some of the challenges?

    I think that

    many of us, and I’m not gonna say older generations, right? Gen Xers and then the Baby boomers, right? W we were trained that, there’s no room in business for feelings, and you leave your emotions at the door and we’re this executive look

    and

    millennials, gen Zers, they bring their emotions. It’s my grandpa and dad would say, why should you do, why should I do what your boss asks you to do? ’cause they pay it. Your check Millennials and Gen Zs, it’s change management 1 0 1. If they don’t think it’s the right thing to do what their boss asks, they’re not gonna do it.

    And so it’s because we gotta start bringing our feel. If you wanna be an effective leader with the next generation of people who are our colleagues, right? We need to break through some of those basic assumptions. And those basic assumptions are those two. Now then you, that breaks into the stigma, so you might ask early, one of the questions like, how’s it possible that a quarter of us have a clinically recoverable mental illness, but we don’t get help? It’s because of stigma. 80% of people who don’t get help for the wellbeing, for mental, health conditions say they’re worried about what other people, but number one reason is stigma.

    It’s like the myths around mental illness that we taught ourselves in society, like depression isn’t real. They drive the stigmas like. People with depression aren’t just weak, and those stigmas, dry feelings of shame, like, oh my God, I’m a depressed person or I feel depressed, so I must be a weak person.

    So what I do is stay silent. So it’s this cycle of myst stigma, shame, and silence. And what we’re, we’ve been taught as a society that we’re not supposed to talk about mental health, right? It’s just what, it’s a taboo topic. And so what’s. What’s hard about the work that I do is we’re asking leaders to say, you may have been taught one way and reinforce your entire life, but to be successful going forward, it’s, do you really want to be a successful leader in the future?

    It’s about showing your emotions. It’s about being vulnerable. When you talk about psychological, safe, facilitative, courageous leadership, that’s all about being authentic, vulnerable leaders and saying, I know that I don’t have the answers. My team does. I’m gonna facilitate them to create the answer. My job is not to, my job is to create a high performing team.

    My job is not to do the work of my team.

    Kim Allchurch Flick: Yes. That it makes such a difference, doesn’t it? 

    Adam Nemer: It makes all the difference in the world. Yeah. And so it’s hard. So that’s been, so what I found is that it’s like, what’s been hard about this is there’s take all the leaders out there. There’s a third of ’em a certain set. They’re just not open to the idea.

    Some that are super open and some that aren’t sure. And so what’s hard is there’s perhaps more of these guys and gals than I then it’s, I have a lot of of convincing to do with a lot of folk. But what gives me so much optimism is so many folk I meet throughout the course of the day, I get a heck of a lot more.

    Yeah, I get what you’re saying as opposed to 

    Kim Allchurch Flick: indeed. Oh, and you and I met fairly recently through an introduction, and I’ve been thinking about this topic ever since. I think it’s critically important what you’re doing. So 

    Adam Nemer: who would think it’s like improving physical, if someone was showing up with a bad back at work every day, they were, their productive wouldn’t be, their productivity wouldn’t be good.

    Same thing with mental, I mean, it’s like, this is like, it’s. S for the love of the universe, Kim. I it’s like you can help people improve their lives and performance all the same. I’ve spent so many years like beating my head against the wall, trying all of the psychological safe tactics and all of that stuff, and doing a good job, but still not getting there.

    It wasn’t until this. We just actually, and you know what? I think it is, you mentioned the companies that you used to work for did some nice facilitative psychological safe coaching and training like we did at Kaiser. So here’s my theory, and this is what I, or I shouldn’t say my theory.

    This is how I experienced this, right? So for 18 years as a leader at Kaiser. I went, I started by getting trained in servant leadership, then facilitative leadership, the psychological saving. It’s all the same sort of stuff with different phrases and it evolves over time. And basically I, I think about those leadership approaches or are just approaches to are tactics.

    Leaders and managers might deploy on a regular basis so that they create a space amongst their colleagues and team where everyone feels the safest to perform at their best, to be who they are and share their points of view. And so you go through all these trainings and the, and when I, then we went, then we became mental health literate by taking the first aid class for a half day.

    And it answered the change management 1 0 1 question. Why? So we all know change management 1 0 1. You gotta explain to P if you want people to change their behaviors, you gotta explain why it’s so important, right? And so we were learning all these psych, I was learning for 20 years, all these psychological, safe, facilitative leadership proposals approaches, right?

    And I was having to memorize them. I didn’t feel ’em so much, but just memorize them and I’d get ’em. I didn’t, I, they were just, they weren’t in who I was. They weren’t part of my foundation. I was just learning the tactics and then I learned the why by learning what mental illness is and what mental health and wellbeing is by learning what the signs and symptoms are, by learning what it feels like by learning how to help people and get help.

    I learned. Our teams learned in all the leadership teams. We learned why psychological safe leadership is important. So once I, so what we work with organizations, it’s once you have mental, basic mental health literacy and you create a culture, mental health literacy, having a culture of psychological safety is just a hop, skip, and a jump down the road.

    ’cause it’s just, it’s so much easier to do. It’s so much easier to create a culture of psychological safety when it’s based on a foundation of simple mental health literacy. 

    Kim Allchurch Flick: And that is beautifully simple. I appreciate that so much. What do you think about because we were talking a bit about B Corps and I.

    Mission driven companies, and yet some probably hadn’t thought about mental health literacy the way we’re discussing it. What do you think are the possibilities as part of being values driven, as you mentioned before, what do you see as the possibilities for adding this and how does that make a B Corps or non B Corps even stronger?

    Adam Nemer: The B Lab community and the is new to me, and so I’m really learning about this and what’s I get so excited that I’m connected with the, this movement now. And the reason is that, I left an overpaid underworked mid-level executive job at a wonderful company. ‘Cause I wanna change the world, right?

    And for me, and they trained me to be what I think is a kind human leader who cares about people. I was trained to do that at Kaiser Permanente by my coaches and mentors and I think and I, when I started this organization four years ago. I thought that people would care about the human case for change.

    Why should organizations invest a couple hundred dollars per person for a half day of training and and then roll then just have some reinforcement stuff. ’cause it’s gonna save lives and it’s the right damn thing to do. Oh my God. Why would you be a leader if you wouldn’t want to do that?

    That’s how I was, that’s how I was trained to think. And but as I go out into the. Real world. What I found is a couple things. One, not everybody, very few organizations you’re lucky. I was lucky at me where your organization, you worked at me with Kaiser because they trained us in psychological, safe, facilitative fleet.

    That is not the norm out there. It is not the norm in corporate America. It’s not mid-size small business that no one even know. What I’m finding is I thought everybody understood it. People don’t it. It’s. It’s not out there. And what, but, and almost, I mentioned earlier though, there was kinda like three different folks who are interested in this work.

    Some that are really interested and some that are not sure those that are really interested. They’re mostly they feel the human case, but they are driven. By the business case, depression drops, productivity 35%. So if I improve 20% of my employees outta depression, I’m gonna improve two days of work out of a week.

    People who struggle with their wellbeing have five times more unplanned absences through the course of the year. So if I can help someone get healthy, actually show up for work, that it’s a, there’s this huge business case, right? And so as a business person, you look at the book that I wrote.

    There’s a lot of the human case, but I go through a lot of the business case for how this will improve your core business metrics and relate it to what, how it helped improve our core business metrics. And so it’s been, I love what I do and I’m just so lucky that I get to do this, but there’s just been this, I don’t know.

    I know I’m a recovering CFO, but I’m not a money guy. I’m not motivated by money. I just motivated by do the right thing, the money will follow. And so it’s I don’t know, inked, inked on me. I’ll create a world, it’s just a word. It’s ined on me that i’ve had to talk more about the business case than the human case.

    And so your question that started this entire answer was, what? What about the connection with B Lab is what’s so neat about, every single conversation that I’ve had with a member of this community, I’ve talked with people in companies that are certified. I’ve talked with consultants, I’ve talked with a handful of people since over the last handful of weeks.

    And every one of them a hundred percent, it’s all about the human case. I have to say. I tell about where you think, oh my God, that’s amazing. I love to help our people, blah. And then I have to say at the end. You know, it’s also will help improve your core business metrics. What do you mean really? So that’s what I’m just, I am Y’all been coming to Milwaukee for the champions retreat in a couple weeks.

    Just ’cause it’s like I found a community of business leaders who are gonna in be inspired by the human case. And when I can show ’em the business case, how it’s gonna help their business performance, I’m just so excited. It’s great. 

    Kim Allchurch Flick: I agree with you. I also think that there’s possibility for people like me who have gone from corporate or some never been in better solopreneurs or maybe have a couple of contractors they work with, but there’s also the client piece.

    And sometimes with clients, especially working with clients for months, even years at a time, we have an opportunity to recognize things in each other and. This idea about simple mental health and noticing something in someone to be able to ask them heartfelt questions can help along a, across a variety of lines, like with partnerships and suppliers, and.

    As we work with each other and friendships form, that can be a window of opportunity to maybe recognize something in someone else they’re not seeing. And I think there’s, for the, for more small businesses, there’s that opportunity as well. You are really onto something that I think is super important.

    Adam Nemer: I think it helps build the community outside of your business. So, I’ll let you in on my secret plan. I genuinely believe that. I’m one of those Margaret Mead folk. Never doubt that a small group of people could change the world, ’cause only a few can. I was just raised to believe that stuff by my parents.

    And, I believe if business leaders across America put mental literacy in their professional toolbox and cascade this knowledge to their organizations across America, average annual training is $1,400 per person. We’re talking $200. This is like a reallocation of existing training dollars.

    This is not an expensive or complicated thing, right? But 95% of Americans work. So if we were to have leaders train this what happens is when. You become mental health literate just like you. And when you take a, and when your company teaches you how to take a employee health and safety class around how to dispose of batteries in a safe way, which is good, each and s h and s program, you take that knowledge home, right?

    And you try to dispose of batteries in a safe way at home there too, right? So you, when you learn CPR, you don’t say, I’m only gonna use this knowledge at work, right? I’m only gonna use this knowledge at home. I’m gonna let people choke at work. When you give someone mental health literacy in the workplace.

    It goes straight into their home life. It because it impact, it impacts ’cause when you walk around, once you’re trained on how to recognize the signs and symptoms, what you learn is we’re walking around all day long recognizing this in the people that we, strangers, our friends, our family, our loved ones, acquaintances, and there’s really small little words and phrases we can use that can help encourage somebody to, that they might get some help.

    Kim Allchurch Flick: That makes me optimistic. What about you? What makes you optimistic? Again,

    Adam Nemer: honestly, for the love of the universe I was raised to be optimistic by my parents, my parents and watch modeled by my grandparents. They. They the values they taught me as a young kid

    I learned that you can do anything in this world that I was taught. I was just raised from a young age to think I. I don’t know. I think I was special. I can do anything right and we can make a difference. And then and that just, I think, so I was raised and then I was blessed with some remarkable mentors along the way.

    I get most of my, it’s funny, I’m an MBA and a CFO and all that, but I really, I’m a liberal arts college student from Claremont McKen College. I’m just a history student, I get my leadership inspiration from the classics and that’s who made me, an o like okay.

    On my desk over here, like le the books that I have on my desk, I have, okay. My book that I wrote. Then I got the Odyssey, I got Václav Havel’s Disturbing the Peace, and I got The Good Soldier Švejk. So for me it’s it’s funny, you ask about optimism. This mother, this dude got home, this guy kicked out a bunch of Commies.

    He started a revolution, right? This is ti I, so I was just raised to by parents to think that I could do anything, and then I got educated in stuff that inspired me just to think that way. And so I just I’m an optimistic guy. See it’s funny. Okay I was, I have a friend I used to work with Catherine Vany.

    She’s now a nurse leader at a, some hospital system up in in the Seattle area. And her dad’s a leadership consultant and she told me this phrase he uses that I love. It’s is the glass half emptier glass half full? Doesn’t matter. Glass r it’s always refillable. So that’s just always refillable, always refillable.

    So I just I was just, I am blessed that I was raised by parents and grandparents who maybe arrogantly taught me I could do anything. And then I was blessed by these, wonderful mentors, professors at College Gaines post these wonderful leaders at Kaiser Permanente who modeled that you could be a.

    Human and also a good leader and that you could man working in healthcare wires you to be optimistic. It’s one crisis after another. Oh my God. If you’re not optimistic when you are working in healthcare, you’re in the wrong business.

    Kim Allchurch Flick: You’re saying that because also I came out of healthcare as you know, and people who’ve listened to the podcast know and it is inspiring. Recovery is inspiring. Innovations are inspiring things of that nature. And it’s a joy to have you here. And I think you are taking a snowball down a hill that’s gonna gain momentum and be really important for the future of people who.

    We spend a whole lot of our waking lives working and why not let it be joy and a place to be recovering and a place to be real and authentic? What else would you like to share and how can people reach you? And please tell them the name of your book. 

    Adam Nemer: Oh yeah, sure. The name of my book is Simple Mental Health the ROI of vulnerability.

    And you can get a hold of me you get our, my website connect with me there at simplementalhealth.com.

    Kim Allchurch Flick: Thank you. And all of that will be in the show notes for those who are listening. The final question is. If you could have dinner with up to three people to join you at a table of four who are living, were deceased, who would they be and why? 

    Adam Nemer: Up to three people. 

    Kim Allchurch Flick: So there’s four of you.

    Adam Nemer: Oh that, that is, there, there’s three faces that come to my mind and and it’s a no brainer for me. My my idols are the people that are like my idols. Muhammad Ali, bill Russell, bill Walton. I want to have dinner with Muhammad Ali. Bill Russell and Bill Walton.

    Bill Russell. A fighter for rights. A fighter for what he believed in man as a African American leader in the Boston community through all those years. He was a Bill. Russell was a

    inspirational. Ethical, moral human being who, who just fought for he thought was right. Muhammad Ali, come on. This just the greatest. He went to prison instead of fi he went to prison. He gave up. He could have been he gave up the prime of his career and went to prison. ‘Cause of what he believed in.

    Then you got Bill Walton. He’s my, I, it’s funny you say, I got Portland, bill Trailblazers. Bill Walton I just happened to have her right here, star of the early seventies, UCLA, Bruins, Walton was a funny guy. Grew up in Portland and it, so I grew up as a kid, like being a Trailblazer fan, right?

    Of course I think Bill Walton’s the greatest. But the thing is I. Over the last decade or so before he passed, I started listening in to a lot of what he wrote and a lot of his podcast, a lot of information about him. And he was just one of the most inspirational good conscious driven human beings.

    And he taught me my own personal mantra. The thing that I think about. I try to think about regularly every day throughout the course of the day and when I’m having a hard day. ’cause I still struggle with my mental wellbeing on any given day. And what I think about is this one Walton is, I heard him say once, which was learn from the past.

    I’ll say it like you would say it, learn from the past, dream of the future, but live in the moment. I love that. I think it’s great and he is just a happy guy. So those would be my theme. If I could have dinner with those two, that would be amazing. 

    Kim Allchurch Flick: I think that would be a raucous, fun, incredible dinner.

    Thank you so much, Adam Nemer, you are a joy to have on this podcast. I have learned so much and I think. The possibilities are so terrific that we can all move forward. Keeping our finger on the pulse, so to speak, of our own mental health, and also on the lookout for others and the world will be a better place.

    That’s right. Thank you all. This is Kim Allchurch Flick with the Mighty Measure Podcast with the message that can continue onward indefinitely. Thank you all. Have a wonderful day. 

    This Episode’s Guest: Adam Nemer

    Adam Nemer headshot. Smiling and sitting at a laptop with a window in the background.

    Adam Nemer is an author, former executive at Kaiser Permanente, and founder of Simple Mental Health.
    For nearly 20 years, he led at KP while silently struggling with severe, yet undiagnosed depression and anxiety. His life – and leadership – changed when a compassionate colleague encouraged him to seek help, showing the profound impact leaders can have on their teams’ well-being. Today, Adam works with organizations across the Americas and Europe, spreading mental health literacy and helping build cultures where both people and performance thrive.

  • Building Healthy, Inclusive Cultures Without Burning Out with Mikaela Kiner of Reverb

    Building Healthy, Inclusive Cultures Without Burning Out with Mikaela Kiner of Reverb

    Mikaela Kiner, founder and CEO of Reverb, an HR consultant, leadership coach, and B Corp that helps organizations build healthy, inclusive cultures – joins Kim Allchurch Flick.

    Kiner shares her path from 15 years in corporate HR at companies including Microsoft, Starbucks, and Amazon to launching Reverb over 10 years ago, influenced by her parents’ plaintiff-side employment law work and early HR experience at a rapidly growing coffee startup.

    She describes Reverb’s evolution from supporting venture-backed startups with foundational HR systems to serving nonprofits, schools, and small businesses through fractional HR, leadership development, and coaching.

    Kiner explains why Reverb pursued B Corp certification, discusses challenges like continuous business development and shifting economic conditions, and explores post-COVID workplace polarization around remote work, advocating data-driven “place with purpose” approaches.

    She notes optimism about growing focus on wellbeing, belonging, and employee resource groups, and discusses continuing equity work despite backlash, including pay equity practices.

    Kiner emphasizes building a company with boundaries, trust, and flexibility to avoid sacrificing time and energy.

    Listen Now

    Time Stamps

    00:00 Welcome and Introductions

    01:01 Mikaela’s HR Origin Story

    03:52 Why Reverb Exists

    06:06 Services and Client Types

    08:18 Becoming a B Corp

    12:13 Founder Challenges and Growth

    14:51 Remote Work Reality Check

    18:59 Place with Purpose Hybrid

    22:33 Workplace Trends and Introverts

    28:46 Equity and DEI Backlash

    32:46 Build Without Burnout

    36:46 Connect and Closing Questions

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick with Mighty Measure Podcast and I’m delighted to be here today with Mikaela Kiner of Reverb. Mikaela is founder, CEO and leadership coach. Her company Reverb helps organizations create healthy inclusive cultures. Prior to reverb, Mikaela held HR roles at Northwest Companies, including Microsoft, Starbucks, and Amazon.

    She enjoys coaching leaders at all levels and working with mission-driven organizations. Mikaela, welcome. Thanks so much for having me, Kim, and thanks for doing this podcast. Thank you. We met because we’re both founders of B Corps companies and we met through what’s called the Beehive, and I’m so delighted for that.

    And it’s great to have you on as a B Corps company. We’re recording in March, 2026, which is B Corps month. So welcome. Tell us about your journey and the inspirations along the way that have led you to this point. 

    Mikaela Kiner: Sure. So I spent about 15 years in corporate human resources. I was born and raised in Seattle and wound up back in Seattle after a number of years away.

    So people laugh at my resume because it’s this it’s a who’s who of some big northwest companies like Microsoft, Starbucks, and Amazon. I also led HR for a couple of startups before launching my firm Reverb just over. 10 years ago. But I think if I take us a big step back. Both of my parents are actually employment lawyers on the plaintiff’s side, which means for those who might not know.

    They’re the ones who sue companies in cases of wrongdoing, things like harassment or discrimination. And so I literally grew up at the dinner table hearing these kind of horror stories about things that happen in the workplace. And I think even then it planted a, some seed in the back of my mind about there’s gotta be a better way.

    There has to be a way at work where people can. Come in and focus and do their job and also have a good time, but without being subjected to some of this really inappropriate treatment. And as a young person, I did not know what human resources was, but fell into it in a job I had during and after college.

    I was working for a startup coffee company in New York City. This will age me, but they were in New York before there was a single Starbucks in New York, and I know it’s a long time ago. They wound up growing to the point where they had 30 stores in three states. They were in New York, New Jersey, and Pennsylvania.

    And I had been working as a store manager and when they embarked on this kind of rapid growth. They pulled me aside and said, would you be willing to do the hiring and training as we expand? And so that was a great opportunity and that was my first foray into human resources. And it was a very small company.

    I really enjoyed the work and I thought, if I’m gonna do this work, I should go learn to do it well and do it correctly. And so at that point I left the company, I went back to graduate school and got a master’s in human resource management. And I guess in a way the rest is history.

    Kim Allchurch Flick: That’s incredible. And thinking about. Growth and the reverberations that happen in corporations when there’s growth. And you and I do have that in common. I also come from corporate background and have been through some of those things on a very different side. So thanks for sharing all of that.

    So you created reverb and what do you see as problems that you’re creating solutions for and. How do you see the world around you that reverb can affect? 

    Mikaela Kiner: It’s interesting because I think this is something it’s changed quite a bit over the last 10 years and one, we’ve evolved and so the way we think about and approach some of our work, I think has matured.

    But also the world and the markets, have changed in different ways. It’s been quite a dynamic past 10 years. So we really started by doing human resources for growing startups, mostly venture-backed tech. And they needed what we do because. They’re growing rapidly. Almost no startup ever begins by having an HR person or frankly really by thinking about hr.

    But when they’re growing at that pace, suddenly they’re we’re hiring our first 15 people and they begin to realize we don’t have an offer letter, we don’t have an employee handbook. Maybe we don’t know quite what benefits we’re offering or what some of our policies are. And then they’re going from 15 to 25 to 50 very rapidly.

    And so they start running into questions. We have, people, managers who have never managed before. How do we train them to do this well? And then they start to mature a little bit and, they have more questions, how do we increase diversity? How do we make sure that we’re welcoming and that we have a sense of belonging for everyone in the organization?

    And then also more tactical things like our employees have been around, some people are asking, how do I get promoted? Or How do I move, from job A to job B. And they don’t have answers for those things because, typically they’ve just been focused on their product and focused on who their customers are.

    So we can help them think through that. We can help them anticipate what to think about and be ready before it hits them. We can also help them think about what are some priorities in the people and culture space that maybe you don’t need to worry about right now, a year from now, 18 months from now, we’re going to remind you, right?

    We’re going to prompt this type of conversation. So that was the beginning. I’d say we’ve evolved in a few ways. One, even though we started out really supporting these tech companies. We now work with so many different kinds of businesses. In fact, we have a large and growing nonprofit practice.

    We work with some small businesses. We work with a number of independent schools, which was a bit of a surprise to me, but we got one or two. And it’s a close community. It’s very word of mouth. And in the greater Seattle area, we love our school clients and, I think a lot of the commonalities is that we’re working with folks who have little or no HR of their own.

    It might be because they’re new, like a growing startup. It might be because of their size that they don’t need full-time hr, and therefore they’ve never really figured out a solution. That speaks to a lot of the schools, many of which will never need full-time hr and nonprofits as well. Often they’re small enough that they don’t have the need, possibly they don’t have the budget, and we can help them on a very fractional basis.

    We can also come and go as needed, so if we come in and do some project work things quiet down and, we can part ways and just say, call us back when you’re ready or call us when you have a question. And then in addition to the HR consulting. We do leadership development and we also do leadership coaching.

    So in the leadership development side, which I think, most of us need this, helping teams think through things like mission, vision and values goal alignment and other things that can be hard for senior teams or, for new teams or teams where members are changing out things like decision making or strategic planning where.

    There’s the business and the process aspect of that. But then there’s the human behavior aspect of that, right? And we know that teams need to gel. They need to build trust. They need to get comfortable being candid with one another, having hard conversations, having conflict conversations. And those are just things most of us don’t learn in school and don’t have a lot of practice with.

    And so we really like to help teams build those skill sets. 

    Kim Allchurch Flick: I love that. And also your company is a B Corp. Tell us about that journey and what led you to certify. We, 

    Mikaela Kiner: yeah. We are, we’re about two and a half years in and it’s actually interesting ’cause I, I mentioned earlier of how I had gone back to graduate school early in my career.

    I think I still have this, I recently moved and I pulled out these case studies. So it was actually in graduate school that I first heard of a B Corp and what is a B Corp? And we studied in particular, Ben and Jerry’s and Patagonia. I have those case studies. I was really inspired by that at the time.

    I was in my late twenties and this idea of, I think at the time they were describing it as an additional bottom line, right? That doing good in the world positive social impact, positive environmental impact. That this could be something that was important to a company and that could be measured just revenue and profitability.

    And I was really taken with that. It spoke to me. I guess it, it spoke to my personal values and actually in the very early days of reverb, I started filling out the initial B Corp assessment. So for those who have never done this, the first step is you fill out the assessment just as is, and you see how would I do if I was applying to become a B Corp today?

    And then you do all the work so that you could actually become one. So I started filling that out. It’s a very comprehensive process. I think there were only three of us in the company, three staff and a few consultants. I got a little ways into it and I, it wasn’t the right time, I just thought we’re not in a position, to really invest and do the work that’s going to be required.

    But then as we grew, it was something that we came back to. And, I think the reason the staff and the whole team were so on board was that. Being a B Corp, it really reflected the values that we already had as a company. It reflected a lot of things that we already did, whether that’s, working with nonprofits charitable giving, volunteer events, having really high standards for how we treat our workers in terms of compensation and benefits and flexibility and things like that.

    And it just felt very aligned, but it also felt I think if it is a shorthand, if someone sees the B Corp like you and I oh B Corp, like we know what that means. We know what each other stand for. And so we felt like it was just really symbolic of what we felt we already stood for.

    It’s also it’s a wonderful community, and I think getting to be a part of that community is a huge benefit of being a B Corp. 

    Kim Allchurch Flick: Yeah. Thank you for sharing that. I concur and things are changing. New standards out in early 2026. We’re in the middle of it and been monitoring that for the last two and a half years.

    And it is a community and it’s a growing community. 

    And it gives me a lot of optimism because I see how companies are striving to do good and really carrying that forward and spreading the word. And the work you do is important. It reminds me of out of my corporate life I was laid off and I found a startup with a wonderful guy was tech startup.

    And we were working mostly in medical and educational types of technologies. And I was the business development person hiring. I had hired over 50 people before in my other career, but in this startup, there was no hr. And I kept asking what, who’s our HR person? Because I thought, I’m hiring people. I need to submit, I need to have a process and procedure.

    And there was none. And it was a train wreck trying to, ’cause I knew enough, but I didn’t know how, because I’m not an HR professional. We, when you were talking about that, I thought this is something enormously important to have. Even if there’s no full-time HR person to have someone like you, because there’s so many things that can go wrong if we don’t know what we don’t know in hiring.

    And I’m glad you’re out there to via support. What have you found as obstacles and challenges? 

    Mikaela Kiner: Oh, so many. We, you mentioned having been in business development. Kudos to you. That is not all of us are cut out to do that. I think because my co-owner and I have made an intentional choice to continue to grow the business, it does mean continuous business development, marketing speaking, events.

    We, there are events we put on for the communities where we’re based. And when I started, I was on my own. I spent the first six months independent. I knew I would face the question of whether I wanted to build a team. I just I wasn’t ready, I just kinda wanted to kick things off, get some work, see how I felt.

    And then six months in, I had an opportunity to work with a really amazing biotech company that was coming up with innovative therapies to cure cancer. And it was more work than I could do on my own. And I had to think about that. And then I said, this is an amazing company with an amazing mission, and if I’m not going to do this kind of work, what am I out here to do?

    And so that was a turning point for me where. I made that choice to to bring on a few team members. But because we’ve chosen to grow, I think sales and business development is it needs to be continuous. And I did not know that as, not someone who had gone to business school. I thought, oh, you’ll, you got some clients who build a good reputation and then, you’re golden.

    Right? That is not the case. So that’s okay. We found ways to work with that. I think the shifting just the economy shifts, the market shifts. Currently there are so many changes that are a affecting people and affecting business, right? And whether that’s some of the global unrest that’s going on, it’s tariffs, affecting different types and different sizes of business.

    It’s ai, which of course is affecting all of us. And yeah, I think there’s just a continuous need to navigate that too. Make sure that we’re looking at our business and our services that we offer with a critical eye. What may have seemed very affordable to a startup a few years ago. Some companies today may be balking at that because they’re keeping a closer eye on cost, on budgets.

    They’re not investing in certain functions like human resources that, isn’t making them money. So I think it’s important to just continuously reevaluate the business and make sure that we’re staying relevant. I think tho those are the biggest challenges that I’ve personally seen.

    Kim Allchurch Flick: Indeed. That makes sense. And the topic of this talk is how to build a business without sacrificing time and energy. And what are you seeing out there? What are your impressions of founders, leaders? Operations people, their time and their energy, and how do you help? 

    Mikaela Kiner: Yeah I’m such a huge fan of this, which is why I am, currently sitting here working remote from Mexico.

    I’m just a big fan of, let’s figure out ways to live and enjoy our lives, even while owning a business or working hard or doing a great job. I think there are ways to do both. It’s interesting, because I think a lot of us, we saw so many big shifts during COVID. That were positive for many people, especially parents and caregivers, this ability to work remote, perhaps work in a little bit more of a flexible schedule.

    Maybe people who hadn’t had time previously to drop a child off or pick them up or see them over lunch or see them before bedtime, just as one example. That was something that many people got to experience and thought, I don’t wanna go back. Or remote work where many people had the opportunity to live anywhere and work from anywhere.

    And it allowed them to make different personal choices. Even just giving up a commute, for an average person, that could be a huge time saving. Cost saving if I’m not having to commute to and from work every day. So I see a split in what’s happened post COVID. I see that many companies have just continued to.

    Embrace those things. And we have a number of companies now that are just being built as a hundred percent remote. There isn’t a headquarters. They don’t frankly care where people are. They’re just looking for the best talent and, finding other ways to stay connected and have those important conversations.

    That, that could be a little bit harder to have when you’re distributed. But some other companies, more recently, I think have been really buckling down around things like return to office and. We want people in three days a week, or we want people in five days a week and we want people, during core hours.

    A lot of the things that were very normal pre COVID and I, for some companies, some industries, I think that could make a lot of sense. The challenge I see is that a lot of companies are doing it. They’re not providing data or information or there may not even really be a clear justification on why they’re asking people to do that.

    Maybe it’s more the comfort of the leadership. I wanna see people at their desk. I don’t know what people are doing, when they’re not coming in and out of the building and that, I think I think that’s frustrating to people, especially to people who enjoyed that, that hybrid and remote work.

    So it’s a little bit polarized right now, to be honest. 

    Kim Allchurch Flick: Wow. And how do you work with people around that polarization? Because I can only imagine, it is a different world and I personally love being remote. I can also understand industries need to have people there and there are some industries where like politic or governments we’re there for the public.

    So the public needs to be able to walk in and be able to talk with people, but. Also there’s the benefits of a lot less overhead cost when there’s service work to be done and you don’t actually need a building. I was just wondering what is, what does that tension feel like and how do you work with companies where they might feel the tension of employees who would prefer to work from home?

    Probably more. 

    Sure. That pull to say, no, we wanna justify having desks and having location as well. 

    Mikaela Kiner: Yeah. Yeah. And I think there were certain businesses that could never operate remote even during those times. Simple example would be Starbucks, right? I have to be able to go in and order my drink and someone’s gonna make my drink.

    So once it was safe, of course companies like that were back in person. Sure. We support a local chocolate company, so as long as it was safe, they obviously had people, in the manufacturing side producing chocolate. That was what they had to do, but for the others, for these, I dunno if we still use the term knowledge worker, that’s probably very dated, but these other kinds of jobs where people could have flexibility, a couple good examples I’ve seen, there’s this term that I heard, I didn’t coin this, I wish I had.

    It was called Place with Purpose. The idea behind this is when, where, and how do we gather and being intentional about it. So for meetings or tasks where it doesn’t matter where you are, we’re just going to let you be, wherever and have flexibility. But for work, that this, that these companies deem it’s important to be face-to-face.

    It’s important that we can physically, stand up and whiteboard out a solution or something like that. Then they’re gonna be intentional and they’re gonna come together in person and they’re going to do that. So I think that’s really smart because you heard these stories early on when people were going back to offices that were like.

    I would go to the office, but then the person I needed to meet was home. So now I’m on Zoom. I had to travel to the office to be on a Zoom call, which I could have just as easily, sat at my desk at home to be on a Zoom call. So I think that’s really smart. The other one was I heard this particularly about a study that was done in the game development industry.

    And, they actually gathered data and they did research and they interviewed people and they saw, that while building games, creativity was higher, connection was higher. Innovation and productivity, all these things that were really important to the practice of developing a new game.

    It really was more successful when people were working together in person. And so then they were able to put together guidelines for. If you’re in this type of a role and you’re in, this part of the life cycle of building a game, we’re going to ask that you’re all coming together so you can collaborate and work with your peers.

    So I think those are great examples. And, while people might think, gosh, yeah, I, I wish I could, work from home every day. I think when we give people these really valid. Reasons that are logical and rational and they can understand and oh, I see where this is important for my work. I see where this is, important for the company to be successful.

    They’re at least not gonna feel cynical or have that resentment versus if you’re just like, okay, we just want everybody to come in. And everyone’s going, well, why I was actually even more productive at home. Some of the kind of conversations we have with leaders as they’re going through this decision making process, it really is about.

    What are your needs? What are your criteria? Let’s not just start by making a blanket statement of we’re virtual, or, we’re in person. Let’s actually have conversation think this through. Think about what are the needs? Is this in fact gonna be better, for the company? Come together as a leadership team and really have some meaningful dialogue.

    And then. Think about one, how do you message it if you’re making a change where, oh, we were remote, now we’re asking people to come back. And then I’ve seen companies do really fun and creative things as they’re welcoming people back. Trying to make it celebratory. Having executives in the office, welcoming people back.

    I remember one company was doing some in-person work. This is years ago, but it was around the holidays. They had decorated and they had brought in a barista, they were doing holiday drinks. So I think, not only making it fun, but I think it was their way of expressing appreciation to people and saying, yeah, we know.

    We know this might not have been your first choice, but it is something we need to do as a business, and we wanna really help you make the most of it. That 

    Kim Allchurch Flick: makes sense. What makes you optimistic? 

    Mikaela Kiner: I do love some of these really positive changes that we’ve already talked about that have come out in the last few years.

    I think. Greater flexibility for people, more asynchronous work or the ability it’s, oh, if I missed that meeting, I can, maybe it’s recorded or transcribed, I can catch up later. So if I had something going on in my personal life, or I had a work conflict, I’m not suddenly, out of the know and and scrambling.

    But there, there are other really positive trends. So if I’ve been doing HR for, let’s call it o over 20 years, easily. Things that we’re talking about today, wellbeing in the workplace, that really increased sense of belonging bringing the whole person to work. And then, more and more I think employee resource groups that are welcoming employees from all different backgrounds and recognizing.

    Intersectionality. This is just not language that we were using in human resources 10 plus years ago. I actually got to do a talk with a group called Quiet Leaders at a large organization, and it was an employee resource group for introverts. Which, I had never heard about that and it was modeled on the book, quiet by Susan Kane.

    I’m an introvert and I worked in some really extroverted, big tech companies and I thought, oh my gosh I would’ve. I would’ve just soaked this up if there was a group like this for me. When I was early in my career I actually got written performance feedback in one of my first ever performance reviews, which was at Microsoft.

    And it said, it literally said something like somehow you’re effective even though you’re quiet. And I thought first of all, I didn’t know those things were mutually. Exclusive. But what interesting feedback, and I just I think it, it took me a long time to understand that especially, I was here, I was like quite on the introverted side and there was these companies that were quite extroverted and that was what they valued.

    And so when I had to show up differently a lot of the time, the, my natural tendency but two, which also that can be very exhausting. And if you’re not aware of that, you might not realize, why am I so drained or so fatigued beyond just the work I’m doing? There’s something else that’s going on because that’s a workplace where maybe I’m not going to be as successful if I’m following my own natural tendencies.

    But I do I think we’re just recognize people, recognizing people much more today as whole human beings and trying to really provide. A broader array of both opportunities and benefits than what we were in the past. 

    Kim Allchurch Flick: I am so happy to hear you say that. I also, in corporate life, an introvert in sales and it was scientific medical sales and finding a place to hide enough to be.

    Introverted becomes rather difficult. And as I was a manager, we were also given a profile to hire, and it was young, hungry, vivacious all these things that high energy, and I don’t ever wanna say one’s better than the other. That’s not the point. But what I found back then is it wasn’t a, it wasn’t discussed and there’s a cultural expectation.

    So when we have to show up as vivacious and on. All the time, particularly in places like sales meetings, how some people thrive on it and some don’t. And it doesn’t make it good or bad, but it’s the lack of discussion and the lack of understanding and also trying to hire people who are so much the same, like a profile doesn’t work out that well either.

    The other thing is it doesn’t answer the questions of who is the customer, the client, or the other interactions because there are extroverts and introverts out there as well, and I found it’s that book Quiet by Susan Kane really helped me understand a lot and that I could really own the interactions, the type of quiet introvert that I am in the interactions with.

    With the clients and yet still put on a mask and act differently in the corporate culture. And I remember one time I just like to find places to hide. And if it was a sales meeting issue, it was a hotel room just to go be by myself. And one of my bosses said, oh, you’re kind of a loner. Like it was a bad thing.

    I think I just had to make a phone call. I’m so happy to hear you say that this is being recognized and also the value of having people together and recognizing what they bring to the table and that all of it is valuable. The introverts and the extroverts don’t have to be in opposition. It’s, it makes a lot more sense in giving people what they need to be able.

    To work. Work. And also there’s some of the science on those, cubicle nation open concepts where people complain they couldn’t get anything done because when people are dropping by saying hi regularly and there’s so many interruptions and they’re the gregarious ones and the ones who wanna hide, it’s hard in an open space and I love that you brought up that there’s research in science on some of these things as well.

    Mikaela Kiner: Yeah. Yeah, thanks for sharing that Kim, about your own experience. First of all, that’s really sad hearing you say that word that you wanted to hide, but I totally get it. As introverts, we need quiet to recharge. It doesn’t mean we’re not great around people. It just means we need that time to ourselves.

    And so I’d say good for you for finding it, even if manager, or whoever made a snarky comment about it. But I think you’re absolutely right there, there is room, for all these different styles and. Like you said, teams are better when we are ref reflective of multiple styles. And I’m sure your clients, we’re also people with different styles and different communication preferences.

    Hopefully that organization has learned, just a little bit more since that time. 

    Kim Allchurch Flick: Hope but I, but I think there is a lot more recognition for it. And also another question for you, particularly being in the B Corps world and with. The form of standards and the new standards, there is a focus on equity and it is 2026.

    And we know that three letter, three letters are denounced in a lot of places but yet there’s so much room for the goodness of equity. And how do you see that in your work? 

    Mikaela Kiner: Yeah, first I’d say, while we’re not a DEI firm, our work really intersects with DEI, as you would imagine for human resources.

    And we do have some people with deep DEI expertise. I think we’re really fortunate because we’ve always been pretty clear about our mission and values and who we are. And so when DEI came under attack last year, we felt like. We were in a fine position to stand up and speak up for who we are and what we represent.

    And I say we’re fortunate because I recognize that there are organizations, for instance, who are receiving government funding who didn’t have the luxury to do that, but we did. And we took advantage and just reiterated our values and we didn’t lose clients over that. I think those clients were never gonna choose us to begin with.

    Our clients are very like-minded. But yeah, as far as all kinds of equity and I, my brain always first goes to things like gender pay equity. It’s really interesting. First of all, our firm is 80% women we’re certified, women owned, and. I think because we offer a good deal of flexibility, we’ve always attracted a lot of women to the organization.

    But I have this story that, that I actually mentioned in my book, which is when I was first bringing consultants onto the team and I was reaching out to people I knew. And I spoke to a couple of the men and they were really clear and they said, this is what I need to make, or this is my hourly rate.

    And I said, that’s great. And then I spoke to these women colleagues who were, often also friends, and they said, I wanna help, pay it doesn’t matter. Don’t worry about it. Which first of all, just that was, and this is a small sample group, but it was very interesting. And I knew, of course I had to pay them equally, for their skills and experience.

    Just because the women said, I’m happy to help, I don’t wanna take advantage of that. And as an HR firm, we obviously have a very strong bias for pay equity. And as a B Corp, we have someone from the outside do an analysis for us every year to make sure that our pay equity is intact, but.

    I see two sides to this. So I think people who were not believers in the benefits and value of DEI, whether that’s from a business standpoint or just a humanitarian standpoint, they were ready. They had the excuse, oh, this isn’t popular anymore. This isn’t necessary anymore.

    And they were ready to ditch that work, unfortunately. At the same time, those who are committed, I’ve seen really continue to pursue and double down and even, grow their work. And I think the one thing I saw early on was people maybe changed the language because they didn’t wanna flag, okay, DEI isn’t popular.

    Let me just call it something else, but let me, keep doing this work. That’s good and important work. That was really encouraging because I was nervous that now everybody’s going to set it aside. It’s not popular. It feels risky. All of a sudden it felt like, is diversity like a dirty word?

    Is inclusion bad word? Should I be saying exclusion? What are we supposed to be talking about here? But so many leaders and so many of the HR professionals I’ve talked to have told me. We’re continuing to embrace this. Nothing has changed. We’re continuing all the work we’re doing and I found that really encouraging, especially since the work has been under fire.

    Kim Allchurch Flick: I am so encouraged to hear you say that, and I feel it as well. People gathered together and still do the work. What else can you share and would you like people to know about your work about. Building a business without sacrificing time and energy. 

    Mikaela Kiner: Yeah. I think we hear all the time how hard it is to be an entrepreneur, right?

    It’s hard to start a business. They don’t all succeed. It’s hard to run a business, et cetera, et cetera. And these are true, i’m not, suggesting they’re not true. I just think. These are things that potentially scare people away or, maybe make people not opt in to entrepreneurship.

    And I felt like after starting my company, and I think it was year three when we passed year three I sighed and thought we’ve made it like we survived. We survived the, what could be the hard early years. But then what I found was, ah. I think it’s a great deal of fun. I get up, I have a great day, almost every single day.

    I love my colleagues and clients who I get to work with. As an owner, you get some choice in who you work with, which is not true in the corporate environment. You get to choose the mission and values of your organization. You get to choose norms like. Do we work an eight hour day? Do we work a 12 hour day?

    Am I expected to respond to messages, at 10:00 PM or on Saturday, right? We’re in control of a lot of these choices, and I would just say don’t take that for granted. What I’ve really done, I sometimes joke that reverb has been a social experiment in. How do you build a company that values people, that is flexible, that lets everybody have all that time and energy to enjoy life outside of work?

    And yet, we work hard, right? It’s not a lifestyle business. We’re a multimillion dollar business. We’re responsible for a lot of people’s livelihood. But both things can be true. And that’s what I really want. Founders and business owners too. Embrace, if that is important to them, if that is a value to them, is that it?

    It really is possible and it will look different, depending on the type of business, the size of your business, et cetera, et cetera. But I believe there are a lot of if that’s something that you’re committed to like I’m very committed to having a business that I enjoy working in.

    Life is too short. And I’ve worked the 60. To 80 hour weeks for 15 years, and not super interested in doing that more. I frankly, I don’t think I have the physical or mental energy, even if I wanted to. I just don’t think I could do it. That’s my biggest takeaway and I think it’s, there are I put these practices in sort of two camps.

    So one is about the individual leader. It’s what are my. Boundaries. My values, can I say no, can I delegate? It’s like these things that kind of keep us true to ourselves. And then there are some kind of HR and people practices in who do you hire? And, are you trusting people? Are you giving them ownership over their work and frankly treating them like adults, letting them do their job well and manage their own time effectively.

    And I think. When you combine those two things you really can have a business that you enjoy running and you really can have room not just for the life outside of work, but life has bumps, right? Things happen. We get sick, loved one gets sick. Child gets a snowboarding, concussion or COVID.

    All these things happen, and when you don’t have any wiggle room in your life to begin with. A life event like that happens it’s incredibly stressful. It’s already stressful, but the stress of, I don’t even know how to fit this in ’cause my life is so crammed. That was something I found really difficult in a corporate environment, but, which I’ve been really grateful in this environment, that I feel like I can take a deep breath, I can have a little flexibility.

    I know a coworker’s gonna jump into cover for me, and so it’s just less hard to navigate. 

    Kim Allchurch Flick: Yeah, well said. Thank you so much. How can people reach you? 

    Mikaela Kiner: I am most easiest to find on LinkedIn. That is the very best place. And then also the company website, which is reverb people.com. 

    Kim Allchurch Flick: Reverb people.com.

    I love the name too. Thank you. Our final question is, if you could have dinner with up to three people living or deceased, who would they be and why? 

    Mikaela Kiner: I always find these questions so hard. I don’t know why. The very first person who comes to mind is Michelle Obama. I know I’m not unique in saying that I’m just a fan, an admirer.

    I listened to her first book on audio, which she narrated, and that was just, it was a lovely experience. I, if anyone hasn’t read it, I’d say if you’re willing to do an audio book, just hearing her, tell the story was remarkable. I would say my grandfather I lost my grandfather over 20 years ago and he was just a lovely man.

    I feel like on the outside he was pretended to be a little like cranky or curmudgeony, but he was really just soft and sweet and a fun person and a great influence. If I had to add a third. No, I don’t really, I’m not like a celebrity fan, but I would probably pick I’d say a favorite musician or artist just because I don’t possess that kind of creativity.

    And so I really admire people who do. I always say the most creative thing I do is cook. Which is fine. But I think, people who have musical talent or can, performance or visual arts, I admire them and I love to know what makes them tick. 

    Kim Allchurch Flick: Oh, what a beautiful table you have.

    That’s so awesome. Thank you so much. I appreciate it. Everyone, this is Kim Allchurch Flick with the Mighty Measure Podcast. Thank you so much for being here. Take care. 

    This Episode’s Guest: Mikaela Kiner

    Mikaela Kiner Headshot. Smiling with a gray sweater and blue background.

    Mikaela Kiner is a founder, CEO, and leadership coach. Her company Reverb helps organizations create healthy, inclusive cultures. Prior to Reverb, Mikaela held HR leadership roles at Northwest companies including Microsoft, Starbucks, and Amazon. She enjoys coaching leaders at all levels and working with mission-driven organizations.

  • Teaching What Technology Can’t with Tracy Hooper of The Confidence Project

    Teaching What Technology Can’t with Tracy Hooper of The Confidence Project

    Tracy Hooper of the Confidence Project, joins Kim Allchurch Flick to talk about building confidence and real connection in an increasingly device-driven world. 

    Hooper traces her values to a large, welcoming family and her TV news experience, where introducing herself with her full name and treating people as significant helped create trust. 

    She says the Confidence Project “teaches what technology can’t,” emphasizing in-person conversation skills, eye contact (or looking at the bridge of the nose), and open-ended “Kickstarter questions” using “what,” “how,” and “tell me more.” 

    They discuss how phones can block presence and how talking to strangers builds “social courage.” 

    Hooper describes coaching methods like creating a “like list,” sweet-talking yourself, practicing public speaking through rehearsal, and workplace techniques to amplify quieter voices.

    Listen Now

    Time Stamps

    00:00 Welcome and Introductions

    00:24 Family Values and Newsroom Lessons

    02:13 Launching the Confidence Project

    03:41 Real Conversation vs Devices

    04:59 Eye Contact and Kickstart Questions

    06:12 Phone Free Spaces and Schools

    09:27 Missing Life on Your Phone

    11:22 Talk to Strangers Build Courage

    13:09 Lyft Story Listening Skills

    18:35 Naming the Confidence Project

    20:18 Confidence Is Action

    21:23 Confidence Through Practice

    22:18 Rehearsal Beats Winging It

    24:47 Build Your Like List

    27:00 Sweet Talk Yourself

    29:38 Confidence at Work

    31:40 Amplify Quiet Voices

    33:21 Recharge and Recover

    34:42 Conversation Comeback

    37:35 Resources and Book

    39:00 Dream Dinner Guests

    41:31 Final Takeaways

    Kim Allchurch Flick: Hello everyone. Welcome to the podcast. This is Kim Allchurch Flick, and I am here with Tracy Hooper of the Confidence Project and I’m so delighted. Welcome. 

    Tracy Hooper: Thank you very much.

    Kim Allchurch Flick: So what has been your journey up to. What’s inspired you along the way and shaped your values to create the confidence project?

    Tracy Hooper: Oh my goodness. My values were really shaped by my family. Growing up in a big family, there are six of us. I’m the second four girls and two boys, and really my parents taught us how to treat everyone as if they are the most important person in the room because you are. Anybody we’re talking to is the most important person in the room.

    They matter. And that started, growing up around my family dinner table and with my grandparents coming over and neighborhood kids would come to our house and everybody was welcomed and treated with dignity and respect. Then I got into the TV news business, and that is a challenging industry where it’s get what you can hurry up, do it faster.

    It’s not really about building relationships. It’s about having a transactional experience. If someone’s in a crisis and you’re covering that story for the news, but what I found is if I approached people. And introduced myself using my full name. I looked them in the eye. I shook their hand and said, I’m sorry to meet you under such circumstances, or congratulations for whatever they’re excited about.

    The people immediately connected to it. When you attach your first and last name to an introduction, it’s much more interesting than, Hey, I’m Kim. Hey, I’m Tracy. And I think also too, for people who are in the news business. There is an assumption that people would know who we are, but to say my first and last name really let people know that I understood that they might not know who I am, even though there’s a cameraman next to me and the logo from my station.

    I think treating people that way, making them feel significant, really has been a part of. Of my journey and really what led me to the Confidence project was that I noticed that the way people were talking, interacting with each other was changing. This was in 2012 and I thought what skills do I have that I could make it available for people to talk about getting to know each other?

    And I started the confidence project thinking, oh, it’s going to be, how do you introduce yourself? How do you introduce someone else? How do you start a conversation with someone you don’t know? But it’s really expanded into Kim. It’s teaching people what technology can’t. That’s really what the Confidence project is all about.

    Teaching people what? Technology can’t. How to communicate and carry yourself with confidence. You can’t depend on an iPad or iPhone or a Zoom call for that. We’re talking in person, but, or we’re talking by Zoom. But there’s so much more to having a real conversation than what you might have on a text or in an email.

    Kim Allchurch Flick: Oh, that’s so brilliant and I love how you expressed it, making people feel significant. Teaching what technology can’t. 

    Tracy Hooper: Yeah. 

    Kim Allchurch Flick: And that must be really interesting now because technology curves are exponential and it’s pretty fascinating world we live in. So tell us more about that. 

    Tracy Hooper: In my view, people hide behind their devices.

    I was leaving my colleague’s house the other day. We were working together at her house and I got in my car and there was a woman walking up the street with her dog. And as soon as I walked to my car and she was walking next to my car, she went right to her phone. And I thought, what is intimidating about looking at someone and saying Good morning.

    We think that and I think we’re so used to being on our devices that we have conversations by text. That’s not a conversation, that’s a text. We have conversations by email. That’s not a conversation. That’s email. What we’re doing right now is a conversation. It’s a dance. It’s a back and forth.

    It’s a partnership. You speak, I listen. I speak, you, listen, we take turns. Sometimes you lead, sometimes I lead. But it’s all about that connection, connecting. And when we connect in person or what we’re doing right now, it can be magic. It can be the opportunity to really understand a person better, look at their perspective, let them hear what you have to say.

    So that’s what the confidence project is really about, helping people feel comfortable in all kinds of situations, not the least of which is in person. And I always tell people if it’s tricky for you to look someone in the eye, which is the way that you make people feel important, if it’s tricky for you to look someone in the eye, look at the bridge of their nose.

    It’s a great fake. It’s in the family, it’s in the neighborhood. And that’s part of what I do is just help people feel comfortable with other people. And one of the ways that you can do that is asking what I call or asking Kickstarter questions using the magic words, which in my view are what, how, and tell me more.

    If we simply asked those simple, use those simple words to get in a conversation with someone, what brings you to here tonight? How did you hear about this event? Tell me more about your company. What brought you to this part of the country? Tell me more about that. That’s interesting. I never thought about it that way.

    Keep going. When we o ask those open-ended questions, he gives people a chance to talk about their favorite subject wishes. Themselves. 

    People love to talk about themselves. Of course. We want people to be interested in us. That’s a snippet 

    Kim Allchurch Flick: And so important, and I’m also thinking about the devices and networking events that I’ve been to.

    And there was one recently where the rule was no devices and it was a meeting. We were supposed to come away with notes and things like that, but the rule was no devices. And it was great, and I’m not gonna say it wasn’t difficult because I often take notes on a device, but 

    Tracy Hooper: yeah, 

    Kim Allchurch Flick: paper will do and, but the engagement was really terrific.

    I 

    Tracy Hooper: love that idea. I’m gonna recommend that to some of my clients and colleagues. I just saw something, I don’t know whether you watch the Pit, it’s a second season. Oh, so good. And as if we don’t have enough medical shows, but I just love it. And I was listening to Noah Wiley, who’s of course the Star and the executive director, and he said in the studio, no one is allowed to bring their phones.

    And they put their phones in a cubby, and next to that is a library. And so instead of picking up your phone, you pick up a book if you’re in between takes or you’re not shooting much that day. And I thought, isn’t that brilliant? He’s helping people to stay fully connected to their character or to step into another world by reading a book and not getting it off our phones.

    I, I thought that was. So smart. My husband just finished teaching business, personal finance and accounting at Lincoln High School here in Portland. And they have cubbies now for the kids to put their phones, which I think is a step in the right direction. All the literature, all the research shows that it’s not good for us.

    We need to use our brains. We need to talk to each other. 

    Kim Allchurch Flick: Indeed. And I’m so glad you’re bringing. As well. There’s been a couple of news reports about schools and how it’s a weaning process too. It’s been difficult, but there was a principal that was noting when they let, even when they let the kids say, have their phone during a break or between classes, often they would show up late to the next class because the phones suck us in it’s dopamine hits.

    It’s a variety of things. And at first they said only for emergencies. And he said, we’d hear kids talking with their mom about what they were gonna have for dinner. And he was like, okay, we’ve gotta define emergency. Yeah. And how difficult it was to give them even a little bit. But also some of those studies that show, even if you go camping where there’s no cell phone signal and it’s more gently forced.

    It can’t be on the phones. People usually feel so much healthier and so much better after, after a while of that. So what you’re talking about I think it’s compelling to remember, yes, they are tools, but also they can’t be front and center of life otherwise we it’s interesting the more information we have access to, the more we miss.

    And I’ve noticed that that’s an interesting about myself too. That’s an 

    Tracy Hooper: interesting, say more about that. Tell me more. What do you mean? 

    Kim Allchurch Flick: I’m thinking about sometimes it’s dangerous. I have seen people cross streets looking at their phones. 

    Tracy Hooper: Yeah. 

    Kim Allchurch Flick: And I, I traveled through four cities in Asia with Portland State University and we were doing projects.

    And in the biggest intersection in the world, which is in Tokyo, it’s where people flow all at the same time. It’s a site to behold. And one of the students kept playing Candy Crush and a couple of us literally had to grab his elbow and walk him across the street. And for Candy Crush, he was missing one of the greatest sites in a city that he is never been to that kind of hold that something can have.

    And even at dinner we went to a little restaurant where. We couldn’t read the menu. And there was some company men, it was a small restaurant and Japanese company men, and they noticed us being from all sorts of different countries, not being able to read the menu. And they ordered for us. And this same kid, the ch the one from China, looked up enough to.

    To be delighted that he got skewered chicken hearts. He was absolutely delighted. And then he went back to his phone and Oh 

    Tracy Hooper: my 

    Kim Allchurch Flick: goodness. And these men were engaging with the rest of us, with none of us knowing how to speak Japanese. And it was, and I remember that he probably doesn’t remember because he was un Candy Crush.

    And so that I think is what I mean by that. Going to a park, are you gonna look at the phone or. Look at the birds, and sometimes the phone can help us look at the birds. I admit to using eBird and Merlin quite a bit, but it’s it’s an assistant instead of it being a distraction.

    Tracy Hooper: Are you familiar with Esther Perel? 

    Kim Allchurch Flick: I am not. 

    Tracy Hooper: Esther Perel is a. A very well known international relationship therapist. She speaks nine languages. Can you imagine sitting in the therapist chair and if you speak French, German, Spanish, Italian, Portuguese, she would be able to converse with you. And she says this, it’s important to talk to strangers.

    Talk to strangers not a stranger, in a dark alley at 2:00 AM. Talk to strangers, which could be your Uber driver, your Lyft driver, someone who you see regularly at your coffee shop, but you’ve never spoken with them before. If you’re at a athletic event, at a reunion, at at a wedding reception, she says, talking to strangers builds social courage.

    Social courage. And it’s spontaneity, it’s improvisation. It’s serendipity, it’s curiosity. When you build that, when you are curious about other people and you have the courage to speak to people who are it’s a lab. Nobody’s gonna bleed. Nobody’s gonna die. You’re practicing talking to other people in a safe place.

    Then it gives you a, she says it builds trust. If we don’t talk to strangers, she said, we don’t build trust in them and in ourselves to be able to communicate with them. And I often tell my clients, think of it as a lab. It’s an experiment. I’m going to talk to my Lyft driver and use those magic words.

    What, how, and tell me more. How long have you been a Lyft driver? How’s it going for you? I remember one time I was taking a lift to an event and I was dressed in business attire. I had on a black coat and heels, and I was dressed up. It was for business. And when I got into my lift. The gentleman, I heard the music change from Hard rock to classical.

    I thought, that’s interesting. So I sat down in the back, I put on my seatbelt and I said to him, good morning. Thank you for being here. Thank you for a clean car. I was like to thank people for a clean car. And I said I noticed that the music changed from Hard Rock to classical when I got in the car.

    Is that intentional? And he said, yes. I said, tell me more about that. He said I could tell I got a vibe from you that you were professional. And so I wanted the music to reflect that. I said, how long have you been experimenting with this with this idea? He said, for about three months. And I said, what’s been the change?

    He said, my tips are higher. And I thought, wow, simply being aware, being attentive, being attuned to other people can benefit everyone. I felt good. It was calming music for me. I was on my way to give a presentation. He didn’t know that, of course, and he was responding to me. That showed respect for. What I might like.

    And it started a conversation and yeah, I gave him a higher tip. 

    Kim Allchurch Flick: Wow. That’s how intuitive and how interesting I, you brought up Lyft drivers and it reminds me of a story that happened before COVID, but I’d flown into Salt Lake to see my family, and I decided to take a Lyft. And I usually open with some kind of a question, like, how are you, how’s your day?

    That’s usually been my open and I’m gonna change to your questions that you recommend. But what came out of that drive was I, he had an accent and I commented and asked him, what brought you to Salt Lake? Instead of, where are you from? I didn’t really make assumptions about what brought you to Salt Lake.

    Turns out he was a journalist from Caracas, Venezuela. He had to leave so he wouldn’t be killed. 

    Tracy Hooper: Wow. 

    Kim Allchurch Flick: And that was just before COVID. Same regime that has just been shifted a bit and talking to him about how his life as a journalist and how important he felt journalism was.

    And yet he first landed in la. And just worked any job he could to try and bring some of his family over. And that conversation was 45 minutes long during the drive. And it touched me a lot because he talked about realities. He didn’t sugarcoat anything and then, bring it to now, and I always wonder, is he even safe?

    Is he even still here? And. This is somebody who just wanted to tell the truth and maybe he got some of those stories up because some of the passengers asked questions who could tell others and be informed and aware and almost, I would say 80% of the Lyft drivers, Lyft were, I’m Lyft person myself that I’ve been with.

    Many have been from overseas. 

    Tracy Hooper: Yeah. 

    Kim Allchurch Flick: And they’re doing what they can and some are PhDs and getting to know that those little conversations have expanded my worldview. 

    Tracy Hooper: Oh, definitely. Or it could be someone who’s in between jobs. Yes. It could be someone whose mother is sick and they need to have the flexibility to take their mother to get a dialysis procedure.

    And then they have to drive at night. Everybody has a story. Everybody has a story that will break your heart. And if we are curious as human to human, person to person, I think our world can be so much richer. I was struck by when Phil Donahue died. I always. He was one of the, my mother was the original talk show host Kim, and then there was Phil Donahue and then there was Oprah.

    But Phil Donahue said before, about a month before he passed away, he said the foundation of what he covered in the 7,000 episodes he taped was curiosity. And he said, if we can just learn to. Be curious about each other. We live in this global world. We can get along better if we knew someone’s story.

    And that’s what I mean, a lift ride. Somebody you see, walking your at the dog park, if that’s where you take your dog. It’s not, nothing’s dangerous about it. It’s simply making conversation. And then when you’re ready for a real conversation with a prospect or a client or a job interview, or you are on a panel to select someone for a job, then you’re more comfortable having those natural conversations.

    Kim Allchurch Flick: Indeed. And how did you name your. Company, the Confidence 

    Tracy Hooper: Project. Ask that. I have worked with a woman for a long time. Her name is Sarah Garrison, and Sarah helps me with everything technical. Everybody needs somebody like that in their world. And Sarah and I was talking about this company.

    I wanted to have AC company by communicating with Con, I didn’t even use the word confidence. And Sarah said to me, well, you know, my sister and I are working on this project. I said, oh my gosh, Sarah. That’s what we’ll call it, the Confidence Project, because it’s a project it’s ever changing and growing and expanding, and we’re all learning.

    And I said, oh my gosh, quickly. Get the URL. And so Sarah went to get the URL for the confidence project, and at the time the URL, the confidence project was already taken. It was a men’s underwear company, so I couldn’t get the confidence project, so I just got. Confidence project. That’s fine. And then about three years ago, I got noticed that the confidence project was for sale.

    And I guess the underwear company didn’t last. And so I bought the confidence project. So I have both the Confidence Project and Confidence project, but I really love it because it’s unfinished. It’s in process like marriages, as my mother always says. Marriages are in process all the time.

    And relationships in general. That’s where it came from. 

    Kim Allchurch Flick: It’s unfinished. I, that is so profound as I stand here in my project house with my beautiful husband, you’re right. It’s a journey and I think that’s part of the wonderment of it and the word confidence, I think it’s, and shame on me.

    I assume that lack of confidence is often in young people, teenage years, life transitions, but it can also occur quite a bit in adulthood, throughout adulthood. And so what do you see and how do you work with people on confidence? 

    Tracy Hooper: Oh first of all, confidence is a verb. The way people become.

    The way people become confident is by taking action. Taking action. My theme is take action, make mistakes, adjust, refine, repeat. We just finished the Olympics. Those athletes were not winging it. They have been practicing and taking action. For years, Mikaela Shiffrin. I thought it was such an amazing story.

    She won all these gold medals two Olympics ago. The last Olympics. She didn’t win any this time. She won a gold, but she said, I’m always terrified when I go down the hill, the mountain, but I do it anyway and. I think if someone’s goal is to be more confident in conversation, if they want to be more confident having a difficult conversation, if they want to be confident speaking up, I believe for any professional, if you really wanna have a rich professional life, you need to be able to speak publicly.

    You need to be able to stand up in front of one or many and speak. And you don’t have to be Winston Churchill or Margaret Thatcher. Or Michelle Obama. But you need to be able to speak with confidence in front of a group, and that is will help the trajectory of anyone’s career and that takes practice.

    Sir Michael Caine, the brilliant British award-winning actor, said rehearsal is the work, the performance is the relaxation. You’re so rehearsed, you’re so comfortable with the material that when you get on stage or you get in front of a group, that’s when you can relax. And I think that’s so interesting because we just assume that the Meryl Streeps of the world, the Jerry Seinfelds of the world, are naturally talented.

    Yes, they’re talented with a lot of crafting that goes along. Jerry Seinfeld said before he ever performed for the first time on the Tonight Show, he rehearsed his four minute monologue 150 times. No wonder it sounded smooth. And guess what? We owe that to our audience. We owe that to our. Colleagues to be prepared to a prospect if we’re pitching for, a proposal that we have we owe it to them to be prepared and not wing it.

    My mother has this great expression without notes, we wander. And I often think about that. People get up to receive an Academy Award and they say I just don’t know what to say. And I’m thinking, girlfriend, you are one of five people who’ve been nominated for this best actress award. And you’ve known for weeks that you got this nomination.

    You need to be prepared. I always get mad. I’m thinking, bring some notes and thank the people you want to, or give us some words of wisdom or leave us with some hopeful thought about our future. Don’t just say, I don’t know what to say, Kim. I don’t mean to get started on this, but I do mean to get started on this.

    We need to be able to say, you’re right, who we are and what we represent, what value we bring, and it could be. With regard to your own career or what you believe in, if there’s something a project or a cause that you believe in, to be able to say that with confidence and that comes with practice. 

    Kim Allchurch Flick: So how do you work with people?

    How do you take them from feeling lack of confidence or may maybe not even knowing it, they just don’t know how to start, or they’re feeling. Such lack of confidence. They’re terrified and hiding in a corner. How do you bring the best out in people’s confidence? 

    Tracy Hooper: One of my secret formulas is that I, the first session I have with people when I’m working one-on-one, is that we create a like list.

    And that is, they have to tell me everything they like about themselves. And let me tell you. It can be painful because they think, oh let’s see. I am, I’m pretty organized and I am, I’m pretty friendly and I’m. Smart enough, there are all these, catches. What do you mean pretty organized?

    Are you organized or not? Yes, I’m organized. Anyway, they gimme their whole like list and then after about five or six, sometimes people will say, I can’t think of anything else. I say, keep going. Oh, okay. And then they come up with three or four more. Okay. Is that enough? No. That’s not enough. And this takes up a fair amount of time.

    And it’s enlightening because then I say, what do your friends like about you? What does your family like about you? And sometimes someone say, I’m estranged from my mother. Okay. Is there someone else in your family? Yes, my cousin, my sister. What do your colleagues like about you? What do your bosses like about you?

    And sometimes Kim, I will get. Three pages of notes of what people like about themselves. And then I say to them, okay, now close your eyes and I’m gonna read to you your like list. And I don’t want you to say to yourself, yes, but I should have, I can’t. And I will tell you, almost every single time people weep,

    We rarely take the time to talk about what we like about ourselves, especially with another person. And that’s where we start. So that when we’re working together over a period of time, then we can go back to that like list. When they’re talking about presenting something, some, an idea to their boss, we can go back to their like list about I’m organized, I have a strategic mind, I am an inclusive person.

    And then they can bring that into the work that they do. It’s really very painful, powerful. And I’ll tell you something else about three years ago, I felt like I was always motivating myself by saying, get going. Just come on. What is your problem? You should be more organized. That was like my way of motivating myself.

    And about three years, and it wasn’t all the time, but it was on occasion. And about three years ago, I thought I wouldn’t speak to my, I don’t speak to my daughters that way. I don’t speak to my husband that way. I don’t speak to my friends that way. And if I did, I wouldn’t have any. So I decided that I was going to sweet talk myself, and now when I’m under a deadline and I’m working on something, I’ll say to myself, you are doing so well.

    Keep going, Tracy. Yep. Keep going. Just give it another minute. I am so sweet to myself and I can’t tell you how that calms down my nervous system. It’s a really powerful tool. I encourage people to sweet talk themselves. In fact, I have a monthly video, complimentary monthly video, two to three minutes each month, the first Thursday of the month, and one of my videos is called Sweet Talk Yourself, and it’s a way of doing that.

    I think we need to practice that as much as we need to practice talking to strangers.

    Kim Allchurch Flick: That really struck me as. A, I don’t do that. And B, what a beautiful idea

    and what a practice. How many of us, if we did that would feel better on a daily basis. 

    Tracy Hooper: Yeah. The other, a 

    Kim Allchurch Flick: good thing to do, 

    Tracy Hooper: the other technique I say to my clients is, okay, now I want you to ask people who you care about in your life, what they like about you. Don’t show them the like list. You ask them what they’d like, they’ll add some other ideas, and then I want you to print it out and read it out loud.

    Because I believe when we hear the words come out of our mouth and into our ears, then it becomes a part of who we are. Oh yeah, I am. I am organized. Oh yeah. I am smart. We have to remind ourselves of all of our good qualities. Yeah. 

    Kim Allchurch Flick: Wow. It’s a beautiful thing that you’re doing. And where are some examples of places that you think this should be more normalized?

    Like people actually talking about confidence instead of saying, oh, you, you try to be more confident, or, whatever. I’m thinking about parents or teachers, but. Where is it missing to have this conversation? 

    Tracy Hooper: I think in the workplace it definitely can be a part of a skill that leaders model and teach.

    One of my goals is to spread the news of the confidence project far and wide. So if we can have leaders. Begin to use these techniques with their team, then people feel safe to talk about, I don’t understand this. Can you explain this to me? Could you support me in this? I was working with a young man several years ago.

    Wow. Maybe nine years ago, and he said, I am. An introvert. I’m reserved. I’m more of a processor, I’m a thinker and I go into these meetings with other people and there are a lot of type A’s, and there are a lot of people who are very verbose and I feel like I don’t get to give my talking points. I don’t get to give my message.

    And so we came up with this technique for him to go to his boss and ask for a seven minute, like kind of an odd number for a seven minute, zoom or one-on-one, three or four days before the meeting, and at that point he would tell his boss what the talking points were that he wanted to get out in this meeting, and it did two.

    That was to accomplish two goals. Number one, it. Gave his boss to be a part of the know, he was in the know for sure. But secondly, it gave his boss a chance to say if someone got off track, then he could bring them back to this young man’s point and give him a cha. He amplified him in the room and give him a chance to talk about it.

    So that’s a way that we can. That we can support other people who have different personalities that may, they may not be the loudest person in the room if someone is reserved or quiet or more of a processor. Sometimes the best ideas come from the people who speak the least because they’re such good listeners and they’re compiling all the information that everybody is sharing, and then they can bring it out in a succinct message.

    So we need to call on people in meetings who are quiet. And say, what’s your perspective? Oh, I don’t really know. I don’t know. Let’s take a moment. What were you thinking about when we were talking about A, B, C? Helping people to know that they’re, what they have to say matters and that we need to hear their voice.

    People are at companies for a reason. Their because of their skill, their talent, their ideas. So we need to get those people to talk as well as other people who are perhaps more talkative. 

    Kim Allchurch Flick: Indeed. And I’m one of those people rather quiet and often, but in sales situations, so sometimes have to switch on a more exuberant personality.

    Tracy Hooper: Yes, it 

    Kim Allchurch Flick: can’t last all day. It’s exhausting, but at the same time it’s a point of diversity as well. Indeed everyone can bring something and it shouldn’t be a battle between extroverts and introverts and who’s best at what. But it’s that combination that can really strike some magic when people feel confident or at least accepted enough to be confident to speak up.

    Yeah. 

    Tracy Hooper: I think it’s very important to amplify people in any room. Notice the person who’s not talking. Notice the person who at a networking event or an industry conference who’s standing by themselves and welcome that person into the conversation saying something as simple as, come join us. We were just talking about Kim’s podcast.

    Now that person is immediately brought into the conversation. They’re up to speed with what’s happening and they can be a part of it. Oh, do you all know Kim? There are many ways that we can welcome someone. I wanna jump back to something we were talking about earlier a few minutes ago, and that is the idea of different personality types.

    I am an extrovert and. I still need time to decompress. I remember the first time I spoke at Nike, I was psyched. It was great. I was speaking to the equipment group and there were 50 people in the room and I was there, for a good part of the day. And I left at three and I thought, oh, my way home, I’ll just stop by the grocery store.

    And I pulled into the grocery store parking lot and I thought. I am exhausted, so I turned off the car, I put my seat back and I went sound asleep for 30 minutes in the parking lot of the grocery store. We all need to recharge and it’s okay to do that for yourself. We don’t have to keep pushing through.

    And if you’re the kind of person who needs to recharge more often, that’s fine. Give yourself. Five minutes between phone calls. Give yourself 10 minutes between meetings if you can possibly do that. We need to give our, we need to be kind to our innards, our soul, our lungs, our voice. We need to stop talking for a while and just be quiet.

    Kim Allchurch Flick: Oh, it’s true and beautiful. What, what makes you optimistic in your view? 

    Tracy Hooper: What makes me optimistic is that I truly believe people do wanna have conversations with each other. I do believe people are not satisfied with texting and emailing and scrolling. I gave a presentation last week to 250 salespeople and.

    And every person, not every person, many people came up and said, thank you for giving us techniques to be able to talk to other people in person. I think that we were weak before COVID, and we were really weak after COVID in terms of interacting with people, and we need to exercise that muscle again, and it’s safe.

    And it’s fun. And if you have the techniques to do that, welcoming someone into a conversation or being in a situation where you would say, may I join you? I just heard you talking about your new dog. May I join you? Because in a social setting, most conversations are not private. They’re social and so it’s, you can enter into a conversation.

    May I join you or come join us? We were just talking about Kim’s podcast. Do you all know Kim? Oh, I’ll let you all introduce yourselves. If you can’t remember all the people’s names in a group, it can be very intimidating. I remember your Kim name, Kim, but I don’t know how to bring you in ’cause I can’t remember everybody in the group.

    You simply say, I’ll let you all introduce yourselves. People love that. Now you feel important. Everybody has a chance to say their name and how they like it pronounced. The world is flat. We have a lot of complicated names in the world. We wanna be able to say people’s names in a way that they like.

    It could be an accent in a certain area that we wouldn’t know unless we heard them say it. So I think that people really do want to have more conversations. I went to a retirement party, Henry and I, my husband and I, on Saturday night, and there were 75 people there. So it was a lot of people. People were talking like crazy.

    They were so happy to be together and not everybody knew everyone. This is a friend of ours who’s a doctor, anesthesiologist, and so his doctor friends were there, people from the hospital and they were friends from church and friends from the neighborhood and other friends and his family from all over the country.

    People were just mingling and talking, and it was really very encouraging. It was very encouraging. I think people are hungry to have good conversation and to feel as if they matter in a conversation or in a situation. 

    Kim Allchurch Flick: I, yes, I love that and I feel it too. And the more we get of that. The better, I think.

    So what more would you like to tell people and how can they reach you? 

    Tracy Hooper: Oh you can go to, so the website is still real confidence project.com and as I mentioned, you can go to the website and on every page you could sign up for the monthly video. And I love that because especially with so many remote teams, it’s great for people to, oh, that’s a really interesting video.

    I’m gonna share that with my team. And then people get to do that. That’s a way for you to stay connected, have a talking point. And also it’s everything. It’s everything confident. It’s, I just love it. I’ve produced over a hundred videos and every month I think, oh, what am I gonna talk about this month?

    And then something happens and I think there it is. That’s gonna be the message for the month. And then, yeah, just go to confidence project.com. I do have a book called The New Hello. And what to say, what to do in the world of work, remote, hybrid, in person. And this has a lot of the skills that you and I talked about today in the book.

    And this is what I recommend to people. Look at the table of contents, scan it, find a chapter that sparks your interest and read that we all have a lot to read. I don’t expect you to read this cover to cover, but there’s some great ideas for connecting with people, teaching people what technology can’t.

    And that’s how you can find me. 

    Kim Allchurch Flick: That’s excellent, and we’ll put everything in the show notes. Thank you. And for a last question, if you could have dinner with anyone, up to three people living or deceased, who would they be and why? 

    Tracy Hooper: First of all I said my mother was the original talk show host. I would always have dinner with my mother.

    My mother is still living, she’s 93 years old. She’s in very good health. She lives independently and she is constantly sending me articles. Kim, in the mail. This is good for the Confidence project. Tracy, this would be good for your content. She’s my chief content officer, so I will have dinner with my mother anytime.

    I would also really like to have dinner with David Brooks. He’s been a New York Times columnist for 40 years. He just left the Times. He’s doing some other work with the Atlantic Magazine. He’s on the PBS News Hour on Fridays. He’s, he’s a combination of a journalist an historian. He has just a vast amount of knowledge that he makes very practical for today’s world.

    He’s a very insightful learned man, and I’ve heard him speak once here in Portland. I’d love to have dinner with him, and I would really love to meet Oprah. I remember when my girls, our girls were little Oprah would come on at three in the afternoon. So I’d pick up the girls at school and they’d come home and have a nap and a snack.

    I’m embarrassed to say. Then I’d watch Oprah. They’d be fooling around, running around outside, and I’d watch Oprah and then we’d get to homework and. Bedtime and dinner and all that, but talk about a woman who has evolved. I went to hear her she was doing something at the 2020 Vision tour in 2020.

    It was a week before the world closed down for COVID. And when she walked onto stage, I’m telling you, the energy shifted in the room. It was. The most powerful physical experience I’ve had with someone in a live situation, and she owned the room. She was natural, she was inquisitive she was complimentary.

    I really admire the life that she’s built and the impact that she’s made. So I would love to have dinner with Oprah. 

    Kim Allchurch Flick: That would be amazing. And everyone and David Brooks and your mother sounds incredible. 93 years old and 

    Tracy Hooper: Yep, yep. I’ve learned a lot from her. Yeah. Without notes. We wander. Take your notes with you, everybody.

    I always say that we, it’s great to have notes. Yep. 

    Kim Allchurch Flick: Tracy, it is such a delight to always talk with you and 

    Tracy Hooper: thank 

    Kim Allchurch Flick: everyone. Please reach out. I am gonna sign up for those monthly videos myself. I think that’s super important. We could all use a little confidence boost here and there. Yeah, and thank you so much.

    This is Kim Allchurch Flick signing off. Have a good day.

    This Episode’s Guest: Tracy Hooper

    Headshot of Tracy Hooper, smiling.

    Tracy Hooper teaches what technology can’t. A former TV news reporter and anchor, Tracy is the founder of The Confidence Project. She works with corporate leaders and their teams to carry themselves and communicate with courage, clarity, and confidence.

  • Solar in 2026: What Changed, What Didn’t, and What’s Next with Garrett Hartwell of Power Northwest

    Solar in 2026: What Changed, What Didn’t, and What’s Next with Garrett Hartwell of Power Northwest

    Garrett Hartwell of Power Northwest, a Portland-based residential and commercial solar installer serving Oregon and Washington, joins Kim Allchurch Flick to talk about the 2026 solar landscape and the company’s purpose-driven approach as a Benefit corporation.

    Hartwell describes how a 2019 reset in Spain and concern about climate change led him to start the company in 2020, navigate licensing and electrical code requirements, pivot during COVID to virtual consultations, and grow to 35 employees.

    He explains Power Northwest’s three pillars—happy homeowners, enriched employees (including apprenticeship programs), and a clean environment with extensive jobsite recycling.

    Hartwell discusses the end of the 30% residential federal tax credit, continued 48E commercial credit enabling third-party owned residential leases (including PPAs and prepaid leases), supply-chain disruptions, tariffs, and evolving compliance rules, while remaining optimistic about solar’s durability and impact.

    Listen Now

    Time Stamps

    00:00 Welcome and Guest Intro

    00:48 Garrett’s Solar Origin Story

    01:21 Spain Reset and Purpose

    02:31 Launching Power Northwest

    06:10 COVID Pivot and Growth

    08:20 Becoming a Benefit Corporation

    09:03 People Planet Profit Pillars

    11:04 Jobsite Waste and Recycling

    13:50 Customer Story and Team Culture

    16:41 Solar in 2026 Incentives Shift

    18:24 Third Party Ownership Explained

    19:55 PPA and Prepaid Lease Options

    23:54 Community Solar Explained

    24:43 Solar Future Vision

    26:26 Supply Chain Crunch

    27:13 Tariffs and Regulations

    28:17 Solar Economics Today

    29:29 Hidden Coal in Grid

    31:04 Solar and Shipping Impact

    32:22 Benefit Corporation Mission

    34:03 Climate Hope and Nature

    35:41 How to Get a Consult

    36:50 Winning the Solar Games

    39:16 Dinner Guests and Values

    41:22 Final Thanks and Wrap

    Kim Allchurch Flick: Hello everyone. This is Kim Allchurch Flick, and my guest today is Garrett Hartwell of Power Northwest, a local solar installation company at a Portland, Oregon. The company serves Oregon and Washington providing both residential and commercial solar services.

    Founded as a Benefit corporation, Garrett had a passion for creating a purpose-driven company, putting people and planet first. He believes that more profit simply means more purpose, and is striving to build a lasting company that can make a positive impact in the world where people enjoy going to work every day.

    The topic is the current landscape of solar in Oregon. Welcome. It’s so good to see you. Yeah. 

    Garrett Hartwell: Good to see you, Kim. 

    Kim Allchurch Flick: So tell us, we’re in 2026. So solar is certainly one of the options, has been an energy option for a while and things are changing constantly. But tell us about your journey and what has shaped your values to this point in time.

    What is, 

    Garrett Hartwell: yeah, 

    Kim Allchurch Flick: so what has your life been like? 

    Garrett Hartwell: I’ve been in and around solar for about 15 years. I was in a side market. I worked for an inverter manufacturer and a very small part of what we did was solar. But my wife and I, we had been saving our money for a handful of years and in 2019 we quit our jobs and we moved to Europe for six months.

    It was for us something we’d wanted to do forever and really just a reset, look, look at our lives and figure out what we want to do going forward. It was fun. We each had our own requirements, so she wanted Europe and somewhere with good food. I wanted to be able to work on my Spanish and then surf.

    And we landed on this little city in northern Spain that had everything. It had like great food and surf and but yeah, while we were out there, I was just, I read a lot. And climate change was just weighing super heavy on me. For me, it became really clear I wanted to create something where I could be part of the solution.

    And I’d been in and around the industry, but I wanted to be able to make a big impact on our local community. When I was at the inverter manufacturer, we would sell or design projects all across the country. And at the end of the day, it just was a project name. I had no real connection with it.

    But coming back and starting Power Northwest was phenomenal. I got to shake homeowners hands and it started with just me an electrician, so I sold the first couple of projects and we installed ’em together. But then it became tough, I would be doing project management from the roof and ordering the panels for the next job and trying to, answer homeowner questions while we’re, setting a ladder or, what have you.

    Pretty quickly I realized I needed help. And yeah, just slowly started hiring people. It started with a sales guy that. Did a great job and sold more than we could handle. So pretty quickly we got yeah, just a small crew and and grew from there. Gosh, six years later we now have 35 employees and hundreds of, I hope happy customers.

    And yeah, it’s been quite an experience. I’m really proud of what we’ve built.

    Kim Allchurch Flick: Wow, that is so amazing. I’d love to dial back to Spain a little bit and 2019, which means before COVID 

    Garrett Hartwell: Yeah. 

    Kim Allchurch Flick: That COVID happened. And what, how did that shape your thoughts about. How to come back and create a solar company, but also other things like comparisons of living in a different culture, different country.

    What was that like for you? 

    Garrett Hartwell: I could talk forever about the Spanish, like cultural experience. But just quickly, I think my biggest takeaway was how close they are to like family and friends. We quickly, met this group of three guys that brought us in and we still talk with them today.

    One of ’em is coming to visit us this summer, which would be super cool. But yeah, coming back after a break I was super motivated and had this idea in mind where, yeah, my, my goal was to install. I think what I wanted to do in that first year, which is 2020 was just one house.

    And I wanted to do everything perfectly, do a ton of research. And initially in 2020 it was already tough. Those couple months before COVID, just understanding the licensing requirements, the fact that I needed to know inside and out. The National Electric Code and then how Oregon changes and manipulates that code and they have their own set of rules and regulations.

    So what was this kind of fantas full like dream of mine all of a sudden just became insanely tough. But yeah, I just, I studied a ton. I read that code book from front to back. I took a handful of courses on it. Later I ended up taking and passing the Washington State Admin Test, which is supposedly one of the harder electrical tests in the country.

    It’s literally torture. It is seven hours. They lock you in a room and you can come out to go to the bathroom if you need to, but the clock keeps going and you need every second of it. I’ve taken a lot of tests in my life, but that was definitely one of the hardest. But yeah, so going through that process, understanding what’s required, and then the biggest thing, I was super fortunate to, to meet an electrician that shared a lot of my same values, but also knew solar inside and out.

    And as I mentioned, we got to install, a lot of the early projects together. Just the two of us, and I learned it from nuts and bolts up. But then yeah, COVID hit and my wife who had also gone on her own personal journey of what she wanted to do. She had landed at a great fertility clinic in town, so she’s a nurse and she realized she wanted to get into fertility, help families, create their families.

    And unfortunately they were classified as a non-essential group just because Fertility’s elective, and then that their clinic ended up having to donate a lot of their supplies to the hospitals. So she lost her job. I was spending money, not making money, and so we quickly had to move out of our house, rent it to somebody else, and we took our dog and my wife and I went and lived with my parents.

    And so at the same time. I was ramping up to go meet people in person and go see their roof and check the, the shading. And all of that just changed and I had to quickly pivot to doing virtual consultations which was nuts. But looking back, those first two years, COVID was super beneficial for us.

    People were home, people were using electricity at home people were looking at their monthly expenditures, and solar was a great solution. And it still is, but I think at that time it became a big focus for people and home projects became a big focus for people. It allowed for a lot of just organic growth.

    But yeah, at the time I probably would’ve. Told you a lot of opposite things. It was pretty scary, but, 

    Kim Allchurch Flick: oh, what a struggle. It’s, thank you for sharing that and it brings back, memories of the realities of that time as well. And I’m glad things worked out so well that, and it’s interesting how you’re right, I hadn’t thought about staying home.

    Working remotely means people see their own power bills. More than if they were going to work every day and somebody else is paying a working day power bill. But you’re right, it, it becomes personal then, and yeah. And tell us about being a benefit corporation as well. How did that come about? 

    Garrett Hartwell: Yeah. So I knew from the get-go I wanted to create a mission driven organization.

    And so that was in our DNA from the get go. I believe we got certified as a benefit corporation in 21 or 22. And that was a chance for us to write down and really put in writing what being a mission-driven organization meant for us. And then to have a third party come in and critique and articulate that and.

    It’s great and it’s great that every year we can revisit that. And so for us, what it means is we are a we’re a business that’s profit driven but everything is arranged around our mission. Our mission is to transition our community to renewable energy, and we support that with three pillars.

    First pillar is happy homeowners. So we’re super customer centric. We wanna make sure that everything we do, at the end of the day that the customer or well homeowner or business owner, is completely satisfied and they got everything they wanted and hopefully more. Our second pillar is enriched employees.

    I tell everyone this company’s built for us. We can make of it what we want. I want it to be a great place to work. We provide or we strive to provide a lot of resources. So we’re a training agent for journeyman electricians, which means that we have a four year apprenticeship program where people can come in with really no prior experience and work through both weekly classes.

    But then, obviously daily time in the field underneath a licensed electrician. We also have a subset of that, which is a two year program for, specifically for solar and renewable energy. So that’s the limited renewable technician apprenticeship program. So for everyone in the field it’s a great path upward.

    Electricians in Oregon, specifically in Portland make great hourly rates. And then we support that with great health insurance, a 401k program. So yeah, enriched employees is like very strong pillar for us. We wanna make sure that it’s a cornerstone of what we’re doing.

    And the third one is clean environment. So obviously that aligns with, the solar thing. But we try to take it a step further and look at how our business. Uses electricity and the carbon footprint that we create and how we can reduce that. So one of the things that really surprised me when we were first starting is how much waste comes off of a, just a single project.

    The amount of extra wire cut rail, all this packaging that everything comes in boxes, plastic, cardboard. So we have a great process now where we take all of that back. We recycle our cardboards, we actually get paid to recycle our metals. But then we actually pay to have our plastics recycled.

    So our films, our hard plastics we collect it all and batch it and sort it and then pay to have that recycled. So the amount of stuff that ends up in the landfill from a project is very minimal. And I just wish more companies were doing the same thing because, we hire installers from other companies and like they, they’ll tell us that sometimes they’ll throw away.

    I won’t even get into it, but I just it’s one of the important things that we really try to strive for is recycling. We carpool when we can, we fill our box trucks up with biodiesel, any little thing to yeah, just reduce our carbon footprint. 

    Kim Allchurch Flick: How. What about the recycling?

    Where do you get film and things like that? Where do you take 

    Garrett Hartwell: it? Yeah. Film has been a really tough one for us. We had a recycling partner, I believe it was Denison Plastics that used to take it for us. And then they stopped. And then we actually were taking it to New Seasons for quite a while.

    But we just recently found a new recycler. I’ll have to get back to you on their name, but they’ll pretty much take anything except for the straps that a lot of our pallets are strapped in. We’re still having trouble sorting those. But they will take our films and then in any hard plastic with a number on it, they’ll take for us.

    Kim Allchurch Flick: That’s so good to hear. And that’s commercial because I know that residential, Ridwell, started a while back and there’s a place by the airport, but they’ll take film bags lids that formerly, can’t go in the street. Recycling. Recycling is. Not as a simple thing. And it’s interesting to learn how to separate and get things to the right places so that it actually works.

    But on a commercial level with that volume, it’s really curious and so glad that you’re doing that. That’s really remarkable. 

    Garrett Hartwell: I reached out to rid. ‘Cause they’ve got a great setup and a great process. But I think we’re not. Might not be the right customer for them. I don’t know.

    They never end up responding who knows? But yeah we’ve got some decent avenues for recycling most everything that comes off a job site. 

    Kim Allchurch Flick: And that’s so good to know because every job site is a lot. And in, in discussion, we hired. We hired you to come out and install our solar panels a year ago and at our house, this is in Washington, a metal roof, and it was such a great experience, but I was so impressed with your guys because they were installing on a metal roof, which is really slippery in pouring rain over, I think it was four or five days.

    And what I observed was how. Incredibly engaged. They were with each other and something would come up and they’d huddle and problem solve. And because there’s so many components to it, just the installation. But the things I don’t understand so much is the electrical, the box, having to get the inspection, all of that is new to me and how much they work together.

    And it did not work around, but we’re saying, okay, this is the situation. We could do this, or this. Let’s decide. It was really on the ground decision making that I thought was so empowering for them because they, they were all involved in it. And the other thing I noticed is on, on breaks I’d let my dogs out.

    The dogs just fell in love with them, all of them. And they’d sit around on breaks discussing things and some of them were just talking with the each other about other companies they’d worked for and how it was so much better working for Power Northwest because of those benefits. Because the way they were treated, and this was in 2025, is still off the heels of COVID and how they felt taken care of.

    Appreciated. And so I, that made my heart feel really good because there are options to choose for residential, solar and we’re have zero regrets and are so happy. And so thank you for creating a company where it really shows when workers show up and you know that they’re. They’re happy, but also empowered in decision making and empowered in trying to figure out how to solve a problem and working together, doing that, it made a huge impression on me and I’m 

    Garrett Hartwell: Oh, that’s awesome.

    Kim Allchurch Flick: And we also paid nothing for our power. It’s really pretty incredible to see a power build. It’s in the negatives and how power is. Going off to somewhere else and feeling yes, we can make a reduction, we can help something. It is clean and I’m grateful. I’m really grateful.

    Garrett Hartwell: Yeah. That’s so cool. That’s awesome. 

    Kim Allchurch Flick: So what is it like in the solar community and what are obstacles and challenges now 

    Garrett Hartwell: right now? 

    Kim Allchurch Flick: It’s 2026, so I’m gonna guess tariffs, but what, what is happening in current now, but also your future view? 

    Garrett Hartwell: Yeah. Right now is tough. There was a big change at the end of last year the one big beautiful bill.

    Sunsetted the 30% residential solar credit at the end of December last year. And that was like the biggest incentive available for solar. That really did make it pretty viable. And so to give you an example our average system still blows me away how expensive it is. An average system’s about $30,000.

    And so that 30% federal tax credit took 30% right off the top. Got a lot of threes in here, but yeah, so that $30,000 solar system, nine grand would, would come right off the top. And so that net cost would be 21,000. So yeah, as you can assume, that’s a big chunk of money that is now no longer available for traditional residential systems.

    And when that came to pass in July last year I was pretty scared. I didn’t really know what that meant for the future of solar, but one thing that I’ve learned about the solar industry is we’re. Kinda a big group of people that really care about the environment. We care about the, our future as humans on this earth.

    And there’s a lot of innovative and creative people in this industry. And so one of the carve outs deep inside this bill was that they are continuing to allow the 48 e commercial tax credit. So that’s for businesses. But inside that category they also allow for third party owned systems.

    So a third party owned system is a solar system that’s owned by a business or a corporation, but it’s installed on a residence. And these are. Products that have actually been very popular in the solar industry. I read an article the other day that about half of the systems installed up to 2025 were categorized as third party owned.

    And they’re not as common in Oregon, but very common in Texas, Florida, California Illinois some of the bigger solar markets. But essentially third party owned system, they can set it up as a lease. And there’s a handful of different ways that these leases present themselves. But the main thing is we can still capture that 30% federal tax credit and then push those savings onto a homeowner.

    The two main lease products that we’re offering. We’ve vetted a lot of ’em because unfortunately there are some, I don’t wanna say bad actors, but there’s just some stuff that’s not as beneficial for the homeowner. But the two that we found we’re actually really excited about. So the first one is what they call power purchase agreement.

    This one specifically works really well in Portland General Electric or PGE Territory because. They if your h if your house big if your house is good for solar this company called LightReach can lock you in at a cost of power that’s actually below what you’re paying from the utility. It’s incredible.

    So most PGE customers pay about 18 to 20 cents per kilowatt hour. And LightReach can get you in at 17 cents. And they do that at zero upfront cost. And then that 17 cents it typically does increase over time. The term of the lease is 25 years, which aligns with a lot of the warranties around solar product.

    And it’ll typically increase at, let’s say 2.99% every year. So that 17 turns into 17.30 cents and then 17.60 cents or whatever it might be. Whereas historically we’ve seen the utility increase its rates at 5% or more. So not only are they able to undercut the utility day one.

    They’re gonna protect the homeowner against future costs of power, increase increases and provide them with something that’s very predictable. Yeah, speaking of COVID the four years after COVID utilities specifically PGE increased their rates 40%. And I don’t think that’s a trend that’s gonna go away.

    When we look at some of the macroeconomics of. Electric vehicles and the power consumption required for all these big computing data centers that are fueling ai. We’ve been pretty fortunate with historically low costs of power, but yeah I’m expecting it just to continue to rise in the future.

    So long story short, this power purchase agreement I’m excited about. I think it’s a great way for people to. Get free clean energy or less expensive clean energy. The other third party owned product that we have is actually a prepaid lease. So it’s common to a prepaid lease on a vehicle where you pay a large lump sum upfront.

    Now that lump sum has got the 30%. A 30% discount baked in. So for that $30,000 system, we’re actually able to offer it at $21,000. The lease is a shorter term lease, so it’s about six years and it’s year six. There, there’s three options for the homeowner. They can either renew the lease, they can.

    Cancel the lease and request that we come remove the system from their roof or they can purchase the system at fair market value. And the good thing about that last option is they can purchase the system at fair market value, but they get to apply that prepaid lease amount.

    Kim Allchurch Flick: Oh. 

    Garrett Hartwell: So yeah it’s hopefully a relatively small amount at the end of that lease term.

    In some scenarios it, it might be free, but yeah, it’s essentially a great way for owners that want to get that 30% discount, eventually want to own the system, it’s after you’re six. But yeah, caught in this weird place where. Federal tax credit just isn’t available for standard homeowners.

    Kim Allchurch Flick: That’s good to know. And we’ll put anything you can send us in the show notes as well. And I also think in some states there are, it’s not installing solar, but being able to pay into a large solar system that helps reduce. Power as well. So people are catching on in ways before they get to the point where they’re installing their own.

    Garrett Hartwell: Yeah. I know, I don’t wanna get too technical, but what you’re referring to is community solar. 

    Kim Allchurch Flick: Oh, that’s what it’s, yes, 

    Garrett Hartwell: and it’s great. Essentially either utility or a different entity goes out and they build a big solar farm and then they get subscribers and they can. Essentially offer usually less expensive power than from the grid.

    And it is generated by the sun. And so it’s like owning a solar system that just isn’t on your house, it’s in a field somewhere. Yeah, community solar is phenomenal. If it’s available in your area. 

    Kim Allchurch Flick: And the third party prepaid lease sounds really great as well. And before we open the.

    The podcast we were discussing the book, here Comes The Sun by Bill McKibbon. And what struck me about that book is how upbeat and optimistic he is. And this is a climate scientist who’s in high regard, has been thrown in jail many times for protesting, and is really passionate about all things climate.

    But to have him be this optimistic is really something. And he said that solar is one of the best future forward ways of getting clean energy and how solar is. It’s getting to the point where it can be so small, you can put it on a deck rail. You could put it on and it was mostly looking at what China is doing because they’ve been able to really reduce costs and put solar everywhere.

    Think of parking lots with roofs that are solar agriculture, where solar putting just right allows grazing animals beneath it and gives enough dappled shade that different crops can grow and enough sun that crops can grow. And it seems like what a genius way to use land if we need the energy and the solar to be able to multipurpose something.

    And so I was wondering how your, what is your current worldview and the future, and also in your industry, like what is the supply chain like and how’s it changing and what’s happening there? And what kind of partnerships, if any, are being formed? 

    Garrett Hartwell: Gosh, I don’t even wanna 

    Kim Allchurch Flick: talk questions. 

    Garrett Hartwell: Yeah. I don’t even wanna talk about the supply chain.

    Okay. It got crunched really hard towards the end of last year. So as you could imagine with the incentives going away, we had a lot of people that wanted to get in before they did. And we made a lot of commitments to people and. Everything went awry. Panels that we could usually buy were gone.

    Racking, disappeared overnight. And it was a really big challenge for us. Good news. We were able to get every single customer in by like December 31st at 8:00 PM but it took every ounce of our company to do it. Everyone was. January 1st, we were exhausted, we were done. So it’s like PTSD at this point.

    But. Going forward. Yeah we’re navigating tariffs. One of the new regulations is a foreign entity of concern. So for that commercial tax credit there’s another layer that was added to it. Essentially for us to still claim that for 48 e commercial one, any product that we use must comply with those FEOC regulations, or foreign entity of concern.

    What that even means. It has been very nebulous up until about last week. We finally got some clarification from IRS I believe it was last Wednesday, but long story short, it’s just very convoluted. Solar is becoming more and more complicated, more and more politic, politicized. But at the end of the day, it is a great technology.

    One of the best things about it is. In itself, very simple and it’s passive. It’s a set it and forget it sort of thing. The products come with 25 year warranties. I don’t know anything else that does. And they’re expected to last much, much longer. And so my outlook on the future is that solar will endure.

    We are going through some relatively tough times now but already. There’s some great solutions out there for people. And I think even as the commercial tax credit sunsets in 27 I’m hopeful for a world where solar can stand up on its own. I think what’s tough about that though is almost every other form of energy receives pretty substantial sub incentives or subsidies. And but I think what would be really exciting is if solar can continue to compete with alternatives without any subsidies. I saw an article a year or two ago that solar at scale. Is the cheapest form of new electricity. But what’s really encouraging is with this power purchase agreement, we’re seeing it’s the cheapest form of electricity even for a house, at small scale.

    Which to me is mind blowing that we can have a better form of electricity, solar that is less expensive. And just to touch on that real quick, small tangent we did an analysis of, okay, we live in Oregon. We get a lot of hydroelectric electricity. It’s relatively clean as far as carbon footprint’s concerned.

    But what’s the what’s in the rest of that mix? And we crunched some numbers and we passed ’em around to a couple experts. And what we came up with is the average home in Portland. This is nuts. Average home in Portland burns about 120 pounds of coal a month. And we even did a fun commercial.

    We took a wheelbarrow, we filled it full of coal and we dumped it on a porch. And that’s what’s happening without people even realizing that is our current. Energy mix, we get a lot of hydro, but then we supplement it with coal that’s purchased from outta state with natural gas fired plants.

    And with nuclear. And I, and nuclear I do believe is a pretty good source of energy. But that natural gas, which is just poisonous methane and obviously coal yeah are not good sources of electricity. So anyway, it’s my small tangent. On 

    Kim Allchurch Flick: hundred and 20 pounds of coal a month. 

    Garrett Hartwell: Isn’t that nuts?

    And we don’t even think about it. If it showed up at our porch every month, and we had to put it into a burner and watch all those fumes go up into the sky, people might think twice, because it’s all produced hundreds of miles away. Yeah. We just don’t even think about it.

    Kim Allchurch Flick: So true. There’s something else in the book that Bill McKibbon brings up as well is that the more solar is used, the less fossil fuel need to be used. And in supply chain and logistics, a lot of the ships on the ocean are filled with oil, are gasoline. We transporting like crazy and if more and more people went to alternative sources and there was solar, which becomes passive.

    So once it’s made and granted energy need is needed to make solar panels and all the parts, but as you said, it’s passive once it installed and just imagining if solar were the replacement and there was no need for the ships to transport. That’s how big the transition could be in the future.

    And what would that do for the environment, for the ocean environment as well? What would it mean to have fewer, granted, there would need to be transport ships for solar panels because we’ll probably still import export those. But it’s interesting to forecast that out and think what could solar do?

    And the other. Bonus about solar is it’s really quiet. It’s so passive that it’s just there and it’s super quiet and I think you’re really onto something. What has been, what’s been the upside of being a benefit corporation for Good? Has that been noticed in the world of solar? I know there’s competition for residential and commercial, but what has it been like for you to be a benefit corporation?

    Garrett Hartwell: Yeah. We don’t really market it that much. We do put our little seal on our proposals, but for us it’s just more of like, why do we get up every day? What is it that we’re doing? ‘Cause there are a lot of challenges we face. And so sometimes you just need that guiding light of, we’re here for a reason.

    And yeah it makes us feel good at the end of the day. And those three pillars, like every decision we make, how’s that gonna affect the employees? How’s that gonna affect our customers? How does that affect our carbon footprint? We run ’em through those three things. And does it align with the mission?

    For example as we prepared for a little bit of a reset in solar, we looked at, okay, what are other things that we can do? We’ve got great electricians on staff. We’ve got a team of roofers on staff. What are other areas that we can go into and what is that? How does that align with our mission?

    As we looked to diversify a little bit. So yeah, being a Benefit corporation has definitely provided us with kind of that guiding light and that rubric as we strategically plan out our future. And the end result of that has been pretty cool. Things like, like you mentioned, just we’ve got great people here and I think everyone subscribes to what we’re doing and we’re better for it.

    Kim Allchurch Flick: That’s wonderful. And what makes you optimistic? 

    Garrett Hartwell: As tough as things are and as hard as people might be trying to fight against renewable energy, which still just blows me away that that’s a thing. I’m optimistic about that future that you described where we’re not constantly polluting our planet where we can generate electricity and still have all of our common luxuries that we need but in a much more sustainable way.

    I got a little 2-year-old boy and I’m watching our winters get warmer, less snow. I’m, we go. Off to Mexico and coral reefs that used to be full of life are just bleached white. I’m already seeing changes and effects of climate change and I’d love, a future where we’re able to reverse some of those effects that we’ve we’re starting to see.

    Kim Allchurch Flick: Wow. 

    Garrett Hartwell: Yeah. 

    Kim Allchurch Flick: That’s really something and so important and I. Scuba diver. I’ve also seen that through time. And it is super heartbreaking. But there’s something we can do about it. And I find the resilience of nature to be remarkable. If we can lift the pollutants and give nature a chance, things come back fast.

    Garrett Hartwell: Yeah. 

    Kim Allchurch Flick: And it’s, and noticing going back to COVID, fewer people driving. Going outside and finding, there are mountain ranges behind mountain ranges that I’d never seen before. And it’s, and birds are coming back. And so if we give it a chance, and I think solar is a really big part of that. So how can people reach you?

    Garrett Hartwell: Yeah. Me personally, email works great. My email is Garrett@PowerNW.com. But I would encourage everybody that’s interested in having a solar discussion to just get on our website and you can schedule a time with one of our designers. And we can either come out or we can actually do quite a bit virtually, whichever you prefer.

    But it’s essentially a free service where we tell you whether or not your house is good for solar or not. ’cause not all homes are good for solar. And if it is good for solar, walk you through what options may or may not make sense. And that in itself is so fun for us ’cause we get to share our knowledge and expertise.

    But then fun for homeowners too, where they can learn about how much they could potentially save if solar is right for their house. 

    Kim Allchurch Flick: Oh I highly encourage it. I, it is fun and it is interesting and I’ve become a believer. I appreciate that very, very much. Anything else you’d like to share?

    Garrett Hartwell: We had a kind of a fun piece of news last week. So every year there’s a big solar conference it’s called Intersolar. This last year it was in San Diego and part of that conference, they’ve got all the booths and manufacturers there, but they hold what’s called the solar games. And it’s where.

    They pre-select I think usually it’s eight teams. This year was six teams. And it’s like you gotta apply to get in. It’s pretty tough. But they do ’em in head-to-head competition, so they’ve got this mock roof and they’ve got an inverter that you’ve gotta wire up and batteries. And so it’s this timed thing where you are judged on.

    Quality, speed, safety, teamwork, and then overall professionalism. Long story short, made it through the first day. There’s three days of competition, so we made it through the first day, onto the second day. We won on the second day by a big margin, by 20 points, just nuts because it’s out of a hundred points.

    And then on the third day we won the finals. Wow. With the highest score they’ve ever seen in solar game history. So we’ve got a picture of the guys with a $10,000 check and yeah, it was just, what was really cool to see is obviously everybody there knows what they’re doing. They’re all phenomenal installers.

    But I think what set us apart is. Our guys just worked together, so well, they could communicate together so well. It was I think one of the nicknames the judge had for us was the silent assassins. Like without even speaking, we knew what each person was doing and were able to just execute.

    So it was really cool. We’re really excited about the guys bringing home the gold,

    Kim Allchurch Flick: what fun your own Olympics. Yeah, and when you were talking about that, I was envisioning seeing those guys on my roof and in the driveway taking a lunch break with, this, with the dogs around them talking about things.

    And that’s exactly what I saw was that like collaboration and thoughtfulness and inquisitiveness and skill and 

    Garrett Hartwell: yeah, 

    Kim Allchurch Flick: and delight. It’s very cool. Anyway, it really is. Oh I’m. What a great story. What a great story to end on. If you, this is a final question. If you could have dinner with anyone living or deceased up to three people, who would they be and why?

    Garrett Hartwell: Okay. First one, Robin Williams. Yeah, I think that’d be a good one. Second one. Leonardo da Vinci. I just, I don’t know. That’d be crazy. He is a creator, an inventor. I, be a very interesting dinner. And then the third one I don’t usually like to get political, but I’m gonna say James Talarico.

    I don’t know if you’re familiar with him. But yeah, he’s the Democratic senator or I guess running for Senate out of Texas. And I just love his message of hope and love. I think right now a lot of our politics are driven by fear and hate, and I think the only thing I can truly fight hate is love.

    And he’s got a great message. Sounds like you’re familiar with ’em, but anyone who’s listening who isn’t, look ’em up. He actually has a great interview with Ezra Klein from a month or so ago. And yeah, a dinner with him would be super interesting and inspiring. 

    Kim Allchurch Flick: Yes. And I was exposed to an interview with him when he was on Stephen Colbert, and it wasn’t aired on Colbert.

    Garrett Hartwell: Right. 

    Kim Allchurch Flick: And it went to YouTube where it had more views than it would’ve been if it was only on Colbert and. You’re right. And he brings faith into it in a way that is for everyone. Yeah. And he you’re right. And we’re, we have a discussion here about solar that is evergreen, pardon the pun, but it can be heard for years to come, and we’re recording this in February, 2026, so it’ll be interesting as a look back to see what resonates in this conversation of about the people. But what a great table. Creative people. 

    Garrett Hartwell: Yeah. It’ll be fun. 

    Kim Allchurch Flick: Very inspiring and a lot of comedy. Yeah. Yeah. Thank you so much.

    You are a delight. I appreciate you. I do wanna be clear that I am a customer and I’m very appreciative and I know we picked the right solar company for us because of the values as well as it wasn’t just the, had the ability to get federal. Federal kickbacks and not kickbacks, that’s the wrong word.

    But to be able to take advantage of that timing. But we’re so glad it was Power Northwest and moving forward, it’s it every day. I feel like it’s a way that I’m in a tiny way, but tiny matters when a lot of us do it collectively. There’s a lot that can be done when more and more people do small things, and my house is not big.

    But it’s making a contribution and the more people that do it, the better we do. And it’s all about being able to breathe clean air and have the birds come back to the trees and all those things. It’s a little bit of a way to pave the road for that to get better. 

    Garrett Hartwell: Absolutely. Yeah. I love it.

    That’s why I get to do it every day. So it’s a lot of fun. Yeah. Thank you so much. And Solar 

    Kim Allchurch Flick: Works in the Pacific Northwest. It really, it 

    Garrett Hartwell: truly does. 

    Kim Allchurch Flick: I know it’s shocking, but it 

    Garrett Hartwell: does. Today is a beautiful sunny day, so it’s absolutely working. 

    Kim Allchurch Flick: Yeah. Thank you so much. Take care everyone. This is Kim Allchurch Flick signing off.

    Thank you. We’ll talk soon. Bye-Bye. 

    This Episode’s Guest: Garrett Hartwell

    Garrett Hartwell is the Founder of Power Northwest, a local solar installation company out of Portland, OR. The company serves Oregon and Washington providing both residential and commercial solar services. Founded as a Benefit Corporation, Garrett had a passion for creating a purpose driven company, putting people and planet first. He believes that more profit simply means more purpose and is striving to build a lasting company that can make a positive impact on the world, where people enjoy going to work every day.